POWER OF PARTNERSHIP AND MEDIA KIT
Be Part of Something Bigger
“Tell me about VGM.” We hear that a lot. Our response, “We are a trusted membership community that unlocks everything you need to successfully run your business.” While that statement is short and simple, we know that navigating the complexities of our industry, including staffing, regulations, and rising costs, can be challenging. VGM & Associates provides savings and solutions, expertise, and exclusive connections to enhance business efficiencies, increase revenue, and strengthen long-term viability for our members and vendor partners. However, this didn’t happen overnight.
VGM was founded in 1986 on the belief that personal connections drive growth and opportunity. Today, our relationships and entrepreneurial spirit enable us to continually add services and resources to help our members’ business operate more efficiently, both now and in the future. We strive to propel valued partners like you forward within the market while connecting our members to only the best products and services available.
For members, we liken our services to a gym membership. If VGM members don’t use it, they can’t capitalize on the results they’re investing in. This is true for vendor partners as well. We’re only as strong as our commitment to one another. Often, we see vendor partners who are ready to grow within our audience base but fail to take the strategic steps necessary to reach the market we serve.
To be successful in this partnership, we encourage you to remain engaged in the relationship you have with the employee owners on our contracting, marketing, and member success teams. We will do the same with you.
Remember—we succeed if you succeed, and if you are prosperous, that means our members are too. Our ultimate “why” is our membership, and we hope you adopt this “why” too because we need your offerings to help them flourish.
For this reason, when you work with VGM, you work with real people who understand healthcare and are excited to connect resources that inspire growth.
Meet the teams you’ll work with:
OUR MARKETING TEAM
Kayla Mahler, Samantha Timmons, and Travis Hoy are here to build a mutually beneficial relationship between us and our vendor partners. They understand the gravity of the goals our partners carry, and their jobs are to define those objectives and angle them for a win-win between your company and our members.
Kayla Mahler is responsible for directing the strategic vision and marketing of our vendor partners to our membership, while Samantha Timmons and Travis Hoy help drive marketing campaigns related to vendor partners. These employee owners, along with their strategic and creative representatives, are very excited to help you reach your goals and evolve your presence within the membership.
All of us give a warm welcome as you join the VGM family. We cannot wait to work with you and are eager to see what this partnership brings!
Kayla Mahler Director of Marketing
Samantha Timmons Marketing Lead
Travis Hoy Marketing Lead
Who We Are: Industry Powerhouse
Over 2,500 Members
120+ Supplier Partners
VGM & Associates is a trusted membership community that unlocks access and influence to your ideal decision makers. We serve DME/ HME, respiratory, sleep, wound care, complex rehab technology, wellness, home modification, and orthotics and prosthetics providers.
A QUICK GLIMPSE OF OUR REACH AND INFLUENCE
Over
3,400 Members Approx.
10,000 Member Locations
Part of Something Bigger
VGM & Associates is a division of VGM Group, Inc., a national company that partners with more than 25,000 businesses and organizations across the United States and Canada. VGM is continually named a top employer in various categories and industries. Founded in 1986 as a group purchasing organization for home medical equipment providers, VGM combined its expertise and history to expand both its programs and focus. We are headquartered in Waterloo, Iowa, where we employ approximately
200+ Vendor Partners
1,600 people across 40 states and Canada, with more than 1,100 working in Iowa. Other offices and fulfillment warehouses are located throughout the United States in addition to one location in Canada. At VGM, our employees work for our members, providing the best services and contracts to help them grow their business. When you’re part of the VGM family, you are part of something bigger.
Percentages show distribution of our 3,400+ members and where they fall within the membership.
ROOTED VALUES
Deep Relationships
VGM is built on connection. Our network of HME providers, vendor partners, and industry experts allows us to create mutually beneficial relationships that initiate growth throughout the VGM family. We love being the link to lifelong partnerships.
Impact on Industry
From adhering to and impacting strict Medicare guidelines to directing consumer behavior—we have dedicated experts who sit on the boards of many state associations and conference planning committees, travel to shape legislation, and have a role in defining fundamental industry standards.
This is a breakdown of decision makers within our membership base. Members may have a single contact with multiple job functions.
