Issue 20

Page 1

W E AS K E D T H E I N D U ST RY FO R ITS VERDICT ON LEAVING THE EU BREXIT SPECIAL: YOUR SAY PA G E 1 7 7
2 | VM20 SHORT-FILLS, FLAVOUR CONCENTRATES, NICOTINE AND HACKSHOTS www.instagram.com/driphacks/ www.twitter.com/driphacks www.facebook.com/driphacks

It’s beginning to look a lot like Christmas as I’m writing this editor’s letter. The Vaper

is behind us, it’s dark at 4pm and there’s a whole new year ahead of us.

This has been quite the year for vaping with significant developments. I won’t dwell on Brexit or the state of affairs in the US, you can read more about both topics further into the issue. Instead, let’s focus on the positives. This year, the UK’s Science and Technology Committee heaped praise on e-cigarettes, calling vaping a ‘weapon’ for good against smoking.

MPs at Westminster then said employers should develop policies that encourage smokers to switch to vaping, opening the doors to vaping becoming more commonplace in offices across the UK. Perhaps that’s something to look forward to in 2019.

Overall, 2018 was a good news story for the industry with everything pointing in the right direction towards progress.

It’s been a massive year for Vapouround too and we’ve learnt a lot in the last 12 months. It’s mind boggling to think of the airmiles the team has racked up. We also launched two new magazines in Canada and Spain. And over the summer months we launched the Vapouround Club #jointheclub

As 2019 rolls around, we’re gearing up for the fourth annual Vapouround Awards night. We’re delighted to have Vape Dinner Lady as official sponsors to this prestigious event. Don’t forget to enter, vote and grab your tickets while you still can! Go to Vapouroundawards.co.uk for details.

Unfortunately, 2018 drew to a sad end here at Vapouround HQ. The same week we were preparing to send this issue to press, we lost a valued team member Rob Kokiet, RIP. Rob was our jack of all trades and he’ll be dearly missed.

From all of us to all of you, have a safe and wonderful festive period. We’ll see you all in spring!

6 | VM18
Director David Turner Managing Director Paul Caplin Genral Manager Sam Bennett The Editor Róisín Delaney Executive Editor Patrick Griffin Journalist Leo Forfar Journalist Gordon Stribling Finance Director Joanne Stubley Accountant Kris Worton Finance Executive Anna Difusco Finance Executive Lauren Pilliner Marketing Manager Katie Loomes Photographer & Videographer Josh Tysoe Senior Web Developer Reuben Hodgkins Web Developer Aadil Popat Events Coordinator Abida Razaque Social Media Executive Dimitri Frixou Sales Manager Tim Pritchett Sales Executive Steve Culf Sales Executive George Wainwright Sales Executive Kelli Toon Sales Assistant Phoebe Shaw Design Manager Hayley Parker Creative Director James Parnell Graphic Designer Connor Dimberline Graphic Designer Kyle Bednall Junior Graphic Designer Victoria Smith Expo
Products in this magazine may not be used, bought or reviewed by any individual under 18 years old. Vapouround does not support the use of e-cigarettes and devices for individuals under the age of 18 years old; by reading this magazine, you are indicating that you are over 18 years old. Vapouround does not endorse the inappropriate application or misuse of nicotine, smoking or product abuse of any form. We do not claim that e-cigarettes and nicotine devices will help cure smokers’ nicotine addiction and as such, we cannot take responsibility for any effect products advertised in our magazine may have on users’ nicotine consumption. There is no guarantee that products in this magazine including e-cigarettes and nicotine devices will stop you smoking. The opinions in this magazine are solely those of the writers. Vapouround takes no responsibility and rejects all liability for third party reviews or opinion pieces by external agencies. All trademarks, registered or otherwise of products in this magazine are the property of respective owners. To use trademarks, please contact the company directly, who will advise you further.
VAPOUROUND
VM20 | K ping You Warm This Winter K ping You Warm This Winter LOS ANGELES | NEW YORK | LONDON | PARIS | BERLIN | MOSCOW | TOKYO | SYDNEY www.ivgeliquids.com info@ivgeliquids.com +44 (0) 01772 217 000 Serving Over 60 Countries
8 | VM20 ISSUE 20 / DECEMBER 52 106 44 60 68 116

FEATURES

The Cloud - news in brief

ASA lifts health claims restrictions

Vapouround Investigates: Insurance firms treating vapers as smokers

PayPal targets cannabis and CBD companies

Global e-cigarette market estimates

US: JUUL Labs takes action

Philip Morris accused of ‘staggering hypocrisy’ over campaign

Vape Science: PG/VG explained

Vaping Entrepreneur with Horizon

Vape Distro

Diary of a Vaper - Daniel Jenkins

Thoughts from the shop floor

On the cover - Riot Squad Stop smoking services and vaping

Ask the scientist - vaping vitamins

Victor Mullin’s Column: The problem with research articles

Open letter to Australian government

Belgium: Vape shop robbery farce

Brexit special - The industry prepares ADACT Medical - CLP in brief

Vape Conventions Q&A

Hong Kong announces vape ban

The history of the Vapouround Awards

Vapouround Awards 2019 categories

Vapouround Awards: What previous winners have to say

Vaper Expo UK - The Return

Unmissable moments from the Vaper Expo UK - The Return

Vape Dinner Lady launches CBD line

Charity cycle crosses the finish line

Kick-off - The Vapouround Club Cup Expo Editor’s Pick - Vape Airways

CBD at the Vaper Expo - The Return

Coming together on compliance

Vapetrotter Business Directory

EVENTS REVIEWS

126 130 131 134 138 142 146 150 152 154 157

10 14 18 20 22 24 28 30 34 38 42 44 48 52 56 60 64 68 72 76 80 86 90 92 106 108 112 113 116 118 122 202 204 163 164 165 166 168 171 172 174 175 176 177 178 180 181 182 184 186 188 189 190 192 194 197 198

Vapexpo Paris

Vape Trade Convention - Mexico

CTA Trade and Networking Show

Vaper Expo UK - The Return Vapevent Miami Vapexpo Las Vegas

Next Generation Nicotine Delivery Conference Vapitaly Rome

Vapouround Lounge Stoptober Student Night

Evolved Vaper Dr. Frost E-liquid IVG Premium E-liquids

Thor Juice Nasty Juice Vape Airways Capella Flavors Mix Juice E-liquid E-sheesh E-liquid Daddy’s Vapor Tropic King E Liquid Red Box Liquids

Baker’s Fog Eliquid Dainty’s Premium E-liquid Selfish Eliquid Kilo Eliquids

VM20 | 9
Vapouround Lounge Littleover opens its doors Vapouround Bus on Tour NEWS
Vapouround Reviews Teslacigs Geekvape JUUL Labs Vaporesso SMOK VLADDIN Vaptio

CLOUD A

DECADE OLD DECREE

The Belgian Vaping Union is appealing to the nation’s government to abandon a 2009 royal decree which opposes the development of a Belgian vape industry. At the time, the decision proved unpopular among the Belgian vape community. It is hoped these measures will help Belgian officials to recognise the benefits of vaping to public health and the economy. Meanwhile, Health Minister Maggie de Block has announced the introduction of a new, neutral cigarette pack which is said to be rolled out in the near future.

KENT HOSPITAL CELEBRATES TWO YEARS SMOKE-FREE

Medway NHS Foundation Trust in Kent recently marked two years as a smoke-free site. A spokesperson said this success, in which employees were helped on their mission to quit, is mainly down to some excellent collaboration between the partners, including Medway Foundation Trust and Medway council among many. “Medway Council’s Stop Smoking Service is an e-cigarette friendly service and acknowledges the role these devices have played in supporting people to quit in recent years.”

UNICORNS & DECACORNS

JUUL Labs has become the fastest start-up in history to reach a $10 billion valuation and did so four times quicker than previous record holder Facebook. It took just seven months after its first venture-capital raise to smash through the decacorn valuation. JUUL also got there almost five times faster than Snapchat and 11 times faster than Dropbox. According to data obtained by Yahoo Finance, JUUL, which is currently valued at $15 billion, accounts for 73 percent of all e-cigarette sales in the US. Unicorns are companies that quickly achieve a billion-dollar valuation while a decacorn is a company that achieves a $10 billion valuation.

NEW YEAR, NEW TAX

Polish vapers will notice a rise in the cost of vaping from January 1 as Poland introduces a 0.12c tax on e-liquids. The amendment to the Excise Tax Act was passed by 254 votes to 177 with one abstention.

OF THE LATEST VAPE NEWS AND RESEARCH
THE CLOUD THE
RUNDOWN
FROM AROUND THE WORLD
10 | VM20 NEWS

HEALTHY HIGH STREETS

The presence of vape shops now counts as a factor in measuring “high street health.” A study from the Royal Society for Public Health measuring and ranking the health of Britain’s high streets used vape shops as a metric for the first time. High streets with a greater number of fast food restaurants, tanning salons and betting shops had points deducted, and streets with libraries, dental offices and vape shops scored higher. This latest version of the study updates its 2015 predecessor, expanding to include the rise of vape shops and factoring in their contribution to smoking cessation.

CALL TO ACTION

Advocates are calling on the UN-backed International Labor Organization to “shut the door” on Big Tobacco. The move follows the ILO’s recent decision not to renew a contract with Japan Tobacco International. A spokesperson for the Framework Convention Alliance called the development “a good thing.”

THE BIG APPLE?

THAI BAN REMAINS

Thailand will not be legalising e-cigarettes despite reports that vaping products would be taxed. Two conflicting reports circulated in the media in November, one claiming that vape products would be taxed and legalised, the other warning visitors that they could face hefty fines and a jail term of up to 10 years if caught with vape devices. The confusion was cleared up by excise department chief, Pachorn Anantasin, who said: “The Excise Department did not say they will be taxing vaping, as reported incorrectly originally by several media sources.The average individual caught with vaping equipment or vaping in public has reported to the Excise Department and their Embassies fine between 20,000 to 50,000 baht. The possibility of opening up and applying a tax on vaping is there, if the Ministry of Commerce and Health can come to an agreement on importation of vaping.”

A LETTER TO THE FDA

A number of delegates and officials have penned an open letter to FDA Commissioner Scott Gottlieb, voicing concerns that the latest announcements from the FDA on vaping are a step too far. Among the signees on the letter are the Attorney General of Iowa, the former director of Action on Smoking and Health UK (ASH) and leading professors at some of the top universities across the US. The US public health agency says measures on flavours, specifically where pod systems are concerned, need to be taken in order to curb a teen vaping ‘epidemic’ in the US. However, the coalition of advocates wrote: “We share your widely reported concern about the rise in e-cigarette use among adolescents. At the same time, we remain hopeful that by encouraging smokers who cannot or who choose not to quit to switch to e-cigarettes, we may be able substantially to reduce premature mortality due to smoking, which remains the #1 risk factor in the US and in the world.” Half a million Americans die each year from smoking related disease. The authors of this letter say this number represents, “an immediate, stark, and preventable tragedy that should be fully factored in to a rational risk-benefit analysis.”

New York’s Department of Health initiated plans for a flavour ban before rescinding the proposal a day later. The proposed ban, backed by New York Governor Andrew Cuomo, was suggested as a means to combat youth vaping. If successful, it would introduce a ban on the possession, manufacture, distribution or sale of flavoured e-liquid or related products across the state. A spokesperson for the governor told a local Albany newspaper it was removed from the State Register because the health department wanted to do one more round of legal review on the regulations and plans to refile them shortly.

HIGHER HOPES

Industry members have called for selfregulation and higher standards across the international vape industry as the sector matures. Neil McCallum of JAC Vapour, Andrej Kuttruf of Evapo and Pierre-Marie Guitton of CORESTA took part in a panel discussion at November’s Next Generation Nicotine Delivery conference in London. Mr McCallum, whose company supplies vape kits to the Scottish prison system, told the conference, “We just need the standards we’ve got to improve.” On self-regulation, UKVIA representative Andrej Kuttruf told those in attendance, “As an industry, we have to do some growing up. It’s good as an industry to some extent to selfregulate.” CORESTA secretary general Mr Guitton said one of his association’s primary concerns is improving traceability and quality, specifically where battery safety is concerned. “When you buy a car, you know how much mileage you have. We need to be sure everybody measures the same thing in the same way.”

VM20 | 11

ASA lifts health claims ad ban

14 | VM20
The UK’s Advertising Standards Agency has decided to end its restrictions on “health claims” made in adverts for vaping products following a consultation period.
NEWS

The Advertising Standards Agency has announced an immediate end to the absolute prohibition of health claims made in UK e-cigarette advertisements.

A recently published document from CAP and BCAP announced this change in light of new evidence since the rules came into place four years ago.

“Since this prohibition came into force in 2014, the evidence for the relative safety of e-cigarettes has improved, alongside a regulatory regime to set product standards. In light of these sector-wide changes, CAP and BCAP consider that an absolute prohibition on health claims in lawful ads for e-cigarettes can no longer be justified.”

The now-rescinded rules prevented “any claim that a relationship exists between an e-cigarettes or one of its constituents and health.” This meant advertisers could not claim that e-cigarettes were healthier than tobacco.

Officially, the ruling has amended the CAP Code and now, only medicinal claims are prohibited without authorisation from the Medicines and Healthcare products Regulatory Agency. Medicinal claims include claims about vaping as a method for harm reduction and smoking cessation.

However, the changes are not absolute and vaping product advertisements still hold clear conditions, such as marketers providing convincing evidence for all health claims in their ads.

It is also not classed as an across-the-board pre-approval of any particular health claim. Rigorous examination for non-compliance will stay in place:

“CAP and BCAP are not pre-approving any particular claim or type of claim…The ASA will examine any complaints about health claims on a case-by-case basis.”

The ASA has maintained that this relaxation of the rules will only go into effect on platforms where e-cigarette advertising is already legal:

“Nicotine-containing e-cigarettes are legally banned from advertising in a range of media, including magazines, TV, and radio. The changes made to the codes do not undo or otherwise affect the application of these media bans.”

The ruling will not open up or legalise any new advertising opportunities either.

In addition to the publication of new studies, this change is partially motivated by the increased level of support for vaping by public health organisations, such as Public Health England, which included e-cigarettes in their advertising for the first time during the Stoptober initiative.

The consultation began on September 14 2017. The final expert consensus informing the ASA’s decision held that e-cigarettes are less harmful than smoked tobacco, but are not “absolutely safe,” that there is no evidence of any health benefits derived from dual use of both tobacco and vaping and that there are no positive health benefits for vaping beyond smoking cessation.

Advertisers are strongly advised against making any claims repeating or endorsing these points.

The document also revealed two new, minor changes to BCAP’s Code: the first removes the requirement to state nicotine content (in broadcast media) and the second makes the e-cigarettes section of the code permanent.

The document containing the ruling and all additional details can be read in full on the ASA’s website and this ruling will be subject to review in 12 months.

VM20 | 15
“In light of these sectorwide changes, CAP and BCAP consider that an absolute prohibition on health claims in lawful ads for e-cigarettes can no longer be justified.”
16 | VM20
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vapouround investigates

WHY VAPERS GET SUCH A RAW DEAL FROM LIFE INSURANCE COMPANIES

E-cigarette

users typically pay the same premiums as smokers – potentially doubling the cost of life cover

Vapers are being charged twice as much as they should be for life cover because insurance companies treat them the same as smokers, a Vapouround investigation has found.

Fears over the health effects of nicotine and the long-term effects of e-cigarette use are just two of the reasons why e-cigarette users get such a raw deal.

Also, the most common screening test used by many insurers to determine whether a policy holder has nicotine in their system does not differentiate between smokers and vapers.

There is another test which can determine if the nicotine comes from a traditional cigarette or an e-cigarette, but this is more expensive and is not yet widely used.

