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èñòîðèÿ áðåíäà
Åëåíà ×óëàíîâà I
Baldinini:
êîãäà ðåìåñëî ñòàíîâèòñÿ èñêóññòâîì Baldinini: between art and artisanship «What’s my style today? It is, above all, a tribute to women’s beauty. I enjoy turning materials into emotions… but it took a hundred years», – said once Jimmy Baldinini, who represents the family’s third generation. Under the History of Brand heading today you will find the article about the italian brandmark Baldinini. 34
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«Êàêîâ ìîé ñòèëü ñåãîäíÿ? Ïðåæäå âñåãî, ýòî äàíü æåíñêîé êðàñîòå. Ìíå íðàâèòñÿ ïðåâðàùàòü ìàòåðèàëû â ýìîöèè… Íî äëÿ òîãî, ÷òîáû ýòî ñòàëî âîçìîæíûì, ïîòðåáîâàëîñü ñòî ëåò»,* — êòî çíàåò, áûòü ìîæåò, èìåííî ñ ýòèõ ñëîâ íà÷àë áû ñâîþ ýêñêóðñèþ ïî ìóçåþ Baldinini, ðàñïîëîæåííîìó â èòàëüÿíñêîì ãîðîäêå Ñàí-ÌàóðîÏàñêîëå, ñàì Äæèììè Áàëäèíèíè, îêàæèñü ìû â ÷èñëå åãî ïî÷åòíûõ ãîñòåé. Îäíàêî æ ñåé ñëó÷àé åùå íå ïðåäñòàâèëñÿ, è ìû ñ óñåðäèåì èçó÷àëè èñòîðèþ Baldinini ïî äîñòóïíûì íàì ìàòåðèàëàì è ôîòîãðàôèÿì, ïîêà ïàçëû íå ñëîæèëèñü íàêîíåö â êàðòèíêó, à ñëîâà — â èñòîðèþ, èñòîðèþ ìàðêè Baldinini, êîòîðîé óæå ñòî ëåò. * URL: http://www.baldinini.it/company/history (äàòà îáðàùåíèÿ: 15.12.2012).
ÿíâàðü–ôåâðàëü 2013
Chul_Baldinini_v01-13_f4.indd 34
04.02.2013 16:40:42