Slideology The Art and Science of Creating Great Presentations

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Following the Five Data Slide Rules When it comes to displaying data in your presentation, you must adhere to one principle above all others: clarity. Projecting your data on a slide puts you at an immediate disadvantage to printing it in a white paper or scientific text. In a presentation, the audience doesn’t have the benefit of being able to pull your data in close to examine it. So it is absolutely crucial that any data in your presentation carries with it a clear message. And you can keep that message clear by remembering this one fact:

Data slides are not really about the data. They are about the meaning of the data. Most presenters don’t really understand this distinction. How many times have you sat through presentations where the speaker referred to one complicated chart for five minutes, after which you still couldn’t figure out the point of the slide? The problem is that, most of the time, slides aren’t a good medium for showing complex data. When it’s important for your audience to examine the data and come to their own conclusions, you should distribute the data as a printout.

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