ppc

Page 182

more conservative strategy. It decreases the risk of waste, but it may result in the loss of possible customers (potential lost sales).

Lead Strategy with Incremental Expansion

C)

Match Strategy: It involves adding capacity in small amounts in response to changing demand in the market. This is a more moderate strategy.

Moderate Strategy with Incremental Expansion

182


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.