this massively successful run, she decided to close the wholesale of her namesake label and open a new venture with a social purpose. Thus, Diamonds Unleashed was born. Purposefully named, Diamonds Unleashed is a brand with a social purpose that symbolizes, promotes and supports women’s empowerment. The brand will be brought to life through a collection of jewelry and other products, a powerful network of influential ambassadors, and a platform of compelling content that is educational and engaging. Diamonds Unleashed has partnered with Shes’s the First and Girls Who Code. Diamonds Unleashed will donate all net profits from the sales of jewelry and products after expenses and has committed to make a minimum donation of $20,000 to each organization. The Diamonds Unleashed movement includes a collection of products including engagement rings, fine jewelry, accessories and tabletop; charitable partners that focus on girl’s education and employment; an event series in major cities around the world; a powerful network of influential ambassadors who are in solidarity with our
project’s mission and a robust digital presence including an informative website and social media channels. The logo signifies a diamond’s well-known qualities – strength, beauty, and brilliance. It consists of two diamonds resting within one another and revealing a heart, and is incorporated into the product designs to visually express the symbolism of a diamond, freeing it to celebrate the combination of women’s independence and solidarity. The intent is that this symbol will become as well known as the peace sign or cancer awareness ribbon. By showcasing stunning Kara Ross-designed jewelry, with each piece of the collection incorporating the Diamonds Unleashed logo and beginning at price points around $100, women in a range of demographics will be able to participate actively in the movement and disrupt the idea of who can buy, wear or own a diamond. With retail partners like HSN, Neiman Marcus and Stuart Weitzman, Diamonds Unleashed will directly support partner non-profit organizations with net profits from the sale of the collection, channeling donations to programs that educate, equip and empower young women to reach their full potential. If it’s not the right time to buy your own diamond, you can still engage with and support the movement by viewing the salon discussions online, and sharing your solidarity with the movement through social media. Diamonds Unleashed has also adopted the American Sign Language symbol for unity as a hand signal that ambassadors and supporters can use to show their support of the Diamonds Unleashed movement in photographs across social media platforms.
Getty Images for Diamonds Unleashed LLC
Nancy Cardone, Anne Anne Fulenwider, Kara Ross, Louise Camuto
Next up for 2016 will be the #BRILLIANT Salon Series, with exclusive VIP, invitation only events taking place in cities across the US. These events will feature world-renowned panelists and moderators speaking towards disruption in their particular industries. The conversations will be thought provoking, powerful and empowering.
Getty Images for Diamonds Unleashed LLC
Members of Girls Who Code
For more information on the Diamonds Unleashed brand and movement, please visit www. diamondsunleashed.org.
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