Check in and leave the status quo behind. Hotel Emblem is where free-thinkers thrive and creativity knows no bounds. Located where Nob Hill meets Union Square and the Theater District, just four blocks from the Financial District and 20 minutes from SFO International Airport, Hotel Emblem is the newest member of The Viceroy Urban Retreats. The hotel harnesses the spirit of the Beat Generation with a provocative new slant. Inspired by generations of non-conformist literature, music, politics and culture, it represents the mad ones who dare to go against the grain.