Three new strategic focus areas introduced in 2022

Verdo’s StepTogether corporate strategy was launched in February 2021, but the past two years have seen major changes in Verdo, the sector, the local community and the rest of the world. This naturally led us to revisit some of the initiatives and business areas that are central to the strategy work in 2022.

The purpose of this review was to ensure that all Verdo employees optimally utilise their time and resources – on the initiatives that best enable us to realise the strategy objectives.

The review identified that we had reached our goals with the strategic focus areas, defined in the group strategy as mustwin battles* (MWB), for the first two years of the strategy period. It was therefore important to define new strategic focus areas for the rest of the strategy period, that address the most pressing external challenges and internal needs and also cut across the Group and its business areas.

After a thorough internal process, Verdo’s three new strategic focus areas and associated success criteria were announced in autumn 2022. They are:

Competencies and the future workplace

– must-win battle #1

• Right competencies for future aims

• An attractive place to work – today and in the future

Stronger sustainable development

– must-win battle #2

Create competitive advantages

• Ahead of legislation

• Green and responsible supply chains

• Develop green products and green digital services

Digitalisation and data – must-win battle #3

Accelerate Verdo’s digital transformation.

We create digital customer experiences and a digital mindset and become a data-driven organisation.

The three strategic focus areas are tightly bound, as a high degree of digitalisation is vital in order to be an attractive workplace today and in the future, and create new opportunities for employees. And regarding sustainability, no company can deliver on their ESG goals without having their data and documentation in order and being able to exploit the many new digital technologies.

* Must-win battles are the decisive battles that must be won to achieve the organisation’s key goals. They must be cross-cutting and relevant to several business areas, and concrete so that they can be measured.