This magazine knows of only one UK insurer currently offering vape-friendly premiums via an online quote process with the comparison site of broker and UKVIA member, Future Proof Insurance.

Future Proof launched their comparison site earlier this year in a bid to get better rates for vapers and hopes it will act as a springboard to encourage other insurers to follow suit.

Company spokesperson Sarah Walker said the long-term effects of vaping was one of the barriers to lower rates for vapers. She said: “While the government is perfectly happy to say it’s better to vape than to smoke and talk about the harm reduction, a lot of insurance companies are too scared to jump in there and say it’s great because we don’t know the long-term implications [of vaping.]”

Typically, if you have switched from smoking to vaping you will continue to pay the same premiums as a smoker and this can double the cost of your insurance policy.

Of the five insurers we contacted for this article, only AVIVA were willing to speak about e-cigarettes.

Sally Richards, senior media relations manager at AVIVA UK Insurance, also cited concerns at the long-term effects of vaping. She said: “There is a lack of objective evidence of the effects of long-term use of electronic cigarettes and until this is available, we are likely to maintain our approach. We do, however, continue to monitor developments in this field.”

The ‘trigger question’ for setting premium rates is just about nicotine use and appears not to apply to those who vape nicotinefree liquids.

A typical question asks: “In the last 12 months have you used cigarettes or any nicotine replacement products (such as e-cigarettes, gum, patches or sprays)?” If you answer ‘yes’ then most companies will charge you smoker’s premiums while if you answer ‘no’ then you get the lower rates.

Holly Stower, communications and public affairs assistant at the Association of British Insurers (ABI), confirmed that users of nicotine-free e-cigarettes were likely to be eligible to receive nonsmoker life insurance premiums.

Ms Stower said: “If insurers see more ex-smokers successfully breaking the dependency on any form of nicotine, then insurers may start to treat vapers differently to smokers. To date, there is not clear evidence of this happening and it is too early to be making changes.”

The main barrier to lower insurance rates for vapers is that users of both e-cigarettes and traditional nicotine-replacement therapy are considered smokers until they have abstained from

18 | VM20
IF INSURERS SEE MORE EX-SMOKERS SUCCESSFULLY BREAKING THE DEPENDENCY ON ANY FORM OF NICOTINE, THEN INSURERS MAY START TO TREAT VAPERS DIFFERENTLY TO SMOKERS. “ ” NEWS

all nicotine products for 12 months.

In addition, one in five life insurers will ask customers to undergo a medical screening test for the biomarker cotinine which is a traditional test for exposure to tobacco smoke. However, as e-cigarette and nicotine patch users also test positive for cotinine it does not differentiate between smokers and vapers.

Another potential downside for vapers is that some cheaper e-liquids do not use purified nicotine in their manufacturing process and this will see users give positive results in tests.

Research published by the Institute of Faculty of Actuaries (IFoA) published in The Actuary in October examined the use and risks associated with e-cigarettes and concluded: “[Most insurers treated] e-cigarette users as if they were traditional tobacco smokers.

“Few placed them […] as non-smokers, or somewhere in between, either adding a rating to non-smoker rates or basing their approach on whether the applicants used nicotine, rather

than addressing the form of delivery.

“The misconception that nicotine drives smoking-related illhealth

be addressed if e-cigarettes are ever to become a widespread cessation tool.”

Vaper life expectancy is lower than that of never-smokers due to the high mortality rate associated with past tobacco-use. However, the current black-and-white approach is not reflective of the true risk vapers are likely to pose life insurers.

The authors said: “Mortality and morbidity rates are likely to reduce for smokers who use e-cigarettes to cut down or completely stop using traditional cigarettes.

“Early evidence

that e-cigarettes are also more effective

replacement

VM20 | 19
“MOST INSURERS TREATED E-CIGARETTE USERS AS IF THEY WERE TOBACCO SMOKERS.”
must
suggests
than conventional nicotine
therapies, which could lead to an increase in quit rates and lower claims on existing smoker business.”

No end in sight for PayPal CBD account freezes

CBD IS STILL CONSIDERED A NARCOTIC DESPITE THE FDA APPROVAL OF A CBD MEDICINE

Hopes that PayPal would lift their ban on CBD sales were dashed after the US Drug Enforcement Agency (DEA) refused to reclassify it as a Schedule 5 substance.

Due to its Schedule 1 status, PayPal considers CBD itself to be a narcotic. Narcotics are prohibited under the company’s user agreement.

In September, PayPal closed E-Liquid Brands UK’s account and froze their funds without explanation. The company refused to reinstate the account even after E-Liquid Brands had removed the CBD products from their website.

Managing director and UKVIA spokesperson, John Dunne, said: “They just told me that the[y] viewed CBD as illegal and it violated their terms and conditions. They said they would hold all funds up to 180 days even though we had not sold a single bottle through PayPal. They are still holding almost £2,500 of my money. My company is, for all intents and purposes, banned from PayPal.”

Made in the UK, Epidiolex is the only FDA-approved CBD medication on the market.

The Schedule 1 classification places CBD alongside heroin and MDMA (ecstasy) as drugs with the highest abuse potential and the lowest medicinal value. FDA Commissioner and vape industry adversary Scott Gottlieb said in a press release: “[Epidiolex] was approved to treat seizures associated with two rare, severe forms of epilepsy in patients two years of age and older. “But it’s also important to note that this is not an approval of marijuana or all of its components. This is the approval of one specific CBD medication for a specific use.”

Critics have noted that health food giant Holland & Barrett has not faced sanctions for selling their hugely-popular CBD products.

PayPal is not the only payment platform to refuse to work with the industry. Both Stripe and Apple Pay prohibit the sale of e-cigarettes in their terms of service.

20 | VM20
NEWS
“They are still holding almost £2,500 of my money. My company is, for all intents and purposes, banned from PayPal”

GLOBAL E-CIGARETTE MARKET ESTIMATED TO REACH $44.6 BILLION BY 2023

HEALTH CONCERNS, VAPE SHOP SURGE AND DEMAND FOR SMOKELESS PRODUCTS WILL ALL DRIVE GROWTH

Growing health concerns among smokers is expected to help drive the global vaping industry to a new record high of $44.6 billion by 2023.

Other factors behind the expected growth include a surge in the numbers of vape shops and the demand for smokeless and ashless tobacco delivery systems.

The growth estimate is contained in a new e-cigarette market research report published by P&S Intelligence.

It says the Asia Pacific region offers “ample growth opportunities” where large populations combined with increasing urbanisation are factors driving the demand for e-cigarettes.

The report says: “China was the forerunner in the regional e-cigarette industry, with around 40 percent share in 2017. After the US and the UK, China was the third largest e-cigarette market in the world in 2017, and is expected to grow rapidly, during the forecast period.”

It says an increase in global awareness of the dangers of smoking has led to the development of viable alternatives to help smokers quit.

Environmental concerns are also helping make vaping

a more acceptable alternative to smoking with P&S Intelligence saying: “Smoke generated from burning tobacco is equally harmful to humans as it is to the environment. E-cigarettes eliminate the emission of smoke and the need for dumping cigarette butts and flicking ash openly. Such factors promote safe smoking and are driving the global e-cigarette market. Consumers are focusing on replacing conventional cigarettes with healthier and less chemical vaping technology, which will pose ample growth opportunities for market players in the coming years.”

The report says untapped markets in the Asia Pacific, Africa and Latin America regions are potential opportunities for the e-cigarette market with e-cigarette manufacturers in these regions “…acquiring local and national distributors of e-cigarettes to distribute their products.”

It says that innovations and advancements in technology are also expected to pave the way for next-generation products adding: “Traditional tobacco manufacturers across the globe are moving into design, development, production, and sale of vaping products because of growing demand for tobacco cigarette alternatives.”

22 | VM20 NEWS
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JUUL Labs takes action

Leading US pod system manufacturer JUUL has responded to the FDA’s claims of a teen vaping epidemic by restricting access to ‘kid-friendly’ flavours.

Only tobacco, mint and menthol will be available in US convenie stores and vape shops as a result.

Adult vapers will still be able to access the full flavour range via an age-verification system on the company’s website.

The action was announced 60 days after the FDA wrote to JUUL and Big Tobacco companies demanding they take action to prevent schoolchildren from getting access to their products.

In a statement on JUUL Labs’ website, CEO Kevin Burns said: “Our flavours are effective tools to help adult smokers switch from combustible cigarettes, and we do not sell flavors like Gummy Bear or Cotton Candy, which are clearly targeted to kids.

“However, we are sensitive to the concern articulated by Commissioner Gottlieb that “flavours play an important role in driving the youth appeal,” and understand that products that appeal to adults also may appeal to youth.

Commissioner Scott Gottlieb is trying to maintain a delicate balancing act between encouraging adults to switch from tobacco to e-cigarettes and ensuring that teenagers do not get their hands on devices and develop an addiction to nicotine.

Dr Gottlieb said: “I’ve said all along, if we migrate every adult smoker completely onto an e-cigarette will have a profound public health impact. “This can not come at the expense of addicting a whole generation of kids on nicotine through these e-cigarettes and that’s what we’re seeing.”

The FDA is primarily focused on cracking down on pod systems in convenience stores, with Gottlieb noting that kids are far less likely to use open systems.

He added:

“The open tank vaping systems are by and large used by adults, they’re sold in adult-only vaping stores of which I believe there are around 10,000 in this country. It’s the cartridge-based systems that are sold in convenience stores that are getting into the hands of the kids.”

The company has also asked Facebook, Instagram, Twitter and Snapchat to help police unauthorised content that promotes e-cigarette use among underage users. Almost 35,000 posts and marketplace listings plus 743 social media accounts have been removed since January 2018.

24 | VM20
The company has restricted access to flavours in a bid to curb teen use
NEWS
“We are sensitive to the concern articulated by Commissioner Gottlieb that flavours play an important role in driving the youth appeal”

Philip Morris “surprised” at criticism of new £2m UK anti-smoking campaign

Leading cancer charity accused tobacco company of ‘staggering hypocrisy’ over the three month ‘Hold My Light’ campaign

Tobacco giant Philip Morris says it has been surprised by criticism of its latest high-profile campaign drive to encourage smokers to quit.

The ‘Hold My Light’ campaign emphasises the need for friends and family support to help people go smoke free for 30 days.

It runs for three months in the UK and features a website, video and a major national advertising push across digital and print media.

However, critics claimed the £2 million campaign was simply a way to promote the company’s smoking alternatives to a UK audience where cigarette advertising is banned.

George Butterworth from Cancer Research UK said: “This is a staggering hypocrisy from a tobacco company to promote its own smoking cessation products in the UK while continuing to promote tobacco cigarettes across the world.

“The best way Philip Morris could help people to stop smoking is to stop making cigarettes.”

Hazel Cheeseman from the stop smoking charity ASH said: “If they were serious about a smoke free world they wouldn’t challenge tobacco legislation around the world but instead support regulations that will really help smokers quit and prevent children from taking up smoking.”

Philip Morris said the campaign was designed to offer the UK’s 7.4 million smokers a “new, innovative approach to going smoke-free” by encouraging smokers to ask friends and family to pledge small, practical offers of support if they commit to giving up smoking for an initial 30 days.

Asking smokers to give up cigarettes for 30 days is based on Public Health England research that found smokers who gave up for 28 days were five times more likely to stop smoking completely.

Peter Nixon, managing director of Philip Morris Limited, said: “Our research has shown that smokers want personal support from friends and family if they are to give up cigarettes – and that is what Hold My Light is designed to offer.”

He added: “This campaign breaks new ground which is an important next step in our company going smoke-free and ultimately stop selling cigarettes. There are more options than ever before for smokers to give up cigarettes but often they don’t realise that alternatives, like e-cigarettes and heated tobacco are a better choice than continuing to smoke.”

Responding to the criticism over the campaign a Philip Morris spokesperson said: “We are surprised by the criticism. Hold My Light is an innovative campaign that can help smokers make a better choice. This campaign is designed to encourage as many smokers as possible to give up cigarettes as fast as possible. We would have thought this would be welcomed by everyone.”

28 | VM20
“This campaign is designed to encourage as many smokers as possible to give up cigarettes as fast as possible. We would have thought this would be welcomed by everyone.”
NEWS
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The Science Bit

Propylene Glycol

Also known as propane-1,2-diol, this is a colourless liquid with no odour and has a faintly sweet taste. Because of its low chronic toxicity, it has GRAS status from the US Food and Drug Administration, which means it is ‘generally recognised as safe’ in regard to its use as a food additive. As well as food and e-liquids, it can be found in an assortment of things such as cosmetics, skin care products, pharmaceuticals and even heat exchange solutions.

It is manufactured on a huge scale industrially, with over 900,000 tonnes produced annually. Its manufacture begins with propene, which is a by-product of oil refining and natural gas processing.

Propene is converted to propylene oxide which employs a process called hydrochlorination followed by a ring closure step to form the epoxide. Another method that is common is the peroxidation process, where propene is oxidised to form propylene oxide.

Commercially, hydrolysis of propylene oxide takes place in the presence of an excess of water, high pressure and high temperature, the product can then be purified by methods such as vacuum distillation to reach purity standards such as those set out within the United States pharmacopeia / British pharmacopeia (USP/BP). (Ref. Dow Chemical)

Propylene Glycol

Propylene Oxide

30 | VM20
As we know, e-liquids today mainly consist of mixtures of propylene glycol (PG) and vegetable glycerin (VG) at differing ratios with nicotine and flavourings.
How much do you know about PG and VG and where they come from?
VAPE SCIENCE

Vegetable Glycerin

Also known as glycerol, VG is a viscous liquid that is colourless and odourless, it has a sweet taste, is non-toxic and has GRAS status from the FDA. As well as its use in e-liquids, it is used as a sweetener in foods, emulsifier and is in many pharmaceutical compositions. It can be prepared synthetically from petrochemicals such as the process employed by DOW Chemical, from animal fats ie beef, or from naturally occurring vegetable oils such as that from the soy bean or palm. As the name suggests, only plant derived glycerin is used in e-liquids, so it is not derived from any animal sources.

Fats and lipids consist of a molecule of glycerol with up to three fatty acid esters, named as mono, di and triglycerides, with the latter being the most common.

In order to isolate glycerin from fatty acids, the esters must be broken which can be through methods such as saponification, transesterification or hydrolysis. In fact, saponification is how soap is made using the method shown below, while transesterification is a method used to produce biodiesel, where crude glycerin is produced as a side product in both cases.

Vegetable glycerin that is produced from vegetable oils can then be purified using processes such as vacuum distillation, anion exchange resins and filtration through activated charcoal to yield a very high purity product.

A Note on Submissions to the Poison Centres Notification

Under the European Union’s regulation for Classification, Labelling and Packaging (CLP), this notification measure seeks to harmonise the information which industries provide to national poison centres throughout the EU/EEA about mixtures targeting the European market.

This will come into force from 2020 for consumer products, including e-liquids, and it will impact producers and importers of chemicals in this industry. The first deadline which will impact the vape industry is January 1, 2020.

The European Chemicals Agency (ECHA) is developing the poison centres notification (PCN) portal for data submission with the first version due to be launched early 2019. For the latest on how this process may be affected by Brexit, go to echa.europa.eu/uk-withdrawal-from-the-eu

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JABIR AHMED AND SABITUR RAHMAN HORIZON VAPE DISTRO

The word ‘family’ gets used a lot in this industry. One of the reasons people get so wrapped up in vaping is the sense of community fostered by passionate individuals who have successfully broken free of tobacco’s toxic spell. Then there are those who run successful vape businesses with their actual family.

Horizon Vape Distro is headed by sales and marketing director Jabir ‘Jabs’ Ahmed and his accounts director nephew, Sabitur ‘Sab’ Rahman.

