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{ ACADEMY OF ART UNIVERSIT Y }

JOSE VILLICANA { DESIGNER }

COLOPHON SCHOOL: Academy of Art University. School of Graphic Design COURSE: Senior Portfolio INSTRUCTOR: Mary Scott STUDENT: Jose Villicana ADDRESS: 305 Walnut Blvd. Brentwood, CA 94513 PHONE: 925-354-2353 WEB: JoseVillicana.com TYPEFACES: Carton, PT Sans PRINTER/BINDER: Blurb SOFTWARE: Adobe Creative Suite 6 COPYRIGHT © 2013 ALL RIGHTS RESERVED: No part of this publication may be reproduced without the express permission of Jose Villicana.

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS:

INSTRUCTOR:

CATEGORY:

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

FOR YOU This portfolio is for my loving parents, brother, sister and the rest of my family that has helped me along the way to the path that I am currently on. If it weren’t for you support and motivation, I would not be where I am today.

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{ ACADEMY OF ART UNIVERSIT Y }

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS:

INSTRUCTOR:

CATEGORY:

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TR ACKS 00 MUSIC AND DESIGN

Page 02

01 NA SA SHADOW CLOCK

Page 06

02 HIGHS AND LOWS

Page 16

03 BRENT WOOD WEBSITE

Page 34

04 T YSON FOODS REDESIGN

Page 42

05 WARHOL PAINT

Page 64

06 BLUEPRINT OF MAN

Page 74

07 DAVERO OLIVE OIL

Page 84

08 TULL AMORE DE W WHISKE Y

Page 96

09 KINDRED RETAIL STORE

Page 116

10 THE LOGOS

Page 142

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TERM: Fall 2013

JOSE VILLICANA { DESIGNER }

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music and design.

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CATEGORY: Typography /Print

J

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A V

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TERM: Fall 2013

JOSE VILLICANA { DESIGNER }

J

A V

» 04


CL ASS: Senior Por tfolio

INSTRUCTOR: Mar y Scott

»

CATEGORY: Typography /Print

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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TITLE

COURSE

Music and Design

Senior Portfolio

9

10

INSTRUCTOR

DELIVERABLES

Mary Scott

Two Portfolio Books, Stationery,

TYPEFACE

CATEGORY

Carton, PT Sans

Typography, Print, Identity

BRIEF Our objective is to create a professional portfolio along with a website and stationery; in other words, this is it. We will combine self-knowledge, book design, photography and writing with interview techniques and industry knowledge to create a unique presentation of our work. The goal is to leave with a fully integrated portfolio and promotional materials, poised and prepared for successful employment.

OBJECTIVE Design and music are one in the same in that it is a process that takes time to master and fully grasp the idea of it. Without music, the creativity begins to suffer from such quietness; it’s almost deafening to the ears. I know I’ve had days where my creativity level went out the door and lef t me feeling helpless, but it was music; my music, that captivated me to continue on in one way or another. If it weren’t for my love of music and my Tracklist, I may never had made it as far as I have so far in my journey to graduation.

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TERM: Summer 2012

JOSE VILLICANA { DESIGNER }

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na s a shadow clock .

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 3

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

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TERM: Summer 2012

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JOSE VILLICANA { DESIGNER }


CL ASS: Package Design 3

INSTRUCTOR: Tom McNulty

»

CATEGORY: Package

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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TITLE Shadow Clock

COURSE Package Design 3

INSTRUCTOR

DELIVERABLES

Tom McNulty

One Clock, One Package

TYPEFACE

CATEGORY

Trade Gothic, Vitesse

Package

10

BRIEF For this particular project, we were asked to create a clock for a particular brand. The brand chosen would have to be one that would realistically release this product in the retail market and one that would make sense for the concept of the clock.

OBJECTIVE Time is subjective. Time can be perceived in many ways. For this interpretation, I’ve decided to use light and shadow to perceive time. Nasa was chosen to best represent this concept since this is more of a scientific process to understand.

09 «


TERM: Summer 2012

»10

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 3

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

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11«


TERM: Summer 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

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3 in.

7 in.

CL ASS: Package Design 3

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TERM: Summer 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CLASS: Package CL ASS: Package Design Design 3 3

INSTRUCTOR: Tom McNulty

CATEGORY: Package

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15 «


TERM: Fall 2012

JOSE VILLICANA { DESIGNER }

TRACK

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highs and lows .

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CATEGORY: Typography

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17«


TERM: Fall 2012

»18

JOSE VILLICANA { DESIGNER }


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

»

CATEGORY: Typography

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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TITLE

COURSE

Highs and Lows

Typography 4

INSTRUCTOR Carolina De Bartolo

DELIVERABLES Two Books

TYPEFACE Letter Gothic

CATEGORY Typography

8

9

10

BRIEF In this class, we were asked to create a unique book based on a controversial or scientific subject. The book should include illustrations, photography, and anything that relates to your topic.

OBJECTIVE Cannabis has been one of the most controversial topics for the last century. This book dwells into the drug and all of its influences in law, culture, and ourselves. The design is a throwback to the psychedelic culture of the 60’s and early 70’s.

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TERM: Fall 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

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21«


TERM: Fall 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

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TERM: Fall 2012

»24

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

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TERM: Fall 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

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TERM: Fall 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

29 «


TERM: Fall 2012

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

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TERM: Fall 2012

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 4

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

33 «


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

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brentwo od website .

»34


CATEGORY: web

»

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THE CITY OF

BRENTWOOD

35 «


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

THE CITY OF

BRENTWOOD

»36


CL ASS: Graphic Design 3

INSTRUCTOR: Bob Slote

»

CATEGORY: web

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

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TITLE

COURSE

Brentwood Website

Graphic Design 3

9

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INSTRUCTOR

DELIVERABLES

Bob Slote

One webpage with Two sub-pages

TYPEFACE

CATEGORY

Lucida Sans, Arial

Web

BRIEF In our Graphic Design 3 class, we were asked to create a brand presence of your home town using two or more web pages.

OBJECTIVE Brentwood is my home. Brentwood started off as a small town that was known for it’s large hills and strong agriculture influence. Today, it has grown into a large town that is being modernized. While it is still known for it’s agriculture roots, there seems to lack any sort of personality, in other words, Brentwood is sort of boring by giving the town a brand presence, Brentwood would be perceived as not another boring town.

37«


TERM: Summer 2010

»38

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Graphic Design 3

INSTRUCTOR: Bob Slote

CATEGORY: web

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

39 «


TERM: Summer 2010

» 40

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Graphic Design 3

INSTRUCTOR: Bob Slote

CATEGORY: web

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

41«


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

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tyson fOODS redesign.

» 42


CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

Tyson

43 «


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

Tyson

»44


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

»

CATEGORY: Identity

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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TITLE Tyson Foods Redesign

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COURSE Identity 2

INSTRUCTOR

DELIVERABLES

Todd Hedgpeth

Two Design Manuals

TYPEFACE

CATEGORY

Avenir, Archer Pro

Identity

BRIEF Choose an existing company and redesign it’s current existing logomark and create additional elements that support the company as a whole, this will be considered your tool box to reference from.

OBJECTIVE Tyson Foods has been a hot topic of controversies and bad publicity. By re-introducing Tyson Foods as a company that has embraced the trend of organic and higher standards of quality control, it once again reclaim a positive image in the food retail market.

45 «


TERM: Summer 2010

» 46

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

Tyson

47«


TERM: Summer 2010

» 48

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

49 «


TERM: Summer 2010

» 50

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

51«


TERM: Summer 2010

» 52

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

53 «


TERM: Summer 2010

» 54

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

55 «


TERM: Summer 2010

» 56

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

57«


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

Tyson

» 58

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o Fo

d

o Fo

d


CL ASS: Identity 2

»

CATEGORY: Identity

INSTRUCTOR: Todd Hedgpeth

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

Tyson Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson Tyson

Tyson Tyson

Tyson Tyson

Tyson Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

Tyson

59 «


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

Tyson

» 60

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Identity 2

INSTRUCTOR: Todd Hedgpeth

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

HAVE YOU

TRIED SOMETHIN G

GOOD LATELY? ABOU T

ARE YOU READY FOR SOMETHING GOOD ?