Trusted Source
The keen relationships we’ve developed with members positions us as a credible and devoted source in the minds of our audience and industry. The current strength of these relationships allows us to bring credibility to our vendor partners in both areas of influence and purchasing decisions.
Expansive Resource Base
Vast insight from our membership base allows us to bring industry-leading education materials, accredited courses, and elite conference education. We work to involve vendor partners in this drive and situate them as industry thought leaders as well.
HME, Respiratory, and Wellness Specialties
HME
VGM & Associates is the nation’s largest and most comprehensive member service organization for home medical and durable medical equipment providers. Today, our membership includes nearly 80% of HME/DME providers throughout the United States. With a combined 150+ years of experience and regional “know how,” VGM provides each member with a dedicated account manager. From navigating VGM’s vast number of services and specialties, to understanding the national and regional industry landscape, our account managers’ top priority is seeing our members’ businesses succeed.
RESPIRATORY
We’ve organized respiratory DME into several programs, each with its own full line of offerings, such as business resources, profitability calculators, billing tips, policies and procedures, and much more to ensure members succeed no matter what equipment they provide. Our programs include:
• Oxygen equipment
• Sleep therapy
• Noninvasive and invasive ventilation equipment
• Trach supplies
• Nebulizers/airway clearance
• Pediatric services
WELLNESS
Wellness to VGM means taking care of your patients’ whole self, and not just when healthcare is needed. Wellness looks at the full cycle of care; preventative, during, and after. It isn’t limited to age, gender, or type of care. Chiropractic, regenerative, medical spas, mental health, and the list continues. Wellness will provide the same level of support for our members offering resources, experts, and deep discounts on products from highly rated and trusted vendor partners.
WOUND CARE
Wound care offers resources to help our members with their patients’ wound care regardless of the area of wound care our members are in; negative pressure wound therapy, support surfaces, nutritional products, compression therapy, wound care dressings, ostomy, and diabetic supplies. A wound care manual, an online resource center, education, and reimbursement guidance are all resources VGM provides to help our members grow, or start, their wound care business.
WOMEN’S HEALTH
Women’s health is evolving, and so is VGM’s women’s health offering. Rooted in providing resources for mastectomy, compression, and mother/baby, women’s health includes everyday wellness and care. We continue to foster lasting relationships that help our members and vendor partners build alliances and strong business. We provide the resources members need to lower costs, maximize revenue, operate more efficiently, and expand business operations.
Clinical Mobility and Accessibility Specialties
COMPLEX REHAB
U.S. Rehab is a membership network of complex rehab providers encompassing more than 1,300 rehab locations that provide quality, custom-fit complex rehab equipment. Our mission is to foster lasting relationships that help our members and vendor partners build alliances for strong business. We strive to assist our complex rehab partners with services that allow them to operate more efficiently and increase profitability.
HOME ACCESSIBILITY
The VGM Live at Home community helps certified accessible home modification providers and contractors transform homes for independent, safe living. VGM Live at Home’s mission is to build
a best-in-class membership group that will help provide seniors and mobility-impaired individuals across the country with safe homes, giving them the independence and quality of life they deserve.
ORTHOTICS AND PROSTHETICS
The Orthotic and Prosthetic Group of America (OPGA) works to advance the orthotic and prosthetic profession—and help you advance within it. OPGA is the largest community of O&P practices and supplier partners in the nation. Representing nearly 1,300 locations, OPGA offers services and programs that help each member operate more efficiently and increase profitability.
Member Success Team
Outside of our reach via VGM’s strong marketing and industry education, we employ a member success team that covers the entire United States. Our member success team of 13 has a wealth of experience in HME operations and promotion to members. They grow membership, and through their close member relationships, they make connections and generate leads for products and services affiliated with VGM.
Our two member success teams:
MEMBERSHIP ACCOUNT MANAGERS (MAMS)
Our inside membership account managers are responsible for member engagement and comanage territories with the RAMs.
REGIONAL ACCOUNT MANAGERS (RAMS)
Our field-based regional account managers are our grassroots team for building member relationships and showcasing the depth of VGM’s offerings.
Other Services to Help Your Business Grow
VGM & Associates has access to expertise that helps grow your business beyond the VGM & Associates memberships. Contact us to get connected today.
