V IC T O R I A L A N G R I D G E
About Me I am a graphic designer with a passion for social design. My design style is simple and to the point, but I like to use it to tackle more complex issues such as how to increase charity donations, improve people’s well-being or find a way to reduce the generation gap. I also like to challenge myself with typographical briefs or by using different media to convey a message.
Contents Separate Worlds - Connecting Generations Lumi - D&AD nPower Biokit - RSA Human by Nature Learning to Change - Dissertation Daily Specials - Lunch Break Offers Share Street - Skills for Well-Being Edible Type - Representing Words Thaumatrope - ISTD About One Thing Change - Increasing Charity Donations
Separate Worlds >>> Brief >>> Research has shown that the young and old generations no longer interact with each other as they used to. Consequently a generation gap has formed. Find a way to improve intergenerational relationships in a way that is accessible to both groups. >>> Solution >>> ‘Yoke’ is a brand that brings together two charities, Age UK and UK Youth. The aim of Yoke, and it’s campaign, is to create connections between the generations. This connection is achieved via installations, placed at bus stops which have been pinpointed as mutual meeting points for the target audience. The installations use language from both the younger and older generations in order to create pieces that speak to both, but also encourage them to ask questions of the each other. The word ‘yoke’ means to join, connect, create a bond or a link, all of which Yoke aspires to do, in order to help narrow the generation gap.
The logo uses a speech mark to symbolise that the brand is about creating conversation. Bright colours and a characterful typeface give an impression of the fun nature of the brand. The colour of the logo will vary according to its application.
yoke
yoke
yoke
yoke
yoke
yoke
yoke
yoke
yoke
Timeline of the Yoke Campaign
Stage One: Introduction
Stage Two: Explanation
An interactive bus stop display allows people to play a game together, as well as giving information about the Yoke brand.
Installations will appear at bus stops to create sparks of conversation.
Stage Three: Legacy
A monthly news-shot will be available for free from bus stops, featuring ‘howto’ guides and features with local people. This will form the lasting legacy of the Yoke brand and continue to push the message.
- Emoticrochet Installation Using the craft of crochet, modern emoticons have been made which will hang from the ceiling of the bus stop.
- Road Signage Installation The ‘elderly people’ road sign has been reworked, to show that elderly people no long fit the ‘old and frail’ stereotype. The figure is now using the walking stick in various ways - running, jumping and doing the limbo.
- Technology Cross Stitch Installation Traditional cross stitch samplers have been used as the method to define terms that the younger generation use without thinking, which the older generation may be confused by.
Window stickers have been produced, that will be applied to bus stop windows in a layout you would expect on a living room wall.
- Interactive Bus Stop Installation An interactive bus stop display will explain what Yoke is and refers to previous installations as well as the newspaper that is to follow.
Scan here to view the animated bus stop
tinyurl.com/yokebusstop
1. Animation begins by getting people’s attention. 2. Invitation to play Pong. By tapping the ‘play’ button, the game will begin. 3. If someone wants to play, simple instructions then follow.
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5. A short countdown prepares people to play. 6. The game lasts for a minute, keeping it short enough so people can play whilst waiting for their bus. Players simply swipe the paddles up and down to hit the yoke logo in order to score.
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- News-shot The final part of the Yoke campaign introduces a free news-shot that will be distributed at bus stops. The paper can be flipped, depending on what generation you’re in (although this isn’t specifically labelled, allowing people to make their own choice). There are how-to features, a meet the locals section as well as a wall planner of local events for the month.
Introduction Page
‘Grow’ how-to feature, ‘In your Area’ centre spread and ‘Meet the Locals’ feature
PENCIL WIN NER
nPower D&AD New Blood Competition >>> Brief >>> Create a new digital experience to help demystify the many household energy options available home owners. The amount of energy saving options are often overwhelming and confusing. Create something to help simplify this information. >>> Solution >>> Using augmented reality, ‘Lumi’ allows home owners to look through their smartphone or tablet screen and see the different energy saving options or offers available to them. Information is overlaid directly onto the familiar surroundings of the home, encouraging home owners to think about the energy they use and how they can help reduce their energy bills.