SHOP RECEPIES NEWS SURPRISE M E

WELCOM E PLEASE SLIDE TO ENTE

R

HOME PLEASE SLIDE TO ENTE

R

61«


TERM: Summer 2010

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

it’s that good

Tyson

Christian Sacramento Vice President 2200 West Don Tyson Parkway Springdale, AK, 72765

Tysond Food Inc.

P: 479-290-4000

2200 West Dont Tyson

Springdale, AK, 72765

C: 925-634-0687

T:479-280-4000

tysonfoods.com Sacra1Chris@yahoo.com

Tyson Dear Steven Stonerson: 2200 West Dont Tyson

Tyson Foods, Inc’s Multi-protein business model proved to be a strategic adv record setting year from our prk business and an improved performance by b struggled with high input costs and low prices. Our chicken segment incurre costs this year, while total imputs were $900 milliion more than in 2007

Springdale, AK, 72765

Tyson

We couldn’t raise prices enough to keep pace with these extraordinary input with our fourth strategy, which emphasizes renewable products, including th produce renewable diesel from by-products such as animal fat, cooking oil, a this endeavor, but the potential is very exciing.

We will face more challenges early in the 2009 fiscal year, but we will handle possible. I believe we are in a good position, because we have the right stra and a strong balance sheet. I don’t think there is another protein company b

it’s that good

Tyson

Sincerely yours Michael Hazeloco

Christian Sacramento Vice President 2200 West Don Tyson Parkway Springdale, AK, 72765

Tysond Food Inc.

P: 479-290-4000

2200 West Don

Springdale, AK, 72765

C: 925-634-0687

T:479-280-

tysonfoods.com Sacra1Chris@yahoo.com

Tyson it’s that good

Dear Steven Stonerson:

2200 West Dont Tyson

Tyson Foods, Inc’s Multi-protein business model proved to be a strateg

Springdale, AK, 72765

record setting year from our prk business and an improved performan struggled with high input costs and low prices. Our chicken segment i costs this year, while total imputs were $900 milliion more than in 2007

Tyson

We couldn’t raise prices enough to keep pace with these extraordinar with our fourth strategy, which emphasizes renewable products, includ

produce renewable diesel from by-products such as animal fat, cookin this endeavor, but the potential is very exciing.

We will face more challenges early in the 2009 fiscal year, but we will h

Tyson

it’s thatI believe goodwe are in a good position, because we have the rig possible. i and a strong balance sheet. I don’t think there is another protein comp

Christian Sacramento Vice President 2200 West Don Tyson Parkway Springdale, AK, 72765 P: 479-290-4000

Tyson

Christian Sacramento Sincerely yours Vice President Michael Hazeloco 2200 West Don Tyson Parkway Springdale, AK, 72765

C: 925-634-0687

P: 479-290-4000

tysonfoods.com

C: 925-634-0687

Sacra1Chris@yahoo.com

tysonfoods.com Sacra1Chris@yahoo.com

» 62


CL ASS: Identity 2

CATEGORY: Identity

INSTRUCTOR: Todd Hedgpeth

Tysond Food Inc.

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

2200 West Dont Tyson

Springdale, AK, 72765

T:479-280-4000

Tysonfoods.com

Tyson Dear Steven Stonerson: Tyson Foods, Inc’s Multi-protein business model proved to be a strategic advantage in the 2008 fiscal year, a record setting year from our prk business and an improved performance by beef and chicken business as it struggled with high input costs and low prices. Our chicken segment incurred $600 million in additional grain costs this year, while total imputs were $900 milliion more than in 2007 We couldn’t raise prices enough to keep pace with these extraordinary input costs. We’re also moving ahead with our fourth strategy, which emphasizes renewable products, including the Dynamic Fuel Joint Venture to produce renewable diesel from by-products such as animal fat, cooking oil, and grease. We’re just beginning this endeavor, but the potential is very exciing. We will face more challenges early in the 2009 fiscal year, but we will handle market conditions as attevtively as possible. I believe we are in a good position, because we have the right strategy, a solid management team, and a strong balance sheet. I don’t think there is another protein company better positioned that Tyson Foods. Sincerely yours Michael Hazeloco

63 «


TERM: Fall 2010

JOSE VILLICANA { DESIGNER }

TRACK

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wa r h o l pa i n t.

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CATEGORY: Package

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TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

ANDY

WAR

H

o

L

65 «


TERM: Fall 2010

JOSE VILLICANA { DESIGNER }

ANDY

WAR

H

o

L

» 66


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

»

CATEGORY: Package

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

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TITLE

COURSE

Warhol Paint

Package Design 2

9

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INSTRUCTOR

DELIVERABLES

Tom McNulty

Five Paint cans, One Paint Brush

TYPEFACE

CATEGORY

Rockwell, Trade Gothic

Package

BRIEF Create and design a fictional paintline with appropriate products based on a famous artist of your choosing. The artist can be somebody known in the Graphic Design field.

OBJECTIVE Andy warhol is probably the most renound and influential artist of the 20th century. Using warhol as the inspiration of the design, this line of painting products has it’s design based on the pop art movement that warhol was made famous for.

67«


TERM: Fall 2010

» 68

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

69 «


TERM: Fall 2010

ANDY

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

ANDY

ANDY

WAR WAR WAR ANDY

H H H WAR

o o o H

L L L o GLOSSY PAINT COLLECTION FP-336-71

FAME PINK FOR INTERIOR SMOOTH SURFACES ONLY

ANDY

WAR

L GLOSSY PAINT COLLECTION IB-036-95

COLD BLUE FOR EXTERIOR SMOOTH SURFACES ONLY

GLOSSY PAINT COLLECTION

VELVET PURPLE

FOR METAL, WOOD, AND OTHER SURFACES

ANDY GLOSSY PAINT COLLECTION

VELVET PURPLE WAR

H H o

o

FOR METAL, WOOD, AND OTHER SURFACES

L L GLOSSY PAINT COLLECTION IB-036-95

COLD BLUE FOR EXTERIOR SMOOTH SURFACES ONLY

GLOSSY PAINT COLLECTION

VELVET PURPLE

FOR METAL, WOOD, AND OTHER SURFACES

»70

ANDY

WAR

ANDY

WAR

H O

L

2.5IN PAINT BRUSH COLLEC

ANGLED BRUS

FOR CLOSE-UP TRIM


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

ANDY

WAR

H O

L 2.5IN PAINT BRUSH COLLECTION

ANGLED BRUSH FOR CLOSE-UP TRIMING

71«


TERM: Fall 2010

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

73 «


TERM: Summer 2010

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

TRACK

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b lu e p r i n t of man.

»74


CATEGORY: Typography

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TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

75 «


TERM: Summer 2010

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JOSE VILLICANA { DESIGNER }


CL ASS: Typography 3

INSTRUCTOR: Carolina De Bar tolo

»

CATEGORY: Typography

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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TITLE Blueprint of Man

4

5

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8

9

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COURSE Typography 3

INSTRUCTOR

DELIVERABLES

Carolina De Bartolo

Two Books

TYPEFACE

CATEGORY

Letter Gothic

Typography/Print

BRIEF Create and design a book based on the theme of survival or a scientific subject. The book should include illustrations, photography, and anything else that relates to your topic.

OBJECTIVE In the theme of survival, nothing has survived as long than human beings. With the concept of blueprints and genes, this book showcases how and why we are what we are and how many years of generations have managed to survive this long.

77«


TERM: Summer 2010

»78

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 3

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

79 «


TERM: Summer 2010

» 80

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 3

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

81«


TERM: Summer 2010

» 82

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Typography 3

INSTRUCTOR: Carolina De Bar tolo

CATEGORY: Typography

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

83 «


TERM: Fall 2010

JOSE VILLICANA { DESIGNER }

TRACK

0

1

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8

9

10

dav e r o olive oil.

