Velvaere Brochure - March 2023

(noun) vel•vair

State of well-being where nature and surroundings are intrinsically linked to being whole. All-encompassing pieces of life’s puzzle coming together to promote wellness.

WHAT IS A LOGO

INSPIRATION + CONCEPT

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

Rooted by the vision of a legacy that is bigger than one’s self, this community’s inspiration is that of wellness-centric living, holistic and transformative experiences and meaningful personal connection. With a concept only translated by the Scandinavian languages, Velvære reflects upon and explores the state of well-being, where nature and surroundings are intrinsically linked to being whole. Velvære lives and breathes the unique, the indescribable and the true meaning of life.

1.1 OUR VISION

our vision

Velvære is a unique, carefully envisioned community driven by a holistic wellness-centered lifestyle, with a focus on personal performance, best-in-class facilities, forward-thinking technology, and transformational experiences that encourage growth and meaningful connections, to provide residents with tangible health benefits and lives lived in balance and harmony.

An immersive and intentional community, considering all dimensions of well-being that makes one’s self whole by envisioning not just a home, but all the spaces in between. Velvære embodies and embraces three pillars, constantly at the forefront of the lifestyle lived here:

CONNECT. ALIGN. EVOLVE.

WELLNESS

WHAT IS A LOGO

(noun) well•ness

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

A condition of good physical and mental health, especially as a sought-after goal, through the pursuit of activities, choices, and lifestyles and maintained by proper diet and exercise to achieve holistic health and well-being.

Health of the whole human and working on oneself - inner work.

2.1 OUR VISION: THE WELLNESS CENTER

2.2 MODALITIES

our vision: the wellness center

the heart + soul of Velvære

A community focused on the health of the whole human, Velvære is a place to not just call home, but a place for contemplating life’s "inner work", within a community built around these principles.

Founded on industry-leading technology and one-of-a-kind experiences, the wellness center seeks to offer hyper wellness modalities that challenge and enhance not just the wellness of the individual but the community as a whole. With immersive, wellness-focused programming, the Wellness Center will provide an awakening of the senses while elevating the mind, body, and soul.

holistic mental health, reflexology and functional health

thermal recovery circuits, hot + cold plunge pools, sauna and salt treatments

functional training gym

green bar refreshments and café

zen gardens, lounges and relaxation spaces

hyper wellness modalities

Integrated wellness-oriented approaches, linked with conventional recovery, offer the opportunity for education, while enhancing physical, mental, and spiritual recovery and well-being - a retreat from the everyday.

NATURE IMMERSION + EDUCATION

• Forest Bathing

• Outdoor Activities: Hiking, Biking and Barefoot Hiking

• Health Workshops and Lectures with Local Wellness Partners:

» Art Classes

» Music Therapy + Performance

» Cooking Classes

» Multigenerational Workshops

» Gut Health + Immunity

» Gathering Space/Café for Workshops

• Zen + Herb Gardens, Meditation Based Landscapes

WELLNESS TREATMENTS

• Specialty Massage: Thai, Shiatsu, Sports, CBD and More

• Energy Work: Reiki, EFT, Craniosacral

• Skincare and Beauty Treatments:

» Body Wraps + Scrubs

» Nails

• Sound Healing

• Acupuncture + Cupping

• Watsu in Floatation Pools

INTEGRATIVE + HOLISTIC MEDICINE

• Meditation, Mindfulness, Yoga and Breathwork

• Nutrition Programs for Microbiome + Biohacking

• Sleep Programs

• Women's + Men's Health Programs

• Therapies: Sound, Thermal + Contrast Bathing, Infrared, Halotherapy, IV and Compression