The idea of starting a vaping business came naturally to Jabs. Prior to working in sales for a vape company, he dabbled in everything from eBay stores to car repairs. Whenever he got an idea for a business, he pressed forward with it. If it didn’t work, he’d try something else.

“After leaving the vape job I spent a few months planning what to do,” Jabs said. “That’s when I got talking to Sab at a family party. He was vaping on a big device that I’d never seen before. He’d heard that I’d been selling vape products for this company.”

Sab’s background includes pharmaceutical science, accounting for Sage and running his family’s food businesses. And, crucially for Jabs, he had experience of mixing his own high-VG liquids.

“When it came to starting a business, Jabs was the only person I had in mind,” Sab said. “He’s got a reputation in the north-east for being a good businessman. I knew he was the person who could help me accomplish this.”

Within five months, they’d launched Reggae Juice, their first e-liquid line. They spent the rest of the year growing the brand and forging the relationships that would lay the foundations of Horizon Vape Distro. Jabs was already a fan of Horizon Tech when he met with the

company at a show. They were surprised with how informed he was of their range. Initially, they only agreed to supply him with their products.

“I had to create the UK market and spend a lot of money in marketing to create the demand,” Jabs said. “I wanted exclusivity. I didn’t want to put all that effort into it and then have everyone else get involved and we as a small company lose out.”

Impressed with Jabs, Horizon Tech agreed an exclusive UK distribution deal. And so, Reggae Juice evolved into Horizon Vape Distro. The scope of the challenge ahead dawned on them before th ink had even dried.

“Our family heard our business idea and they believed in us,” Jabs said. “The five directors that came in at an early stage each brought invaluable expertise, which enabled the business to grow rapidly.”

Horizon Vape Distro was formed in July 2017. By the end of the year they had the hugely-successful DUOS and ARCO 2 tanks, the latter being something game-changer with its flax paper technology and renowned flavour-production. The Falcon launched in March this year and proved even more popular. More than 25 exhibitors at May’s Vaper Expo used the Falcon for sampling their e-liquids. Sales have since boomed, not only in the UK but also France and Bahrain where HVD are exclusive distributors.

“Sales have reached half a million a month and we expect to smash that in the next six to eight months,” Jabs said. “It’s getting bigger and bigger in the UK. Even our partners in China are struggling to meet the global demand.”

Buoyed by awards picked up on the trade show circuit, the guys are heading into 2019 all guns blazing. A deal with V Zone has not only granted them UK distribution rights, it’s

34 | VM20 FEATURE

the beginning of a partnership that can carry on the brand in the UK.

HVD will also run V Zone’s first service centre for the UK and EU.

“There aren’t many companies that have a service centre and a helpline, give guarantees and warranties for products and replace and repair damaged goods,” Sab said.

V Zone’s MD is excited about the times ahead and is keen to work with young innovators like Jabs and Sab who have passion, trust and loyalty behind them. He realised that in order to survive, a company needs OEM services as well as sales.

And HVD were the team for the job.

“V Zone wanted a partnership to take the brand forward and establish it as a recognised brand,” Jabs said. “When you buy a product from us you will get the 12-month service that you require.

“We also have big plans for Horizon. There’s trust in our brand. We have quality devices and people are keen to work with us.” The guys believe that for vaping to succeed, people need to

know that they can rely on a professional service. Without full TPD-compliance, vaping may never get the respect it deserves from the wider community. With the backing of PHE and the NHS, Jabs believes that we can’t afford to miss this opportunity.

“As long as we have the product to meet the demand of the market, Horizon can be at the forefront,” Jabs said. “I see a good future for us and a good future for vaping. When TPD is properly enforced, responsible companies have a brighter future ahead.”

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“I see a good future for us and a good future for vaping”
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DIARY OF A VAPER

I started smoking at 12 or 13. After only a few weeks I was buying a 20-deck of B&H Gold on a Friday night and getting through it a couple of hours. I used to chain smoke all day long.

I started working in record shops around 2003. Back then, it was normal to smoke in the shop. It got to a point where I just hated it. I eventually found vaping but the device I had wasn’t great and I would always run out when I was down the pub and end up smoking again.

After that I moved onto record distribution companies. I started my own label which was easy for me to do as I had all the right contacts. I cut out the middleman and got a distribution deal.

I put a lot of work into the music industry but eventually lost my passion for it. With having children, it was taking up a bit too much of my personal time. I’ve had mental health problems and it wasn’t the right environment for me to be in. Too much alcohol and other things that aren’t good for you. When the Cool Fire came out I managed to quit smoking totally. It took me away from drinking in a massive way, especially once I started using mech mods and drippers where there’s more work involved in looking after them. It soon became a hobby.

My mental illness peaked in 2014 at a launch party for my new record. I just felt so disconnected. I was djing, the place

was packed but I just didn’t care. It was like I was on the outside looking in. From that night on I realised that it wasn’t for me.

I wanted to work in the vaping industry because vape shops have a similar community feel and atmosphere to record shops in the 90s and 00s. DJs would come in with records they bought elsewhere and chill out and listen to demos of each other’s work. Now our customers build and share their home brews.

I’ve been getting into product photography and seem to have a bit of a knack for it. After telling Asmodus my plans they agreed to take the chance in sponsoring me. I think my music background showed them that I throw everything I have into making my projects work.

I use my Instagram account to show different things than just the usual parade of mods and e-liquids. I now also manage Vape & Juice in Enfield and will be looking after the shop Instagram. I want to put as much love and work into their Instagram as I do my own.

I’ve got an idea for my own e-liquid brand with a hip-hop edge. I can’t say the name yet as nothing’s finalised but keep an eye on my social media in the coming months to find out more.

Follow Danny on Twitter and Instagram

@dannyspicevapes
“I wanted to work in the vaping industry because vape shops have a similar community feel and atmosphere to record shops in the 90s and 00s”
38 | VM20 FEATURE
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Thoughts from the shop floor

A peek behind the scenes of The Puffin Hut at Christmas

If you are working in a vape shop at Christmas, hang in there. We know you’re pressed for time during this hectic retail season. The fact that you’ve had a chance to read this issue at all is nothing short of a Christmas miracle. Thankfully, Jodie and Stacey of The Puffin Hut had a few minutes to spare to give us a glimpse of life on the shop floor during those crazy weeks and days leading up to the festive period and new year.

“December is by far the busiest time of year for us. As well as buying gifts for friends and family, we get loads of vapers walking through the door looking to stock up on supplies. Alongside e-liquids and coils, we sell mod cases to customers preparing to travel for a week away.

“Starter kits are very popular in the run-up to Christmas. While some customers insist on buying a certain product for friends and family, we encourage them to purchase a gift card instead. This means that we can help the recipient find the best product for them when they come into the shop.

“If they don’t want to buy a gift card, we ask for as much information as possible about smoking habits and the kind of device their friend or family-member is likely to want. We also offer our Vaping 101 leaflet which answers most of the questions smokers have about vaping. Our call-back service runs as normal over Christmas and New Year too.

“Certain flavours are a lot more popular than others over the festive period. We tend to sell a lot of menthol the rest of the year but in December, people go for seasonal ranges and warmer flavours like apple strudel, custards and, of course, gingerbread. That said, Dr Frost’s Candy Cane is incredibly popular. It makes you feel like a kid again.

“We love to get into the festive spirit with a tree, Christmas music, tinsel and Christmas jumpers. It’s not just about having fun – it creates a positive experience for customers who may be feeling anxious about getting the right presents or switching from tobacco. “New year is a new start for many of our customers so it’s important that they can rely on us to help them through. We’re very supportive of smokers attempting to quit. We know how hard it is as we’ve been there ourselves, so we can empathise.”

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“It’s not just about having fun – it creates a positive experience for customers who may be feeling anxious about getting the right presents or switching from tobacco”
FEATURE

Sound

the alarm

2018 WAS ANOTHER FULL-ON YEAR FOR RIOT SQUAD

Riot Squad is one of the most recognised e-liquid brands in the UK. The company has developed a reputation for bringing the party with them wherever they go.

We caught up with CEO Ben Johnson to talk awards, expos and Christmas parties.

WHAT UNITES THE RIOT LABS BRANDS?

I would like to say it’s the personality but mostly, it’s the unique and punchy tasting flavours. We make all of our ranges in-house from a molecular level. Our lab team has complete control over every part of our complex flavour profiles, assuring that they taste amazing, are completely unique and can’t be replicated elsewhere.

Whether it’s our original Riot Squad, Punk Grenade or our newly re-branded Ghetto Penguin, every batch goes through the same development procedure. We test every single batch to assure the highest quality.

HOW DOES IT FEEL TO HAVE WON AND BEEN PLACED ON SO MANY VAPOUROUND AWARDS?

It feels great – so great that some of them got slightly damaged when we were celebrating. We take our awards really seriously and are very proud to have so many. We recently won Best Fruit at Vapexpo Madrid for Pink Grenade and Spain has gone on to become a really strong market for us. The array of awards and nominations we have for Best Stand, Best Fruits, Best Marketing, Best Cocktails etc just keep us striving as a team.

WHAT’S CHRISTMAS LIKE AT RIOT SQUAD HQ?

It’s lively at Riot Squad HQ all year round, but even more so at Christmas. For our retailers’ benefit, we stay open for sales and dispatch all over Christmas except the Bank Holidays. Although we are all working, we don’t forget to have a little fun. In previous years we have spent the night at The Box nightclub in London. However, this year we have something crazy planned. I can’t go into too much detail because this article is going to be printed before the event and I like to keep it a surprise, but I will say that it includes drag queens and lots of tequila.

YOU’RE A REGULAR FIXTURE ON THE EXPO SCENE. WHAT IS YOUR ALL-TIME FAVOURITE RIOT SQUAD STAND?

We absolutely love expos, so this is a tough question. I can’t give you my number one but here are my favourites in no particular order:

Riot Squad launch @ Vaper Expo October 2016: Unsuspecting attendees were arrested by our police actors for vaping flavour. People really seemed to get on board and understand our riotous ethos as a brand. This also won us Best Stand at the expo. We revisited this at Vapexpo Madrid this year, with the addition of converted cabin made to look like an official police station. At this expo we won Best Fruit.

Iron Bruise launch @ Vaper Expo May 2017: A custom-built Scottish castle erected inside the exhibition hall made complete with 20 actors, 20 dancers, seven Scottish bag pipers and an Iron Bruise theme tune. We were so busy that we had people queuing all day to go in. This also won Best Stand!

Vapexpo Paris October 2018: Using Punk Grenade as inspiration, we created a punk club/pub like environment and offered people free alcohol along with the four new flavours while they relaxed and had fun.

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Being Official Brand Partner was a great opportunity for increased brand exposure. We had a sponsored VIP area along with our sampling van and adverts across all the flyers, banners everywhere you looked and videos regularly on the screen in front of 80,000 ravers across the four festivals. The highlight was the on-stage giveaways throughout the weekend. At Garage Nation, Heartless Crew had the whole crowd chanting Riot Squad. Then at Sunborn, DJ Luck and MC Neat invited us on stage with them to do a Facebook live feed and we got to hand out all sorts of freebies. Later on, MC Neat came over to our marquee and told us he’s a massive fan of our Sub-lime flavour. Safe to say the promo team made him have a cheeky pic before they gave him any free short-fills.

WHAT WERE YOUR OTHER 2018 HIGHLIGHTS?

A massive highlight was reaching such a high level of output after our successful launch of Punk Grenade in August. We had so many pre-orders that we had to increase the amount of machinery in our production room.

We had anticipated that this launch would be successful as the lemonade range is based on our most popular Pink Grenade flavour. This was our first brand other than the original Riot Squad to be in our patented bullet bottles. The week after launch was a record week, with several tons of juice dispatched from our HQ to shops in the UK and distributors all over the world.

Taking Riot Squad worldwide has been a real highlight, not just of this year but of my career so far. Seeing your business become an international success is an incredible feeling.

WHAT DO YOU HAVE PLANNED FOR 2019?

The whole company is beyond excited for what we have to launch in 2019. A mixture of continuing to conquer more new markets and more innovative flavours and brands. Roll on January but we have a few surprises before then.

YOU TOOK THE UNIQUE STEP OF TEAMING UP WITH FESTIVUS OVER THE SUMMER. WHAT WAS THE THINKING BEHIND THIS AND WHAT WERE YOUR FESTIVAL HIGHLIGHTS?
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“TAKING
RIOT
SQUAD WORLDWIDE HAS BEEN A REAL HIGHLIGHT, NOT JUST OF THIS YEAR BUT OF MY CAREER SO FAR.”

NO

SIZE FITS ALL FOR STOP SMOKING SERVICES AND VAPING

Smoking

The battle against smoking is a complex field in constant need of adjustment on a number of fronts. Cigarette taxes, price hikes, packaging regulations, public service announcements, public bans and advertising restrictions have created a mainstream culture in favour of not only reducing rates but eradicating the habit.

The integration of stop smoking services into the UK’s healthcare system has aided a wider cultural shift against the activity, and the UK’s smoking rate has fallen to the second lowest in Europe.

Many stop smoking services in the UK are still wrestling with the questions of how far they should go in e-cigarette endorsement and what such a thing would even look like in practice. The National Centre for Smoking Cessation and Training has a briefing about e-cigarettes on its website, but it was last updated in January 2016. Though support for vaping is growing amongst many people personally involved in the services, it has yet to substantially take root in a coordinated, institutional way.

The last year has proven to be a ground-breaking period for scientific studies into the safety of vaping compared to smoking and effectiveness for people trying to quit.

A recent study by Dr Hannah Farrimond investigated the performance of the UK’s services. The results compelled the researchers to urge for both support and consistency in policy. The study found a small number of services which may serve as test cases moving forward: some were incorporating e-cigarettes, others were collaborating with vape shops and one had even started a voucher scheme to better aid people from vulnerable groups access e-cigarettes.

ONE
rates are falling but despite progression, there’s still no national policy on what makes a stop smoking service vape-friendly.
48 | VM20 FEATURE

Dr Farrimond said: “There are real opportunities for stop smoking services to use e-cigarettes more actively to help people give up smoking, but for this to happen policies around the country need to be consistent, and people need to share best practice and know what others are doing.”

We spoke to the IBVTA at the Vaper Expo UK – The Return about how this could be done. Chief Executive Gillian Golden revealed that during Stoptober 2018, the vaping industry saw more outreach from stop smoking services than ever, and this could be an inroad. Positive messaging from the top down seems to be a workable method for normalising e-cigarettes in the services.

“Public Health England have been very forthright in their support for vaping. And now, with so much visibility of that support on a national level, it just needs to trickle down to a local level. Support still varies from authority to authority, it depends on who runs the stop smoking services. Dr Farrimond’s recent study drew attention to the fact that there’s no national policy on what makes a stop smoking service vape-friendly. And even though the centre’s staff might be really positive about vaping, they may not know how to go about being vape friendly.”

“More stop smoking services are coming to the IBVTA to learn from our experience, and how our members have collaborated with their local service. And there’s been a real uptick in the services contacting us this Stoptober versus last year. That’s down to the positive messages coming from PHE, the Science and Technology Committee and their own public health networks. It’s hard to ignore evidence from areas like Greater Manchester, where significant progress has been made.”

Despite the beginnings of a more cooperative time for vaping and the services, it’s impossible to ignore the impact of government cuts. Even with services learning what needs to be done and tightening their ties to vaping, they need tangible clout.

Like all unresolved issues in the vape trade and beyond, the learning process is ongoing. With the right funding and other forms of investment, vaping can and will be a huge asset.

“There are real opportunities for stop smoking services to use e-cigarettes more actively to help people give up smoking”
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ASK THE SCIENTIST

Is vaping vitamins a thing?

Recently there has been talk online about vaping vitamins. There have even been several manufacturers promoting vitamins for vaping, although under the TPD, the addition or combination of vitamins is prohibited with any tobacco product.