» 84

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

85 «


TERM: Fall 2010

» 86

JOSE VILLICANA { DESIGNER }


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

»

CATEGORY: Package

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

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1

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9

TITLE DaVero Olive Oil

COURSE Package Design 2

INSTRUCTOR Tom McNulty

DELIVERABLES Three Olive Oil Bottles

TYPEFACE Knockout

CATEGORY Package

10

BRIEF Redesign an existing olive oil brand of your choosing and reevaluate the packaging system as a whole and decide what is working and what needs adjusting.

OBJECTIVE DaVero olive oil has received so much acclaim around the world. The introduction of color and a wood-cut design helps establish the bay area brand as a traditional and vivid brand.

87«


TERM: Fall 2010

» 88

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

89 «


TERM: Fall 2010

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

DRY CREEK E

CHILI INFUSED E

VI I

OLIV OI L

OLIVE OILOLIVE OIL

CHILI FL AVOR

16.9 OZ

16.9 OZ

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

OLIVE OIL

R VIR IN OLIVE OIL

375ML 12.7 OZ

OLIVE OIL

OLIVE OIL

16.9 OZ

DRY C

CHILI IN E

VI I

OLIV OI L

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

E RA V R

N

375ML

OLIVE OIL 12.7 OZ

16.9 OZ

» 90

C LIFORNI LE ON INFUSED

LEMON FL AVOR

NET WT. NET WT.

DRY CREEK CHILI INFUSED

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

L FL AVORE NET WT. 375ML

OLIVE OIL 12.7 OZ

16.9 OZ

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

LEMON FL AVORE NET WT. 375ML

OLIVE OIL 12.7 OZ

16.9 OZ

OLIV

C

OZ

UNFIL COLD STONE HAND

NET

37

12.


CL ASS: Package Design 2

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

USC N ES C LIFORNI

CREEK

LE O N INFUSED

NFUSED

VE OILOLIVE OIL

CHILI FL AVOR

E

OLIVE OILOLIVE OIL

LEMON FL AVOR

OZ

R VIR IN OLIVEEOIL VI I OLIVE OIL

OZ

DRY CREEK

C LIFORNI

CHILI INFUSED

LE O N INFUSED

OLIVE OILOLIVE OIL ILI L VO

OZ

E

E

R VIR IN OLIVE OIL

DRY CREEK

C LIFORNI

CHILI INFUSED

LE O N INFUSED

OLIVE OIL

OLIVEOIL

OLIVEOILOLIVE OIL LE O

L VO

OZ

OZ

UNFILTERED COLD PRESSE D

UNFILTERED COLD PRESSE D

STONE CRUSHE D HAND PICKED

STONE CRUSHE D HAND PICKED

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

ET WT.

NET WT.

NET WT.

NET WT.

NET WT.

75ML

375ML

375ML

375ML

375ML

.7 OZ

12.7 OZ

12.7 OZ

12.7 OZ

12.7 OZ

LTERED PRESSE D CRUSHE D D PICKED

»

CATEGORY: Package

INSTRUCTOR: Tom McNulty

UNFILTERED COLD PRESSE D STONE CRUSHE D HAND PICKED

UNFILTERED COLD PRESSE D

UNFILTERED COLD PRESSE D

UNFILTERED COLD PRESSE D

STONE CRUSHE D

STONE CRUSHE D

STONE CRUSHE D

HAND PICKED

HAND PICKED

HAND PICKED

NET WT.

NET WT.

NET WT.

375ML

375ML

375ML

12.7 OZ

12.7 OZ

12.7 OZ

91«


TERM: Fall 2010

» 92

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

93 «


TERM: Fall 2010

» 94

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 2

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

95 «


TERM: Spring 2013

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

TRACK

0

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10

tullamore dew w h i s k ey.

» 96


CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

97«


TERM: Spring 2013

» 98

JOSE VILLICANA { DESIGNER }


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

»

CATEGORY: Package

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

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4

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TITLE

COURSE

Tullamore Dew

Package Design 4

9

10

INSTRUCTOR

DELIVERABLES

Tom McNulty

Two Bottles, One Shipping Case

TYPEFACE

CATEGORY

Various

Package

BRIEF Create an evolutionary design for an existing spirit brand of your choosing including the front, back, and top of the bottle, then create a revolutionary design using a brand new bottle shape along with its own shipping or carrying case.

OBJECTIVE Irish whiskey has been the second most popular alcohol around the world. Tullamore Dew is the second most popular brand in its category. By updating it’s current label, profit margins can increase. By creating a new revolutionary design that is based on the older vintage designs, it can flourish in a new market of collectors.

99 «


TERM: Spring 2013

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JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

101«


TERM: Spring 2013

»102

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

103 «


FRONT TERM: Spring 2013

BACK

FRONT FRONT FRONT

BACK BACK BACK

FRONT

BACK

FRONT

FRONT FRONT FRONT

BACK BACK BACK

FRONT FRONT FRONT

JOSE VILLICANA { DESIGNER }

BACK TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA« BACK BACK BACK

FRONT

BACK

FRONT FRONT FRONT

BACK BACK BACK

1829 1829 1829

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED ESTABLISHED THE HEARTRILE OF IRELAND, THE CRAFT OFIN BLENDING DISTILLED THE TULLAMORE DISTILLERY ERFECTED OTGOVERNMENT STILL, MALT AND GRAIN WHISKEYS WARNING: (1) ACCORDING TO THE SURGEON THE CRAFTINOFTHE BLENDING DISTILLED ESTABLISHED OFTRILE IRELAND, GENERAL, WOMENHEAR SHOULD NOT DRINK, ALCOHOLIC BEVERAGES STILL, MALT AND GRAIN WHISKEYS THE OT TULLAMORE DISTILLERY ERFECTED DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. THE CRAFT OF BLENDING TRILE DISTILLED (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR OT STILL, MALT AND GRAIN WHISKEYS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

1829

IRISH WHISKEY

CAUSE HEALTH PROBLEMS (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR WWW.TULLAMOREDEW.COM

40% ALC.

1829

IRISH WHISKEY IRISH WHISKEY ++ ++ + + 1829 ++ IRISH WHISKEY

750ml 750ml

TRIPLE DISTILLED

TRIPLE DISTILLED

WWW.TULLAMOREDEW.COM BURY QUAY. TULLAMORE,

CAUSE HEALTH PROBLEMS

BURY QUAY. TULLAMORE, WWW.TULLAMOREDEW.COM COUNTY DEW OF OFFALY. TULLAMORE COMPANY. BURY QUAY. TULLAMORE, COUNTY OF OFFALY.

40% ALC. 40% ALC.

40% ALC.

+ + TRIPLE DISTILLED + +

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, MAY TULLAMORE DEWAND COMPANY.

TULLAMORE DEW COMPANY. PRODUCT OF IRELAND COUNTY OF OFFALY.

+ + TRIPLE DISTILLED + +

750ml

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE OF THE RISKTOOFTHE BIRTH DEFECTS. GOVERNMENT WARNING: (1) ACCORDING SURGEON ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY (2) CONSUMPTION OF NOT ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS YOUR GENERAL, WOMEN SHOULD DRINK, ALCOHOLIC CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAROFORTHE OPERATE AND MAY DURING REGNANCY BECAUSE RISK OFMACHINERY, BIRTH DEFECTS.

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OFWWW.TULLAMOREDEW.COM THE RISK OF BIRTH DEFECTS. GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES TULLAMORE DEW COMPANY. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE OF THE RISKTOOFTHE BIRTH DEFECTS. GOVERNMENT WARNING: (1) ACCORDING SURGEON BURY QUAY. TULLAMORE, ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY (2) CONSUMPTION OF NOT ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS YOUR GENERAL, WOMEN SHOULD DRINK, ALCOHOLIC COUNTY OF OFFALY. CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAROFORTHE OPERATE AND MAY DURING REGNANCY BECAUSE RISK OFMACHINERY, BIRTH DEFECTS.

