THE UK’S PREMIER MAGAZINE FOR WOMEN IN BUSINESS
VENUS Having been in the publishing world for many years I know the production of a quality magazine which is inspirational, informative and insightful can be a difficult thing to pull off. Congratulations to Venus Magazine, it is all of those things and more. Mark Ellson, ex-publisher BH Business
Readership Our readers age ranges
Geographical coverage Devon Dorset Hampshire Thames Valley
18-25
26-36
36-45
46-55
56+
Planned circulation to include London, Birmingham, Manchester, Cornwall and Sussex.
Demographics
Outsourcing
Over 90% are women Modal age group 36-45 Mode age = 44 60% have children ( 44% have 2+)
37.5% of readers outsource
Employment type 21.6% Self employed 38.3% Business owner 39.6% Employee
Design 30.6%
Social media 25.9%
Bookkeeping 25.6% Marketing 27.1%
Financial management 23.5%
What makes
VENUS different?
50% of the magazine is dedicated to high quality editorial. 100% original content is specifically written to inform, encourage, entertain and inspire women in business across the UK. Added exposure comes with copies mailed to selected influential business women and men from the Venus Database. Copies are distributed at all Venus Awards events and local high traffic pick-up points across the region.
Female purchasing power Clothes Women spend on average £588 on fashion each year, 1/3 more than men. [4] Parents spend on average of £764 on each child’s wardrobe. [4]
Beauty products Women aged 35-45 (our main audience) spend £2183 a year on beauty products. [5] Women are the decision makers and purchasers for 92% of household beauty products. [1] Women account for 85% of consumer purchases, everything from cars to healthcare. [3] 93% of groceries [1] 92% of holiday booking [1] 85% of car buying decisions [6]
Why magazine advertising? 57% of luxury consumers hear about new brands through magazines. [7] 91% of luxury consumers aged 36-45 prefer buying luxury products in store (local advertising is key). [7]
Impulse luxury buying 41% of women in the UK choose to buy luxury products on impulse (after seeing an advert) than any other decision driver. [7] 47% of women say that a magazine advert triggered them to search for more information on a product or service online. [2] This goes up to 67% for cosmetics, and 56% for clothing. [2] 32% of female magazine readers said that a magazine advert triggered an online purchase of that product. [2] [1] Bignell P. 24th March 2013. Shopping? It’s all in the gender. Independent. Available on: http://www.independent.co.uk/news/uk/this-britain/shopping-its-all-in-the-gender-8547059.html [2] PPA Marketing. 2007. “Magazines in the driving seat”. Available on: http://www.ppa.co.uk/public/downloads/marketing/research/magazinesdriveonline.pdf [3] SHEconomy. 2016. Marketing to Women: Quick Facts. Available on: http://she-conomy.com/report/marketing-to-women-quick-facts [4] Cavalletti, C. 21 February 2013. The cost of the average British Wardrobe. Good Housekeeping. Available on http://www.goodhousekeeping.co.uk/consumer-advice/the-cost-of-an-average-british-wardrobe [5] Statista. 2015. Average Annual expenditure on beauty products by women in the UK in 2015, by age group. Statista. Available on: https://www.statista.com/statistics/472621/beauty-product-spending-women-by-age-united-kingdom-uk/ [6] Karesky, T. 2015. Women Buy Cars Too. CDK Global. Available on: http://www.cdkglobal.com/sites/default/files/cdk-global-women-in-automotive.pdf [7] Deloitte. 2014. The Luxury Opportunity – The evolving UK Luxury consumer – and how luxury brands can respond. Available on: https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-consumer-the-luxury-opportunity.pdf
Why are magazines so special? Foodism, distributed free in London. ABC figure of 109,119 Began life as a website in 2013, has become a popular glossy publication.
"While most publishers are evolving their print titles to become a digital offering, Foodism went the other way. Receiving an ABC figure like this tells us two things, we made the right call and print is not dead.“ Tim Slee Founder
A great printed object has a “desk” life. A printed magazine has a natural perceived value compare to its digital equivalent. “The web is where we go to get answers, but print is where we go to ask questions” Magazine purchase and reading is calm and unhurried. Readers discover the content at their own pace. The average monthly title takes 4 weeks to deliver 81% of its audience and it will continue to build audience over a period as long as 30 weeks. With Television, Online, Cinema, Radio and Outdoor the message is delivered whether the consumer wants it or not. Chris O’Grady Print Consulting & Management
Print is the “World’s Trusted Medium” If a brand spent more than the industry average of 7% on Magazine Advertising, there was a clear positive correlation proven between the higher spend and higher “bonding” scores for the brand. Bonding = stronger business performance in sales Magazines are trusted by readers, advertising is viewed as part of the content offering. Brands that use magazines benefit from this relationship. Chris O’Grady Print Consulting & Management
“5 years ago the Publishing Industry said print publishing will be replaced by e-publishing...now it is a both rather than an either/or world” Naomi S. Baron Professor of Linguistics at University of Washington DC Author of Words Onscreen: The Fate of Reading in a Digital World.
“For the sixth period in succession, we see the luxury print sector holding pleasingly steady, at a time when our digital audience is growing exponentially.” Nicholas Coleridge Managing Director Condé Nast Britain
VENUS Advertising Why is advertising in Venus Magazine so special? A magazine has presence, weight, substance and it is tactile. Harvard Business Review “Physically holding something can create a sense of phychological ownership, driving must have purshasing decisions.� A printed magazine has a natural percieved value compared to its digital equivalent.
Advertising rates Size
Single issue
Multiple issues discounts
Inside front/back cover Inside cover DPS
£449 £599
Outside back cover
£549
Technical specifications for adverts
Double page spread
£549
Full page advert Half page advert
£349 £195
Artwork to be supplied as high resolution PDF with NO crop-marks.
All prices are exclusive of VAT
Publishing Schedule
3 issues -5%
5 issues -10%
HALF PAGE
FULL PAGE
DOUBLE PAGE SPREAD
h135 x w190 NO BLEED
h297 x w210 3mm BLEED
h297 x w420 3mm BLEED
Three editions per year.
Circulation 5,000 copies per region per edition.
For more info please call 01202 559039 or email megan@venusawards.co.uk
VENUS online There is more than ever, a significant demand for online content, so VENUS magazine is also available for readers as a digital version. This means the largest possible audience for your advertising messages. Every publication will be available through the issuu digital platform with over 100 million active readers as well as being available on our own website. www.issuu.com www.venusvoice.co.uk Download the issuu app for free
VENUS THE UK’S PREMIER MAGAZINE FOR WOMEN IN BUSINESS
Promote | Inspire | Engage For more info please call 01202 559039 or email megan@venusawards.co.uk
www.venusvoice.co.uk
Venus Awards Ltd registered in England & Wales | Company No. 07794190 21a Knyveton Road Bournemouth Dorset UK BH1 3QQ | info@venusawards.co.uk | +44 (0) 1202 559039 Designed by Yes No WOW Design - www.yesnowow.co.uk