These types of devices offer e-liquids loaded with vitamins, such as B12 to vape rather than nicotine and flavourings.

In a vape, when a coil heats up it causes the liquids absorbed into the wick, such as nicotine, propylene glycol and vegetable glycerin to form a vapour that can then be inhaled.

One of the issues with vitamins is that many are not thermally stable, and as such under the vaping process, there will be some decomposition to potentially harmful side products.

52 | VM20 FEATURE

An example of those which are particularly sensitive to heat are vitamins A, D, K, E, C and Thiamine. Some vitamins however are thermally stable, such as niacin and vitamin B12, but following a normal balanced diet, there is little need for additional supplementation.

THIAMINE

A D K E C

Under UK law, all wheat flour except wholemeal must be fortified with calcium, iron, niacin and thiamine. As many foods in the UK are already ‘fortified’ there is not much chance of being deficient. Where niacin is concerned, a disease known as Pellagra affected the southern US from 1906 to 1940, resulting in a call for some foods to be fortified thereafter.

Administering vitamins via vaping offers little benefit over the pill form of taking vitamins that is already highly effective. Via vaping, the particles would be too large to reach deep within the lung to areas of high capillary concentration and are more likely to be absorbed through the mucosal membranes of the mouth and throat.

Another issue is that some vitamins, such as vitamin B12, require a glycoprotein in the stomach called gastric intrinsic factor for absorption. As vaping bypasses the stomach altogether, the actual effect vaped vitamins could on the body is unknown.

At the time of publication, there was no up-to-date research on the effects of vitamin vapour. Some studies referenced date as far back as the 1950s.

About the scientist:

Dr Richard Cunningham has a PhD in medicinal chemistry from Queen’s University Belfast where he also worked as postdoctoral researcher for a number of years before working in the US at the Mitchell Cancer Institute in Alabama. Among his areas of expertise are organic synthesis, nucleosides, nucleotides, cellular biology, vitamins, aminoglycosides, drug delivery, phosphorous chemistry and chemical analysis. He is now the director of quality at Liquid Sciences LLC in the UK.

NIACIN B12 NIACIN B12 B12 NIACIN
VM20 | 53

THE PROBLEM WITH SOME “RESEARCH” ARTICLES

Research, in the grand scheme of things to do with e-cigarettes is something which I think everyone agrees we should all get behind, but when does research become a problem?

56 | VM20 COLUMNIST
COLUMNIST | VICTOR MULLIN

We have all seen it all over Facebook, Twitter, LinkedIn and other places … “E-cigs as dangerous as smoking” or, “Vaping more harmful than we thought,” or the new one, “Vaping a teen gateway to smoking.” Now, me, you, the folks who are casually glancing over this article in your vape shop, we all know that these kinds of articles can be taken with a grain of salt, and there’s a reason for it. It’s funding.

Lately, on the Nicotine and Tobacco Research Journal, another one of these research papers was published which had that same old line of, “Vaping is a gateway to teen smoking.” The teen gateway phenomenon is nothing new. It’s been dragged out time and time again, especially over in the US where vaping and its industry is under constant attack.

As some of you may know, very recently over here in the UK the Science and Technology Committee produced a dossier which fully backed up e-cigarettes under a cross party (Labour, Conservatives etc) committee and even suggested to the government that current laws in the UK under the TPD/TRPR should be looked at again.

Are kids using e-cigarettes as a gateway to smoking? Not according to the aforementioned Science and Technology Commission which stated there is no tangible evidence that this is happening at all, at least in the UK, and let’s face it folks, the UK has far, far more lax laws about e-cigarettes than the US. If there was a so-called epidemic of teens vaping as a gateway to smoking, then it should have appeared here in the UK first. The fact is it didn’t, and it never has.

The problem is research has been cropping up time and time again, with papers from the US, lately from Greece and from Australia all saying the same tired old lines of e-cigarettes are dangerous or running out with the gateway to smoking line. Dig deeper though, much deeper, and you can kind of see why the paper went in that direction. Let’s take the one that was printed in the Nicotine and Tobacco Research Journal. The paper itself was well written. It didn’t go down the road of hyperbole and buzz words, but the overall fundamental premise of the paper is put on shaky ground when you find out who one of the main corporate backers are. Pfizer.

Pfizer, if you have not heard of them, are a pharma company who make and sell Champix which is a stop

smoking aid, and Pfizer are not the first, or the last pharma company to put big money behind research which paints e-cigarettes in a bad light, or an even worse light than they painted before.

The problem with these papers is not you or I reading them. The problem is the mass media, and the general public. Over the course of three years in the UK, the general public’s overall thoughts on e-cigarettes went from good to neutral, and then to bad. The same can be said for the US. When e-cigarettes first came out, no one was sure how to treat them. It was blatantly obvious that they are less harmful than smoking. However, as the years have rolled on, the one major obvious factor is the sheer amount of money that e-cigarettes is costing the pharma companies. Companies who make and sell nicotine gum, sprays, patches, lozenges and the likes are now seeing a steep and very drastic decline in the revenues being made from their stop smoking aid.

Big Tobacco get around the loss by simply taking over and buying up companies in the starter end of the market –like blu and MyVonErl for instance – the problem is, Big Pharma can’t really do that. So instead, they back up papers painting vaping in a bad light.

This is a problem that vape shops in the UK have started to see. A smoker walks into a vape shop, smoker says they want to give up smoking, but the smoker isn’t sure about e-cigarettes because he had read that “it was worse than smoking” and this, right here, is the major issue that we as an industry and a community now face.

All I can say is this. As a shop owner, being prepared for something like this is crucial. Mentioning the 95 percent safer than smoking by the Royal College of Physicians is a good start, also mentioning that a cross parliamentary body has found no evidence of the mass scare tactics of some papers is another way. Having clippings from journals by Dr Farsalinos, clippings from the Science and Technology Committee is another way, providing evidence from multiple sources that discredit what’s being seen on the mass media is the sure way to turn a smoker who walked into your shop who is unsure about vaping, into a vaper who will see real life benefits of giving up smoking.

VM20 | 57
“Companies who make and sell nicotine gum, sprays, patches, lozenges and the likes are now seeing a steep and very drastic decline in revenues” “

AUSTRALIA NEEDS TO “CATCH UP WITH THE REST OF THE WORLD” OVER VAPING

Vapetrotter boss pens open letter to his country’s government pleading for action

60 | VM20
FEATURE

The Chief Communications Officer of global vape shop finder Vapetrotter has written an open letter to the Australian government calling for an urgent review of the country’s e-cigarette laws.

Ryan Gelbart is furious that anyone of legal age can buy a packet of cigarettes in Australia but the sale and distribution of vaping products is a criminal act.

He wrote: “Cigarettes will always be available for sale, and anyone of legal age can walk into a store and purchase a packet, no questions asked.

"But, should you want a product that simulates the sensation of smoking while delivering nicotine without any of the carcinogens or the other 7,000 unknown chemicals, the response you'll receive is plain and simple. ‘Quit or Die’.”

He accused the Australian government of “instilling false fear in its people” over vaping while saying that the rest of the world has caught onto the fact that e-cigarettes can save many millions of lives. Ryan, a former smoker of 10 years, added: “When it comes to smoking, the Australian government has already chosen who it wants to listen to … anti-smoking activists who have been antipathetic to vaping since day one.

“To make matters worse, in a country that prides itself as diplomatic, fair and ahead of the curve, Australia couldn't be further away from these self-proclaimed labels when it comes to public health around new nicotine technology.

“Tobacco remains a significant cause of death and disability in Australia. Around 3.3 million Australians still smoke, and an estimated 19,000 people die each year of smoking-related illness. E-cigarettes are not completely risk-free, but they are vastly safer than smoking.

“E-cigarettes are at least 95 percent less harmful than smoking. Why? Zero combustion means zero smoke, and it is the smoke that contains the health-destroying toxins. Unlike smoking, if a risk were to be found from a particular ingredient or a process, that ingredient or process could be removed.

“I’m a proud Australian. I love my country. We really are a special lot. But it's time we catch up to the rest of the world. To the government of Australia, I will not participate in your anti-vape campaigns, or your uneducated one-sided arguments but as soon as you're ready to talk solutions, I'll be there.”

Ryan also praised the work of Legalize Vaping Australia in standing up for the vaping industry and “uniting people all over the country to speak up and tell their side of the story, and cementing a place towards a smoke-free future.”

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“To the government of Australia, I will not participate in your anti-vape campaigns, or your uneducated one-sided arguments but as soon as you're ready to talk solutions, I'll be there.”

Want to rob my store? Come back later

VAPE SHOP

Cops are waiting when would-be thieves return and gang is arrested

A six-strong gang of would-be thieves were foiled by a quick-thinking store owner who told them to come back later if they wanted to rob his store. The incident happened on a Saturday afternoon in October when the group entered the store in Charleroi, Belgium. They started pushing and shoving and demanded that the store owner hand over money from the till and stock from the shelves.

The store owner, identified only as Didier, refused to give them either the cash or stock and spent nearly 15 minutes chatting to them to try and win their trust.

He eventually got them to leave by suggesting they could either rob him now or, if they preferred, they could return after the store had closed when the takings would be higher. Amazingly they thought it over, agreed to return at 6.30pm the same evening and Didier said he would be waiting for them to come back.

In the meantime he called the police, explained his cunning plan, but was advised that the gang would surely not fall for such a ruse. Didier told reporters:

“There was some pushing and shoving but I didn’t give them a thing.

“I told them that 3pm is not the best time to hold up a store because they might take 1,000 euros now while if they came back later they might get €2,000 - €3,000. Clearly they weren’t the brightest.

“It was like it was a comedy. They are being called the worst robbers in Belgium.

“Obviously when they left I called the police. They decided to come but said they did not believe the gang would come back.”

Then at 5.30pm - an hour before closing time - the group came back but Didier was having none of it.

“I berated them saying ‘you have to buy a watch, it’s 5.30 not 6.30,’ and they left.”

Finally, right on schedule, the gang was back for a third time and seemed genuinely surprised when police were waiting for them in the back of the store.

Five males, including a minor were arrested at the scene, while the sixth member of the group managed to escape.

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BANG

E-CIGARETTE BRANDING IN MOST POPULAR HIP HOP MUSIC VIDEOS RISES TO 87.5%

of the most viewed hip hop music videos now feature some form of tobacco, marijuana and e-cigarette use, with the latter rising sharply

A new study has revealed that on-screen depictions of vaping, smoking and marijuana use (both vapourised THC and combustible) rose between 2013 and 2017 to an all-time high.

The study, published in October via Dartmouth College, surveyed 796 examples and found that the most popular featured smoking and vaping.

Specific brand placement rose from zero in 2013 to 9.9 percent in 2017, and brand depiction of e-cigarettes alone has gone up from 25 percent to 87.5 percent.

“We don’t know if the videos that showed smoking and vaping were inherently more popular because they had smoking and vaping in the videos,” said lead researcher and co-author Kristin Knutzen. “But we did notice that videos that depicted smoking and vaping had more views on sites such as YouTube, for whatever reason.”

The researchers divided their findings into order of popularity, with the most viewed videos totalling between 112 million and four billion views on YouTube and other sites. This category sees 49.7 percent of videos featuring one or more instances of the named activities. The grand total of views for all videos surveyed stands at 39.5 billion.

Vaping is making inroads into many forms of popular culture, cropping up in film, television, apps and the YouTube content creator community. Studies of this rise are well documented, but music videos remain largely unanalysed.

"I don't think there's been a study of music videos that I can recall in recent years looking at tobacco,” said Dan Romer, a professor at the University of Pennsylvania.

Now that hip hop stands as the most popular and influential form of mainstream music, e-cigarette use may have found its strongest platform. Some of music’s most popular hip hop and R&B artists have become leading ambassadors for vaping products, with many launching their own brands of vaping devices, using their videos as a platform for product placement. DJ Khaled’s video for “The One” featured his very own KandyPens. American rapper and entrepreneur A$AP Rocky has also partnered with KandyPens, promoting his own branded version. Both Snoop Dogg and Whiz Khalifa market dry-herb marijuana devices through their partnership with Grenco Sciences.

Hip hop’s massive popularity among children and teens has also left many concerned about impressionable viewers taking up vaping, including Knutzen herself.

Intentional marketing of all three kinds of product falls under FDA regulatory rules and could inspire censure. In 2015, the FDA launched the Fresh Empire Campaign, which describes itself as the FDA’s “first public education campaign designed to prevent and reduce tobacco use among at-risk multicultural youth ages 12-17 who identify with hip-hop culture.” With such a campaign as precedent, along with the administration’s recent threats of a flavour ban and raids of manufacturer JUUL Labs amidst accusations of teen marketing, action against artists or record labels could follow.

Half
“We did notice that videos that depicted smoking and vaping had more views on sites such as YouTube” –Kristin Knutzen, Researcher
VM20 | 65 FEATURE
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AS WE MOVE INTO THE YEAR OF BREXIT, WE ASK WHAT IT COULD MEAN FOR THE INDUSTRY.

At the time this issue went to press, Theresa May had suffered scrutiny and loss over her draft Brexit plan. The level of uncertainty among those who are usually so outspoken in this trade was a clear indicator that some are still afraid to air their true feelings on Brexit, a mere three months out from Brexit Day on March 29.

“We believe that the existing e-vapour regulations prevent many adult smokers from switching to a less harmful alternative.

We actively support and encourage the government to be rigorous in areas such as product standards, vital for consumer safety, and youth access prevention. However, we also believe some regulations, like the current restrictions around online advertising to consumers, are less welcome and can actually work against the government’s public health objectives. “As the UK prepares to leave the EU, the government has a unique opportunity to revisit EUTPD II and raise standards and at the same time work in the public’s interest to increase consumer confidence in the category.”

“As much as we have to think that it is a concern for us operating as commercial businesses here [in the EU], until it’s defined we can’t make any commercial decisions around it.”

“We’ll carry on, business as usual, until explicitly told otherwise. We’re waiting for instructions from the government, we’re in the same position as many companies based in the UK. We hear plenty of rumours, like speculating about changes in permitted nicotine strength, but nothing certain.”

- Duncan Cunningham, UK Corporate Affairs Director for Imperial Brands
- CTA Marketing Director and CEO of Canabidiol, Tom Whettem
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SPECIAL

“I think one of the major problems at the moment is the uncertainty. A lot of UKVIA members not only work within the UK market but also the EU market, so Brexit is high on the agenda. But unfortunately, as the government doesn’t even know what it wants to do, it’s hard for us to make any predictions. We have some members who are looking at distribution outlets outside of the UK just in case, so they can have stockholding here and in Europe.

From a manufacturing perspective, I don’t see a lot changing. The likelihood is that we’ll be in a transition period for two to three years or more. So, we’ll still be under TPD rules for the foreseeable future. If we’re manufacturing to one standard for Europe, we’ll probably manufacture to the same standard for the UK regardless of what happens. The only issue that might soon arise would be customs duties or tariffs imposed and issues with the speed of getting products through customs.”

“The biggest issue is the question of what’s going to happen now that there won’t be an internal European Union border, but the chances are we’ll be continuing, business as usual for the transition period. The fact that we’re no longer going to be part of the European Union and Customs Union doesn’t necessarily mean things need to change that dramatically. It can’t be an entirely frictionless border, but a lot of the barriers people are talking about don’t need to be in place; there don’t need to be any tariffs, nor competition between the EU and UK.

The one ‘fast move’ everyone wants is a relaxation of the advertising restrictions. The UK market is the most advanced in Europe in terms of vape uptake, it has the first government to recognise the benefits of vaping. Some relaxation of that will be incredibly beneficial and I hope it’s the first thing looked at post-Brexit.”

