2. 3. 4.
To provide ready access to—and encourage the application of—information products and tools generated by the EOMF partnership. To project an image of credibility, competency and currency. To be accountable to members, partners, funders and the public.
8.1.2 Key Messages Key messages in support of our Communications and Outreach objectives are as follows: • The EOMF is a meeting place for ideas to come to fruition – it’s “Where the forest community’s ideas and actions take shape”. • The EOMF is working closely with partners and communities to ensure forests for seven generations. • The EOMF is a source of inspiration, creativity, and innovation for communities. • The EOMF, with its partners, is producing credible information products and tools in support of sustainable forest communities.
8.1.3 Reach and Target Audiences Our reach is best described as encompassing the ‘spheres of influence’ defined earlier in Section 8.1.1, ranging from the sphere of concentration (the core area involving local communities) through to the sphere of exchange (the global community). Target audiences have been identified on the basis of these defined spheres of influence (see Table 3). As we move outwards from the sphere of concentration, our focus and messaging become more strategic. This approach builds on our history of working creatively and effectively with diverse communities and partners both within and far beyond the geographic boundaries of the EOMF.
Table 3: Target audience by sphere of influence. - 24 -