Aggressive Electronics serving the electronics manufacturing industry with new innovations A i udh Bha a a Managing Director Aggressive Electronics Manufacturing Services Private limited
Brand Positioning vs. Marketing Tactics Aggressive Electronics is a provider of Contract Electronics Manufacturing Services specializing in high reliability and complex PCB assembly. Skilled in prototype to volume manufacture, Aggressive offers customers a turnkey solution designed to match their exact requirements. We utilize some of the most modern electronic manufacturing techniques to ensure products are assembled and tested to the highest standards thus ensuring we operate as a low maintenance supplier to customers’ business. Aggressive Electronics, founded in September, 2004 caters to the needs of the growing electronics manufacturing Industry in India. The company has been in operation since then and has earned a name as one of the reliable Aggressive Electronics supplier in North India. Aggressive EMS is a part of Rosy Group who are which is pioneers in the Coils & Transformer industry. To create a differentiating position for our brand, we follow the following 2 steps • Creating a new value curve for the customer • Communicating effectively with the customer It is important to consider the excessive inluence that marketing has on developing business. We follow the go to market strategy in which • We deine our target markets/customer so that we know exactly whom we need to address • We do proiling of our target customer for better understanding their challenges and determine what expertise you provide to overcome them • We position our brand in the marketplace as the best option for our target audience • We deine our service offerings in terms that address the unique needs of the niche market in which we have chosen to focus
Good Brand Strategy starts with Good Data Data is the fuel for the digital economy and is at the core of driving insight-driven business transactions – from decision-making to crossdepartmental collaboration. Data-driven cultures work together to
62
empower all teams/departments working in the organization. In a data-driven culture, managers encourage employees to interact with data and take action and decisions. Teams/departments have the freedom to quickly take action, review, and respond to the results and help in developing the Brand and empower the organization.
R&D driving Growth We are spending around 10% of our revenue on research and development (R&D). Researching and developing new products and services is a long-term success. We have a dedicated team working on developing new products and inding ways to improving the current ones.
Cloud – the new Reality Today’s economy and society is driven by data. The Internet of Things (IoT) is in full force, and the world is one of the connected devices. It not only opens entirely New Markets for New products (IoT based products like health band, Bluetooth Trackers, Smart home controlling device etc.) but also helps in increasing our manufacturing portfolio and volumes/revenues. The transition from “Old Technology” to “New Technology” is accelerating at a faster pace, especially in Cloud. We can see exponential growth in cloud services based solutions in every aspect of an organization. Now-a-days we are using Single Document sheet over the cloud with real time access in multi user environment and can update data at any point of time without compromising on time. The Internet of Everything (IoE) will take the center stage which will be connected to the cloud.
Route to Market Strategy Aggressive has added some new strategic points in our current GTM • Value for money proposition, where the customer will receive the value for the money of the services we are providing and he is getting • Product/Service Management, where we can offer 360 Degree services with respect to the product.