The app begins by asking questions about the home and energy usage, in order to personalise the user experience. The app then automatically picks up different objects within the home and provides information about energy saving tips or offers available.
1. Initial setup questions. 2. Home screen with + to select that object. 3. Money saving tips along with potential savings are shown when the + is selected. 4. Tips can also be accessed from the main menu. 5. Saving Pouch compiles all potential energy savings made through the app. 6. Relevant deals are accessible in one place.
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A tri-fold leaflet will advertise Lumi to all households and takes on the form of a digital tablet. It gives homeowners an idea of how the app works. A clear panel promotes the idea that Lumi helps you ‘look through’ the digital device to see the energy saving options available.
Mirroring the idea of the app, interactive digital advertising will be placed in high footfall areas, promoting the app to its intended target audience. People are encouraged to play with the app, through the touch screen display.
Human by Nature RSA Design Competition >>> Brief >>> Encourage people to look after their internal microbiome, the population of micro-organisms that live inside our bodies. >>> Solution >>> Based on the idea of a survival tin, ‘Biokit’ is a kit that provides four items to give your microbiome a boost. The product is aimed at men who are at opposite ends of the scale. Those who may not take care of themselves as well as they should (eating poorly, not exercising regularly), but also those who regularly use supplement products to improve their health. The logo represents the idea of the human body being a world and the linking of the microbiomes within this world. Each product has a close up of an image to represent the product on a microscopic scale.
The products supply the body’s daily requirement of specific microbes to add to the diet, or food stuffs to help replenish and grow the micro-organisms already within the body. All products will be supplied in a special tin, which creates a survival kit for the human microbiome.
1. Net design for the survival tin. The tin wrap introduces the brand and explains what the product contains and is to be used for.
Store in a cool, dry place.
PROVIDES A MICRO-BOOST
FOR OPTIMUM HEALTH
Total weight: Batch number: Best before:
300G 201A 01/2017
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2. Net design for ‘Brew’. Naturally fermented ginger beer provides the body with additional healthy microbes. This powdered form allows a drink to be made for easy consumption. 3. Net design for ‘Grain’. Kefir grain can be added to milk to create a healthy drink for your microbiome.
BREW
BREW
GRAIN
GINGER BEER
KEFIR GRAIN
Increase the healthy micro-organisms in your stomach.
Increase the healthy micro-organisms in your stomach.
INSTRUCTIONS FOR USE / Dispense 1 measure / Add 500 ml water / Wait 2 minutes / Drink
INSTRUCTIONS FOR USE / Dispense 1 measure / Add 500 ml water / Wait 2 minutes / Drink
Store in a cool, dry place.
Store in a cool, dry place.
GRAIN
Total weight: 75G Batch number: 201A Best before: 01/2017
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Total weight: 75G Batch number: 201A Best before: 01/2017
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4. Net design for ‘Blok’. Pure dietary fibre is supplied in block format, to help maintain a healthy gut microbiome. 5. Net design for ‘Shot’. This spray helps to improve the microbes in the air around you. Simply spray and breathe.
INSTRUCTIONS FOR USE / Spray / Breathe
BLOK 100% FIBRE
Store in a cool, dry place. Total weight: 100G Batch number: 201A Best before: 01/2017
BLOK 4.
O2 SHOT
SHOT
INSTRUCTIONS FOR USE / Break off one block / Chew
SHOT
Breathe it in. Increase the microbes around you
Feed your microbiome. Each piece contains 100% of your daily requirement of fibre.
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Dissertation Design >>> Brief >>> Turn your 8,000 word dissertation into a designed piece of print. >>> Solution >>> My dissertation is about how graphic design can be used as a tool for positive human behaviour change. I investigated methods of behaviour change and how designers can use these tools, effectively, to benefit our society and the world. The design took on a newspaper format and, via this medium, hoped to instil an immediate behaviour change in the reader through their expectations of a tabloid newspaper. The large format allowed me to explore a less typical layout style, again hoping to challenge the readers’ preconceptions.