1829 750ml

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS

1829

PRODUCT OF IRELAND PRODUCT OF IRELAND PRODUCT OF IRELAND

IRISH WHISKEY

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

IRISH WHISKEY IRISH1829 WHISKEY IRISH WHISKEY

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

CAUSE HEALTH PROBLEMS (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

THE TULLAMORE DISTILLERY ESTABLISHED IN 1829 BECAME

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

HOME TO A MAN OF LEGENDARY STATUS. DANIEL E. WILLIAMS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS

. HE PERFECTED A WHISKEY OF EXCEPTIONAL QUALITY,

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE THE RISK OF DEFECTS. (2) GOVERNMENT WARNING: (1) OF ACCORDING TO BIRTH THE SURGEON ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CONSUMPTION OF ALCOHOLIC IMPAIRS YOUR GENERAL, WOMEN SHOULD NOT DRINK,BEVERAGES ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAR MACHINERY, DURING REGNANCY BECAUSE OF OR THE OPERATE RISK OF BIRTH DEFECTS.AND (2) MAY

CAUSE HEALTH PROBLEMS

.

750ml

IRISH WHISKEY

40% ALC.

CHARACTER AND SMOOTHNESS THAT WAS GOOD ENOUGH TO BEAR HIS INITIALS, D.E.W. THE TULLAMORE DISTILLERY ESTABLISHED IN 1829 BECAME

1829 1829 1829

1829 1829 1829

1829

.

BATCH NO. 7078

.

MASTER DISTILLER SIGNED:

.

DISTILLED, MATRED AND BATCH BOTTLED LEDDNO. IN IRELAND, 7078 TULLAMORE D.E.W. IS SKEY. THE ORIGINAL BLENDED IRISH WHISKEY. BATCH NO. 7078 MASTER DISTILLER SIGNED: DISTILLER MASTER BATCH NO. 7078 SIGNED: DISTILLED, MATRED AND BOTTLED LEDD IN IRELAND, TULLAMORE D.E.W. IS MASTER DISTILLER SKEY. THE ORIGINAL BLENDED IRISH WHISKEY. DISTILLED, MATRED AND BOTTLED LEDD IN IRELAND, TULLAMORE D.E.W. IS SIGNED: SKEY. THE ORIGINAL BLENDED IRISH WHISKEY.

IRISH WHISKEY IRISH1829 WHISKEY IRISH WHISKEY

750ml

40% ALC.

750ml

40% ALC.

750ml

HOME TO A MAN OF LEGENDARY STATUS. DANIEL GENERAL, E. WILLIAMS GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON WOMEN THE TULLAMORE DISTILLERY ESTABLISHED IN 1829 BECAME . HE NOT PERFECTED A WHISKEY OF EXCEPTIONAL SHOULD DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSEQUALITY, OF THE RISK HOME TO A MAN OF LEGENDARY STATUS. DANIEL E. WILLIAMS OF BIRTH DEFECTS. (2) SMOOTHNESS CONSUMPTION OF THAT ALCOHOLIC IMPAIRS YOUR CHARACTER AND WASBEVERAGES GOOD ENOUGH TO . HE TOPERFECTED A WHISKEY OF EXCEPTIONAL QUALITY, THE ABILITY TULLAMORE ESTABLISHED IN 1829 BECAME DRIVE DISTILLERY A CAR OR OPERATE BEAR HIS INITIALS, D.E.W. MACHINERY, AND MAY CAUSE HEALTH PROBLEMS AND SMOOTHNESS THATDANIEL WAS GOOD ENOUGH TO HOMECHARACTER TO A MAN OF LEGENDARY STATUS. E. WILLIAMS WWW.TULLAMOREDEW.COM

HIS INITIALS, D.E.W. OF EXCEPTIONAL QUALITY, . HEBEAR PERFECTED A WHISKEY TULLAMORE DEW COMPANY LTD.

40% ALC.

1829 1829 1829

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN CHARACTER AND SMOOTHNESS THAT WAS GOOD ENOUGH TO

BURY DURING QUAY. TULLAMORE, SHOULD NOT DRINK, ALCOHOLIC BEVERAGES REGNANCY BECAUSE OF THE RISK ACCORDING TO SURGEON GENERAL, OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRSWOMEN YOUR COUNTY OF THE OFFALY.

BEARGOVERNMENT HIS INITIALS, D.E.W.(1) WARNING:

SHOULD NOTDRIVE DRINK, ALCOHOLIC BEVERAGES DURINGAND REGNANCY BECAUSE THE RISK ABILITY TO A CAR OR OPERATE MACHINERY, MAY CAUSE HEALTHOFPROBLEMS OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN WWW.TULLAMOREDEW.COM ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK

PRODUCT OF IRELAND

TULLAMORE DEW COMPANY LTD.

OF BIRTH DEFECTS. (2) CONSUMPTION OFWWW.TULLAMOREDEW.COM ALCOHOLIC BEVERAGES IMPAIRS YOUR

Distilled, matured and bottled in ireland tullamore d.e.w. is the original blended irish whiskey .

CAUSE HEALTH CONSUMPTION OF PROBLEMS ALCOHOLIC BEVERAGES IMPAIRS YOUR Distilled, matured and 750ml bottled in ireland tullamore d.e.w. is thematured originalandblended Distilled, irish whiskey . bottled in ireland tullamore d.e.w. is the original blended irishmatured whiskey . and Distilled, bottled in ireland tullamore d.e.w. is the original blended irish whiskey .

COUNTY OF OFFALY. BURY QUAY. TULLAMORE, WWW.TULLAMOREDEW.COM

PRODUCT OF IRELAND

40% ALC.An embracing of all theree

IRISH WHISKEY IRISH WHISKEY PRODUCT OF IRELAND IRISH WHISKEY

types of of Irish whiskey-golden grain, ot still An embracing of all theree and malt . types of of Irish whiskey-golden grain, ot still and malt. An embracing of all theree types of of Irish 40%whiskey-golden ALC. grain, ot still and malt.

750ml

750ml

BURY QUAY. TULLAMORE,

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAYDEW CAUSE HEALTH PROBLEMS TULLAMORE COMPANY LTD.

IRISH WHISKEY

An embracing of all theree types of of Irish whiskey-golden grain, ot still and malt.

750ml

1829

PRODUCT OF IRELAND

PRODUCT OF IRELAND

40% ALC.

40% ALC.

PRODUCT OF IRELAND

BURY QUAY. TULLAMORE,

PRODUCT OF IRELAND

COUNTY OF OFFALY.

SKEY. THE ORIGINAL BLENDED IRISH WHISKEY.

PRODUCT OF IRELAND

WWW.TULLAMOREDEW.COM

CAUSE HEALTH PROBLEMS

BATCH NO. 7078

WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM BATCH NO. 7078 MASTER DISTILLER SIGNED:

DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. D .E. W IS

COUNTYDEW OF OFFALY. TULLAMORE COMPANY LTD.

DISTILLED, MATRED AND BOTTLED LEDD IN IRELAND, TULLAMORE D.E.W. IS

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

1829 1829 1829

THE ORIGINAL BLENDED IRISH SH WHIS WHISKEY. BATCH NO. 7078 MASTER DISTILLER SIGNED: DISTILLER MASTER BATCH NO. 7078 SIGNED: DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. D .E. W IS MASTER DISTILLER THE ORIGINAL BLENDED IRISH SH WHIS WHISKEY. DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. D .E. W IS SIGNED: THE ORIGINAL BLENDED IRISH SH WHIS WHISKEY. DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. D .E. W IS THE ORIGINAL BLENDED IRISH SH WHIS WHISKEY.

