OVER
OMER ENTERTAINMENT
VISUAL IDENTITY DESIGN GUIDE
Corporate branding
C O N T
04
The corporate colours
07
The black and white logo
08
The corporate typeface
11
The stationery
12
The stationery – letterhead
14
The stationery – H.business card
16 18
The stationery – DL envelope
20
The stationery – Uniform
22
The stationery – Something more
25
The stationery – Website
26
Tone of voice for applications
E N T VISUAL INDENTITY
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This brand manual has been written to help you to implement the Overcomer logo and visual identity. Inside, you will find design guidelines and specifications which will not only ensure consistency across all applications, but will also help maintain a high standard of design and production at all levels. No alterations should be made to these specifications.
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DESIGN GUIDE
C
orporate branding
The Logo The Symbol On Grid
The Corporate Colours The Black And White Logo The Logo Reversals
The Logo In Minimum Size The Corporate Typeface
All of categories of corporate branding, we summarized to help you easily find the information useful for you.
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The logo Visual identity elements The main identification elements of the visual identity are the Overcomer letterform and the new mark representing two elements coming together, nature & nurture. The relative proportion between the letterform and the symbol needs to remain consistent.
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OMER ENTERTAINMENT
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DESIGN GUIDE
The symbol on grid Using the symbol independently from the letterfor m In specific applications, the symbol can be used independently from the letterform. While the symbol can be used without the Overcomer letterform, the latter can never be used without the symbol. 9a
9a
23 a
5a
2a
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5a
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6a
The corporate colours The Pantone, CMYK and RGB colours A palette of two basic colours has been chosen for consistent usage in most applications. The colours should preferably be printed in the specified Pantone colour. When no Pantone colour can be used for printing i.e. in advertising, the CMYK breakdown can be used. The RGB version should only be selected for digital applications.
Print applications Pantone Process Cyan CMYK: C=100 M=0 Y=0 K=0 C=100 M=0 Y=0 K=0
Digital applications RGB: R=54 G=167 B=233
PANTONE Process Cyan
Print applications Pantone 2735 CMYK: C=100 M=100 Y=0 K=0 C=100 M=100 Y=0 K=0
Digital applications RGB: R=44 G=45 B=132
PANTONE 2735
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DESIGN GUIDE
The black and white logo When no colours are available, the Overcomer logo can be used in black and white. Pantone Process Cyan on the letterform and Pantone 2735 on the symbol are then replaced by 100% of black. Pantone Process Cyan on the symbol prints 100% of white.
100% of black
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100% of white
ENTERTAINMENT
100% of black
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The logo reversals The two reversal versions When necessary, the logos can be used reversed out of a solid background. Whenever possible, the green colour version should be used. The rectangular boxes around the logos indicate samples of solid backgrounds only. The logo should never be defined by a rectangle or other shapes.
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ENTERTAINMENT
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DESIGN GUIDE
The logo in minimum size Whether using the logo’s positive version or its reversal, the minimum size for the logo is 30mm across the Overcomer logo.
30mm
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The corporate typeface For pr int and digital applications – English Bembo and Helvetica Neue is the chosen typeface for all printed material and Arial for the digital applications. Four weights have been selected for Helvetica Neue: light or ultralight, and Bembo: regular. Four weights have also been selected for Arial: regular, bold, italic. No other typefaces can be used.
Bembo Regular ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Arial regular ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Helvetica Neue light ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Arial bold ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstu vwxyz 123456789
Helvetica Neue Ultralight ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Arial italic ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 123456789
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DESIGN GUIDE
A
pplications
Letterhead H.business card V.business card DL envelope Uniform
Something more Website
All of categories of application, we summarized to help you easily find the information useful for you. VISUAL INDENTITY
12
The stationery – letterhead The letterhead To create consistency across all communications, a letterhead and continuation sheet for the Word template have been supplied. Set the folding mark at 99mm from the top of the letterhead, length 5mm, 0.3pt and Pantone Cool Grey 8.
The letterhead continuation sheet All the graphic elements remain the same on the continuation sheet as per the main letterhead, however, the address should not appear on the sheet.
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DESIGN GUIDE
Letterhead shown at 85% of the original size.
Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com
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30mm
40mm
50mm
Type first line of address on the ninth return Third line Fourth line Fifth line x Two returns after the last address line, type reference number. On the following return after the reference, type the date. x x x x x Type name on the sixth return. x x Start letter on the fourth return. Type is Arial regular 10pt, leading 12pt justified left in a 180mm wide box. Type name in Arial bold 10pt. x 180mm x x x Maximum number of lines: 22. Type name in Arial bold on the fifth return after the letter. x x x x Pancho Llamas Deputy Managing Director
Set legal name in Helvetica Neue bold 8pt, leading 10pt, Pantone Cool Grey 8. Leave a half paragraph space before setting the address. Set address in 2 lines, Helvetica Neue light 8pt, leading 10pt, Pantone Cool Grey 8. Set website in Helvetica Neue light 8pt, leading 10pt, Pantone Process Cyan.
Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com 10mm
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DESIGN GUIDE
The stationery – H.business card The business card artwork is shown at its original size. The artwork has been supplied and only the text can be changed according to the different name and address details. No other alterations can be made.
David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com
12mm
30mm
7mm
7mm
David Pancho Creative Director
30mm
128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com 7mm
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Set legal name in Helvetica Neue bold 7pt, leading 9pt, Pantone Cool Grey 8. Leave a half paragraph space before setting the address. Set address in 2 lines, Helvetica Neue light 7pt, leading 9pt, Pantone Cool Grey 8. Set website in Helvetica Neue light 7pt, leading 9pt, Pantone Process Cyan.
The stationery – V.business card The business card artwork is shown at its original size. The artwork has been supplied and only the text can be changed according to the different name and address details. No other alterations can be made.
David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com
12mm
15mm 5mm
14mm David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 5mm F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com 8mm
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Set legal name in Helvetica Neue bold 6pt, leading 9pt, Pantone Cool Grey 8. Leave a half paragraph space before setting the address. Set address in 2 lines, Helvetica Neue light 6pt, leading 9pt, Pantone Cool Grey 8. Set website in Helvetica Neue light 6pt, leading 8pt, Pantone Process Cyan.
DESIGN GUIDE
The stationery – DL envelope Envelope size: 220mm x 110mm Envelope shown at 65% of the original size.
Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com
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The stationery – DL envelope The graphic inside the envelope can be printed in duotone – Pantone Process Cyan and Process Black. Envelope shown at 65% of the original size.
30mm
14mm
7mm
Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 7mm www.overcomer.com
Set legal name in Helvetica Neue bold 7pt, leading 9pt, Pantone Cool Grey 8. Leave a half paragraph space before setting the address. Set address in 2 lines, Helvetica Neue light 7pt, leading 9pt, Pantone Cool Grey 8. Set website in Helvetica Neue light 7pt, leading 9pt, Pantone Process Cyan.
7mm
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DESIGN GUIDE
The stationery – Uniform The logo can be used as patterns for your uniform.
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DESIGN GUIDE
Mokup
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DESIGN GUIDE
Mokup
OVER
OMER ENTERTAINMENT
AS UNIQUE AS YOUR DAY!
VISUAL INDENTITY
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Website
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DESIGN GUIDE
Tone of voice for applications For print applications • Write at a level that can be understood by a broad range of audiences, from native English speakers to non-native English speakers. Maintain simplicity in the copy. • Copy should be written in a semi-formal manner, inviting guests to try the various facilities Laguna has on offer. • Copy should be written in the first person
For web/online applications • Write at a level that can be understood by a broad range of audiences, from native English speakers to non-native English speakers. Maintain simplicity in the copy. • Images should replace copy where possible, so as to be able to communicate to nonnative English speakers.
where possible. • A llude to the Nature & Nurture aspect in all communications, whether describing the atmosphere of a restaurant (serene), or room service (friendly and available 24 hours a day). • U se variety – mix up short phrases with long sentences. • Be descriptive – in advertising collateral, bring the idea of Nature & Nature to life in the mind’s eye through descriptions evoking the five senses.
• Copy should be written in the first person where possible. • Keep to the facts while maintaining a friendly, conversational tone – don’t create poetry or overly dramatic or dreamy images. • Remember: if you wouldn’t say it, you probably shouldn’t write it. • Incorporate the requisite keywords for search engine optimisation into the copy, according to the keyword lists and recommendations provided for each page. • T ry to be as imaginative as possible when incorporating keywords and try to sprinkle them evenly throughout the copy so that they do not appear overused
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www.overcomer.com