63 DOGS
la scelta migliore per chi vuole, per il proprio quattrozampe, i privilegi di un alimentazione naturale superpremium. Tutte le ricette che compongono la linea, infatti, rispondono a queste importanti caratteristiche: G sono realizzate con ingredienti di alta qualita`; G soddisfano i fabbisogni essenziali del cane; G contengono proteine della carne di alta qualita`; G tutte le formule sono studiate scientificamente per soddisfare le esigenzep specifiche di ogni animale; G contengono carne come primo ingrediente principale: G le proteine animali derivano da un unica fonte per evitare i rischi di allergie e intolleranze; G l uso costante assicura il miglioramento di acute e mantello; G contengono un mix brevettato di vitamine B e biotina; G non sono impiegati prodotti di scarsa digeribilita` come teste e zampe; G sono realizzate senza inutili coloranti, aromi o conservanti artificiali, con antiossidanti naturali per garantire la freschezza. UNA SCELTA, MA CON TANTE ALTERNATIVE. Completamente naturale, altamente qualificata e di elevato livello qualitativo, la linea Nutro Natural Choice comprende ben 29 referenze differenziate a seconda dell eta` e della taglia del cane e i suoi prodotti si possono sinteticamente descrivere come divisi in tre grandi famiglie: pollo di prima scelta, ipoallergenici agnello e riso e per esigenze particolari. Tra le caratteristiche che distinguono tutti gli alimenti Nutro Natural Choice a garanzia di alta qualita` e freschezza, spiccano la presenza di un mix brevettato di vitamina B e biotina, le quali garantiscono il miglioramento di cute e mantello, e l assenza di derivati di scarsa digeribilita` come testa e zampe. J.B. G
The natural choice A few months after the launch on the Italian market, great success for the new range of natural pet food Less than three months have passed from the relaunch on the Italian market and Natural Choice, the all natural range of Nutro dog food, is already recording excellent sales and popularity. The exclusive distributor on the domestic territory is Effeci Service, a young and dynamic company. “We cannot be but satisfied for that performance”, Fabrizio Cassiani, Effeci Service’s manager, comments. “We are highly supported by Nutro Europe: Denis Convert, who is the general manager, believes that our team has what it takes to reach great success in Italy with such a product as Natural Choice”. GLOBAL STRATEGIES. To relaunch the American brand, which is number one in the “natural” segment, not only does Effeci Service make use of its long experience in the superpremium industry but also applies specific strategies of global management. “We confronted with the companies being part of the group in other European countries”, Cassiani explains, “in particular, with the Spanish distributor and the manager Carlos Martìn Martìnez-Almeida: our collaboration is fundamental for growth.” The confrontation is based, for instance, on the point of sale marketing tools, the promotional actions, and the information material. “Our goal”, Fabrizio Cassiani goes on, “is to have a European point of view and develop a new way to run our business: a wider, more international, more global attitude. We are sure that the brand will thus soon reach the success it deserves.” FIVE STAR QUALITIES. It is not by surprise that one of the first issues for Effeci Service is to supply the retailers with a useful service that communicates the qualities that make Nutro Natural Choice the perfect choice for the pet owners that look for a really natural superpremium dog diet. All the recipes have the following qualities: - they are made with high quality ingredients; - they meet the dog essential nutritional demands; - they contain high quality meat proteins; - all the formulas are scientifically developed to meet the specific dog demands; - they contain meat as first ingredient; - the animal proteins derive from a sole source to avoid possible allergies and intolerances; - steady use ensures better skin and coat condition; - they contain a patented blend of vitamin B and biotin; - they are free from scarcely digestible products like heads and paws; - they are free from unuseful artificial colours, flavours and preservatives and contain natural antioxidants that preserve freshness. ONE CHOICE, MANY VARIETIES. Totally natural and highly qualified, the Natural Choice range includes good 29 life-stage, breed-size varieties. They can be grouped in three large lines: first choice chicken, hypoallergenic (lamb and rice) and specific demands. A patented blend of vitamin B and biotin stands out among the many properties that make Nutro Natural Choice a quality brand: it improves the skin and coat condition. Further, the range does not include scarcely digestible ingredients such as heads and paws.