• LightStem LED

• Floatation Pool

• Hyperbaric Chamber/Pod

• Cryotherapy

• HaloIR

• Steam/Sauna

MOVEMENT + PHYSICAL ACTIVITY

• Yoga + Chroma Yoga

• Cardio, Strength + Movement Offerings

• Functional Fitness

• AI or EMS Training

• Breathwork Classes

• Cycling/Rowing

PERFORMANCE ENHANCERS + RECOVERY

• Physical Therapy

• Personal Training

• Dry Needling

• Bioimpedance Analysis

• VO2max Testing

• Lactate Threshold Testing

• Blood Flow Restriction Training

• HRV Testing

• Functional Movement Screening

• Biomarker Testing

• Foot Health, Podiatry, Specialty Footwear and Kybun Shoe/Walking Training

• Physiotherapy, Kinesiology + Kinesio Taping

• Percussion Guns

• Normatec Compression Boots

• Lymph Drainage

• BioCranial Therapy

ADVENTURE (noun) ad•ven•chər

An unusual and exciting activity or experience that gets the heart pumping and creates lasting memories. Seeking satisfaction through external forces, working on connections to family or nature - outer work.

3.1 OUR VISION: ADVENTURE

3.2 ADVENTURE + FAMILY CENTER

our vision: adventure

Serving as the ultimate base camp, the adventure center will provide the perfect jumping-off point for outdoor recreation - from skiing and hiking to other wilderness activities. Here, residents will have access to an expansive aprés ski beach, full-service restaurant and rooftop bar, gear storage, grab-n-go market, games and activities, plus a family-friendly outdoor pool and hot tub.

Ski-Lift + Ski-In/Ski-Out Access

Residents will access America’s newest ski resort through a ski-lift located directly within the community, less than 200 feet from the Adventure Center. This access includes 4,300 acres of new ski terrain with bowls, glades, chutes, and groomers and over 50 miles of hiking and mountain biking trails.

adventure + family center

explore: by oneself, together with family + friends, immersed in nature

Velvære's Adventure Center focuses on engaging family activities and pursuing outdoor recreation. Start a self-guided adventure, join a planned excursion, or borrow gear.

from your doorstep

• Skiing + Snowshoeing

explore the grounds

• Connected Trails + Way-Finding Points

• Outdoor Play Spaces + Sculpture and Music Gardens

expand your playground

• Hiking + Mountain Biking

• Jordanelle Reservoir Access

• Swimming Pools + Hot Tubs

• Ski Beach + Aprés Areas

• Full-Service Dining

• Grab-n-Go Market

• Indoor Family Recreation + Game Spaces

• Gear Storage

Velvære's Concierge can help arrange a wide variety of off-site activities in the surrounding area, including water sports on the Jordanelle Reservoir, fly fishing on the Provo River, rock climbing in the Cottonwood Canyons, trips to Utah's Big 5 National Parks, camping excursions, and other local activities just a short distance from the grounds of Velvære.

WHAT IS A LOGO

LIVE (verb) liv

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

To pursue a positive, satisfying existence full of energy and spirit. To live is more than to simply breathe and take in sustenance to remain, to truly live we are at peace.

4.1 OUR VISION: INSPIRED BY NATURE

4.2 COMMUNITY MAP

4.3 LIVING AT VELVÆRE

4.3.1 CABINS

4.3.2 PAIRED HOMES

4.3.3 ESTATE HOMES

our vision: the seasons and unexpected luxury

Wellness is traditionally conceived as something that is an accessory to daily routine. At Velvære, wellness seamlessly integrates into the pattern of life, including thoughtful architecture and design inspired by nature, guided by foundational principles and universal theories outlined below:

seasons

A selection of healing colors and earth tones are reminiscent of spring, summer, fall, and winter, along with bold art and sculptures to enhance a feeling of change as a guide for transformation.

senses

Multi-sensory connections and design activate the five basic senses: sight, sound, touch, smell, and taste.

elements

The ever-so-classic water, earth, fire, air and metal are weaved throughout to explain the nature and complexity of all matter in terms of simpler substances.

chakras

Aligning energy centers of the body (root, sacral, solar plexus, heart, throat, third eye and crown) to the spaces in the home subconsciously promotes the function of these chakras, allowing the interior design and architecture to connect what we see with what we feel.

living at velvære

Interlaced with public and private ski runs and a chair lift within the community, Velvære sits on 60 acres with 115 total homes including estate homes, paired homes and cabins, plus two best-in-class amenity centers.