Lunch Break >>> Brief >>> Create a multimedia campaign that encourages office workers to take their lunch break. >>> Solution >>> ‘Daily Specials’ encourages workers to take their allocated lunch break by offering time critical food deals. Offers are available for a two hour period each day and a voucher can be used directly from the app, to claim an offer from a participating food outlet.
The app uses the idea of a daily special chalk board to highlight the time sensitive nature of the app. Users can view a variety of offers in their local area, either in list or map format. A per manent countdown within the app encourages workers to make use of the offers.
1. Loading page with sayings reiterating time sensitive nature of the app. 2. Home screen with a timer countdown and a location field. 3. List view of all local special offers.
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4. Map view of all local special offers. 5. Clicking on an offer within the map view. 6. Voucher for selected offer. This remains on the app screen until the offer is used or time runs out.
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Advertising for the app will appear on and around public transport, and uses language and icons that embed the idea of getting away from the desk as fast as you can in order to take your lunch break.
Participating eateries will display a window sticker to both advertise their involvement with Daily Specials, as well as helping to further advertise the app.
daily specials
daily specials
SERVED HERE 12PM - 2PM
SERVED HERE 12PM - 2PM
Everyday Well-Being RSA Design Competition >>> Brief >>> Design a way for people to increase everyday behaviours that build mental well-being. >>> Solution >>> The solution for this brief was to create an iPad app called Share Street. It is a social app that encourages people to come together to learn or improve at different skills. The app creates a neighbourhood feel, in which different groups for activities are accessed via front doors. The groups are created based on location and will grow organically as more people sign up to the app. The app ticks many of the activities that can help to build resilience and promote good mental health, such as helping others, being active and socialising to name a few. The app is free to download, however through in-app sponsorship the app also has a commercial benefit.
Each front door on the home screen leads to one of the activities selected. The front door mats provide an icon to depict the activity. The menu is accessed via the brickwork, and additional activities can be added by tapping on the blank front door.
1. Welcome & Login / Sign Up Screen. 2. Home Screen shows the activities added as doors. Blank doors invite the user to add more activities. 3. Add a new door by selecting an activity from a list to share or improve at. 4. Personalise the door by style and colour. 5. Once a door has been added, tap on it to access the activity. 6. Colour coded rooms show all of the people within that group.
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7. View group member’s profiles and message them to arrange a meeting. 8. Create group chats to share information and arrange group meetings. 9. Leave messages for people on the noteboard. 10. Edit public profile. 11. Invite others to Share Street in order to grow the group numbers. 12. Change personal settings.
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Edible Type >>> Brief >>> Represent a word through typography, which reflects its definition. >>> Solution >>> After considering the feel and meaning that the selected word has, a suitable medium was chosen to carve the word from.
The word ‘hello’ was carved out of a Victoria Sponge cake, for a self promotion project. Helvetica was used as it has an open and accessible style, and cake was used as the medium as it is often something I will make to welcome people into my home.
The word ‘exquisite’ was carved out of cheese. A script typeface was chosen to reflect the refined feel the word has, and the medium conveys the idea of fine dining. Lighting was dimmed for the photography to provide an ambience suitable for the word.
Everything About One Thing ISTD Competition >>> Brief >>> Gather a complete knowledge about one single thing and make it accessible for the public. >>> Solution >>> A printed book has been created that looks at the thaumatrope. A printed book was selected for the medium as it has a physical link with the printed nature of original thaumatropes. The book has been designed to provide a feeling of movement, such as you would get from physically spinning the thaumatrope. The book is presented in sections that are a logical way of describing what a thaumatrope is to someone i.e. what is the object, how does it work, the history and the applications of the thaumatrope today. Imagery has been used which has a feeling of movement within it, such as spinning objects and the overlaying of offset patterns. The text and lines have been arranged to create an additional feeling of movement and give variations of speed within the layout. The colour palette has been kept simple, in contrasting monochrome tones, to reflect the contrast of the two sides on a thaumatrope.