- Liam Humberstone, Technical Director of Totally Wicked “Everything’s kind of fluid throughout Europe. Even within the EU you find variation on what’s permitted. For example, Barista Brew has been developing aromas for e-liquids, a DIY feature and alternative to standard short-fills. Places like Italy and Germany have wholeheartedly embraced this DIY aroma trend and we’ve been creating recipes around that to make a full launch in certain countries.

We don’t know exactly what’s going to happen in the UK market, but we keep our ears to the ground here. We have great partners like Flawless who keep us informed and can provide a framework to guide us through regulatory changes. And at that time, at a moment’s notice, we’ll need to form a new plan and move fast on whatever may (or may not) happen.”

- Wes Brown, CEO of Barista Brew Co.

We asked our readers how Brexit may affect their businesses and workforce in an online survey. Our Brexit poll ran during November.

OF

OF

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OUR SURVEY SAYS
RESPONDENTS SAID THEY FEEL BREXIT IS GOOD FOR BUSINESS AND THINK IT WILL MAKE FOR A MORE
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TO
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REMAIN IN THE EU FOR THE SAKE OF THEIR BUSINESS.
OF RESPONDENTS DID NOT AGREE.
71% 28.5% 64%
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CLP AND LABELLING: A BRIEF UPDATE

There are changes to the Classification, Labelling and Packaging (CLP) Regulation that came into force this December, and I see a lot of companies are not fully compliant yet.

It all stems from the classification of nicotine. Previously there were no harmonised standards and manufacturers were able to set their own classifications, as long as they could justify it, so you had lots of different uses of exclamation and skull and crossbones symbols.

(In the image, you’ll see we have summarised the most common classification along with the new harmonised classification). Now the rules have changed for CBD and there is a harmonised standard that brings the same classification to bear right across Europe.

The key changes are as follows:

·Exclamation – Caution used in higher strengths

·Skull and Cross Bones – Danger used on 15.4mg or above

·The signal words and accompanying warning text has changed

All manufacturers need to make sure they are following this new standard. The rule changed at the beginning of the year, and you had until December 1, 2018 to get your products in the marketplace to comply. That period of grace has now come to an end and any product for sale needs to be in line with this standard, and that includes products on shop shelves.

Just a few words on CLP. You need to have the symbol no smaller than 1cm x 1cm and the accompanying text on your packaging, the warning symbol has to be red on a white background.

You also need a tactile warning triangle on the packaging. This should be on the body of the bottle and not just on the lid. And finally, CLP needs to be on all layers of packaging.

When you calculate the percentage of nicotine, strictly speaking it should be done by weight rather than volume, so a VG-heavy 18mg liquid might be below the cut off and still have exclamation rather then skull and crossbones, that’s worth checking out.

Pods and CLP: The health and safety executive considers the pod to be a layer of packaging so you need CLP on your pod at the

point of sale. That is on the actual pod, not on the packaging that the pod comes in. This can be accomplished with a removable sticker, providing the sticker survives transit to the customer.

You also need to put the CLP in advertisements for your product, this is especially important for online sales, the customer needs to be informed on the safety of the product before they buy it. So, your online listings need to have the full CLP clearly displayed.

Let’s look at some other aspects of labelling and packaging that you should review. Use this checklist to conduct a quick audit on your packaging:

·10ml bottles with certified child resistance re-closable – have you validated the certificate from your bottle supplier?

·Nicotine strength maximum is 20mg/ml or 2 percent, don’t be confused for nicotine salts. It’s the free-base nicotine we are concerned with, not the weight of the salt.

·Each country should have their own language label and leaflet.

·Tactile triangle on the body of the bottle – near the bottom – no other placing is permitted.

·The TPD warning, ‘This product contains nicotine and is a highly addictive substance’ should cover 30 percent of the front and back of the packaging. We go for a full wrap around on a bottle. If it is sold as a bottle in a box, it needs to be on the box, but does not need to be on the bottle.

·CLP and caution text needs to be up to date: It should say: ‘not to be sold to people under 18.’

·The manufacturer / distributor should have their address, phone and email on there.

·Ingredients in weight order should be listed with a description for flavours, ie mint flavourings.

·There should be a batch number displayed to allow traceability

·It should have a best before date in UK date format: DD-MM-YYYY

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For more information on any of the topics covered in this feature, contact ADACT Medical on +44 1302 98 60 88 or email enquiries@adactmedical.com. For more information about ADACT Medical, go to www.adactmedical.com

VM20 | 73
“All manufacturers need to make sure they are following this new standard”

Head of Sales

Business-to-Business Sales Manager

Based in Edinburgh, Absolute E Juice is one of the fastest growing market leading E-liquid Manufacturers in the UK.

Due to our continued significant growth we are looking to recruit a Head of Sales who will be ‘new business’ driven, with the task of building and developing new accounts within the UK and EU.

As Head of Sales you will be responsible for building and developing a professional and transparent relationship with all new partners. You will establish trust and confidence as our customer facing representative, offering unrivalled business advice and consultation to our customers, delivering volume sales through our quality brand portfolios.

As part of the senior team within Absolute E Juice you will also be involved in the management and implementation of National, Regional and Local Sales Plans.

This is a fantastic opportunity to make your mark in an industry that’s massively growing, within a business that is well respected in its field. We are thriving as a business, and want someone to join us to help drive the success to the next level. This senior role offers scope for promotion and career progression.

As well as commission, we offer a competitive basic salary (reviewed yearly) and a company vehicle, with full training provided.

You will be rewarded on your results, therefore if you have the energy and drive to target and create new relationships across the UK/EU and deliver the sales – get in touch.

If you would like to be considered for this positon, or would like to hear more about this or any of our current vacancies, please contact: recruitment@absolute-ejuice.com

74 | VM20

Q&A:

Jason Monti of Vape Conventions

An interview with the man bringing vape expos to the up and coming corners of the global market.

The city of Asunción, Paraguay will host Vape South America in an effort to spread the reach of vaping in the region. Organisers Vape Conventions have described their mission as holding expos and conventions anywhere “there is a high demand for premium e-liquids, hardware and wholesale suppliers, but [not yet] any access to these products and services.” As media partner to Vape Conventions, Vapouround caught up with Jason Monti to talk about global markets and upcoming shows.

Q: How and why did you get into the business of event management? What is it about the e-cigarette industry that compelled you to run vaping events?

A: Like most people, I was a long-time smoker – 25 plus years and had tried everything to quit. In 2015 I tried vaping as a way to quit and never looked back. By October that year I got into the industry.

I was working in financial services when I became interested in a career change. I reached out to a few e-liquid companies that I found online and asked if I can try to sell their liquids to any shops in my area that weren’t carrying them. After meeting with some shop owners, I was introduced to Zach at East Coast Vape Distribution. We hit it off immediately and found a few projects to work on together.

In late 2016, Zach had the idea to host a trade show in Medellín, Colombia. Zach has a business partner in Medellín that owns a call centre and had visited Medellín a few times. He thought the timing was right for the market. We started planning for our first vape expo in Medellín in early 2017 and announced in March 2017 for a September 1 show date. That show was a success in that it introduced our industry to an ignored audience.

Q: Are there any Vape Conventions milestones or achievements you are particularly proud of?

A: We hosted our second show in Medellín this past May only eight months after the first and were amazed at how much the market had grown and how sophisticated it had become in such a short period of time. We hosted Vape Scandinavia in Copenhagen, Denmark this past July as well. Denmark recently announced that they were easing restrictions on vaping and we thought it was a great market to do an event in. We now have five events on the books for 2019 and will be adding one or two more.

Q: Why host such an event in Paraguay?

A: When we held our first event in Medellín, we had asked all the attendees and vendors where they would like to do a show in South America and Paraguay kept coming up. We didn’t know much about the market at the time but after looking into it and studying it, we realised that Paraguay has a sophisticated vape scene and has been used as an entry point for distribution into its neighbouring countries that have restrictions like Brazil, Chile, Bolivia, and Argentina. This is the place to make contacts to do business in those countries as well as support Paraguay’s strong vape business.

Q: Do you have any comments on the growth and potential of the e-cigarette industry in South America in general?

A: The thing that we’re most excited about is the upward potential of South America. We will plan more shows in new countries as well. Peru and Costa Rica are on our radar and we plan on hosting shows there in the next 12 to 14 months. If what’s happened in Colombia is an indicator of what this continent can look like, it’s very exciting to see where we’ll be in two to three years.

Q: What can a vape company hope to gain by attending Vape South America?

A: Meeting local consumers and business owners from the region that still have a passion for this industry. We have vendors from our past shows that are doing very well in South America and it’s where they’ve seen the most growth internationally.

Q: How have you needed to adapt in order to run shows in places like Scandinavia and South America?

A: We had Vape South America first and what we learned from doing both is that each region and culture is different in terms of how you market to them and what they want to see at an expo.

Q: What should our readers know about the future projects of Vape Conventions?

A: Vape South America, Paraguay will be a great opportunity for our vendors to do real business in South America. We will be back in Medellín in May and we have doubled our floor space based on this past year’s show.

Vape Conventions has a packed calendar of events in 2019, including:

Vape South America, Paraguay, Jan 26-27

Vape North America, Toronto, March 2-3

Vape South America, Medellín, May 25-26

Vape Barcelona Expo, Barcelona, July 6-7

Vape Scandinavia, Copenhagen, Sept 21-22

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“Each region and culture is different in terms of how you market to them and what they want to see at an expo.”
FEATURE
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HONG KONG’S SURPRISE BAN ON ALL VAPING PRODUCTS

New policy will ban the importation, manufacture, sale, distribution and advertisement of e-cigarettes and traditional cigarettes could be targeted next.

Vaping products, heated tobacco products and herbal cigarettes will be banned in Hong Kong as part of a raft of social policy measures announced by the government.

Under the new law it will be illegal to import, manufacture, sell, distribute or advertise e-cigarettes or next-generation tobacco products.

Hong Kong Chief Executive Carrie Lam Cheng Yuet-ngor announced the move as part of a wide-ranging policy address in which nearly 250 initiatives covering housing, health care and welfare were announced.

She said there was, “a lack of sufficient evidence to prove that vaping products can help quit smoking,” adding that a ban was needed because the interests of children had to take priority over the interests of helping smokers to quit tobacco.

However, critics say that if protecting children was so important then the government should also ban cigarettes and alcohol.

The day after Lam announced the vaping ban she suggested during a radio interview that it was also worth considering banning traditional tobacco products in Hong Kong.

She reportedly said that while she was “bold enough to impose a total ban on traditional tobacco, there are a lot of pros and cons that needed to be considered before doing so.”

The move came as a shock to many as the government had previously only talked about regulating e-cigarettes in the same way tobacco products are regulated.

The South China Morning Post reported that the previous administration had considered imposing a total ban in 2016 but shelved the idea amid concerns that it would be too difficult to implement.

The new ban has sparked furious criticism as vaping and tobacco groups say it will only serve to boost the market in illegal black market sales and do nothing to protect minors.

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FEATURE

Christine Hu, spokeswoman of the Coalition on Tobacco Affairs, said: “We are disappointed by the government’s selective and blind adoption of views expressed by certain groups, while ignoring opinions from the industry and scientific data from overseas.”

Morning Post columnist Stephen Vines branded the move “absurd” and asked, in an article for the paper: “If vaping is bad as smoking, why hasn’t tobacco been outlawed?”

He said: “Those promoting the ban have overexcitedly argued that vaping either poses a greater health risk than tobacco consumption, or is just as bad.

“They have focused their concern on the attraction e-cigarettes hold for the young and cited controversial evidence that vaping does nothing to reduce tobacco consumption.

“The ban on e-cigarettes undermines Hong Kong’s fundamental capitalist ethos that stresses choice, self-reliance and firm opposition to government control of markets.”

He concluded that the only immediate beneficiary of the new ban would be tobacco companies, which could look forward to reversing the trend of declining cigarette sales.

Professor Sophia Chan Siu-chee, Secretary for Food and Health, said the new policy had been finalized and would not be changed. She dismissed concerns that the move would encourage vapers to switch back to cigarettes as “mere speculation” which was not supported by data.

Professor Gabriel Matthew Leung Cheuk-wai, dean of the University of Hong Kong Faculty of Medicine praised the measure as an “important milestone” and also called for a “significant increase” in tobacco tax in the next budget.

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“The ban on e-cigarettes undermines Hong Kong’s fundamental capitalist ethos that stresses choice, self-reliance and firm opposition to government control of markets.”

FOUR YEARS OF GLITZ AND GLAMOUR

The history of the Vapouround Awards and what you need to know ahead of May’s spectacle

We’re in the season of celebration, and in vaping one always has another calendar date to mark down. The annual Vapouround Awards stand as one of the vaping industry’s must-attend events. Hot on the heels of B2B day at the Vaper Expo UK, the awards ceremony is a perfect way to end the first act of the expo and usher in the spirited rush of two B2C days by richly rewarding and commending the people and companies who make this all possible.

On Friday May 3, we’ll be bringing the Vapouround Awards to you for the fourth year running. We’re honouring the industry’s competitive spirit by continuing the tradition of outdoing ourselves in every possible way since the last outing.

Beginning at the second Vaper Expo in May 2016, the awards instantly became a pillar of an industry that had entered a golden age and was still full of promise. The awards proved to be prescient in their predictions, as several winners have since become leaders and examples for us all to follow. Remember this when entering your own products – you have nothing to lose and everything to gain. May 2017 saw further diversification, with the night evolving into a full-blown extravaganza of entertainment. BHVape’s irrepressible Johnnie Lovell joined Ashley Hansen from Strawberry Queen, forming a now inseparable double act. The two have become synonymous with the Vaper Expo and Vapouround Awards, ushering

in both rising stars and established standbys. DJ Richard Kibble provided the music, and magician Nick Einhorn pioneered another discipline on this night: the obscure art of vape-related magic tricks. Each subsequent show has ushered in more fun, more sparkle and more memories. In May 2018, we added the comedic brilliance of Ian Irving.

But for all the pageantry, we never forgot that the most important part of the awards are those watching the stage. Last May’s awards evening brought 450 leading figures into the suite and we welcome any business owner or affiliate who wants to join us next year at our new venue.

The Vapouround Awards are also known for honouring new, emerging trends in the industry which become essential mainstays. Last year we gave out our first trophy for Best CBD, in 2019 we debut Best Salt Nicotine – as it has been hugely helpful in getting smokers off cigarettes, going hand-in-hand with starter kits and smaller, pod-based devices.

In addition to new trophies for the industry’s new stars, we’ll be holding the festivities in a new venue. The 2019 awards will take place in the National Conference Centre, within the National Motorcycle Museum, a stone’s throw from the NEC.

Full details of our sponsorship packages can be found at the ceremony’s official website: Vapouroundawards.co.uk

We hope to see you there.

Official Sponsor
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AWARDS
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PRESENTS

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These are decided in a blind taste test by independent judges

These awards are decided solely by a public vote online

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These are decided by independent judges

These awards are decided by Vapouround

To ENTER or VOTE, VISIT VAPOUROUNDAWARDS.CO.UK VM20 | 91

WHAT PAST WINNERS HAVE TO SAY:

“The night was one to remember and all the staff had a great time. Ashley and Johnnie made the night as always with their crazy antics and witty humour. I think everyone was blown away with the fantastic magic show and the hilarious comedian that had us all in stitches. We were very thankful for winning the award for Best Menthol again. Thanks again for a fantastic evening and well done to all the other winners. This industry wouldn’t be what it is today without you all so keep up the good work, continue to keep making great liquids and good luck to everyone in the future.”

“It’s been a tough journey but a memorable one, with many hurdles along the way. Winning the Best Branding and Marketing award two years running was an honour but winning the Industry Leader is really special as it shows our hard work is paying dividend and being recognised within the industry. I would like to thank everyone for voting Nasty Juice. This is just the beginning as we have some very exciting and amazing projects ahead of us. To all our resellers and fans out there, watch this space. Nasty got the juice.”

