Verdo supports sport and culture

For Verdo, sponsorship is not just about writing a cheque for a club or association. We seek active collaboration through our sponsorships, where both Verdo and the club – and club members – get value from the partnership in the form of good experiences, for example in connection with match sponsorships or events for club members. We also seek to participate in the clubs’ business networks, in order to create and build relationships.

We added a number of new sponsorships to the list in 2022. Each organisation we sponsor contributes to building the community. Our sponsorships therefore include a large number of sports clubs and cultural institutions. We also regularly support charitable causes.

Free foyer concerts at Værket

Verdo already sponsors Værket, a music and theatre centre, but in 2022 we entered into another agreement specifically aimed at Værket’s free foyer concerts. This means that local Randers residents and anyone else who is interested can enjoy a series of free music experiences. In addition to the financial support, Verdo attended one of the December foyer concerts, where we gave out pancake balls, biscuits and a hot drink to the around 200 attendees.

Oust Mølle Rock

We also decided to support Oust Mølle Rock last year. The aim of the event is to give students in kindergarten to year 5 a festive end to the school year and build a sense of community across all schools in Randers Municipality. Oust Mølle school, a special school project with a focus on improving students’ well-being, also seeks to raise awareness of the school’s activities.

Verdo had a stand where students could taste water from our waterworks, score a global goal and fold their own cootie catcher featuring global-goal messages.

Randers Festival 2022

Verdo has sponsored Randers Festival for many years, and 2022 was no exception. After two tough years of COVID-19 and not much festivity in the streets, we decided to make a special effort for last year’s festivities and organised events together with one of the other clubs we sponsor – Randers FC. We also had a stall in the centre of town offering various family activities related to water and inspiration on how we can all take care of our groundwater.

Harbour Challenge

In recent years, we have supported the Harbour Challenge OCR race, held in the Randers Harbour area. Each year, around 1,100 participants tackle over 50 fun, difficult and entertaining obstacles, spread over a seven-kilometre course in and around the harbour basin.

Verdo is involved as a race sponsor and as part of the route (entrants have to climb the large wood chip pile at the CHP plant), and also has a stand at the start and finish area, where we have given out water and snacks to the hardy participants. Employees have also participated in the race several times.

Viborg FF

We signed a sponsorship agreement with the Viborg FF super league club in 2022. We did this in part because Viborg is a strategically important town for Verdo. We want to help drive the green transition in the town, primarily by offering green power and charging stations.

The sponsorship agreement with Viborg FF gives us great visibility and a local presence. We get to share in the club’s important efforts to involve Viborg’s children and youth in various sustainable initiatives – with a special focus on helping vulnerable children and youth. We also get the opportunity jointly with Viborg FF to launch local initiatives with the aim of creating and advancing green energy.

Global Goals Festival

On 29 April 2022, Randers Municipality and Randers Cityforening hosted the inaugural Global Goals Festival to celebrate the UN’s 17 sustainable development goals.

The festival draws attention to the kind of development our world needs. Development where we make better use of our resources and have fewer and greener impacts. This is precisely aligned with Verdo’s core business. We were therefore quick to accept the invitation and host a stand in one of the town squares.

We presented the global goals in a way children could relate to here, and sought to answer their important question: “What’s this ‘sustainability stuff’ adults keep talking about?”.

It is a big question. And it is important that our children get an answer. One that gives them hope for the future, an understanding of our joint responsibility and a desire to help make a perhaps small, but important, difference.

At our stand at the Global Goals Festival, children were able to taste water from various spring sites and waterworks while we talked about why it is important to take care of our groundwater and what they can do to help. The children competed with football players from Randers FC to score global goals, while talking about how they each score global goals in daily life. The children also tried their luck on our global goal raffle wheel. A wheel packed with questions about our climate and planet.

Thank you to Randers Municipality and Randers Cityforening for a well-planned and meaningful festival that drew attention to better and wiser use of our resources, so we together make a better impact.