PROFESSIONAL SERVICES
THE VAN HALEM GROUP
The van Halem Group has become one of the nation’s most respected healthcare audit and consulting firms. Together, our team has more than 150 years of related experience. We have worked collaboratively with key government stakeholders, such as Centers for Medicare and Medicaid Services (CMS), the Office of Inspector General (OIG), Medicare administrative contractors (MACs), recovery audit contractors (RACs), unified program integrity contractors (UPICs), private payors, and other government contractors and agencies. This expertise provides clients the benefit of knowing proper communication channels and processes reducing the regulatory burden.
www.vanhalemgroup.com
VGM FINANCIAL SERVICES
VGM Financial Services, established in 1991, is recognized as one of the premier equipment finance companies in the United States and a division of The Huntington National Bank. Providing business-to-business equipment finance solutions to the healthcare industry, we’ll bring you the idea combination of world-class resources and personalized service. We can help package equipment, installation, and other services into a single lease. We have the capability to upgrade or add equipment throughout the lease term. We’ve supported and designed flexible financing programs for the homecare market for over thirty years.
www.vgmfs.com
VGM FULFILLMENT
A reliable order fulfillment partner should be the silent, yet critical catalyst to the success of your CPAP machine and CPAP resupply business. As your partner, VGM Fulfillment is responsible for the key operations of order fulfillment: picking, packing, shipping, and inventory management. With a network of four fulfillment centers, nearly 3,000 SKUs in stock, and over six million packages sent each year, most packages reach their destination within three business days. We focus and excel on our core competencies while our members execute excellence in taking care of their patients. www.vgmfulfillment.com fulfillmentinfo@vgm.com 877-648-7959
VGM MARKET DATA
VGM Market Data provides members exclusive access to the largest and most comprehensive DME claims database in the country, helping you maximize referral sources and identify new growth opportunities. Their data visualization tool combines data analysis and sales enablement into a single map, accessible anywhere via desktop, mobile, or tablet. Upgraded features allow you to:
• Find and value potential new markets by product volume
• Gain laser-like market intelligence on high volume physicians by product
• Quantify your market potential with state- or county-based market share analysis
• Analyze commercial reimbursement rates to find valuable contract negotiating opportunities www.vgmmarketdata.com
Other Services to Help Your Business Grow
VGM EDUCATION
When you choose VGM Education, you’re investing in a complete educational experience. Serving the home medical equipment (HME), long-term care, and home health industries, we offer over 1,000 online courses where you can earn CEUs and easily track and assign learning. We also offer virtual convention hosting, custom coursework for your team, antiinfection medication tracking solutions, and more!
www.vgmeducation.com
GOVERNMENT AND REGULATORY
VGM GOVERNMENT RELATIONS: CHAMPIONING CHANGE IN THE DMEPOS INDUSTRY
VGM Government Relations is here to be the Champion of Change for the DMEPOS industry. Our team stays up to date on everything happening in DMEPOS legislation, so we can be your first and only stop for information. We help educate members on how to navigate the legislative landscape. We advocate to make sure that everyone’s voices get heard in the industry. And we make sure everyone is well informed on industry rules and regulations.
People for Quality Care (PFQC) is an advocacy organization working to ensure patients have access to quality home medical equipment and services. Our goal is to educate and engage patients who are impacted by poor healthcare policies and their caregivers. We share their stories with policymakers, and we advocate for legislation and regulations that help elevate their quality of life.
www.vgmgov.com
MARKETING SERVICES
VGM FORBIN
VGM Forbin’s experts are here to help our healthcare partners navigate the ever-changing digital landscape, providing tools to stay ahead and gain a competitive edge. Let’s strengthen VGM member relationships and exceed your business goals through measurable digital marketing strategies that drive results!
Custom and PowerWeb website solutions: Our team of experts understands your industry, the challenges you face, and the opportunities that exist for our healthcare partners in the online marketplace. This knowledge means we can build you an optimized website solution that will ensure your target audience finds you and that your website drives traffic to your business.
