M.10 COLOR + WORKSPACE

CAMPARI GROUP

M.10 COLOR + WORKSPACE

SHAPE Shape is a flat, enclosed area of an artwork created through lines, textures, colors or an area enclosed by other shapes such as triangles, circles, and squares. Circles are mostly seen in space. The ceiling lamps, the bars, and the furniture all create harmony in the space. To help them contrast even more are the straight lines.

LINE

A line is an extension of a point, elongated mark, connection between two points, the effect of the edge of an object. In the design of the workspace, there are not many visible straight lines. Apart from the horizontal lines of the stairs and ceilings, the bars are designed with curved lines, and it can be seen throughout the workspace.

TEXTURE Texture is the property, sensation and feel of the objects received through sense of touch and vision. Texture can be seen throughout the workspace. Wood ascents are seen on the bar tables, bringing the mid-century modern look. From the modern look we switch to a more industrial one. The bar has exposed metal ceilings, and a dark color palette.

PATTERN

Pattern is a repeated decorative design. Used in this workspace, is in the bathroom and in one of the bars. The pattern in the bathroom is modern with diagonal lines and vintage colors. In one of the bars, the wallpaper has a Victorian era pattern. To help bring the antique feel, the designer used Victorian chandeliers. In one of the conference rooms, the windows have a pattern of bar tools, and cocktail glasses.

COLOR SCHEME

ANALYSIS

The color palette of the workspace consists mostly of red. The color was chosen because it is the color of the liquor. The space had some blue accents just like the color of the logo in the bottle. The red is the visual weight as it helps to grab the attention of the viewer, it is a bright color that is toned down with the blue and gold. There is a variety of architectural details, such as textured ceilings, mixture of patterns, lights, etc. Even if red is a bright color, it is used in the right amount and balanced with the right colors just enough so that it is not tiring in the viewer’s eye. With the goal of attracting top talent and nurturing creativity among existing employees, the design features a 100% open work plan and a variety of huddle lounges, quiet spaces, phone rooms, and meeting spaces.

SOURCES

https://www.interiordesign.net/projects/16445-gensler-blendscorporate-space-and-cocktail-bars-at-campari-s-new-yorkheadquarters/ https://beveragedynamics.com/2019/03/13/campari-americaunveils-nyc-headquarters/ https://www.camparigroup.com/en/news/2019-03-11/camparigroup-unveils-north-american-headquarters-new-york-city-genslerdesign https://www.gensler.com/projects/campari-group-north-americanheadquarters https://thedrinknation.com/articles/read/17151-Inside-LookCamparis-Stylish-North-American-Headquarters-in-New-York#