FACULTY FOCUS
Blogging the Economics of Media Providers MARY KELLY, PHD
In 2014, VSB Assistant Professor Mary Kelly, PhD, Economics, started her own blog titled Media Convergence to stay on top of her game. Dr. Kelly decided to write the blog to showcase her expertise and knowledge about what was going on in the media space. “The best way I can do that is to write about it on a regular basis,” she said. Her blog focuses on the fascinating media industry and how consumer preferences, technology and regulation are evolving rapidly. She argues that politically pressuring multi-channel video programming distributors to offer a la carte pricing is less relevant today because new competitors and changing customer needs are forcing companies to move in that direction on their own to maintain profitability. By thinking and writing about the industry informally, she generates research ideas. “My 14-year career in the telecom industry and my scholarly interests in cable converge, allowing me to connect my previous experience and research efforts with what is currently happening in the industry” Dr. Kelly explains. Dr. Kelly’s blog can be found at http://econmediatelecom.blogspot.com/
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Villanova Business / Summer 2016