Playbook

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Cross-promotion & Collaboration Shared Topics and Playlists

Subscriber Box Sharing

• I f collaborating, make the viewer aware of all channels involved in the cross-promotion through playlists, annotations, mentions in the video, and links in descriptions.

• Use the Other Channels & Friends module to link to channels you manage or want to promote. When users subscribe to your channel, they’ll also be able to subscribe to the channels you’ve listed.

• Link multiple videos in a chain: Producer A links to Producer B’s video, Producer B links to Producer C, and so on back to A. No matter where a viewer begins, all videos in the loop are in a position to gain new viewers and potential subscribers.

• Let the channels know that you’re featuring them and ask if they’ll return the favor.

• Compile playlists or create hosted playlists featuring videos from channels that you cross-promote.

Examples Guest Star Collaboration and Cross-Promotion /ZeFrank1 and /SoulPancake

Guest Star Collaboration and Cross-Promotion /lindseystomp with several other channels

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