Velvære will be a well-connected community with hiking and biking trails and paths weaved throughout with way-finding points like zen and music gardens.

cabins

12 cabins | 3 bedrooms | 3.5 bathrooms | 2,000 – 2,300 square feet

• Chalet style, detached and paired unit floorplans

• Curated interior design package options

• Walk to Wellness: across the street and located closest to the Wellness Center

• Fully maintained exterior + landscaping

paired homes

68 paired homes | 4.5 – 5.5 bedrooms | 3.5 – 5.5 bathrooms | 3,089 – 5,505 square feet

• Luxury paired homes with curated interior design package options

• Seven unique floor plans with uphill and downhill options

• Lots with various luxury aspects: views, ski-in/ski-out access, walk-to-wellness

• Fully maintained exterior + landscaping

• Each home built with a personal, private wellness sanctuary

estate homes

35 single family estate homes | custom curated homes from 6,000 – 8,500 square feet | 0.29 – 3.3 acres

• Custom curated single family floorplans

• 5+ Bedrooms

• Lots with various luxury aspects: views, ski-in/ski-out access and large acreage , and walk-to-wellness

• Fully maintained exterior + landscaping

• Homes designed around interior + exterior wellness opportunities with an element of pre-design to create a seamless process

• Each home built with a personal, private wellness sanctuary

HEALTH

WHAT IS A LOGO

(noun) helth

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

the general condition of the body, mind or spirit with reference to soundness and vigor; a state of complete physical, mental and social well-being, not merely the absence of infirmity

wellness solutions + products for healthier spaces

A new kind of connected home + community

Surroundings aligned in wellness

New evolving experiences

Fostering well-being across the land itself, Velvære is built upon the consideration of all the dimensions of well-being through open space, trails, landscape architecture, and residential living.

MENTAL HEALTH

Mindfulness + Meditation Spaces with numinous and noetic moments, designated spaces with a healing atmosphere.

NATURAL RHYTHMS

Connection to the Natural World and integrations with nature, biophilic design, cardinal directions, cosmic connections.

NUTRITION

Kitchens designed around wellness with growing gardens and meditative cooking + cleaning.

HUMOR + MOVEMENT

Integrating movement, playfulness, and rituals for environmental psychology.

LIFE IN HARMONY

Fluidity between professional (work from home) and personal spaces that eliminates environmental stressors, enhancing flow state and cognitive performance.

EMOTIONAL REGULATION

Rituals for health + hygiene, elevated bathing experiences and self care.

HEALING SLEEP

Sleep Sanctuaries with lighting to foster circadian rhythms, acoustics, EMR + EMF reduction.

Our vision is to create a community where health, well- being and a better future is at the forefront of every amenity, experience and residence. Our goal is to truly revolutionize what it means to be ‘well’ and inspire wellness-based communities of all kinds not just in Utah, but around the world.

chad magleby CEO of Magleby Development

international WELL building institute

To ensure an immersive well-being experience, Velvære has enrolled with the International WELL Building Institute to pursue the WELL Certification under the WELL Building Standard.

The WELL Certification measures, certifies, and monitors the design and operation features of the built environment that impact human health and well-being to prevent chronic diseases by improving air, water and lighting qualities, nutrition, fitness, mood, sleep patterns and performance of its occupants. It is the world’s premier performance-based, third-party verified rating system, with bronze, silver, gold, and platinum markers based upon:

Improved Respiratory Health

Health Awareness + Promotion

Hydration + Water Filtration

Limited Exposure to Toxic Materials + Healthy Material Selection

Thermal Comfort + Temperature Control

Acoustic Comfort + Noise Control

Circadian Health + Visual Comfort with Optimized Lighting

Better Sleep Health, Environment + Hygiene

Reduced Stress + Improved Mental Wellness with Relaxing Mindful Spaces

Improved Focus + Productivity with Dedicated Home Spaces

Water + Energy Efficiency with Sustainable Appliances and Ratings

delos

We spend over 90% of our time indoors. The spaces in which we live, work, sleep and play influence almost every aspect of our lives. Delos provides best-in-class solutions to provide an environment designed to support sleep, performance and overall health and well-being. Built on a ground-breaking collaboration between experts across the health sciences and building sciences, Delos helps transform indoor environments into vehicles for health, well-being, performance and resilience.

Live Better, Every Day.