Master Catalog: We are a leading provider of online marketing solutions, portals, and websites to thousands of HME providers across North America. We offer a free service to display your product offerings in our online catalog. Contact our healthcare team about getting your products in our Master Catalog that hundreds of HMEs use to market online.
eCommerce: VGM Forbin offers B2B and B2C eCommerce solutions that provide a convenient platform for managing your product catalog, portal management, order processing, security features, and other enhancements built specifically for healthcare industry vendors. The functionality and security of your website and VPanel CMS are maintained by VGM Forbin.
Digital marketing: VGM Forbin offers digital marketing solutions for the healthcare industry, showcasing your products to the right audience. Services include SEO, social media management, blogs, clinical articles, branded email campaigns, and SEM targeted advertising.
Managed IT: VGM Forbin advises on HIPAA compliance and operational efficiency with Microsoft 365. With our extensive experience in the healthcare industry, we can ensure your business leverages Microsoft 365 to not only meet HIPAA and PHI compliance obligations but also to enhance operational efficiencies and utilize its full capabilities.
www.forbin.com
Other Services to Help Your Business Grow
STRATEGIC IMAGING (SI)
Strategic Imaging is your one-stop shop for all your marketing and branding needs. As a commercial printer, we are dedicated to relevant marketing through personalized direct mail. Let Strategic Imaging help you get a better response rate with our top-quality variable data and variable image printing. We can print all your marketing, as well as operational print materials with state-of-the-art digital printing and finishing equipment. We also specialize in corporate apparel and marketing promotional items. We can put your logo and marketing message on almost anything you can imagine. Lastly, we help in point-of-sale signage and corporate environment with large format printing, wall art, and vehicle wrapping.
www.strategic-imaging.com
TWO RIVERS MARKETING
Two Rivers Marketing is your full-service ally for solutions to all your marketing and sales challenges. Our consultative team specializes in building brand engagement, connecting with your audiences across a wide range of media, and driving real results. We’re ready to roll up our sleeves and get to work building integrated campaigns and marketing programs that deliver a powerful ROI. Our services include brand strategy, content planning, video production, experiential marketing, event planning and management, and all aspects of digital marketing. We can’t wait to get started with you.
www.tworiversmarketing.com chrisb@2rm.com 877-648-7959
SLEEP SOLUTION
VGM SLEEP SERVICES
VGM’s comprehensive sleep services offers innovative, efficient, and personalized solutions for mask fitting, CPAP machine setup & fulfillment, compliance, resupply, returns, and asset recovery.
AI Mask Fitting
SleepGlad is a secure, cloud-based PAP and NIV 3D mask fitting platform built on artificial intelligence technology. Through a simple link sent to any smartphone or camera enabled device, SleepGlad is able to scan and precisely measure your patients remotely. Combined with a machine-learning platform, SleepGlad provides a manufacturer-agnostic recommendation for the ideal mask fit.
Product Fulfillment and Resupply
A reliable order fulfillment partner should be the silent, yet critical, catalyst to the success of your CPAP machine and CPAP resupply business. As your partner, VGM Fulfillment is responsible for the key operations of order fulfillment: picking, packing, shipping, and inventory management. With a network of four fulfillment centers, nearly 3,000 SKUs in stock, and over six million packages sent each year, most packages reach their destination within three business days. We focus and excel on our core competencies while you execute excellence in yours – taking care of patients.
Compliance
VGM Sleep Services is a CPAP set up and compliance program that aims to create relationships with patients for ongoing care and success. This program helps our members with staffing, revenue, and patient compliance. By using Sleep Services as your outsourced clinical service, you can be more efficient and reduce costs as opposed to hiring additional clinicians. Sleep Services provides more efficiency and higher compliance rates.
Asset Recovery
VGM’s asset recovery program reduces unused CPAP machines by handling patient contact, return shipping, and adding them to your customer-owned inventory for new patient setups, loaners, or rentals.
Sponsorship Opportunities
Take advantage of VGM’s exclusive Heartland Conference and our VGM-sponsored events at Medtrade to get your company in front of our audience of industry professionals. Sponsoring creates brand awareness and visibility, which also optimizes the value of your attendance.