FRONT

BACK

FRONT FRONT FRONT

BACK BACK BACK

FRONT

BACK

FRONT

BACK

FRONT FRONT FRONT

BACK BACK BACK

FRONT FRONT FRONT

BACK BACK BACK

FRONT

BACK

FRONT FRONT FRONT

BACK BACK BACK

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED ESTABLISHED THE HEARTRILE OF IRELAND, THE CRAFT OFIN BLENDING DISTILLED

THE TULLAMORE DISTILLERY ERFECTED GOVERNMENT WARNING: (1) GRAIN ACCORDING TO THE SURGEON OT STILL, MALT AND WHISKEYS THE CRAFT BLENDING DISTILLED GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES ESTABLISHED INOFTHE HEAR OFTRILE IRELAND,

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN

OT STILL, BECAUSE MALT AND WHISKEYS DURING OFGRAIN THE ERFECTED RISK OF BIRTH DEFECTS. THEREGNANCY TULLAMORE DISTILLERY THE CRAFT OFOFBLENDING DISTILLED (2) CONSUMPTION ALCOHOLICTRILE BEVERAGES IMPAIRS YOUR OT STILL, MALT ANDOR GRAIN WHISKEYS ABILITY TO DRIVE A CAR OPERATE MACHINERY, AND MAY

SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

IIRISH RISH W WHISKEY H I S K EEYY IIRISH R I S H1829 W WHISKEY H I S K EEYY IIRISH RISH W WHISKEY H I S K EEYY 1829 1829 1829

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2)

TULLAMORE DEW COMPANY LTD.

CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE THE RISK OF DEFECTS. (2) GOVERNMENT WARNING: (1) OF ACCORDING TO BIRTH THE SURGEON ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CONSUMPTION OF ALCOHOLIC IMPAIRS YOUR GENERAL, WOMEN SHOULD NOT DRINK,BEVERAGES ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAR MACHINERY, DURING REGNANCY BECAUSE OF OR THE OPERATE RISK OF BIRTH DEFECTS.AND (2) MAY

PRODUCT OF IRELAND

TULLAMORE DEW COMPANY LTD.

OF BIRTH DEFECTS. (2) CONSUMPTION OFWWW.TULLAMOREDEW.COM ALCOHOLIC BEVERAGES IMPAIRS YOUR

BURY QUAY. TULLAMORE,

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAYDEW CAUSE HEALTH PROBLEMS TULLAMORE COMPANY LTD.

COUNTY OF OFFALY. BURY QUAY. TULLAMORE, WWW.TULLAMOREDEW.COM

CAUSE HEALTH PROBLEMS

COUNTYDEW OF OFFALY. TULLAMORE COMPANY LTD.

IRISH WHISKEY

PRODUCT OF IRELAND

PRODUCT OF IRELAND

PRODUCT OF IRELAND

IRISH WHISKEY

IRISH WHISKEY IRISH1829 WHISKEY IRISH WHISKEY

IRISH WHISKEY IRISH1829 WHISKEY IRISH WHISKEY

1829 1829 1829

1829 1829 1829

DISTILLED, MATRED AND BOTTLED IN IRELAND TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT DISTILLED, MATRED AND BOTTLED IN IRELAND TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH DISTILLED, MATRED AND BOTTLED IN IRELAND WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT WHISKEY. AN EMBRACING OF ALL DISTILLED, MATRED AND BOTTLED IN THEREE IRELANDTYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT

»104

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE THE RISK OF DEFECTS. (2) GOVERNMENT WARNING: (1) OF ACCORDING TO BIRTH THE SURGEON ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CONSUMPTION OF ALCOHOLIC IMPAIRS YOUR GENERAL, WOMEN SHOULD NOT DRINK,BEVERAGES ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAR MACHINERY, DURING REGNANCY BECAUSE OF OR THE OPERATE RISK OF BIRTH DEFECTS.AND (2) MAY

CAUSE HEALTH CONSUMPTION OF PROBLEMS ALCOHOLIC BEVERAGES IMPAIRS YOUR

BURY QUAY. TULLAMORE, COUNTY OF OFFALY.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON THE CRAFT OF BLENDING TRILE DISTILLED GENERAL,OTWOMEN NOTGRAIN DRINK,WHISKEYS ALCOHOLIC BEVERAGES STILL,SHOULD MALT AND

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS

SHOULD NOTDRIVE DRINK, ALCOHOLIC BEVERAGES DURINGAND REGNANCY BECAUSE THE RISK ABILITY TO A CAR OR OPERATE MACHINERY, MAY CAUSE HEALTHOFPROBLEMS OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN WWW.TULLAMOREDEW.COM ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK

CAUSE HEALTH PROBLEMS (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

IIRISH RISH W WHISKEY H I S K EEYY

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

WWW.TULLAMOREDEW.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN

BURY DURING QUAY. TULLAMORE, SHOULD NOT DRINK, ALCOHOLIC BEVERAGES REGNANCY BECAUSE OF THE RISK GOVERNMENT WARNING: (1) ACCORDING TO SURGEON GENERAL, OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRSWOMEN YOUR COUNTY OF THE OFFALY.

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED ESTABLISHED THE HEARTRILE OF IRELAND, THE CRAFT OFIN BLENDING DISTILLED THE TULLAMORE DISTILLERY ERFECTED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED DURING OF THE RISKDISTILLED OF BIRTH DEFECTS. (2) THEREGNANCY CRAFT OFBECAUSE BLENDING TRILE CONSUMPTION OF ALCOHOLIC OT STILL, MALT AND GRAIN BEVERAGES WHISKEYS IMPAIRS YOUR

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON CAUSE HEALTH PROBLEMS GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR DURING REGNANCY BECAUSE OF THE RISKTOOFTHE BIRTH DEFECTS. GOVERNMENT WARNING: (1) ACCORDING SURGEON ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY (2) CONSUMPTION OF NOT ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS YOUR GENERAL, WOMEN SHOULD DRINK, ALCOHOLIC CAUSE HEALTH PROBLEMS ABILITY TO DRIVE A CAROFORTHE OPERATE AND MAY DURING REGNANCY BECAUSE RISK OFMACHINERY, BIRTH DEFECTS.

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

IRISH WHISKEY ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, GOVERNMENT WARNING: (1) ACCORDING THE TULLAMORE DISTILLERY ERFECTED TO ESTABLISHED THE HEAR OF IRELAND, THE CRAFT SURGEON GENERAL, WOMEN SHOULD THE OFIN BLENDING TRILE DISTILLED THE TULLAMORE DISTILLERY ERFECTED NOTSTILL, DRINK, ALCOHOLIC BEVERAGES OT MALT AND GRAIN WHISKEYS THE CRAFT BLENDING DURING REGNANCY BECAUSE OFDISTILLED THE RISK ESTABLISHED INOFTHE HEAR OFTRILE IRELAND, STILL, AND (2) GRAIN WHISKEYS OF OF BIRTH MALT DEFECTS. CONSUMPTION THE OT TULLAMORE DISTILLERY ERFECTED BEVERAGES IMPAIRS YOUR THE ALCOHOLIC CRAFT OF BLENDING TRILE DISTILLED GOVERNMENT WARNING: (1) ACCORDING TO ABILITY TO DRIVE A CAR OR OPERATE OT STILL, MALT AND GRAIN WHISKEYS THE SURGEONAND GENERAL, WOMEN SHOULD MACHINERY, MAY CAUSE HEALTH GOVERNMENT WARNING: (1) ACCORDING TO NOT DRINK, ALCOHOLIC BEVERAGES PROBLEMS THE SURGEON GENERAL, WOMEN SHOULD DURING REGNANCY BECAUSE OF THE RISK NOT DRINK,DEFECTS. ALCOHOLIC BEVERAGES OF BIRTH (2) GOVERNMENT WARNING: (1) CONSUMPTION ACCORDING TOOF REGNANCY BECAUSE OF THE RISK ALCOHOLIC BEVERAGES IMPAIRS YOUR THE DURING SURGEON GENERAL, WOMEN SHOULD BIRTHALCOHOLIC (2) CONSUMPTION ABILITY TODEFECTS. DRIVE A BEVERAGES CAR OR OPERATE OF NOT OF DRINK, ALCOHOLIC BEVERAGES IMPAIRS YOUR MACHINERY, ANDBECAUSE MAY CAUSE HEALTH DURING REGNANCY OF THE RISK ABILITY TO DRIVE(2)A CONSUMPTION CAR OR OPERATE PROBLEMS OF BIRTH DEFECTS. OF MACHINERY, AND MAY CAUSE YOUR HEALTH ALCOHOLIC BEVERAGES IMPAIRS PROBLEMS ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