“This really is the highlight of the vape industry calendar and we’re incredibly proud to be recognised here, at such a high-profile international event. The fact that this particular award is voted for by consumers – and in such huge numbers – is the icing on the cake for us. Lemon Tart, as with all our juices, is about flavour quality and user enjoyment.”

“It was our first time attending the Vapouround Awards and it was really awesome. The food was lovely and the whole night was joyful. We enjoyed it very much and appreciate Vapouround giving us a chance to be known and recognised by more people. Also, thanks to the Usonicig team who worked hard behind this. It is they who worked out the brilliant vaping device that does not require coil and brings the industry a safer and better vaping experience. We hope we can come again next year and win the first place of the innovation award.”

Vampire Vape – Official Sponsors of the Vapouround Awards 2018 Nasty Juice – Best Branding/Marketing and Industry Leader 2018 Vape Dinner Lady – Juice of the Year 2018 and official sponsor 2019
92 | VM20 AWARDS
Usonicig – Outstanding Contribution to the Vape Industry 2018
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INNOVATE TO THRIVE

If you’re a juice manufacturer, you’ve already put blood, sweat, tears and countless sleepless nights into the development of your liquids. Now what?

With an endless variety of flavours available to vapers, it’s never been more important to pay attention to detail.

PRESENTATION IS EVERYTHING. SO IS CONVENIENCE.

ENTER EASYSNAP.

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Last year, there were just 100,000 new vapers in the UK compared to 800,000 in 2014 (Action on Smoking and Health). You and your competitors are now racing to fight for the same consumer pool.

You’ve been seeking the next big thing in vaping, well here it is!

Easysnap is the only one-hand opening and dispensing portion pack for liquid and is oneof-a-kind in the global e-cigarette industry. Using patented technology, vapers can snap, fold and squeeze these simple, pocket-friendly TPD compliant sachets.

Easysnap enables your liquids to stand out, to attract not just current vapers but smokers looking for an alternative to cigarettes, helping you to target your brand to the independent retail sector – a brand that is cost-effective, ergonomic and innovative.

96 | VM20

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START YOUR YEAR AS YOU MEAN TO GO ON.

#jointheclub

Can anyone sign up to the Vapouround Club for free?

Yes – All memberships of the Vapouround Club are 100 percent free!

Do you have to be employed in the vape industry to sign up?

No – The club box is a subscription-based service which the first one thousand industry members are eligible to receive. The Vapouround sample box will soon be discontinued.

Isn’t this just like a group on social media?

No – through the Vapouround Club, we bring vapers news, announcements, offers, discounts and more straight from the epicentre of the industry. The opportunities are endless. By signing up, you get one step closer to the heart of the industry.

How can I sign up?

Log onto members.thevapouroundclub.com and register for your account to access the benefits the Vapouround Club has to offer.

I work in a vape shop, can I sign up?

Absolutely! Many vape shop workers think the club is something their bosses or store owners can avail of, but the Vapouround Club was created with the people who make this industry what it is in mind – that’s you vape shop workers! This makes you eligible for an industry membership, which includes amazing offers like deals on pre-release hardware from the hottest brands around the world.

Can anyone else sign up?

Yes! Reviewers, photographers, vape personalities … the list goes on. Anyone working within the vape industry can sign up to an industry membership. If you don’t work in the vape industry, don’t panic. You can sign up to a public membership.

100 | VM20

PRE-RELEASE HARDWARE EXCLUSIVES

How can I get pre-release hardware before anyone else?

You must be working within the vape industry and be registered as an industry member with the club to avail of these offers. Vapouround has teamed up with hardware giants in Asia, the US and closer to home to bring the newest devices exclusively to members of the club before they hit the market for general sale.

How many can I buy?

Hardware is limited to one per person. In fact, we recently sold out of the SMOK V2 Species in one colour just a day after the pre-release deal was advertised. As these deals are for devices which haven’t even hit the market yet, availability is limited so you’ll have to act fast to avoid missing out!

Can I buy pre-release hardware outside of the UK with the club? How long are these offers valid for?

Once announced, the pre-release sale will last for one week.

Can I get the hardware from the club after the pre-release period ends?

Don’t worry! We’ve teamed up with ADV Distro, official distributor to the Vapouround Club to make this possible. When each pre-release timeframe draws to a close, there’s the option for industry members to purchase the hardware on wholesale directly from ADV Distro at unbeatable prices.

Absolutely! We ship internationally. Just go to members.thevapouroundclub.co.uk/ international-shipping for your shipping and delivery options.

Are the pre-release hardware offers good value?

We think so – The companies we have teamed up with to bring industry members these exclusive deals have allowed us to offer great prices on the hardware items. We promise you won’t find a better deal on the devices in our pre-release specials anywhere else.

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SPONSORS OF THE VAPOUROUND CLUB

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Vapouround Club sponsors enjoy a private club online forum, leaflets in the bi-monthly club box, product reviews in any Vapouround magazine, blog posts on Vapouround.co.uk, a video produced by Vapouround’s videographer and reach club members with bespoke marketing content every quarter. FROM EXCLUSIVE DISCOUNTS TO PRE-RELEASE HARDWARE, THE SKY IS THE LIMIT WITH THE VAPOUROUND CLUB. Call +44 (0)1332 650239 or email theclub@vapouround.co.uk
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THE RETURN OF THE UK’S BIGGEST VAPE SHOW

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VAPER EXPO

Highlight Reel

JUUL’S FIRST VAPER EXPO

The US favourite developed quite the stand at the October show, at what was the brand’s Vaper Expo UK debut. Devices like the JUUL pod mod have been hit hard in the US in recent weeks, with the FDA clamping down on devices and flavours which it feels appeal to minors. However, those restrictions and challenges are exclusive to the US vape market and are not expected to affect JUUL’s position in the UK or other markets.

CROSSING THE FINISH LINE

James Benzie, Terry Tomlinson and Sam Maddox successfully rode from Ellesmere Port in Cheshire, to the NEC in time to open Saturday’s show with Johnnie and Ashley. James, who started vaping a year ago, works at Alectrofag in Ellesmere Port. He has been impressed by the sense of community vaping offers smokers trying to quit. The trio raised more than £1,000 for charity by cycling the 100-mile journey via the canal network. Read more about their self-less mission on page 113.

THE MAINSTAGE

BH Vape’s Johnnie Lovell and the Strawberry Queen herself, Ashley Hansen, took care of hosting duties once more to the delight of regular Vaper Expo roadies hungry for freebies. The duo always does a great job of opening the show. From Johnnie’s wit to Ashley’s glamour, they’ve become a mainstay of the Vaper Expo.

BLACK OPS

Leave it to the Front Line Liquids squad to pull out all the stops with an interactive experience. Famed for their maze and Halloween tactics, the Front Line stand is always what everyone wants to know about. This time around, it was Black Ops taking over with a virtual reality element. There may even be a video doing the rounds of our editor attempting (but failing) to kill zombies. Note to self, screaming sheepishly doesn’t accomplish anything.

BOOST IT!

The Premier E-cigs crew welcomed rapper turned vape entrepreneur Professor Green as he took over their stand. Once again, the hit maker drew big crowds with his UNRULY E-liquids.

VAPE DINNER LADY LAUNCHES CBD RANGE

What do desserts and CBD have in common? The class act that is Vape Dinner Lady. The official sponsors of the fourth annual Vapouround Awards surprised fellow exhibitors at October’s show by popping up on the CBD trail. They even had a separate CBD stand on the main strip. Talk about making a statement. How they managed to keep this development a secret we’ll never know! Read more about Dinner Lady’s new move on page 112.

READY FOR TAKE OFF

There’s always one stand that piques great interest on opening day. This time around it was Vape Airways who brought a little first class to the show floor. This royal purple stand exuded sophistication, maturity and exclusivity. In a time when there’s a growing volume of criticism mounting against vape brands for what some believe is marketing targeted at minors, hearing about Vape Airways was a breath of fresh air. Read more about why Vape Airways is our editor’s pick on pages 118-119.

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unmissable moments from the vaper expo uk

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WARNING: PRODUCTS MAY CONTAIN NICOTINE WHICH IS A HIGHLY ADDICTIVE SUBSTANCE

WHY WE ENTERED THE MARKET

CBD

With their iconic juices now in 80 countries, Vaper Expo UK was the launchpad for

new CBD by Vape Dinner Lady range

When Vape Dinner Lady do something, they like to do it big.

That’s why they had two showpiece stands at October’s Vaper Expo, directly opposite each other on either side of the central redcarpet strip.

They used the show – arguably one of the highlights in the international vaping calendar – to launch their new CBD range and the feedback has been overwhelmingly positive.

We caught up with the company’s CEO Mohammed Patel on the first day of the expo to discover why Dinner Lady expanded into this segment of the market.

Mohammed said: “Vaping is one of the quickest methods of absorption for CBD, and the stigma around CBD has faded somewhat now that the market understands it a bit better. Recent research suggests that CBD aids recovery for many ailments, from anxiety to sleep deprivation. I was a personal user and saw the benefits it can provide. We decided, as a brand, to step forward and help push for its acceptance.

“Our launch today is for two particular products: tinctures and vaping products. And we’ve managed to put our famous Lemon Tart flavour into a vaped CBD liquid. We’ve spent two and a half years quietly conducting research for the CBD products you can see being launched here today. We dedicated special focus to the extraction process.

“Naturally, the process of flavour development for Dinner Lady is complex and thorough. When we did it with Lemon Tart we had the challenge of reproducing it in a new context. We have our own in-house methods for chromatography and spectrometry and all the other scientific functions. After a year of testing we found that perfect blend. Our process has given us a CBD with a 99.935 percent purity level.”

Vape Dinner Lady is also looking forward to the 2019 Vapouround Awards as they are the official sponsor of the event which will take place on Friday, May 3.

Mohammed said: “We love Vapouround! We’ve been very impressed with what the magazine has done for the industry – from

“Now that the market understands CBD a bit better, we decided, as a brand, to step forward and help push for its greater acceptance.”

its advocacy to the general awareness it creates for important issues in the wider market. Accolades like the Vapouround Awards are very important to us, they recognise the degree of effort we put into our products.

“It was a fantastic event in May, and the year before. We can’t wait for the awards night, there’s a lot of camaraderie there despite the competition. Having such a high-profile event as this is something which benefits the vaping industry as a whole as it is a celebration for everyone in the community. We are delighted to be the official sponsor for this event and are sure this will be an amazing night for all concerned.”

the
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Mission Accomplished

THE VAPER EXPO UK WELCOMED SOME HONOURED GUESTS AT THE END OF A SPECIAL MISSION

Saturday at the Vaper Expo UK is often the highlight of the weekend for visitors. This time, as incoming guests basked in the twiceyearly tradition of Johnnie Lovell’s welcoming speech, they were treated to the arrival of three men who had cycled over 100 miles to get there – all to raise money for charity.

James Benzie, Terry Tomlinson and Sam Maddox successfully rode from Ellesmere Port, Cheshire, all the way to the NEC despite never having done a physical challenge on this level before. The goal was to raise £1,000 for Cancer Research UK, with any surplus going to Diabetes UK in honour of friend and former team member Martin Hearn.

They hit their target easily, raising £1,107 overall and managing to help both charities. We can add this one to the pile of Vaper Expo UK events that more than lived up to the hype.

James, the organiser, has always kept charity close to heart. He stopped smoking only a year ago, and when joining the vaping community, he saw how much smoking cessation relies on a desire to help others.

“Even before I got involved with the vape trade and started running the shop, I believed community comes first.”

Speaking of community, James’ plans for next year’s big charity event at the Vaper Expo already reflect how well he’s integrated into the show’s spirit of raising the stakes and outdoing the previous instalment. He will enter the October 2019 show with a team three times the size and a whole new method of transportation.

“Even before I got involved with the vape trade and started running the shop, I believed community comes first.”

“We want to do rowing next time. I’ve got a team of twelve on board already. We’ll be covering a distance just as long, following the same route, though we’ll need to get out of the canal every 30 miles to open the locks!”

James also wanted to give a special shout out to The Vape Vape Show and its hosts John and Jake Vapes and Rhiannon Parkinson. Their charity auction helped get some extra funds in, pulling donations from some pretty big (and very generous) companies in the UK vape trade.

For now, James is taking a much-deserved rest, having completed the ride despite an Achilles injury.

“I didn’t walk for three days after!”

Not content with just raising the bar annually at the October expo, James is committed to similar events all year round, which are becoming a staple of the close-knit community found in vaping. He has expressed a desire to work closely with Andy’s Man Club, an organisation tackling the suicide crisis among men via support groups and other outreach programs. Founded in memory of rugby player Andy Roberts, the club is best known for the #itsokaytotalk campaign, providing a place where men can openly talk about their burdens without stigmatisation.

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STOCK THEM NOW

I L F I L

The debut Vapouround Club Cup kicked-off at Vaper Expo UK – The Return

The Vaper Expo UK is the mainstage of vaping, and whether you are an exhibitor or a consumer, you just can’t help yourself looking for that star attraction at this festival of vaping.

Following the launch of The Vapouround Club over the summer, companies and customers came together for the ultimate expo challenge at the October show. The boys were separated from the men, the ladies from the women, and the winners from the losers in what could only be described as a survival of the fittest – fingers that is.

What World Cup? This was a FIFA tournament like none other which truly saw football come home. Up for grabs was a top-prize of a £12,000 Vapouround Club sponsorship package.

With a gang of vapers for fans, the rivalry and loyalty for and against brands was magnetic. Of course, you’d rare come across a more passionate crowd than vapers.

In the run up to the show, Red Liquids jumped on board as the official sponsor of the premiere of the Club Cup and 16 of the biggest names in the industry signed up to compete against each other.

All eyes were on our vibrant blue bean bags, the players’ hot seats neatly positioned beneath an LED screen spanning 6 x 3 metres. Sleeves were rolled up, phones were discarded on the AstroTurf, and mascots were at the ready.

Vampire Vape’s Vlad stopped by for a friendly kick-around and cheered on from the sidelines but to little avail. It was not meant to be this Halloween for Vampire Vape, as the 2018 Vapouround

Awards sponsor lost out to ZAP! Juice in the early stages on day one. ZAP! breezed on through to the quarter finals where they then thrashed rivals Pukka Juice, and it appeared they were on to a winner as they quickly became tournament favourites.

Premier E-cigs were previously thought to be firm favourites with Matt Savage on the controller, having earlier confessed to playing FIFA well into the night on occasion. Matt got the Boost It crew to the semi-finals, defeating blu and Dr. Vapes on their way to the final round. And just like that, their hopes of winning were dashed with ZAP! well, zapping them out of the semis.

The first ever Club Cup final took place on Sunday afternoon with much anticipation. By this stage, there was a buzz around the stand and one thousand people had signed up to join the newest,

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most exclusive vape club this industry has seen.

ZAP!’s consistency under team captain and former professional FIFA player Dave Bytheway, 25, was impressive to say the least. Members of the crowd were heard whispering murmurs along the lines of, ‘Who is this guy?’ ‘Where has he come from?’ ‘How did they get him?’

Dave, who hails from Wolverhampton, remained cool and civil against his competitors beating Frontline and taking the win 7-1.

Some would embrace the stereotypical football player celebration, but Dave played a gentleman’s game and shook hands with his opponent, keeping things classy in receiving his Club Cup crystal trophy among the Red Liquids promotional squad.

As we embark on a new year, The Vapouround Club anticipates massive opportunities for both industry and public members alike for 2019. See you for kick-off again in May.