The cover looks closely at the letters of the word ‘thaumatrope’, focusing on the joins between the letters.
Shapes, lines and patterns have been used to create movement within the design.
Charity Donations >>> Brief >>> Use design to help increase the frequency of charitable donations made within the UK. >>> Solution >>> Through research into the subject of charitable donations it was found that there has been a drop in charity donations. A ‘civic core’ of 9% accounted for 66% of regular donations (CAF report, 2013). The solution brings charity donations into the digital age, allowing people to effectively ‘forget’ about their donations - taking the hassle out of it. ‘Change’ allows people to set up small, regular donations, which will be taken from their preferred card account every time they use it. A number of charities can be chosen to receive a donation and all money will be divided equally between them.
The logo has been created in different variations, connoting the idea of change. Five logo groups have been created which can be added to over time.
A brief explanation of how the brand launch will happen, along with the main elements.
Final Logo Design
Stage One: Introduction
Stage Two: Explanation
Stage Three: Branding
Solid white background behind text Triangle changes colour from application to application
typeface = colour =
Dockk11 Heavy 100% black
Triangles will appear on landmarks via coverings and projections, as well as appearing in more local areas such as shopping centres and telephone boxes.
To accompany the teaser campaign, a digital campaign document has been produced for the iPad. This will be available to all businesses involved in the campaign.
More elements will be branded with the triangle, such as vehicle wraps, supermarkets and hoardings. More patterns will now be introduced to vary the branding. The logo will also appear so that people connect the brand with the triangle and this will be accompanied by the hash tag #changeiscoming to generate social media interest.
The final stage sees all remaining elements launched. Wall boxes will appear, card reader branding will be placed on every card reader in every shop, a poster campaign will be launched to explain the brand and direct people to the website, the website will go live and internet advertising will begin.
‘Change’ branding applied to locations around the United Kingdom.
The poster campaign sees the introduction of inspirational quotes. Quotes have been selected which all relate to ideas of change and are meant to inspire people to begin to make a change through charity donations.
As the ‘Change’ brand is mainly centred around people making donations using their payment cards, card reader branding has been created to wrap around existing card readers.
‘Change’ wall boxes located in prominent areas around towns and cities allow people to make a £1 donation by touching their smartphone to the box. The boxes feature digital displays detailing the current charities supported (up to a maximum or three) and these charities will be picked at random on a monthly basis.
A range of various sized animated adverts have been made which can be placed on websites that the target audience may frequent. Fixed adverts have been created rather than pop-ups so that the branding is there permanently and the viewer is unable to close the box and hide the advert.
The website is the most important element as it allows people to register to the brand in order to begin making regular donations. A single, scrolling page site has been designed for ease of use.
“ BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD ” – Mahatma Gandhi
ABOUT
NEWS
REGISTER
ACCOUNT
TRACK
“ BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD ”
STORIES
‘Single Page’ website desig with simple scrolling featu between sections. Works via mouse scroll or using the menu buttons
Make the switch to simple, daily charity donations. – Mahatma Gandhi
ABOUT
We all like to donate to charity but have you ever held back from making regular charity donations as it felt like more hassle than it was worth? Was the thought of being tied to a single charity, with monthly payments and the fear of being chased to increase your donations enough to put you off altogether?
NEWS
NEWS
We all want to make a difference, right? Well now you can select an amount to be donated to your selected charity (or charities!) every time you make a purchase using your registered card. Whether it be 20p, 5% or your purchase cost or more, just select the amount you want and we’ll sort the fiddly bits.
REGISTER
Well, we’re here to change all of that.
ABOUT
Change is the new way to make simple, daily donations without the hassle.
REGISTER
Sounds simple? It is. Oh, and to make it even easier, if y ou don’t want to register, we’ve also placed ‘bump boxes’ in highly visible locations which you can simply bump your smart phone against to make an automatic £1 donation to the charities listed on the box. Just look out for the triangles.
ACCOUNT
TRACK
STORIES
The jingle-jangle of charity tins has moved on!