IRISH WHISKEY IRISH1829 WHISKEY IRISH WHISKEY 1829 1829 1829

DISTILLED, MATRED AND BOTTLED IN IRELAND TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT DISTILLED, MATRED AND BOTTLED IN IRELAND TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH DISTILLED, MATRED AND BOTTLED IN IRELAND WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF

TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT WHISKEY. AN EMBRACING OF ALL DISTILLED, MATRED AND BOTTLED IN THEREE IRELANDTYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT TULLAMORE D.E.W. IS THE ORIGINAL BLENDED IRISH WHISKEY. AN EMBRACING OF ALL THEREE TYPES OF OF IRISH WHISKEY-GOLDEN GRAIN, OT STILL AND MALT

CAUSE HEALTH CONSUMPTION OF PROBLEMS ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS


»

1829

CL ASS: Package Design 4

FRONT FRONT

CATEGORY: Package

INSTRUCTOR: Tom McNulty

BACK BACK

BACK BACK

FRONT FRONT

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

11 88 2 29 9

BACK BACK

FRONT FRONT

BACK BACK

FRONT FRONT

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, ESTABLISHED IN DISTILLERY THE HEAR OFERFECTED IRELAND, THE TULLAMORE THE DISTILLERY ERFECTED THE TULLAMORE CRAFT OF BLENDING TRILE DISTILLED THE CRAFTMALT OF BLENDING DISTILLED OT STILL, AND GRAINTRILE WHISKEYS OT STILL, MALT AND GRAIN WHISKEYS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

1829

1829 1829 750ml

IRISH WHISKEY

40% ALC.

750ml 750ml

IRISH WHISKEY ++ ++

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS.

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS.

(2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1)OPERATE MACHINERY, AND MAY GOVERNMENT GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO TO THE THE SURGEON SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, GENERAL, WOMEN WOMEN SHOULD SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR WWW.TULLAMOREDEW.COM (2) (2) CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY TULLAMORE DEW COMPANY. ABILITY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY CAUSE HEALTH PROBLEMS BURY QUAY. TULLAMORE, CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS

(2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1)OPERATE MACHINERY, AND MAY GOVERNMENT GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO TO THE THE SURGEON SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, WOMEN SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES GENERAL, WOMEN SHOULD DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR (2) CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR (2) ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY ABILITY CAUSE HEALTH PROBLEMS CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS

COUNTY OF OFFALY. WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM TULLAMORE DEW COMPANY. TULLAMORE DEW COMPANY. BURY QUAY. TULLAMORE, BURY QUAY. TULLAMORE, COUNTY OF OFFALY.

1829

1829 1829 750ml

COUNTY OF OFFALY. PRODUCT OF IRELAND

+ + TRIPLE DISTILLED + +

40% ALC. 40% ALC.

TRIPLE DISTILLED DISTILLED + + + + TRIPLE

PRODUCT OF OF IRELAND IRELAND PRODUCT

IRISH WHISKEY

750ml 750ml

IRISH WHISKEY ++ ++

40% ALC. 40% ALC.

1829

..

1829

1829

1829 1829

1829 1829

IRISH WHISKEY

THE TULLAMORE DISTILLERY ESTABLISHED IN 1829 BECAME HOME TO A MAN OF LEGENDARY STATUS. DANIEL E. WILLIAMS

40% ALC.

. HE PERFECTED A WHISKEY OF EXCEPTIONAL QUALITY,

40% ALC. 40% ALC.

GOVERNMENT WARNING: ACCORDINGOF TO THE SURGEON GENERAL, WOMEN .. HE AA (1) WHISKEY EXCEPTIONAL QUALITY, HE PERFECTED PERFECTED WHISKEY OF EXCEPTIONAL QUALITY,

750ml 750ml

IRISH WHISKEY ++ ++

BATCH NO. 7078 BATCH NO. 7078

DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. IS DISTILLED, DISTILLED, MATRED MATRED AND AND BOTTLED BOTTLED IN IN IRELAND, IRELAND, TULLAMORE TULLAMORE D.E.W. D.E.W. IS IS THE ORIGINAL BLENDED IRISH WHISKEY. THE THE ORIGINAL ORIGINAL BLENDED BLENDED IRISH IRISH WHISKEY. WHISKEY.

IRISH WHISKEY IRISH WHISKEY ++ ++

40% ALC.

WWW.TULLAMOREDEW.COM 40% ALC. 40% ALC.

TRIPLE DISTILLED DISTILLED + + + + TRIPLE

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

1829

WWW.TULLAMOREDEW.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN GOVERNMENT TO SURGEON GENERAL, WOMEN GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO THE THE GENERAL, WOMEN TULLAMORE DEWSURGEON COMPANY LTD. SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK SHOULD SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF QUAY. ALCOHOLIC BEVERAGES IMPAIRS YOUR BURY TULLAMORE, OF BIRTH BIRTH DEFECTS. DEFECTS. (2) (2) CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR OF ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS OFAND OFFALY. ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE COUNTY MACHINERY, AND MAY CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS ABILITY MACHINERY, MAY

1829 1829

DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. IS MASTER DISTILLER THE ORIGINAL BLENDED IRISH WHISKEY. MASTER MASTER DISTILLER DISTILLER SIGNED: SIGNED: SIGNED:

CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1)OPERATE MACHINERY, AND MAY GOVERNMENT GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO TO THE THE SURGEON SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, WOMEN SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES GENERAL, WOMEN SHOULD DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. (2) (2) DURING CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR CONSUMPTION ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY ABILITY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY CAUSE HEALTH PROBLEMS CAUSE HEALTH HEALTH PROBLEMS PROBLEMS CAUSE

+ + TRIPLE DISTILLED + +

750ml 750ml

BEAR INITIALS, D.E.W. OF ALCOHOLIC BEVERAGES IMPAIRS YOUR OF BIRTHHIS DEFECTS. (2) CONSUMPTION

1829

SIGNED:

THE TULLAMORE DISTILLERY IN 1829 BECAME BEARTULLAMORE HIS INITIALS, D.E.W. ESTABLISHED IN THE THE TULLAMORE DISTILLERY DISTILLERY ESTABLISHED ESTABLISHED IN 1829 1829 BECAME BECAME HOME TO A MAN OF LEGENDARY STATUS. DANIEL E. WILLIAMS HOME TO TO AA MAN MAN OF OF LEGENDARY LEGENDARY STATUS. STATUS. DANIEL DANIEL E. E. WILLIAMS WILLIAMS HOME . HE PERFECTED A WHISKEY OF EXCEPTIONAL QUALITY,

CHARACTER AND SMOOTHNESS THAT WAS GOOD ENOUGH TO SHOULD NOT DRINK,AND ALCOHOLIC BEVERAGES DURING BECAUSE OF THE RISK CHARACTER SMOOTHNESS THAT REGNANCY WAS GOOD ENOUGH TO CHARACTER AND SMOOTHNESS THAT WAS GOOD ENOUGH TO BEAR HIS HIS INITIALS, INITIALS, D.E.W. BEAR D.E.W.

TRIPLE DISTILLED DISTILLED + + + + TRIPLE

BATCH NO. 7078

750ml

CHARACTER AND SMOOTHNESS THAT WAS GOOD ENOUGH TO

+ + TRIPLE DISTILLED + +

MASTER DISTILLER

1829 1829

BACK BACK

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2)

.

