Merchant Manual 2021
MARKETING, SPONSORSHIP, SPECIAL EVENTS Shannon Campbell oversees all marketing, sponsorship and special events for Vestar for The District. Since the Grand Opening of The District at Tustin Legacy, the marketing has evolved from a teaser campaign hinting at the various shopping, dining and entertainment choices that The District would eventually offer, to a branding campaign featuring messaging establishing the center as the newest and best Orange County shopping, dining and entertainment destination. Our campaign includes print, direct mail, web, and social networking, as well as many crosspromotions within the center and with local area businesses and national brands which provide added value to our budget. Partnerships have included Bank of America, Tustin Auto Center, Los Angeles Angels, Anaheim Ducks, K1 Speed, Honda Center, PAC Amp, Live Nation , 1-8004-MY-TAXI, Hoag, and OC Fair.
SEASONAL DIRECT MAIL
Direct mail pieces are distributed periodically to area residents, specifically for either summer or fall, and holiday. Direct Mail has typically featured special offers and advertisements from participating stores and restaurants, as well as special event and promotional messages, or the Direct Mail may be in the form of a postcard with reference to a link to special offers which can then be downloaded online. In addition to the seasonal direct mail mentioned above, special targeted marketing pieces may be distributed as well, based on need.
WEBSITE/INTERNET
The official The District at Tustin Legacy website is www.thedistricttl.com. The site contains rotating banner ads promoting stores and marketing partners, store openings, special promotions, seasonal and ongoing events, promotions, and a full store directory with phone numbers and a map. Opportunities are available in the form of home page web banner ads and web specials.
WEB BANNERS
Specs: 728 pixels wide x 90 pixels high
WEB SPECIALS
Specs: 200 pixels wide x 309 pixels high
THE DISTRICT E-BLASTS
E-blasts are sent to our subscriber database on a regular basis. E-blast content includes upcoming District events, grand opening announcements, store or restaurant specials, marketing partner messages, featured store messages and other special promotions. Featured store messages incorporate a participating store’s artwork into our creative frame, or we develop the blast with copy, with images and links supplied by you. 41
