Trend Report Autumn / Winter 2015
victoria king N0501013
contents creative direction a state of euphoria live illustration playful pop-art prints & graphics animal overload moving canvas rebellious revolution sportswear commercial realism futuristic feminism narcissistic neon visual merchandising & in - store trends shape shifter strobe - saber through the cycle
creative direction
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
a state of euphoria euphoria is a state of intense happiness and self-confidence. confiding in yourself and feeling content with who you are is the most empowering emotion one can achieve. spirituality in fashion is now referred to as ‘boho’, which has become ever - increasingly popular due to the festival style and the increase of interest in fashion. currently, one in four young adults has been or intends to go travelling, as they feel this is a way to find themselves; both culturally and emotionally.
Figure 6
Figure 7
Figure 8
Figure 9
Figure 10
Figure 11
live illustration is about expressing one’s self through artwork, and allowing those around you to be a part of it. watching someones emotion become a still image to a vast audience. this has become ever increasingly popular since the famous banksy, and can now be seen in many different environments.
Figure 12
live illustration
Figure 13
Figure 14
Figure 15
Figure 16
playful pop-art
Figure 17
playful pop-art is a trend occurring worldwide, and is known for its iconic style and bold colouring. the trend has grown bigger and bolder since milan fashion week ‘15 showcased the design. andy warhol is also a pop-art enthusiast, with his renowned artwork focusing around the comic-like style.
prints & graphics
Figure 18
Figure 19
Figure 20
Figure 21
animal overload animal prints, patterns and shapes have become the hot topic in the fashion industry. taking the colours and textures to a new level to form captivating new designs. our planet is becoming more and more animal friendly, which is being reflected in what we wear. from the catwalk to the high street, animals are becoming more dominant and frequent than ever before.
Figure 22
Figure 23
Figure 24
Figure 25
Figure 26
Figure 27
Figure 28
moving canvas
Figu
re 2 9
graffiti is deemed as loud, expressive artwork on still surfaces. this trend has hit the catwalk in the recent milan fashion week, creating the style of a moving canvas. graffiti is becoming a large part of our society, as we deem it less common and more high end fashion, with everybody craving the colours and styles.
Figure 30
Figure 31
Figure 32
Figure 33 Figure 34
Figure 35
Fig
ure
36
rebellious revolution graffiti has had a huge influence on expressive language, and it is moving from the walls and onto materials, with more and more artists using swear words in their artwork. as fashion has progressed, it has become increasingly more rebellious; within both imagery and words. swearing is no longer considered rude, but fashionable: the worse the phrase, the more powerful the statement. high street stores such as topshop and urban outfitters have also adopted this style.
sportswear
Figure 37
Figure 40
Figure 39
Figure 38
Figure 41
commercial realism
Figure 42
logos are no longer just for branding, but a way for people to show off as style. minimal sportswear with a large brand logo is the new trend which everyone will be wanting a piece of. logos are dominating the fashion industry with this lazy trend, as there is no real fashion involved; however our society cannot seem to get enough. the bigger the logo, the ‘cooler’ you appear.
Figure 43
Figure 44 Figure 45
Figure 46
futuristic feminism the world, slowly but surely, is becoming more accepting of peoples preferences. with same sex marriage being approved, everyone now has a choice in the way they want to express themselves. gender roles in society are changing, and just as women are being granted the recognition they deserve, men are able to step out of the macho roles to which they have traditionally been bound to. with healthy lifestyles being pushed, sportswear will be a key wardrobe piece. the recent events of booking a ticket to mars, which will happen in unisex spacesuits, having a huge impact on catwalk trends. combining athletic drive and free expression, the future is born.
Figure 49
Figure 48
Figure 47
Figure 50
narcissistic neons narcissistic neon is a recycled trend derived from the 80s. the bold colours and vibrant looks are what makes this trend so iconic, creating this feel-good fashion and giving an aura of positive vibes.this trend is going from club to catwalk and back around, with everyone wanting a piece of these bright beauties.
visual merchandising & in - store trends
Figure 51
Figure 52
Figure 53
Figure 54
shape shifter
Figure 55
shape shifter is about expressing the product through unique and eye catching imagery. the right shapes will help connate the style of the product and enhance the look of the garment. using shapes is a simple yet effective way of showing off the display and drawing the consumer in. frank gehry is a well established architect who created the famous walt disney concert hall, madefrom abstract shapes to achieve its iconic look.
Figure 56
Figure 57
Figure 58
Figure 59
Figure 60
Figure 61
strobe - saber as technology grows, so does the ‘futuristic’ look within the fashion industry. this is now also starting to become apparent within the visual merchandising, promoting this star wars styled display. mixing white laser lights with the garments creates an innovative, cutting edge feel.
