THE COURT OF PUBLIC OPINION
‘Day In The Life’ Videos Often Tell Stories Better Than You –By Mark Fierro
So, your personal injury client realizes they’ve been wronged and no one is willing to step up to the plate. That usually results in a call that says, “We’re going to sue.”
such negligence or bad acting that you and your client have decided there is no alternative—there are times when you and your client must fight.
Insurance companies have elaborate mechanisms and formulas that can take a terrible human condition resulting from their insured’s negligence—something that caused con-siderable emotional suffering—and reduce damages to a cold, calculated settlement offer. Loss of a limb: this much. Two limbs? That much. Those amounts are aimed at not only compensating the injured, but also at convincing the law firm of the injured to forego the work and time and simply settle.
When a law firm decides to push back and push back hard, one of the tools they can create to potentially influence an insurance adjuster or the jury is a “Day in the Life” video. These videos are often produced for personal injury, family law cases, cases involving complex business issues, and even in administrative cases where professionals find themselves under attack. The goal is to weave in and present the survivor’s human emotion and pain to the viewer in a very focused, strategic manner.
Yes, there are times for settlement. But when the circumstances surrounding injuries or death are so egregious—resulting from
A good “Day in the Life” video boils down many of a case’s salient elements, but what it truly focuses on is the emotion that could
Vegas Legal Magazine Winter 2017 | Pg. 46