HEARTLAND
We believe we create opportunities for ourselves and others when we come together. That’s why each of our membership communities hosts its own educational and networking events with special peer-to-peer groups throughout the year. But nothing exemplifies this concept more than our annual Heartland Conference. This event brings members, vendor partners, and industry experts together in VGM’s hometown of Waterloo, Iowa, for educational sessions where attendees can earn CEUs or get involved with a host of networking events to learn from their peers. Stats:
• Premier Educational Conference in HME Industry
• Approximately 1,000 Guests (Includes Vendor Partners, Members, and Speakers)
• Member Attendance From 47 States and Two Countries
• Vendor Partner Exhibition Opportunities Within Heavily Trafficked and High-Energy Exhibit Hall
• 60 Educational Sessions Offering CEUs
• Vendor Partner Attendance: 70-75 Companies With 250-300+ Exhibitor Attendees
www.vgmheartland.com
MEDTRADE
Medtrade is the largest home medical equipment trade show and conference in the United States. Originally launched as the National Home Healthcare Exhibition, Medtrade has been connecting the HME industry since 1979. Medtrade features a large expo floor filled with the leading home medical equipment manufacturers, HME technology, and personal health products. Thousands of HME providers come to Medtrade to find everything from the basics to the latest innovations in mobility, respiratory, sleep, rehab, and aids to daily living.
VGM Group, Inc. supports this industry show by providing educational speakers, workshops, and member/vendor appreciation events. www.medtrade.com
Other Industry Connections
VGM is ever-present at all industry events, state association meetings, and even takes experts on the road so vendor partners and members can take advantage of education and networking opportunities.
Examples of other opportunities include, but are certainly not limited to:
• Power and Manual Wheelchair Tech Training (U.S. Rehab)
• Durable Medical Equipment Repair Training (AMRG) (U.S. Rehab)
• ATP Academy, ATP Guidance, and ATP Gateway (U.S. Rehab)
• Certified Environmental Access Consultant (C.E.A.C.) Certification (VGM Live at Home)
• Institute of Home Access Professionals (IHAP), coming Fall 2025
• ABC and BOC Mastectomy Training (VGM Education)
• ABC and BOC Certified Courses (VGM Education)
• Reimbursement Road Shows
Promotional Channels and Reach
VGM SOCIAL MEDIA ACCOUNTS
VGM & Associates LinkedIn
• Total followers: 3,710
• Average organic impressions: 1577
• Average engagement rate: 9.33%
All accounts
• Total followers: 7,784
• Average organic impressions: 635.2
• Average engagement rate: 8.93%
General Statistic: The average engagement rate for all businesses across all social media platforms is 1.22%.*
WEBINARS
• Number of webinars per year: 50-70
• Top number of registrants: 600+
• Top number of attendees: 300+
• Average registrants: 95
• Average attendance rates: 52%
*The 2024 Marketing Benchmark Report - Similarweb
MEMBER EXCLUSIVE WEBSITE PORTAL
• The Member Portal include featured vendors, individual pages, discussion boards, and more.
• Vendor partners have the opportunity to run banner ads, limited-time alerts, and promotions.
• Portal vendor page views 2024: 33,900
• Average actions on vendor pages per month: 12,700
MEMBER EXCLUSIVE DISCUSSION BOARD
Members can post questions and have conversations based on industry trends, questions, vendor partners, etc. Vendor partners may have opportunity to have direct audience intel.
Discussion board visits: approximately 2,800 per month
WEBSITE - VGM.COM
VGM.com includes website for VGM & Associates, our specialties, and our services.
• Average monthly traffic: 10,000+ users
• Average monthly page views: 45,000+
BLOGS/NEWS UPDATES
The following communities offer a blog for industry thought leadership:
VGM & Associates (HME)
www.vgm.com/news
Complex Rehab (U.S. Rehab)
www.vgm.com/communities/us-rehab/news
VGM Live at Home (Home Accessibility)
www.vgm.com/communities/live-at-home/news
Government Relations
www.vgm.com/services/government-relations/ news/
Wound Care
www.vgm.com/communities/hme/wound-care/news
Respiratory
www.vgm.com/communities/hme/respiratory/news
OPGA
www.vgm.com/communities/opga/news/
MONTHLY VENDOR PARTNER UPDATES:
Each month, vendor content is emailed to our membership communities in our Vendor Partner Update emails.
PLAYBOOKS
Our series of playbooks offer industry insights, trends, and challenges, as well as leadership and strategic business topics for members and vendor partners.
