Valley News • www.myvalleynews.com • April 15, 2016
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Temecula and IVBCF to launch fashion week in April with 3 major events over 3 days TEMECULA – The inaugural Fashion Week Temecula, presented by IVBCF, with three events over three days kicks off Thursday, April 14. This is the newest of five major special community events sponsored and promoted by the City of Temecula and Visit Temecula Valley, the local visitor’s bureau. “The City of Temecula is very excited to be a sponsor of Fashion Week Temecula, in partnership with IVBCF. We are excited to promote and grow the fashion industry and local designers in the Temecula Valley,” said Christine Damko, the Economic Development analyst for the City of Temecula. Damko helped to spearhead this new event, partnering with Kimberly Adams of Visit Temecula Valley, Kym Espinosa of Promenade Temecula and Marie Waite, founder of the Inland Valley Business and Community Foundation. Fashion Week Temecula began Thursday, April 14, at Leoness Cellars winery. Fashion in the Vines, will feature a fashion show showcasing three designers along with various entertainment. Showing for this first fashion event of the week will be Hope’s Chest, Kingdom Kraft Generation with Cheri Elizabeth Collection headlining the show. Guests on the first night will also enjoy featured entertainers including Adelle Lim and Valerie Geason. Local business and community leaders will participate
as special guest models. VIP Tickets are available and will have guaranteed admission, access to the Red Carpet photo shoot and up front seating. Events continue Friday night, April 15, with the signature event of Fashion Week Temecula 2016, Cars and Couture. Fletcher Jones Mercedes-Benz of Temecula will host this prestigious event with a “Mad Men” theme. “We are very excited to be involved in this new event, Fashion Week Temecula,” said Antony Chandler, general manager of the facility. Having a show at Mercedes, makes perfect sense, according Waite. “High fashion and luxury cars just go together and fit perfectly into Temecula’s lifestyle of wineries, equestrian facilities, craft breweries, dining and arts,” explained Waite. This show features fashion styles by Ann’s Classic Affairs, Vanessa Alfaro and Whanda Madrid by Claire’s Collection. Top notch entertainment is always a part of IVBCF’s fashion shows and this year’s line-up does not disappoint. Guests Friday night will enjoy the music of rhytm and blues artist Lotis Jackson, American Idol performers Britt J and Temecula’s own Anatalia Villaranda, along with reigning U.S. female karaoke champion Miriam Kim. And the fashion is not relegated to just the runway. Event attendees can get in on the fun and strut their best
outfits, with a chance to be selected as the best dressed of the event. Best dressed awards will be selected by a panel of VIP judges and presented by last year’s IVBCF Spring Fashion Show’s best dressed winners, April Mays and Dave Neugart. VIP Tickets for this event are also available and will have access to the Red Carpet photo shoot, guaranteed admission, up front seating and a private reception room. Fashion Week Temecula 2016 wraps up Saturday, April 16, at Promenade Temecula with Hello, hosted by celebrity fashion designer and red carpet host, Nick Verreos. The show will feature fashions from better women’s apparel shops including White House/Black Market, Loft, Macy’s and more. This show is free to the public and will be held in the JC Penney Court beginning at 6 p.m. A limited number of VIP tickets are available for advance purchase of $30 each. These tickets offer the bearer multiple “extras” including a private VIP reception before the show, up front seating, red carpet photo, and a special swag bag full of products and special offers from fashion retailers throughout the center. “The vision for Fashion Week Temecula is grand,” said Christine Damko who went on to say that this event in the future will be “comparable to L.A., San Diego and even New York’s fashion weeks. We believe we
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Fashion Week Temecula, presented by IVBCF, with three events over three days kicks off Thursday, April 14. Courtesy photo
can do that.” Waite readily agrees. “This was the vision for IVBCF’s Annual Spring Fashion Show from almost the beginning, and now with the partnership and support of the City of Temecula, Visit Temecula Valley and our amazing sponsors who have stepped up, this community will have a fashion week rivaling the biggest and best.” The IVBCF Annual Spring Fashion Show, the predecessor to Fashion Week Temecula started in 2011 as a small fashion show with one fashion boutique and about a dozen local business professional as volunteer models, which was a part of a business expo held in an empty furniture store. From those humble beginnings, it grew to become one of the largest and most prestigious fashion shows in the region, attracting designers, entertainers, celebrities, sponsors and attendees from across southern California and even out of state. Even with its now lofty reputation and high-profile participants, this remains a true community event with a mix of professional models and entertainers, local business leaders, community leaders, youth and local talents all working together to raise funds for local student scholarships. IVBCF and its supporters sought to use this event as a showcase for the local community, help local designers, retailers and entertainers gain exposure, generate visitor interest in the area and raise funds to support various community programs. “The IVBCF exists to build busi-
ness and community together, and this event was, is and will continue to be a unique and artistic way to help achieve that goal,” stated Steve Matley, IVBCF’s President. While new sponsors have steppedup to support this year’s event, like Fletcher Jones Mercedes-Benz of Temecula, Leoness Cellars and Promenade Temecula, Valley News, the primary name sponsor from the past three years is once again proud to be a major part of this year’s Fashion Week Temecula. Valley News, represented by longtime IVBCF and community supporter Paul Bandong, has been an integral part and indispensable financial supporter, helping to ensure the viability of the IVBCF’s fashion shows and making the partnership with Temecula and Visit Temecula Valley possible. Scores of volunteers and financial supporters in the community have also been an integral part of helping what was a small community fashion show become a prestigious fashion show garnering attention nationally, and now evolve to Fashion Week Temecula. Christine Damko summed up the purpose for Fashion Week Temecula by her invitation, “The City of Temecula invites the public, the community, up and coming fashion designers and existing fashion designers from other areas to come and experience all that Temecula has to offer and experience Fashion Week Temecula.” Information on Fashion Week Temecula events, dates, tickets and line-up is available at fashionweek. ivbcf.com.
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