TRIPLE DISTILLED DISTILLED + + + + TRIPLE

1829 1829

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

750ml

40% ALC.

+ + TRIPLE DISTILLED + +

1829

FRONT FRONT

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

MASTER DISTILLER SIGNED:

BATCH NO. 7078 BATCH NO. 7078

DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. DD.E .W IS

1829 1829

WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM TULLAMORE DEW COMPANY LTD. TULLAMORE TULLAMORE DEW DEW COMPANY COMPANY LTD. LTD. BURY QUAY. TULLAMORE, BURY BURY QUAY. QUAY. TULLAMORE, TULLAMORE, COUNTY OF OFFALY. COUNTY COUNTY OF OF OFFALY. OFFALY.

PRODUCT OF IRELAND

MASTER DISTILLER THE ORIGINAL BLENDED IRISH SH WHISKEY. WHIS MASTER MASTER DISTILLER DISTILLER SIGNED: SIGNED: SIGNED:

DISTILLED, MATRED AND BOTTLED IN IRELAND, TULLAMORE D.E.W. DD.E .W IS DISTILLED, D DISTILLED, MATRED MATRED AND AND BOTTLED BOTTLED IN IN IRELAND, IRELAND, TULLAMORE TULLAMORE D.E.W. D.E.W. DD.E D.E .W .W IS IS THE ORIGINAL BLENDED IRISH SH WHISKEY. WHIS THE ORIGINAL ORIGINAL BLENDED BLENDED IRISH IRISH WHISKEY. SH WHISKEY. WHIS THE SH WHIS

PRODUCT PRODUCT OF OF IRELAND IRELAND

FRONT FRONT

FRONT FRONT

BACK BACK

WWW.TULLAMOREDEW.COM BATCH NO. 7078 WWW.TULLAMOREDEW.COM

FRONT FRONT

BACK BACK

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS OT STILL, MALT AND GRAIN WHISKEYS

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS.

1829 1829 750ml

IRISH WHISKEY

OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR

(2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: (1)OPERATE ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1) MACHINERY, AND MAY GOVERNMENT WARNING: ACCORDING TO THE THE SURGEON SURGEON GOVERNMENT WARNING: (1) ACCORDING TO GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, WOMEN SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES GENERAL, WOMEN SHOULD DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. DURING (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR (2) CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR (2) ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY ABILITY CAUSE HEALTH PROBLEMS CAUSE HEALTH HEALTH PROBLEMS PROBLEMS CAUSE

1829

IRISH WHISKEY ++ ++ DISTILLED + + + + TRIPLE TRIPLE DISTILLED

1829 1829 1829

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM WWW.TULLAMOREDEW.COM TULLAMORE DEW COMPANY LTD. TULLAMORE TULLAMORE DEW DEW COMPANY COMPANY LTD. LTD. BURY QUAY. TULLAMORE, BURY BURY QUAY. QUAY. TULLAMORE, TULLAMORE, COUNTY OF OFFALY. COUNTY COUNTY OF OF OFFALY. OFFALY.

750ml

40% ALC. 40% ALC.

750ml 750ml

IRISH WHISKEY

40% ALC.

+ + TRIPLE DISTILLED + +

IRISH WHISKEY ++ ++ DISTILLED + + + + TRIPLE TRIPLE DISTILLED

1829 1829 1829

40% ALC. 40% ALC.

PRODUCT PRODUCT OF OF IRELAND IRELAND

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2)

1829

PRODUCT OF IRELAND

1829 1829

40% ALC.

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

WWW.TULLAMOREDEW.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN GOVERNMENT TO SURGEON GENERAL, WOMEN GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO THE THE GENERAL, WOMEN TULLAMORE DEWSURGEON COMPANY LTD. SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK SHOULD SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF QUAY. ALCOHOLIC BEVERAGES IMPAIRS YOUR BURY TULLAMORE, OF BIRTH BIRTH DEFECTS. DEFECTS. (2) (2) CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR OF ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS OFAND OFFALY. ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE COUNTY MACHINERY, AND MAY CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS ABILITY MACHINERY, MAY

1829

+ + TRIPLE DISTILLED + +

750ml 750ml

ESTABLISHED IN THE HEAR OF IRELAND, ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS OT STILL, MALT AND GRAIN WHISKEYS

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES

1829 1829 750ml

IRISH WHISKEY

40% ALC.

CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1)OPERATE MACHINERY, AND MAY GOVERNMENT GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO TO THE THE SURGEON SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, GENERAL, WOMEN WOMEN SHOULD SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. (2) (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY ABILITY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY CAUSE HEALTH PROBLEMS CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS

IRISH WHISKEY ++ ++

750ml

1829 1829

IRISH WHISKEY

40% ALC.

+ + TRIPLE DISTILLED + +

750ml 750ml

40% ALC. 40% ALC.

DISTILLED + + + + TRIPLE TRIPLE DISTILLED

1829

GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2)

1829 1829

+ + TRIPLE DISTILLED + +

750ml 750ml

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON

1829

IRISH WHISKEY ++ ++

CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR GOVERNMENT WARNING: ACCORDING TO THE SURGEON ABILITY TO DRIVE A CAR OR(1)OPERATE MACHINERY, AND MAY GOVERNMENT GOVERNMENT WARNING: WARNING: (1) (1) ACCORDING ACCORDING TO TO THE THE SURGEON SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES CAUSE HEALTH PROBLEMS GENERAL, GENERAL, WOMEN WOMEN SHOULD SHOULD NOT NOT DRINK, DRINK, ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) DURING DURING REGNANCY REGNANCY BECAUSE BECAUSE OF OF THE THE RISK RISK OF OF BIRTH BIRTH DEFECTS. DEFECTS. (2) (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR CONSUMPTION CONSUMPTION OF OF ALCOHOLIC ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS IMPAIRS YOUR YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY ABILITY ABILITY TO TO DRIVE DRIVE AA CAR CAR OR OR OPERATE OPERATE MACHINERY, MACHINERY, AND AND MAY MAY CAUSE HEALTH PROBLEMS CAUSE CAUSE HEALTH HEALTH PROBLEMS PROBLEMS

40% ALC. 40% ALC.

DISTILLED + + + + TRIPLE TRIPLE DISTILLED

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRILE DISTILLED OT STILL, MALT AND GRAIN WHISKEYS ESTABLISHED IN THE HEAR OF IRELAND, ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF WARNING: BLENDING TRILE DISTILLED GOVERNMENT ACCORDING THE CRAFT OF BLENDING(1) TRILE DISTILLEDTO OT STILL, MALT AND GRAIN WHISKEYS THE SURGEON WOMEN SHOULD OT STILL, MALTGENERAL, AND GRAIN WHISKEYS NOT DRINK, ALCOHOLIC BEVERAGES

1829 1829 1829

DURING REGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION GOVERNMENT WARNING: (1) ACCORDINGOFTO GOVERNMENT WARNING: IMPAIRS (1) ACCORDING ALCOHOLIC BEVERAGES YOUR TO THE SURGEON GENERAL, WOMEN SHOULD THE SURGEON GENERAL, WOMEN SHOULD ABILITY TO DRIVE A CARBEVERAGES OR OPERATE NOT DRINK, ALCOHOLIC NOT DRINK, ALCOHOLIC BEVERAGES MACHINERY, AND MAY CAUSE HEALTH DURING REGNANCY BECAUSE OF THE RISK DURING REGNANCY BECAUSE OF THE RISK PROBLEMS OF BIRTH DEFECTS. (2) CONSUMPTION OF OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH MACHINERY, AND MAY CAUSE HEALTH PROBLEMS PROBLEMS

105 «


»106

10

11

{12}

Evolutionary Design

Original Design

{9}

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

13

{14}

Revolutionary Design with case

TERM: Spring 2013

15


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

107«


TERM: Spring 2013

»108

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

109 «


TERM: Spring 2013

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

IRISH WHISKEY

700 ml

»110

46% Alc Vol 96% Proof est. 1829


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

111«


TERM: Spring 2013

»112

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

113 «


TERM: Spring 2013

JOSE VILLICANA { DESIGNER }

TRACK

0

1

2

3

4

5

6

7

8

9

10

kindred r e ta i l store.