ACCOUNT
TRACK
STORIES
1. News Stories page about ‘Change’. 2. Example of open news story. 3. Registration page. 4. Account page where charities and donation amounts can be selected. 5. Track page shows donations by week, month or year. 6. Stories page shares videos about how money raised is being used.
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Sign-up to begin making simple, daily charity donations To get started with a ‘Change’ account, we need you to register some basic details.
Noticed Anything Unusual?
Bump Boxes are Hit!
National Branding Campaign
Noticed Anything Unusual?
People up and down the country have been wondering what’s been going on? Famous landmarks and British towns.....
Have you spotted the ‘Change’ bump boxes where you can donate digitally? Lots of people have been bumping.......
Card reader branding has been sent to every vendor in the country, making sure that you are all aware of the big.....
People up and down the country have been wondering what’s been going on? Famous landmarks and British towns.....
MORE
ABOUT
MORE
NEWS
MORE
REGISTER
ACCOUNT
MORE
TRACK
STORIES
ABOUT
NEWS
Boxes are Hit! NoticedBump Anything Unusual?
DONATION
DETAILS
Select either the sector you want to support, or individual charities. you’d like to donate to.
Select the amount you would like to donate every time you use your registered card.
Change your registered details. Simply type into the box to replace your current information.
SORT BY
Sector
Organisation
SORT BY
Pounds
Percentage
ACCOUNT
TRACK
STORIES
DAY
WEEK
MONTH
We will send an email confirming changes.
MONDAY
YEAR
8p
Community
12p / twelve pence
Culture & Heritage
15p / fifteen pence
Disabled
20p / twenty pence
SUN DA Y 3
10p / ten pence
TOTAL
TRACK
STORIES
See how your donations have been making changes.
W
22p / tweny two pence
0p
surname
WEEK 07/04
you@email.co.uk
Want to view earlier periods? Spin the wheel to turn back time!
13/04
2p
password
card number
14 p
Y DA
25p SA TU R
Want to donate a specific amount? Enter the amount here:
8p
Professions
ACCOUNT
3.
THU RSD AY 5
Children & Youth
Employment, Trades &
REGISTER
4p
5p / five pence
Education & Training
NEWS
TUE SD AY
2p / two pence
Armed & Ex-Services
Want to donate to a specific charity? Enter their registered number here:
ABOUT
S ED
x
x
card type / visa / maestro
Select how you would like to view your history of Change.
firstname
1p / one penny
Animals
password
MORE
2.
8p
Aged x
enter card number
Card reader branding has been sent to every vendor in the country, making sure that you are all aware of the big.....
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CHARITIES
surname
you@email.co.uk National Branding Campaign
Have you spotted the ‘Change’ bump People up and down theyou country have been wondering what’s boxes where can donate digitally? been goingLots on? of people have been bumping....... Famous landmarks and British towns have been given a new MORE look as Change has come to town! To launch the new charitable brand, we have been quietly adding bold patterns to create a buzz around what is set to be the biggest shake-up in charity donations this century.
REGISTER
firstname
Once you click ‘ok’ you will recieve a confirmation email. Click the link contained in the email to complete the registration. Once registered go to ‘account’ to select your preferences.
Age UK Computer Training
Virunga Campaign Update
Thank You From Oxfam!
Age UK runs computer training courses for older people: watch how 18-year-old has helped 81-year-old Tina to use the internet.
The campaign to protect Virunga national park steps up today. See how your donations have helped the WWF’s cause.
By supporting Oxfam you have helped people get the food and water they need. This video is a thank you from those supported in Chad.
FRIDAY
registration number
pennies, pounds or percentage
card type
SHARE
ABOUT
NEWS
REGISTER
ACCOUNT
TRACK
ABOUT
STORIES
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NEWS
REGISTER
ACCOUNT
TRACK
ABOUT
STORIES
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NEWS
REGISTER
ACCOUNT
TRACK
STORIES
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Contact Thank you for taking the time to view my portfolio. If you are interested in getting in touch, I can be contacted at: email: v.langridge@hotmail.co.uk mobile: 07835 670 803