Vapouround would like to thank the following organisations for their support:

Red Liquids – Official sponsors of the Club Cup 2018 Clarity LED – Technical specialists in LED screens

CLUB CUP AT THE VAPER EXPO WINNERS

Not a member of The Vapouround Club yet? Sign up to an industry or public membership online for FREE! Go to members.thevapouroundclub.co.uk #jointheclub

VAPOUROUND
OFFICIAL SPONSOR
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Editor’s Pick

FIRST CLASS ALL THE WAY AT THE VAPER EXPO UK

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“The only thing this stand was missing was a jet. Maybe next time!”
VAPER EXPO

The Vaper Expo instils scents, sounds and sights in the minds of those who attend, and the beauty of each show is there is always a new element that gets tongues wagging.

At October’s show, that came in the form of Vape Airways. This stand stood out from the crowd for a number of reasons, with the overall approach this new juice line took to its first weekend on the mainstage of vaping blowing myself and several others away.

From impeccable tailoring of the air stewards’ and pilots’ outfits, to the care and attention given to the promotional items, this is a brand which had a statement to make and it didn’t just leave a mark, it made a point.

Team Vape Airways provided vapers with an air of sophistication with suitcases to carry freebies in, chic pillbox-style hats and pilot caps, ‘do not disturb’ eye masks plus expo essentials such as lanyards and wash-bags, ideal for travelling. The only thing this stand was missing was a jet. Maybe next time!

Every aspect of the branding was curated and well-thought out. One thing was clear to me. This wasn’t one of those stands that came together at last minute.

By naming each e-liquid after a cosmopolitan airport, with many destinations being regular features on the vape trade show circuit, Vape Airways has created a sophisticated, mature and senior product range.

At a time when our industry is under so much scrutiny for the marketing, packaging and flavouring of e-liquids, which critics say appeal directly to an underage audience, Vape Airways is a breath of fresh air without any gimmicks. It’s about going back-tobasics and appealing to an adult audience with an adult product.

Sami of Vape Distribution is the man behind the stand which was the talk of the show.

I asked him why Vape Airways? The simple answer, “the sky’s the limit.”

Sami said: “The idea came from how we saw the industry going. We’re bringing it back to getting smokers off of cigarettes with a mature range that is for, and looks like it is for, adults only. We feel we have made ‘first class’ e-liquids in every sense of the term, it’s a product which retailers want to carry and we feel it brings vaping back down to earth.”

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WWW.ASMODUS.COM

CBD can now be considered as much of a Vaper Expo staple as hardware, coil-building and the Vapouround bus. Whether there was more of it this time around or back in May was a subject of debate among exhibitors on B2B day.

One thing is for sure: CBD e-liquids did not dominate to the extent that they once did, proving that vape companies and the CBD industry itself are expanding into exciting new territory.

Visitors got their first glimpse of this before they’d even stepped foot into the exhibition hall, as the CBD Ultra team set up at the trusty Vapouround bus. From gels and balms to teas and tinctures, their range showed the breadth of opportunity CBD and hemp have to offer.

Among familiar names like Eco CBD, Aztec and Vapouround award runners-up, Peng, were some European and US newcomers looking to capitalise on the weekend’s footfall.

Daniel Kaske is founder and director of German manufacturer, Breathe Organics. The company has only recently ventured into the UK, but Daniel believes that they have the products and professional approach to production that will set them apart from much of the competition.

“We exclusively use pharmaceutical and food-grade ingredients, with natural cannabis-derived terpenes to create the flavours and aromas. There are no artificial flavours in any of our products and our liquids are made under the strictest controls to ensure quality.”

Another liquid to utilise cannabis terpenes was the Cali Greens range, except, in their case, the liquids were CBD-free. A great idea for those wanting to experiment with natural cannabis flavourings without having to pay the hefty CBD premium. Jack of Live Well CBD spoke passionately about CBD and was keen to educate me on the different ways to consume it. While e-liquids were among the products on display, he recommended tinctures as the most effective route of administration.

“We exclusively sell full-spectrum CBD products at a low price. While a lot of people gravitate towards vapes, we find that tinctures actually work much better. The high temperatures vapers use can destroy CBD. But we do have a device that was designed for CBD and that won’t degrade it or destroy coils like a lot of regular vape devices do.”

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The US cannabis industry is a good few years ahead of ours for obvious reasons and many companies have developed their products over a number of years. Differing regulations mean that it’s not as easy as just selling existing products in new territories. But many high-quality US-made products are on-sale in the UK and were on display at the expo.

Sun State Hemp is well-established in the US. The company offers a wide range of CBD products, including bath bombs, creams and supplements. Their edibles were perhaps the biggest draw, most notably among them, vegan CBD gummies.

A stone’s throw from Sun State was the Jammin CBD stand where customers competed to win over £500 worth of products with their fun ‘Stack ‘Em High’ challenge. Of the products available, I was most interested in their CBD pod.

Director Bapander Singh said:

“We noticed lots of people wanted to vape CBD but didn’t know anything about vaping and were overwhelmed with so many kits and were put off by complicated kits and changing coils.

“After many months of working on our CBD POD we launched our kit in September at a networking event in Central London and the feedback we got was absolutely amazing and people loved the fact it was so simple to use with no pressing button, not having to change coils and that it was smooth on the throat.”

The expo certainly faces more competition than it once did. Many in the industry who I’d spoken to previously had expressed an interest in the forthcoming CBD and Hemp Expo and some smaller events that have sprung up in recent years.

Nonetheless, Vaper Expo UK continues to be a major draw for businesses looking to get ahead in this emerging industry. Long may it continue.

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WE NOTICED LOTS OF PEOPLE WANTED TO VAPE CBD BUT DIDN’T KNOW ANYTHING ABOUT VAPING AND WERE OVERWHELMED WITH SO MANY KITS AND WERE PUT OFF BY COMPLICATED KITS AND CHANGING COILS.
“ “
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As soon as I arrived at the venue one thing immediately struck me, the wonderful smell of crêpes which filled the air from the vendors outside.

There was a queue of people waiting to gain entry to the expo but it did not take long to get through security and into the venue itself.

This event was a lot larger than the last one and it is clear that Vapexpo events are now firmly established on the international vaping calendar.

All the exhibitors I spoke to told me that it was a great show and that they planned to come back again next year which is a sure sign of a great show.

This was a well-organised and well-managed event which was busy throughout the three days but never seemed over-crowded. The music was loud enough to create a great atmosphere but not overpowering so as to be distracting.

The stands were laid out logically and I particularly loved the way all the new exhibitors were grouped together at the front of the venue. The ‘Newcomers Corner’ was a really neat idea which worked really well and it was the first time I had seen it done.

Unusually Vapexpo Paris had one consumer day followed by two business-to-business days, but it worked well and it seems the organizers knew their target audience.

The location of the expo, very close to Charles De Gaulle Airport, was great for visitors flying into Paris although it was obviously a little way out of the centre of the city. The centre piece of the show was a mock-up of the lower section of the Eiffel Tower at the main

stage complete with tables and chairs for people to sit and relax. There was no doubt at all that this was a French expo, which might seem like an obvious thing to say but some shows can tend to have a rather generic feel to them, which was certainly not the case here.

There was a good mix of national and international exhibitors here and it is clear to see why Vapexpo has such a good reputation for putting on vaping events.

This was a very strong show and one I enjoyed very much indeed. All of the staff were very friendly and accommodating throughout the three days and went the extra mile to ensure everyone was looked after.

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VAPEXPO PARIS, PARIS-NORD VILLEPINTE. OCTOBER 6 - 8
“ “ EVENTS
The centre piece of the show was a mock-up of the lower section of the Eiffel Tower at the main stage complete with tables and chairs for people to sit and relax.
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I have travelled to Mexico before on a few occasions, but never to Mexico City and never to a vape expo, so I didn’t know what to expect.

We arrived after a long flight and checked out the hours of the show. We didn’t need to worry about set up day as the booth was already going to be set up when we got there. We found out that day one, which was going to be the B2B day, wasn’t going to start until half-past four in the afternoon – a strange time for a show to start and I was left wondering what time it would end.

So we got there at about four, eventually finding a back door to the expo hall where we were supposed to enter.

On arrival, we found our booth but there was no check-in like with other shows. The booth had been decorated but lacked furniture. When we asked about it, we were told that we would have it in about an hour. The show was due to start and we were going to be working off the floor. We also noticed that many booths were still being built. It turned out that the advertised time was an estimation and the show actually started about half past six – the finish time was also completely wrong, but hey, ‘when in Mexico.’

The B2B day wasn’t too bad. There was a good turn out, but we were sceptical. The Mexican people we had met were incredible and very accommodating and everyone wanted to help. Most people we met also spoke great English, even though we had a translator.

Day one finished on a positive note and people seemed to be happy. The business side of things seemed to be of a good quality, with not many time-wasters about. There didn’t seem to be as many people on day two for the B2B part of things – then they opened it to the public and the floodgates opened. ‘Wow’ is all I could say. There were masses of people and what great people they were. Everyone was respectful and wanted to try the juices and were prepared to spend money. No one was looking for free samples or giveaways and if you did give away freebies they were so grateful. Someone even tried to offer money for a free magazine. All in all, this is a fantastic developing market. I think this show will get stronger and stronger and be one to watch in the future.

really enjoyed my time in Mexico and can’t wait to go back.

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I
“No one was looking for free samples or giveaways and if you did give away freebies they were so grateful.”
EVENTS
VTC MEXICO, MEXICO CITY. OCTOBER 12-14

But wherever you sit on the recreational use debate, it’s fair to say that the vaping industry has fully embraced legal CBD. There was plenty for vaping to take on board from the speeches and conversations that took place throughout the day at the CTA Trade and Networking Show in October.

After inconveniencing a moody taxi driver by requesting his service, I arrived at Birmingham’s National Motorcycle Museum, which coincidentally is the venue for the fourth annual Vapouround Awards. I popped my press pass on and headed to the main room where a rousing speech by expert and advocate Professor Mike Barnes set the tone for the day.

The trade area sat between the two conference rooms. On my first lap, I had a chat with Robert Sidebottom. Robert is managing director of Eco Vape, so it was interesting to talk to him about how non-vape CBD products have found their way onto their shelves in recent months.

The event was considerably busier than I was expecting. However, it was still intimate, which allowed everyone plenty of time to discuss issues, promote products and, as you’d expect from a networking event, schmooze.

Recent political events on the UK and international stage certainly added to the excitement and feeling of camaraderie among the attendees, many of whom have been in the industry since long before CBD entered the vaping lexicon.

Much like a vape expo, almost everyone had a personal CBD story to tell and many of the stories were incredibly moving. The industry looks destined to grow even bigger in the next 12 months, so it was rewarding to be part of the conversation before the big names with dollar signs in their eyes inevitably sweep in. The speeches and Q&As proved fruitful, particularly with regards to the regulations around the sale of CBD e-liquid and the unprocessed CBD ‘flower’ that has landed some vape shops in hot water. The association’s members didn’t pull any punches during the Q&As, but marketing director Tom Whettem and compliance director Guy Coxall remained cool under pressure.

I had a thoroughly enjoyable and enlightening day. The CTA has its critics but despite the politics, everyone in attendance seemed passionate about CBD and keen to ensure that the industry doesn’t fall foul of the Medicines and Healthcare products Regulatory Agency.

We in the vaping industry have been here before with the TPD so I’m confident that the best and brightest will stay the course and continue to help change lives of people in the years to come.

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Cannabis is rarely out of the headlines these days. CANNABIS TRADES ASSOCIATION TRADE AND NETWORKING SHOW. OCTOBER 19
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There are three of us at Vapouround who have covered every Vaper Expo UK event for the magazine and I am very happy to be in this select group. (Owner Paul Caplin and Marketing Manager Katie Loomes are the other two club members.)

I can quite honestly say that this particular expo was my favourite to date, as all the individual show elements came together perfectly to produce an event with extra ‘wow’ factor.

I particularly liked the stand layout and the shape of the space where the event took place which made it really easy to find our way around.

The wide central red carpet area spanned the entire length of the hall bounded by the entrance at one end and the main stage at the other. Five smaller red carpet strips ran perpendicular to the main strip which effectively broke the vast floorspace up into small chunks, making it simple to instantly locate any stand from the floor plan.

The music volume throughout the weekend also seemed a little quieter than on previous shows which really helps communicating with exhibitors and visitors alike. I particularly liked how exhibitors were encouraged to keep the music volume to a minimum on the business-to-business day so that nobody had to shout to have themselves heard.

Getting this element right is always tricky but I think the expo team got it spot on.

The stands at the show were also fantastic this time around. New boys in town Red Box Liquids really stood out with their huge red

phone box being totally unmissable at the show.

Their stand was close to the Vapouround Club stand which was also a new development for us. For this show we dropped the casino which has been at the last two expos and went for a massive cinema-style screen which was visible from the other side of the venue.

The screen was used for our knockout Vapouround Club Cup tournament which ran throughout the three days. The passion, determination and competitive streak from all our competitors was amazing to see. Every single match was hard fought. Our first winner was Zap! who fielded former professional Fifa player Dave Bytheway, 25, from Wolverhampton. Zap! left the weekend with a free 12-month sponsorship package for the Vapouround Club after taking the win 7-1.

My only disappointment at the Vaper Expo is that I never have enough time to visit all the stands. This time I missed out on the virtual reality experience at Black Ops E-liquids but my colleagues who experienced it said it was amazing.

I also loved what Vape Airways (for more see page 118) did at the show and I also might have enjoyed a strong cocktail or two at the Vype stand.

This was another high energy, high octane vape experience from the Vaper Expo team, a first class experience all round.

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VAPER EXPO UK 2018 - THE RETURN, BIRMINGHAM. OCTOBER 26-28 EVENTS
VAPECONVENTIONS.COM PRESENTS VAPE SCANDINAVIA 2019 SEPTEMBER 21-22, 2019 BELLA CENTER, DENMARK WWW.VAPESCANDINAVIA.COM CONTACT US: +1-631-777-3455 EXHIBITORS@VAPESCANDINAVIA.COM scandinavia’s premier Vape Convention conventions .com WHY ATTEND OUR EVENT? Vape Scandinavia Expo is the first ever series of Vape Expo Events and Vaping Conventions in Scandinavia. Our first expo was held in the beautiful and historic city of Copenhagen, Denmark. Our 2018 vaping expo / conven tion featured 100s of eJuice and Vape Mod Brands, Manufacturers and Distributors from around the world! Our goal is to connect vape shop owners, vapor distributors and consumers with our Sponsors and Exhibitors to build business relationships in a new market. EXHIBITORS ATTENDING: E-Liquid Manufacturers Hardware Manufacturers Wholesale Distributors Packaging & Bottling Herbal & Smoking Products TYPES OF BUYERS: Vape / Smoke Shop Owners Local Wholesale Distributors Convenience Store Owners Chain Store Owners & Buyers Consumers / Retail Sales
VM20 | 137 PAST EVENTS B O O T H S PAC E & SP O N S O R S HIP S A V AI L ABL E +1 631.777.3455 or SALES@VAPENORTHAMERICA.COM C A NA D IAN V A P E C O N VENTI O N V APEN O R T H A M E R I C A . C O M V A PE N O R T H AME R IC A 2 0 1 9 | MARCH 2 N D & 3 R D , 2 0 1 9 | T ORON T O C ONGR E SS C E N T R E, CANA D A VAPE SOUTH AMERICA was the first ever vape expo in South America. We are hosting our 3rd event since 2017, and we take pride in knowing we played a part in jump starting the huge market itʼs grown into today. VAPE SCANDINAVIA was held in the beautiful and historic city of Copenhagen, Denmark. It was the first vape event in Scandinavia, and was a huge success. We helped bring new brands to 1000s of stores in the area. PLATINUM SPONSOR The event organizer that brought you Vape South America, Vape Scandinavia and Vape North America is excited to announce our upcoming CANADIAN VAPE CONVENTION V I S I T DRIP DIRECT BO O TH C 1 3 conventions .com

VAPEVENT MIAMI, SOHO STUDIOS. NOVEMBER

was the latest instalment from the VapEvent team.

