Some icons are reborn. Others are made. And then there are those like Viceroy Chicago, which play with past and present in a whole new way. In the storied Gold Coast, on the site of a 120-year-old building, Viceroy Chicago harnesses the city’s rich history, right down to the preserved brick and terracotta façade. But it doesn’t stop there; this is then and now. You’ll quickly see: The style and mood are unmistakably of this very moment.
