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CRE AT I V E CULT URE Because businesses and professionals continually need to reinvent.
Context
What makes the VCU School of Business a creative place? OUR PEOPLE AND OUR CULTURE. Our faculty, staff and students nurture curiosity, celebrate diversity, share ideas openly, learn from each other, practice teamwork, engage with the vibrant campus community and city, and are willing to step out of their comfort zones and take risks on new ventures.
graduate with not just the skills – but the mindset and motivation – to bring the best of our creative culture to world. Objectives
Build on our unique creative culture through:
In order for our strategic plan to be a success, we need to strengthen our creative culture in ways small and large, formal and informal, to support and encourage our faculty to do their best teaching and research, and to ensure that our students
• Scholarships to attract students who will flourish and contribute to the diversity and vitality of the school and our region • Redesign of certain spaces in Snead Hall to inspire collaboration • Engaging VCU’s expertise in areas such as arts, engineering and medicine • Greater connection to Richmond’s thriving business, creative and startup communities
Initial steps for 2015-16
• Premiere the EPIC Challenge • Present series of 10/10 Talks with creativity experts in the atrium
“
VCU creates graduates who all bring something unique to the table.” – Business student
• Host the 2016 VCU Innovation Summit with the theme Business and Creativity • Offer mini-courses in ideation and design thinking for faculty and staff • Promote Third Thursdays Food Truck Court • Introduction of the Ice Cream Bike in fall 2015 • Grow participation in Ram to Ram, an alumni/student mentoring program
School of Business Strategic Plan 2015
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