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CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

115 «


TERM: Spring 2013

»116

JOSE VILLICANA { DESIGNER }


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

»

CATEGORY: Package

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

1

2

3

4

5

6

7

8

TITLE

COURSE

Kindred Retail Store

Package Design 4

INSTRUCTOR

DELIVERABLES

Tom McNulty

Various Packages

TYPEFACE

CATEGORY

Various

Package

9

10

BRIEF Create and design a brand new retail store as well as packaging items for both house and private brand lines. Our goal was to accoplish this in 10 weeks

OBJECTIVE We decided to crate a community retail store that is based in San Luis Obispo. The intentions for this store was to create a like-minded organic community that were self-driven and self-consumed. The products spoke volumes about the consumers the store was marketing towards. Our main goals was to keep the design as close to organic and nature as possible using materials like wood, cloth and recycled paper. With the help of: Carolina Pistone, Kim Dauer, Christel Luu, Suchita Menon, and Megawati Tjhin, kindred became a reality within just 10 weeks.

117«


TERM: Spring 2013

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

HOUSE BRANDS

DEPARTMENT

AUDIENCE

Farmers Market

All Ages

TERMS

USP

Fresh, Helpful, Mindful

Instore market and Deli

AUDIENCE Families Ages 18-55

DEPARTMENT Gardening Tools TERMS

USP

Strong, Durable, Simple

Strong, Durable Tools

DEPARTMENT

AUDIENCE

DEPARTMENT

AUDIENCE

Home Goods

Families Ages 35-65

Food

All Ages

TERMS

USP

Delicate, Upscale, Fresh

Premium Quality Goods

TERMS

USP

Appeaing, Tasty, Simple

Organic Ingredients

L O C A L

L

Y

P

R

D

U C E D

DEPARTMENT

AUDIENCE

DEPARTMENT

AUDIENCE

Herbal Ware

Families Ages 18-55

Decor

Families Ages 18-55

TERMS

USP

Soft, Natural, Nice

»118

O

Organicly Processed

TERMS

USP

Mindful, Simple, Longevity

Supports Local Artists


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

PRIVATE BRANDS

DEPARTMENT Skin Care/ Shaving

AUDIENCE Adults 18-55

DEPARTMENT

AUDIENCE

Recreational

families Ages 18-55

TERMS Modern, Beuty, Edgy

USP Natural Ingredients

TERMS Modern, Active, Fun

USP Unique Colors and Fun

DEPARTMENT Pets

AUDIENCE families Ages 18-55

DEPARTMENT Kids

AUDIENCE Kids Aged 1-8

TERMS Natural, Safe, Organic

USP Various Pet Items

TERMS Playful, Fun, Cute

USP High Quality and Safe

119 «


TERM: Spring 2013

»120

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

121«


TERM: Spring 2013

»122

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

123 «


TERM: Spring 2013

»124

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

125 «


TERM: Spring 2013

»126

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

127«


TERM: Spring 2013

»128

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

129 «


TERM: Spring 2013

»130

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

131«


TERM: Spring 2013

»132

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

133 «


TERM: Spring 2013

»134

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TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

135 «


TERM: Spring 2013

»136

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

137«


TERM: Spring 2013

»138

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

139 «


TERM: Spring 2013

»140

JOSE VILLICANA { DESIGNER }

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Package Design 4

INSTRUCTOR: Tom McNulty

CATEGORY: Package

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

141«


TERM: Various

JOSE VILLICANA { DESIGNER }

TRACK

0

1

2

3

4

5

6

7

8

9

10

the logos

»142

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


CL ASS: Various

INSTRUCTOR: Various

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

143 «


TERM: Various

»14 4

JOSE VILLICANA { DESIGNER }


CL ASS: Various

INSTRUCTOR: Various

»

CATEGORY: Identity

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

TRACK

0

1

2

3

4

5

6

7

TITLE The Logos

COURSE Various

INSTRUCTOR

DELIVERABLES

Various

Various

TYPEFACE

CATEGORY

Various

Identity

8

9

10

BRIEF Over the coarse of five years, I’ve create and designed various logo marks for various clients var ying from well known companies to fictional ones.

OBJECTIVE What is a logo? A logo is that concept, symbol, graphic element that represents the main feature or the basic orientation of one company, site or product. In other words, the logo is the element which provides feed-back to the potential customer.

145 «


TERM: Various

JOSE VILLICANA { DESIGNER }

TITLE

COURSE

Tyson

Identity 2

INSTRUCTOR

TERM

Todd Hedgpeth

Fall 2011

TITLE

COURSE

Burning Man

Identity 3

INSTRUCTOR

TERM

Tom Mortison

Fall 2012

TITLE

COURSE

Shamboost

Graphic Design 2

INSTRUCTOR

TERM

Jessica Peltz

Spring 2011

»146

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

Tyson

BURNING MAN SHAMBOOST SHAMPOO WITH A BOOST


CL ASS: Various

INSTRUCTOR: Various

TITLE

COURSE

Delight

Package Design 4

INSTRUCTOR

TERM

Tom McNulty

Spring 2013

TITLE

COURSE

Jose

Identity 1

INSTRUCTOR

TERM

Darrel Hayden

Spring 2010

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

ANDY TITLE

COURSE

Andy Warhol

Package Design 2

INSTRUCTOR

TERM

Tom McNulty

Fall 2010

WAR

H

o

L

147«


TERM: Various

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«

JOSE VILLICANA { DESIGNER }

Red Rose Tea Package: Decaf Tea Final

TITLE

COURSE

Jacked

Identity 1

INSTRUCTOR

TERM

Darrel Hayden

Spring 2010

TITLE

COURSE

Good Dog!

Graphic Design 2

INSTRUCTOR

TERM

Jessica Peltz

Spring 2011

TITLE

COURSE

Red Rose

Package Design 2

INSTRUCTOR

TERM

Tom McNulty

Fall 2010

JACKED GOOD

DOG! SINCE 1890

RED ROSE FINE TEAS

»148


CL ASS: Various

INSTRUCTOR: Various

TITLE

COURSE

Heritage

Package Design 4

INSTRUCTOR

TERM

Tom McNulty

Spring 2013

TITLE

COURSE

The City of Brentwood

Graphic Design 3

INSTRUCTOR

TERM

Bob Slote

Summer 2010

TITLE

COURSE

Radio Shack

Identity 1

INSTRUCTOR

TERM

Darrel Hayden

Spring 2010

CATEGORY: Identity

»

TIMEFRAME { 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 } WEEKS

THE CITY OF

BRENTWOOD

R 149 «


TERM: Various

JOSE VILLICANA { DESIGNER }

THANKS! Thanks to all my friends, family, classmates, and the faculty staff at The Academy of Art University for making this journey a memorable one and giving me the motivation to continue forward. Special thanks to Mary Scott, Tom McNulty, Todd Hedgpeth, Carolina De Bartolo, Marc English, Darrel Hayden, Lisa Gemmiti, Randy Greer Daniel Lukela, Adrian Ruiz, Adrian Villicana, Bob Slote, Parents. Thanks to all the venders around the Bay Area that have been as much of a big help in my endeavors. Plotnet, Chum’s Design, California Model and Design, Gemmiti Model Art, Purrfect Color, Fry’s Electronics, Office Depot, Home Depot, and Various Fast-Food Stores.

»150

TRACKLIST »SELECTED TRACKS OF JOSE VILLICANA«


TRACKLIST: Selected Tracks of Jose Villicana  

Design Porfolio