Point2Point | Schneider Electric
Rajashri Kumar Transactional Director - IT Business APC - Schneider Electric MEA
Together with partners Schneider Electric announced the launch of its "APC by Schneider Electric iRewards Program", a channel loyalty programme designed to reward reseller companies as a whole. Rajashri Kumar, MEA Transactional Director – IT Business, APC by Schneider Electric discusses how the program works to the channel’s benefit
22 | July 2016
What is APC’s channel strategy for the Middle East? APC’s channel strategy is at the core of our relationship with our customers. From the smallest order to the largest projects, our reseller and distributor partners are critical to our business model. We have engaged with these partners since APC by Schneider Electric came to the Gulf region, and our network has considerably grown year-on-year. We attribute this growth to our constantly evolving channel department experts, who interact with our partners and keep a close watch on the market, and help APC adapt accordingly. Our partners are a key source of information for us, and they are able to understand what customers demand and expect in a dynamic and digitizing landscape. APC, in turn, provides its resellers with best-inclass trainings and tools for knowledge building through certified, free courses. Through their structured channel programs and initiatives, we also offer reward-based incentives to this vast community of sales and technology-based partners and experts, who work hand in hand with us to promote growth and visibility for APC. Tell us a little bit about the APC iRewards Program. The iRewards Program, launched in 2016 across the globe as well as the Gulf region, is a channel loyalty program designed to reward reseller companies as a whole, rather than just individual sales professionals. It is a partner sales incentive program in which
APC resellers earn points by claiming their APC invoiced sales. A reseller must be a “registered or Select Partner” in the APC Channel Partner Program in order to be eligible and gain access to iRewards. Once registered, the system will automatically accumulate points for APC products sold. The company decision maker registers as the iRewards Account Manager, and can decide on how to use this, such as reward performing individuals or reward performing teams for general rewards. The more eligible products sold by a company, the more points earned. APC by Schneider Electric is also offering attractive customer promotions to facilitate sales to the resellers’ clients. Points can also be earned by answering the Question of the Week (QoW) which quizzes resellers on material from some of the popular training courses available to them. What is the objective of the iRewards program? The iRewards program is a performance based incentive which encourages resellers to boost sales techniques and enhance the customer network. The program additionally prompts resellers to explore and engage with Schneider Electric’s technology solutions and stay tuned to the market’s trends and expectations while leveraging growth opportunities for their company. The program positively impacts the bottom line for both Schneider Electric as well as reseller. What kinds of rewards can
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