STRATEGY
2022 TRENDS IN PHARMA MARKETING The pandemic has prompted pharmaceutical companies and healthcare providers to rethink the way their businesses operate, including how the use of technologies and digital solutions can improve the customer experience. This article explores the top trends in 2022 to help devise the best digital strategies for pharmaceutical brands to stay competitive. Arnold Leung, Founder & CEO, Appnovation
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t’s been nearly two years since the outbreak of COVID-19 began and we’re still in the midst of enormous disruptions to the world’s economies, businesses, education, and people’s lives. The pharmaceutical industry has been particularly disrupted. Previously, pharma companies suffered from a bad reputation. But following the emergence of the pandemic, they were thrown into the spotlight, suddenly having an important voice on the health of the world. Leaders in the pharma space were on the
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P H A RM A F O C U S A S I A
ISSUE 46 - 2021 2022