• Downloads per quarter:
• Q1 2024: 602 • Q3 2024: 470
• Q2 2024: 429 • Q4 2024: 132
BUYER’S GUIDE
Each issue will be released in the first month of each new quarter – January, April, July, and October.
• Each release will include seasonal products and services available to our VGM members from contracted vendor partners and internal VGM Group services.
• The content in each guide will be for one quarter in advance. January’s release will have products and services curated for April, May, and June.
• Impressions per quarter
» Q1 2024: 2,350 » Q3 2024: 2,000
» Q2 2024: 1,185 » Q4 2024: 268
• Total clicks per publication
» Q1 2024: 218 » Q3 2024: 78
» Q2 2024: 144 » Q4 2024: 160
• Average click per link per quarter
» Q1 2024: 1.8 » Q3 2024: 1.5
» Q2 2024: 2.2 » Q4 2024: 2
• Range of clicks per link per quarter
» Q1 2024: 1-7 » Q3 2024: 1-4
» Q2 2024: 1-7 » Q4 2024: 1-12
INDUSTRY MATTERS PODCASTS
• All time downloads: 20,670
• Approximate annual downloads: 2,500
• Industry Matters Podcast website
** 2024’s Marketing Benchmarks by Industry - Penfriend.ai
• Average time on page
» Q1 2024: 8:15 » Q3 2024: 5.32
» Q2 2024: 8.22 » Q4 2024: 9:50
Media Buying and Marketing Opportunities
INDUSTRY PUBLICATIONS
Many of our vendor partners also choose to participate with other industry publications. Our team members also hold deep relationships with these publications. If you are looking to connect or need help with a media buy, contact our team.
• HME News
• HME Business
• HomeCare Magazine
• Medtrade Monday
• Mobility Management (complex rehab providers)
• NRRTS Directions (complex rehab providers)
• Rehab Management (complex rehab providers)
• O&P Edge (orthotics & prosthetic providers)
• O&P Almanac (orthotics & prosthetic providers)
VGM highly recommends HME News for industry marketing. Providers turn to HME News to get real reporting and the latest news that is vital to their success. HME News will connect you to your target audience through many different channels – email newsletters, the HME News Business Summit, their print edition, webcasts, podcasts, and more.
Contact Christina Throndson, Business Manager, at 515-865-1390 or cthrondson@hmenews.com to find out more.
VGM & ASSOCIATES MARKETING OPPORTUNITIES
The VGM & Associates marketing team has developed several platforms and channels to assist in the promotion of our vendor partners. Each vendor partner has three main communication channels to our memberships: their vendor partner page on our members-only portal, monthly vendor partner update emails, and the quarterly Buyer’s Guide.
Vendor Partner Page: Valued at $8,000
Each vendor partner is provided an exclusive vendor page on the members-only portal. This members-only portal is password protected and only available to verified members. Our members use the vendor pages to source product, view our vendor partners, view pricing, browse any vendor partner documents or resources, connect with a sales representative, and more. It is important to keep your vendor page up to date.
Vendor Partner Update Submissions: Valued at $250 per submission
Submissions are curated in the members-only portal to provide the most current and relevant pricing, products, and services on our vendor partners. The submission is your opportunity to get your updates into the hands of each of the memberships. This includes new partner announcements, contract cancellations, pricing updates, rebates, or program information along with product changes/replacements/discontinuations. This type of information is highly valued by the membership. We strongly encourage you to provide us with these updates and changes in a timely fashion.
Quarterly Buyer’s Guide: Valued at $1,000 per submission
The Buyer’s Guide is a collection of promotional products and services specific to each season and corresponding disease states, holidays, industry events, trends, and quarterly planning. This is your opportunity to submit content that is relevant to each issue. This guide is something our members look forward to receiving and using as a reference throughout the quarter.
Pricing
If you have any questions or want to take advantage of any of these marketing opportunities, please reach out to your marketing lead.