As smart homes evolve, so too should our expectations of what they can do for us. Delos is reinventing how living spaces enhance human health—by creating environments that nurture well-being with science-backed innovations. Through advanced air purification, water filtration, lighting solutions and enhanced sleep systems—alongside mental health and wellness strategies—we’re transforming the entire experience of a healthier home.

All homes at Velvære include:

• Indoor Air Quality Sensors

• Air Purification Designed to Capture + Reduce Ultra-Fine Particles in the Air

• Water Filtration that Reduces Impurities + Contaminants

• Circadian Rhythm Lighting

• Rejuvenating Environments with Relaxation, Meditation + Aromatherapy Technology

standard features + upgrade highlights

Each home will be equipped with:

SONNEN BATTERY GENERATORS + ADAPT WHOLE HOME ENERGY AUTOMATION SYSTEMS

Velvære will partner with local provider, Rocky Mountain Power, to take each residence off-grid during peak hours, store energy and only access the grid during off-peak hours.

JOSH.AI TECHNOLOGY

Enjoy the benefits of a secured, voice-controlled home automation system, so your home can "wake-up" with you in the morning and "turn-off" at night.

DEDICATED SANCTUARY SPACE

Each home is complete with a dedicated and customized sanctuary space that will bring the well-being experience fully into the home, featuring: infrared saunas + light therapy, cold plunge baths, spa-steam showers, massage rooms and spaces tailored towards owner-preference of yoga, meditation, pilates, spin, etc.

SPA BATHROOMS

Indulge in spa-like comfort from your primary bathrooms with luxury, digital "spa" showers, multiple shower heads, deluge systems, and more.

WELLNESS KITCHEN

Nourish your body in a wellness kitchen with upgrades to include a garden-growing refrigerator, compost system, cooling + warming drawers, Zip water and advanced filtration systems.

WHAT IS A LOGO

HOME (noun) hōm

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

The place where you feel that you belong, usually because you share the ideas and attitudes of those who surround you, a shared culture and a way of life within a community.

6.1

6.2

THE LOCATION

MAYFLOWER RESORT

the location

Velvære is idyllically positioned within America’s newest ski resort, currently under development by Extell Utah, and the iconic Deer Valley Resort® - with a chairlift linking residences directly to on-mountain services.

Time Magazine lists Park City as one of the “World’s Greatest Places”, where mountain living, four seasons of recreation and limitless art and culture meet. Located just 30 minutes from the newly expanded Salt Lake International Airport, Park City is home to four world-class ski and mountain resorts: Park City Resort, Woodward, Deer Valley Resort ®, and Mayflower Mountain Resort.

proximity to activities + landmarks

• Jordanelle Reservoir

2 minutes

• Main Street Park City

15 minutes

• Midway Crater

16 minutes

• Heber Valley Airport

17 minutes

• Salt Lake International Airport

40 minutes

• Uinta National Forest

1 hour

• Arches, Canyonlands, Capitol Reef and Bryce Canyon

National Parks

≈ 4 Hours

• Zion and Yellowstone (WY)

National Parks

≈ 5 Hours

introducing Mayflower Mountain Resort

Velvære's ski-in/ski-out residences provide owners with direct access to the newest ski resort in North America, developed by Extell Development. The resort boasts 4,300 acres of skiable terrain, 3,200 vertical feet, 15 new chairlifts and incredible terrain variety for year-round enjoyment.

Overlooking the Jordanelle Reservoir with a perfect panoramic backdrop of the Uinta Mountains, the village base includes five hotels, children's center, ski school, day lodge, private ski club, gondola, outdoor entertainment spaces, guest parking, and ski beaches all nestled among more than 1,000 private residences that range from custom estate lots to luxury ski-in/skiout condos.

WHAT IS A LOGO

VISIONARY (noun) vi•zhə-ner-ee

In its most basic definition, a logo is an image, text, shape, and/or a combination of all three. But it is more than a symbol used to identify a brand. A logo tells the story of a brand so as to form an emotional connection with the audience.

One with original ideas and foresight about what the future will or could be. Some call them dreamers, Velvære seeks to make their dream a reality for the select few who will call this place home with the help of a house of wellness-inspired brands that have come together to create this community.