Figure 62
Figure 63
Figure 64
Figure 65
through the cycle old is the new ‘new’. we have become a nation where recycling is now a part of our lives; not just for environmental reasons, but but also in order to achieve that everwanted antique / rustic look. with the high amounts of waste britain goes through, reuising what we can is essential, as well as fashionable. jeong-hwa, a well known architect, is a prime example of reusing our resources; having designed and built the 1000 door masterpiece.
ure
Fig
66
Colour Palettes a state of euphoria - wonderlust live illustration - primary reinvention playful pop-art - flying colours animal overload - natures lust moving canvas - brick lane rebellious revolution - guidance from above commercial realism - rainbox remix futuristic feminism - boy meets girl narcissistic neons - popsicle plush shape-shifter - colourful woods strobe-saber - monochrome mash-up through the cycle - rollercoaster downfall
Bibliography http://www.vogue.co.uk/fashion/trends http://wgsncolourarchive.tumblr.com http://instagram.com http://trendland.com http://www.trendone.com/en/ http://trendwatching.com http://www.businessoffashion.com https://www.lsnglobal.com https://showstudio.com http://www.dazeddigital.com http://wwd.com
References Figure 1 – Pinterest, 11th May 2015 [sunrise] Figure 2 – Own Image, 15th January 2015 [lanterns] Figure 3 – Pinterest, 11th May 2015 [moon tapestry] Figure 4 – Indulgy.com, 11th May 2015 [hippie stairs] Figure 5 – Tumblr, 11th May 2015 [bedding] Figure 6 – Pinterest, 12th May 2015 [catwalk model] Figure 7 – Parttimetraveller.com, 12th May 2015 [painting] Figure 8 – Own Image, 18th March 2015 [canvas] Figure 9 – Own Image, 12th May 2015 [street art] Figure 10 – Own Image, 14th January 2015 [live drawing] Figure 11 – Own Image, 22nd March 2015 [live drawing 2] Figure 12 – Pinterest, 11th May 2015 [model illustration] Figure 13 – Own Image, 27th February 2015 [diesel vm] Figure 14 – Glamshops, 11th May 2015 [popart vm] Figure 15 – Own Image, 27th February 2015 [make up popart] Figure 16 – Flickr, 12th May 2015 [call me vm] Figure 17 – Vogue.com, 11th May 2015 [popart model] Figure 18 – WGSN, 8th May 2015 [zebra bag] Figure 19 – Pixoto.com, 12th May 2015 [wildlife model] Figure 20 – Outfitideas.com, 12th May 2015 [animal print bag] Figure 21 – Dazeddigital.com, 11th May 2015 [animal print model] Figure 22 – Pinterest, 11th May 2015 [catwalk model] Figure 23 – Blogspot.com, 10th May 2015 [graffiti dress & street art] Figure 24 – WGSN, 11th May 2015 [mischino dress] Figure 25 – Cuded.com, 8th May 2015 [graffiti wall] Figure 26 – Stylebistro.com, 8th May 2015 [graffiti dress] Figure 27 – Tumblr.com, 10th May 2015 [two piece outfit] Figure 28 – Pinterest, 12th May 2015 [graffiti models] Figure 29 – Style.com, 11th May 2015 [graffiti catwalk model] Figure 30 – Etsy.com, 14th May 2015 [go f*ck yourself] Figure 31 – Buzznet.com, 11th May 2015 [f*ck off creep] Figure 32 – Pinterest, 12th May 2015 [kate moss] Figure 33 – Own Image, 14th January 2015 [f*ck y’all]
Figure 34 – Tumblr.com, 12th April 2015 [f*ck your holiday] Figure 35 – Ripndipclothing.com, 12th May 2015 [swearing cat] Figure 36 – Pinterest, 11th May 2015 [rebellious model] Figure 37 – Pinterest, 10th May 2015 [DKNY model] Figure 38 – Tribenoir.com, 10th May 2015 [adidas male model] Figure 39 – Pinterest, 10th May 2015 [coca cola model] Figure 40 – Essence.com, 10th May 2015 [female adidas model] Figure 41 – BlogSpot, 10th May 2015 [nike top] Figure 42 – Vogue.com, 10th May 2015 [commercial catwalk model] Figure 43 – Tumblr.com, 11th May 2015 [male streetstyle] Figure 44 – Noctismag.com, 10th May 2015 [male catwalk] Figure 45 – Stylecartel.com, 11th May 2015 [catwalk feminine fashion] Figure 46 – Pinterest, 13th May 2015 [mens female fashion] Figure 47 – WGSN, 13th May 2015 [neon facemask] Figure 48 – Trendhunter.com, 12th May 2015 [neon streetstyle] Figure 49 – WGSN, 12th May 2015 [neon cara delevingne] Figure 50 – Fahnberry.com, 12th May 2015 [neon model] Figure 51 – Own Image, 27th February 2015 [shape vm] Figure 52 – Own Image, 27th February 2015 [box shapes vm] Figure 53 – Google Images, 10th May 2015 [coloured vm] Figure 54 – Wordpress.com, 12th May 2015 [circular vm] Figure 55 – Own Image, 27th February 2015 [shape dress model] Figure 56 – Own Image, 27th February 2015 [UO strobes] Figure 57 – Own Image, 15th January 2015 [RI strobes] Figure 58 – Own Image, 15th January 2015 [Paige strobes] Figure 59 – Fastcodesign.com, 11th May 2015 [strobe walkway] Figure 60 - Pinterest, 12th May 2015 [strobe vm] Figure 61 – Own Image, 27th February 2015 [strobe model] Figure 62 – Own Image, 14th January 2015 [cow] Figure 63 – Own Image, 27th February 2015 [ball balls] Figure 64 – Own Image, 27th February 2015 [recycled books] Figure 65 – Pinterest, 11th May 2015 [boxes on wall] Figure 66 - Pinterest, 11th May 2015 [newspaper dress]