M.8 COLOR + EMPHASIS

DOLCE & GABBANA

“BEHIND THE CURTAIN”

M.8 COLOR + EMPHASIS Retail Analysis

The first thing that you notice when entering the store, is that it is nothing seen before. Domenico Dolce and Stephano Gabbana are very big fans of the opera, especially the Teatro alla Scala in Milano. Therefore, they decided to make the concept of the store inspired in the travertine style opera house. The main focal points in the store are the tall baroque mirrors, and stone busts and statues resembling a play.

FOCAL POINT

HUE

The materiality used is what gives the color to the store. The softness of the color of the travertine contrasts with the walnut color of the wood used in the exhibition stands. The use of these neutral colors make the clothes

pop up.

VALUE

On the first floor, the store feels like a dramatic play, with the softness of the color of the travertine and the stone sculptures. The light feel of the store makes it easier for the clothes to contrast. On the second floor, we see a different scenario, the black industrial feeling of the ceiling emphasizes the backstage feeling with all mechanisms visible.

TEXTURE

To portray the opera house’s sense, the architect used a mixture of textures, polished and raw travertine and veselve marble with a stucco ceiling on the ground floor. Visitors can imagine the room as a real play stage thanks to a variety of components. The first is the wavy glass facade that spans both floors of the structure and resembles the curtains of a play stage, with luminous reflections and undulating movements.

SOURCES

https://bocadolobo.com/en/inspiration-and-ideas/dolce-gabbanamiami-store-recreates-grandeur-teatro-alla-scala/ https://www.elledecor.com/shopping/best-stores/a19852809/dolceand-gabbana-miami-store/ https://www.wescover.com/p/interior-design-by-curiosity-atdolceandgabbana--PH1Qh7l_zI http://curiosity.jp/cn/48/en.html