Leave Your Mark in Downtown San Francisco Check in and leave the status quo behind. Hotel Emblem is where free-thinkers thrive and creativity knows no bounds. Located where Nob Hill meets Union Square and the Theater District, just four blocks from the Financial District and 20 minutes from SFO International Airport, Hotel Emblem is the newest member of The Viceroy Urban Retreats. The hotel harnesses the spirit of the Beat Generation with a provocative new slant. Inspired by generations of non-conformist literature, music, politics and culture, it represents the mad ones who dare to go against the grain. Hotel Emblem is a conduit for individual expression - find your voice and let it roar. Throughout, discover endless invitations to leave your mark, from the writers’ nooks to the improv conversations to weekly live music sessions. With our bespoke amenities like book butlers and poetic food and beverage offerings, guests will enjoy an inspired experience at every turn.
Self-Expressive & Uncensored Design Design throughout the hotel evokes self-expression and the desire to live life uncensored. An oversized video wall, the backdrop to the reception desk, depicts a close-up of a vintage typewriter at work, while the reception area blends seamlessly into Obscenity Bar & Lounge – a visual celebration of the First Amendment. Seating arrangements produce a collaborative workspace during the day, while at night the bar is a softly-lit cocktail room, calling to mind the cultural movements and literary gatherings of times past. Guest rooms are stylish homages to The Beats, with engaging artwork and interactive elements. Original, Beat-inspired texts appear on the floor, from hallway carpet straight to the guest room – a visual journey in and of itself.
cast your fearless voice
96 VIBRANT GUESTROOMS WHERE PATTERNS PLAY AND AN EXPRESSIVE VIBE THRIVES.
Wi194 HOTEL ROOMS AND 50 RESIDENCES, WITH A GLORIOUS VIEW OF OCEAN AND SKY
Rooms & Suites
hotel amenities& services
Fresh and eclectic guestrooms feature soft gray and sage walls mixed with rich wood tones, floral fabric accents, text-accented walls, and luxe burgundy seating – evoking a mood that’s both bold and welcoming. With modern art and European-inspired furniture, these havens defy commonplace expectations. Each custom writing desk features power and charging stations, while the inspiration board is a collage of postcards, local happenings, and references to ‘60s era San Francisco. Bathrooms feature graphic tiled floors, sleek black marble vanities, and oversized bath products from ROIL by Amanda George.
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Filtered water stations on every floor Fresh fruit and snacks daily Crafted welcome cocktail upon arrival Bicycles Book Butler “Underground Concierge” In-room safe Pillowtop king bed with Italian linens 55” HD SMART TV with streaming capabilities Bedside and desk charging ports In-room audio system with Bluetooth technology ROIL luxury bath amenities
Bar & Café Obscenity Bar & Lounge glorifies the First Amendment and sparks spontaneous gatherings over hand-crafted cocktails and food meant to be shared. Bluestone Lane, a café dedicated to producing the highest quality artisan coffee, is just steps from the hotel lobby and offers daily front-row views of downtown San Francisco.
MEETINGS& EVENTS Hotel Emblem provides endless opportunities for incentive group gatherings, fashion and tech launches, cocktail parties and anything in between. Our hotel team can assist in detailing the event, from menus, audio-visual equipment, to photographers and more. The hotel’s largest meeting venue, The Den, offers approximately 1100 square-feet. of space for work or play, and meetings of up to 60 people. The Boardroom is ideal for conference settings, while Obscenity Bar & Lounge is available for full buyouts during the day or night. Enjoy flexible space for every need and whim; in total, there is approximately 2500 square-feet. of event space located on the Lobby Level.
contact Hotel Emblem 562 Sutter Street San Francisco, California 94102 US Direct +1 415 433 4434 Reservations +1 800 433 4434 Groups, Events, & Corporate Sales +1 415 217 4050 sales.emblem@viceroyhotelgroup.com