SINGLE SEND EMAIL: $5,000
• Email sent to a targeted list of members (no membership blasts)
• Vendor partner provides the copy and product pictures
• Content should include new product or service release that has a VGM & Associates exclusive offer with a deadline
• Available to two vendor partners per month
SINGLE SEND EMAIL WITH LANDING PAGE: $7,500
• Email sent to a targeted list of members (no membership blasts)
• Vendor partner provides the copy and product pictures
• Content should include new product or service release that has a VGM & Associates exclusive offer with a deadline
• Available to two vendor partners per month
EMAIL CAMPAIGN: $8,500
• Three email sends limited to a targeted list of members (not sent to an entire membership list)
• Limited to a new product or service release that has a VGM & Associates exclusive offer deadline
• Vendor partner provides the copy and product pictures
• Available to two vendor partners per month
• Marketing strategist will advise of the email send strategy and schedule
COPYWRITING FOR EMAIL CAMPAIGNS, ONE OFF EMAILS, AND GENERAL VENDOR CONTENT: $250/HOUR
Content for marketing tactics should be drafted and provided to the VGM & Associates marketing team. If a copywriter is required to develop vendor content, it will be charged at an hourly rate of $250.
MONTHLY VENDOR PARTNER UPDATE EMAIL BANNER AD:
$1,000
• Provide graphic and URL link for banner ad in Vendor Partner Update email
• Available to one vendor per month per community
• Lead click report will be provided
• 1200 x 300 pixels
PORTAL DASHBOARD BANNER:
$3,000
• Provide graphics and URL link for banner ad on vgm.com
• Banner runs monthly
• Can be featured up to 4x per year
• Lead click report will be provided
• 900 x 600 pixels
WEBINAR:
$3,000
VGM hosts several webinars throughout the year. Webinars are typically educational. CEUs may be offered.
• 30- to 60-minute webinar
• Title, overview paragraph, and learning objectives are required to market to the membership
• Registration and attendee list provided after webinar
CALLING CAMPAIGN:
$10,000
• Dedicated staff place individual calls to a targeted group of members
• Register members for an event, educate on a promotion
• Provide metrics and reporting on all calls
To discuss one of these opportunities, please reach out to your assigned marketing lead.
EVENT SPONSORSHIP: $1,000 - $25,000
VGM Events are known for their camaraderie and networking opportunities as well as education and thought leadership. This is your chance to show support and attach your logo as the sponsor helping to allow these crucial conversations and learning to happen. Possible event sponsorships include, but are not limited to:
• AOPA
• Heartland Conference
• HME State Association Shows
• Medtrade
• U.S. Rehab Tech Trainings
PODCAST COMMERCIAL: $3,000
• Provide a 15- or 30-second commercial played during the podcast
• The vendor partner can provide an .mp3 file or we can assist with recording
PODCAST INTERVIEW: $4,000
• 15- to 20-minute interview on VGM & Associates podcast, Industry Matters
• Limit to no more than 24 vendor podcasts per year, two per month
VIDEO INTERVIEW: $5,500
• 15- to 30-minute video interview with a community leader
• We will record and edit this video. The video will be distributed on our YouTube channel, the next Vendor Partner Update email, and placed on your vendor partner page.
DIRECT MAIL PIECE WITH DEDICATED LANDING PAGE:
$5,000
• Content and design of a postcard or single-page flyer
• Content and design development of landing page
• One-time mailer to targeted members
• Coordination and press check with printer
• Printing and postage NOT INCLUDED – Will depend on quantity. Cost will be quoted upon request.
• Landing page will be active for 30 days after initial send of mail piece. Leads generated from campaign will be delivered to partner on a weekly basis.
PLAYBOOK ARTICLE SUBMISSION:
$5,000
The VGM & Associates playbooks are a collection of thought leadership articles distributed quarterly to the VGM & Associates members. Each quarterly issue follows a theme. Please contact your marketing lead for the 2025 topics and availability.
• Four playbooks released each year; one/quarter
• Playbook topics follow annual content calendar
• Article specs: 750- to 1,000- word thought leadership article in one of the four playbooks. Please also include the author’s bio, headshot, and LinkedIn profile link.
GUEST BLOG:
$2,000
• Provide a blog post for a community, which includes social media promotion on applicable social channels.
SOCIAL MEDIA POST (SINGLE POST): $2,000
• Thought leadership-style post on applicable social channels
SOCIAL MEDIA CAMPAIGN (THREE POSTS): $5,000
• Thought leadership-style post on applicable social channels