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SPOTLIGHT:

Advertising

Finding The Ad World’s Leading Artists A New Art Event Aims to Shine a Light on Creative Professionals from Advertising… Who are Also Contemporary Artists

AD ART SHOW Art Talk Panelists on stage at the historic Southampton Arts Center (L to R) Judith Schultz, Giancarlo Impiglia, Ron Burkhardt, Brenda von Schweickhardt Exline & Moderator, Patricia Corrigan, CBS Radio Network Journalist & Editor.

Written by Mark Tungate

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IS ADVERTISING HOME TO THE NEXT BIG NAME IN ART? That’s the premise of MvVO ART’s forthcoming AD ART SHOW in NYC (Spring 2018), devoted to contemporary art created by advertising professionals, or those who have evolved from a background in the industry. After all, some of the greatest artists we admire today worked in Advertising, such as Andy Warhol, Norman Rockwell, and René Magritte, just to name three.

1. (L to R) MvVO ART & AD ART SHOW Founder & CEO Maria van Vlodrop, Head of Strategic Design at MvVO ART - Genevieve Ohanian, and Melody Newberry - Director of Marketing at DOUGLAS ELLIMAN Hamptons—AD ART SHOW Art Talk Presenting Sponsor. 2. Panelist & Artist, Ron Burkhardt is a unique creative hybrid who has successfully merged careers in the rarefied worlds of Art & Advertising, winning over 200 creative awards and showing in over 60 art exhibits. “Manhattan” from his popular and widely commissioned Letterscape Series. 3. Ron Burkhardt is also creator of two new genres in American Contemporary Art: Earth Art & Notism. EARTH ART: “Parallel Universe”

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The show is the brainchild of Maria van Vlodrop, Founder & CEO of MvVO ART – a New York-based art venture dedicated to creating opportunities for artists, art lovers & brands to discover each other and form powerful partnerships. On September 28, MvVO ART brings together Art & Advertising luminaries to

Last year, MvVO ART brought a Brussels-

inaugurate AD ART SHOW and announce the

based art fair to New York City and exhibited

official Call For Artists at a launch reception

work by U.S. and international artists at the

hosted by Y&R at their global headquarters

National Arts Club. The artists were selected by a prominent Jury of art experts from

in New York, during Advertising Week. As a

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guest speaker, MvVO ART has invited Eric

and Ammirati Puris Lintas (now MullenLowe

Sotheby’s, Gagosian Gallery, artnet, Christie’s

Shiner, Senior Vice-President of Contemporary

Group) in New York, “I’m well aware that there

Collectrium, and well-known Art Advisors.

Art, Sotheby’s & former Director of The Andy

are many advertising professionals who are

With MvVO ARTs newest venture, AD ART

Warhol Museum, to share his perspective

also artists. Some are already established,

SHOW, they will exhibit a new generation

and support for this exciting endeavor.

while others remain undiscovered because

of contemporary artists from advertising,

“I’ve always kept a foot in Advertising,

they’re just too busy pursuing their advertis-

who will submit their artwork for review by

so this is a way of bringing two areas of

ing careers.” AD ART SHOW will showcase

a prestigious art world selection committee,

interest together, explains van Vlodrop,

these artists in a selling exhibition curated by

comprised of museum curators, art critics, art

who has worked at ad agencies, BBDO, Y&R

respected art professionals.

academics, art advisors, gallerists, art dealers,

CONTEMPORARY CULTURE//MAGAZINE

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