In Focus | Corsair
Mustafa Guner Country Manager, SEE & MENA, Corsair
Middle East and GCC market changing? Consumer demands for games as entertainment is exponentially growing. Consumers are prefering gaming over the traditional movies and TV shows. This is driving software and hardware adoption across multiple consumption platforms and screens. Multiplayer games have brought a new level of interpersonal interaction which reinforces the desire for gaming as entertainment. eSports as both a playing medium and a viewing experience is
platforms (consoles, Apple, Amazon) and the capability of 4K TVs. This trend leads to a new market dimension, new living room centric solutions will be required. Futuristic technologies such as Virtual Reality (VR) are being developed and launched. It remains to be seen the adoption of these new technologies like VR, but they certainly are interesting and something to watch. How is Corsair as an organization evolving towards the changing mindset of today's
Must for Gamers: Corsair Mustafa Guner, Country Manager – SEE & MENA, Corsair shared an overall perspective on the evolution of gaming industry in the Middle East region and Corsair’s viewpoint. How is the computer peripheral market evolving in the Middle East region? Consumers are demanding high performance PC components and peripherals as the overall PC market has been shrinking for years. Middle East market, mainly GCC countries, has always been a region with big potential market for us. In last couple of years, we experienced considerable increase on high end PC components market which Corsair is known for. We believe the next step for the Middle East is gaming peripherals(keyboards, mouse and headset) market. There is a lot to do in the region in this fast growing market. How is the gaming segment in 20
October 2015
growing rapidly. All together the exploding growth of gaming is driving specialized gaming hardware, software, and peripherals across the industry – and a massive opportunity for those involved. What future you foresee for the next wave of gaming technology? For peripherals on the PC platform, we will continue to see performance to be a key driver in gaming hardware and peripherals with the rapid growth of eSports. We need to enable our consumers to win within their game of choice. Adjacent to the PC, we are seeing increasing gaming on the TV and in the living room driven by new gaming content
consumers? Let me answer this question mentioning about where Corsair come from. We started as a memory company back in 1994 with a few employees all in the US. Today Corsair is leading provider of enthusiast-grade PC components and peripherals through the global infrastructure we developed, with extensive marketing and distribution channel relationships over 60 countries worldwide. This groundbreaking evolvement can be found in our highperformance memory products, ultra-efficient power supplies, PC cases, PC and CPU cooling solutions, solid-state storage devices and gaming peripherals. This evolvement in Corsair will never stop.