7.1 A COLLABORATIVE EFFORT

a collaborative effort

Magleby Development was established to combine the heritage of a 45-year old best-in-class construction company with a legacy of building Utah’s ultra-estates with cutting-edge, technology and wellness-based master planned communities. Magleby Development partners with developers, architects and interior designers to create luxury wellness communities in some of the most highly sought-after locations in Utah and Idaho.

Think Architecture is among the largest and most respected firms in the state of Utah, offering architectural design, landscape architecture, land planning, interior design, and construction management services to clients in the public and private sectors. At the helm of this established practice are partners who have built a progressive workplace for creative design and innovative thinking. The success of the architecture firm owes as much to their culture and philosophy as it does to their design capabilities and technical expertise.

VP Companies focuses on maximizing value in real estate investments through long-term strategic partnerships, development expertise, operational management efficiencies, capital formation, and targeted marketing. Investments are optimized using a combination of strategies, including focused capitalization, entitlement, planning, construction, marketing and sales execution. Over the last three decades, VP Companies specializes in investments throughout the Western states, with a focus on high-end amenitized development. VP Companies is headquartered in Ketchum, Idaho, with properties, partners and affiliates based in Idaho, Utah, Washington, Colorado, Nevada, New York and California.

Under a Tree was born of a desire to deliver world-class wellness experiences that provide transformational experiences within long term profitability. Through our team of industry experts we deliver stand-out solutions of impact and modern-day relevance. By merging the art of design with the science of business, they aim to ensure each wellness destination inspires, performs, and is best in class.

INC is an open source, multi-disciplinary, architecture and design studio, with experience in a wide range of project types from big to small that specializes in the integration of the design disciplines. A tripartite leadership structure guides projects from conception to completion and balances the three essential elements of successful design: joy, utility and craft. At INC to lead is to listen and thus each project is a unique portrait imbued with the aspirations of their clientele. Based in New York, INC works globally and takes a global view by implementing environmental best practices naturally.

It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, at Summit Sotheby's International Realty, we're passionate about being different - our unique qualities are at the heart of everything we do. For us, our responsibility goes way beyond assisting our clients in the purchase and selling of real estate. We’re ambassadors of our communities and our industry. We look at each moment as an opportunity to bring irreplaceable value to our clients around the world, and in the process, redefine the real estate industry. Luxury isn’t tangible. It isn’t a price tag. Luxury is an experience and a commitment going beyond the status quo. Being different isn’t for everyone, but to us, it is everything.

DAHLIN is a diverse architecture and planning firm, practicing globally. Passion for Place® is evident in all we do with developers, municipalities, and private clients across a diversified portfolio of residential, commercial, institutional and civic work.

Working with developers, designers, and planners to build community vision and create brand experiences that matter, TST Ink is fueled by insights about the people who will one day live there, inspired by the land itself, and inspiring all place making, brand and product decisions.

EcoChi is a unique design approach that combines green and sustainable practices, wellness studies and spiritual design philosophies attained from various ancient cultures. The EcoChi interior design system has been globally recognized as a ground-breaking wellness design standard. Debra Duneier, the President and Founder of EcoChi, LLC, is a Feng Shui Master Practitioner, an accredited LEED® Green Associate, a Certified Eco-Designer and a Graduate Gemologist with expertise on subjects such as: Interior Design, Feng Shui, Gemology, Real Estate, Green Design and Sustainability.

Lux Insights is a high-touch, boutique market research agency with offices in Vancouver and Seattle. Lux in latin stands for “light”. We pride ourselves on providing solutions to help our clients see further – past the ‘what’ to the ‘now what.’

Through advanced air purification, water filtration, lighting solutions and enhanced sleep systems—alongside mental health and wellness strategies—Delos is transforming the entire experience of a healthier home. The Wellness Home from Delos Wellness Solutions provides owners with technology for superior wellness living, including indoor air quality sensors, air purification that filters pollutants and removes pathogens from the air including viruses, water filtration that removes impurities and contaminants, circadian rhythm lighting, and rejuvenating environments with Relaxation, Meditation, and Aromatherapy technology.