They started in France a couple of years ago and then moved their B2B based expo to New York. After two very successful shows in New York the team announced that their fourth instalment was going to take place in Miami. This was a location that I was excited to return to because I have been to shows in Miami before and I love them as well as the place itself.

So we came knowing that it wasn’t going to be like a normal expo. No loud music, no maddens from exhibitors, no loud presenters screaming down a microphone. This was going to be a dedicated B2B event where vendors could settle down and do some serious business.

Day one - we set off to the show and were ready to set up our booth. We arrived and it seemed to be located in a bit of a strange neighbourhood in Miami away from the normal glitz and glam that people may associate with the location. We got into the hall and it was a decent size with some great vendors. It was great to catch up with old friends like Keith and his team from Diamond Vapor and also great to see, after a long time, the Captain Obvious team, and there were many new faces that we didn’t recognise. Although the show wasn’t overrun with visitors, I am told that the visitors that did attend were very well qualified and very professional and were there to do good business. I also put down to the lack of people that there were also two more major shows on at the same time across the US. Day two carried on much in the same vein as day one. We are always impressed with the professionalism that the VapEvent

8-9

team show. Their organisational skills are very good, they take pride in what they do and it’s the little extras that they do that really makes this show stand out, such as the boxes of mints and pens and note pads they put on everyone’s table, giving a real sense of a business environment. Do I think this format would work elsewhere? Absolutely yes and I personally can’t wait for the next VapEvent chapter in New York in March.

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This
EVENTS
2019 31st may - 02nd june stuttgart - germany ticketsgetyournow www.the-hall-of-vape.com visit us germany‘s biggest vape expo 2019 26.000 sqm • 800 brands • 30.000 visitors !"#$%"&#!'"&( #%&)$ &") *'"+,-$% .&!% $($*#%'"!* *!/&%$##$+0 (!1,!)+ &") &**$++'%!$+

It turned out that there was a gun convention taking place at the same venue but we bypassed that and found out where we needed to be.

Our show was really two shows in one - VapExpo Las Vegas and CBD.io - and they complemented each other very well indeed. It was a more glitzy affair than the Miami show the previous day but both were equally enjoyable.

Friday was the business-to-business day while the Saturday was for both trade and consumers.

This was a truly international event with companies from the US, Europe and Asia all well represented.

IVG were giving out goody bags as we entered with one of the vape models telling me: “Be sure so stop by the IVF stand… Oh my God! I’m so sorry. I mean IVG not IVF.”

I did stop by and say hi to the guys at IVG as well as Vape Dinner Lady and many other exhibitors I knew and recognised. It was also great so see so many new faces as making connections is what it is all about.

blu had a huge presence at this expo with an absolutely massive stand which could not be missed. One of the talking points at their stand was a huge painting from world famous artist Carson Grier, which had been created live on stage on the Saturday.

On closer inspection it was made up of many hundreds of blu pod devices and, for me, this was the stand out feature of the blu presence at the show. The CBD element of the expo featured product manufacturers of every category in hemp showcasing

their latest innovations and products.

There was everything from CBD products for pets, to health care products and beauty products as well as CBD-based vape products.

I was also very pleased to catch up with David Goerlitz who is now a big name in the CBD industry.

When I first met David a few years back he was still known as the former Winston Man but he has managed to reinvent himself as a leading - and often outspoken - voice in the CBD world as he seeks to spread the message of the benefits of these products.

He has teamed up with industry leaders Pinnacle CBD which had a steady stream of visitors to their stand throughout the two days. I can tell that this is a collaboration which is sure to do big things. It was great to see that the CBD side of things contain people who are just as passionate about their products as the vapers are. This is one of the reasons that these are two industries which are a natural fit for each other.

We had a stand at the show both for Vapouround Magazine and The Vapouround Club and it was great to spend time at that stand and meet so many people who wanted to find out more about what we do.

A huge thanks to everybody who took time to say ‘hi’ to us and to the VapExpo team who put on another very successful event.

Here’s to the next one.

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We had clearly booked to attend a vape expo but all the signs outside the convention featured images of guns.
EVENTS
VAPEXPO LAS VEGAS. LAS VEGAS CONVENTION CENTER, NOVEMBER 9-10

The fifth instalment of the Next Generation Nicotine Delivery Conference in London had a packed speakers schedule and the attendance numbers reflected the growing interest this young industry has in standards, regulation, innovation and trends. The two-day intensive event was held at the Riverbank Park Plaza Hotel, in view of the Palace of Westminster where a draft Brexit deal was being debated. All the while across the Thames sat a couple of hundred business people debating whether Brexit would in turn have much of an effect on their industry. Like heads of state, leading professionals in all sorts of vape-related organisations and associations from around the world took a seat at the table, voicing opinions about what the best direction for the future of the trade.

As expected, Brexit, nic salts and CBD dominated conversation. We’ve summed up the highlights of the 2018 event, as it heads into its sixth year in 2019.

Raising the bar

There’s room for improvement where standards are concerned. A group discussion on the current and future landscape of standards within the industry took place on day two of this conference. This included notable industry members who took on board the considerations and viewpoints of the various professionals and business owners among the audience. On this panel sat Neil McCallum of JAC Vapour, Andrej Kuttruf of Evapo and Pierre-

Marie Guitton of the Cooperation Centre for Scientific Research Relative to Tobacco in France (CORESTA) and all three gentlemen were in agreement that the industry as a whole can improve on its standards.

Mr Kuttruff touched on the point that there may be opportunities for self-regulation, calling on brands and manufacturers to take further responsibility for their products. He said: “It’s good as an industry to some extent to self-regulate. As an industry, we have to do some growing up.”

He made the analogy of Elon Musk turning his attention from regular petrol or diesel motors to electric cars, in demonstrating the shift among Big Tobacco brands in turning their focus from cigarettes to e-cigarettes in recent years. On the topic of branding, marketing and the youth issue coming across the Atlantic from the US, Mr Kuttruf added: “We have a massive perception problem, one we have to address as an industry. What we don’t need is a bad reputation.” On prospects after Brexit, Neil McCallum of Scotland-based JAC Vapour said, “I don’t personally think Brexit will have an impact on what we do.”

Burden of proof

Ronan Stafford, lead analyst with GlobalData Consumer, addressed the room as the first speaker on day one. He outlined

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NEXT GENERATION NICOTINE DELIVERY CONFERENCE, LONDON. NOVEMBER 13-14

possible hurdles to be faced by those in the room, alluding to a possible crackdown on flavours – not just in the US – and the probability of a specific tax on vaping which may not be as far off in the future as some may think.

“There will be a crackdown on flavours and it will be through legislation,” he said, adding that the industry will face an increased burden of proof where smoking cessation is concerned. This, he said, may involve a product’s status as being modified or posing reduced risk being subject to increasing scepticism. Mr Stafford also added that we can expect larger studies, more studies and specifically, “studies to prove smoking cessation,” which many will welcome.

In issue 18, we reported on the possible ‘sin tax’ which was speculated to be on the cards at the Treasury. On the prospect of a vape tax, Mr Stafford said: “Higher taxes on next generation nicotine products may be something we need to adjust for in the coming months. We may see different tax structures, one for smoking cessation products, another for heat-not-burn.”

On what drives the vape market, Mr Stafford said it’s all down to what’s convenient for people, in making e-cigarettes the more convenient choice for smokers who want to quit. “A lot of the market is driven by convenience, what’s close to your work and home.”

The analyst provided research statistics, in particular, one element demonstrating that 60 percent of European consumers are influenced by how unique and enjoyable a product is.

In comparison, this stands at 66 percent in North America, 65 percent in the Asia Pacific region and 65 percent in Latin America. He said: “Unique flow and experiences are key to consumer preferences in every region ranking highest among consumers.”

CBD

Oliver Mammon, co-founder of InHemp / CBD Vape Shot took part in a panel discussion designed to examine the European cannabinoid market. He spoke at length about the barriers to CBD trade, such as ‘hit and miss’ PayPal which its reported has been blocking CBD companies from its service. However, Mr Mammon noted there has been a recent shift among card payment facilitators, “in the last two to three months.”

“Everything has opened up. It’s refreshing, it makes doing business a little bit easier. On the future of CBD in the UK and Europe, panelists agreed with Mr Mammon, who said: “I think we’re in for one hell of a ride.” Also on this panel were Boris Banas, CSO at CBDepot.s.r.o, Nathan Wogman, co-founder at InHemp / CBD Vape Shot, Alex Michaels, director at C21 / CBD Health Store, Sasha Bajilo, CEO Ilesol and Ben Walker, director at N.V Biotech.

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It’s strange when I think about it. Just over two years ago I’d never visited Italy at all and then there I was again – lucky enough to be visiting for a fourth time.

I’d previously visited expos in Rome, Naples and Verona before and this time it was a return visit to Rome, two years after I’d first attended the expo there.

It got off to a mildly disconcerting start when my ‘meal’ on my outward flight turned out to be a small bag of crackers, but as a seasoned traveller I already knew that with airlines, what’s promised is not often what’s delivered.

The show itself was thoroughly enjoyable and based on feedback from the exhibitors there, it a resounding success. Each of the two days, Sunday and Monday, were B2B days leading to a busy, workman-like vibe throughout the show.

It was great catching up with Ben and Matt from Riot Squad and a pleasure as well to see Usonicig. The familiar and friendly faces weren’t just restricted to the exhibitors either –Luke from Vampire Vape, Charles from Chubby Gorilla, Alex from PJ Empire and Goran from Kapkas Flava were all in attendance at the show and it was great to catch up with each of them. All in all, I couldn’t fault the show in the slightest. I’m heading back now on the plane as I write this. The pilot

has thoughtfully apologised for the two-hour delay and, (rather unnecessarily is my opinion), explained it was due to lighting from the storms currently over here striking the planes. Pieces of information like that I can live without.

Rome was my last expo of the year so to all of the organisers of all the expos I’ve attended this year – a big thanks from me.

Your hard work, and I know it’s incredibly hard work, makes such a difference to an industry that saves lives and gives hope to millions of smokers around the globe that they might finally be able to quit their smoking habit.

Until next year then – ciao.

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VAPITALY ROME. FIERA ROMA, NOVEMBER 18-19
EVENTS
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VAPOUROUND’S FLAGSHIP STORE Celebrates Stoptober with student night

Students of the University of Derby availed of in-store offers and friendly advice from shop manager Neil.

The Vapouround team showed up and offered support to the original Vapouround Vape Lounge.

The annual Stoptober campaign once again proved successful in encouraging smokers to purchase starter kits on their mission to quit cigarette smoking for good.

Each Joyetech starter kit came with a free 10ml e-liquid throughout October. The kits sold out during the campaign in many of the Vapouround Vape Lounges.

Like and follow the Derby Vapouround Vape Lounge on social media.

Vapouround Vape Lounge Derby on Facebook. @Vapouroundlounge on Instagram.

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WE’RE A LITTLEOVER excited!

We’ve opened another Derby store, this time in the Littleover community.

The latest addition to the Vapouround Vape Lounge group boasts a state-of-the-art coffee machine, a comfortable seating area, clever design and high-quality stock at affordable prices.

Not to mention the abundance of vape knowledge this store has to offer. From ‘how to’ guides to advice on everything from starter kits to battery safety, the Vapouround Vape Lounge in Littleover is what a great vape shop should be, having all of the vaping bases covered.

The Littleover lounge is run on a day-to-day basis by Raoul Pinkney, a long-time Derby vaper who has years of experience working in vape shops. We’re glad to have Raoul on board with his wealth of knowledge and friendly approach to customer service.

The hard-working people of the community now have a walk-in service where they can avail of a one-on-one consultation in the evenings after work with an experienced vaper. Over a tea or coffee, they can take a seat and have their questions answered by someone who has been in their shoes before having quit smoking successfully by switching to vaping himself.

Located in a great residential position, discounts are available to OAPs, public service workers and employees of Rolls Royce, ASG Group and Denby and there is a fantastic range of starter kits in stock.

This is the sixth addition to the group of lounges. The other five stores are located at Canning Town in London, Arnold in Nottingham, Chaddesden in Derby, Draycott in Derby and our flagship store is in prime position on Derby’s Corporation Street.

Like our facebook page @vapouroundlittleover

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BUS TOUR

Vapour Worx, Ossett – September 21

The Vapour Worx Ossett store has clearly grown a loyal following of customers with their friendly team of staff and great range of products, suited both to newcomers and veteran vapers alike. The bus is of course tailored towards educating those new to the idea of vaping and this was especially useful at this event, where we met a large number of smokers who were keen to try an alternative method of nicotine consumption. Our free starter kit initiative was key to the event, and we exchanged 19 packs of cigarettes from smokers for pod devices in just four hours on this stop. It was fantastic to see so many new converts, who were clearly enjoying the myblu devices, kickstarting their tobacco-free lifestyle. This was a great start to Stoptober.

ECO VAPES, Langley Mill – September 28

We met a lady called Stephanie Jones (31) when the bus visited Langley Mill in Derbyshire. At that time, Stephanie told us she had just made the switch to vaping three weeks prior, having visited her local vape shop several times with her partner for advice. Stephanie, who smoked most of her life until recently, said the main benefit of vaping has been the money she has saved.

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EVENTS

Lincoln UniVERSITY – October 5

The University of Lincoln once again welcomed us for another exciting event. Throughout the day we spoke with smokers, vapers and dual users to better understand the challenges involved in smoking cessation within a student lifestyle. We were delighted to see a number of smokers taking up the challenge to lead a smoke free life. Premiere E-Cigs joined us on this event, being one of the most prevalent vaping brands within the area.

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Vaper Expo UK 2018 The

The Vapouround Bus is always a striking fixture at the Vaper Expo UK and October’s show was no exception.

For this show Red Box also brought their double decker to the show so both vehicles were parked up in the main holding area beside the entrance tunnel to the expo where they were the first exhibit seen by throngs of keen vapers on arrival.

We also had a large sponsored area for CBD Ultra in front of the bus making this section almost a show within a show.

On the Friday, we welcomed trade visitors from clients whose brands and products featured on the bus and from those who wanted to see how the bus could help promote their businesses.

Over the next two days we welcomed the vaping public and, being next to the main entrance, it was the first point of call for many visitors.

We had people come to say hello because they recognised the bus from its tours up and down the country and those who were experiencing it for the first time.

One of the great things about taking the bus to the Vaper Expo was that people could try a selection of e-liquids on our taste stations and then visit the companies who were exhibiting at the show itself.

When we take the bus on the road, a huge part of its role is to help smokers quit cigarettes and switch to vaping instead. We are currently giving smokers free myblu starter packs and these have proved to be very popular indeed.

At the Vaper Expo there are not so many smokers but vapers are great ambassadors for the ‘quit smoking’ campaign and we gave away dozens of myblu starter kits to vapers who wanted to help family members, friends and work colleagues to give up smoking. We had people taking selfies on the bus,

Return,

vloggers capturing footage both inside and outside and photographers taking cool shots of the interior and exterior.

There was also a huge interest in the USONICIG downstairs display area and it is clear there are many fans of their coilfree heating technology here in the UK.

Whether people hopped on board to say hello, picked up a vaping starter kit for friends or tried out the hardware or liquids

on board, everyone was welcome and got a keen sense of what this smoking cessation service on wheels can offer. A huge thank you to everyone who has visited the Vapouround Bus both at the expo and on the road. We look forward to welcoming more people on board as it continues its ongoing tour around the country in 2019, so watch out for it coming to a town or city near you.

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October 26-28
Birmingham -
EVENTS
VM20 | 161 COMING SOON! VAPOUROUND CBD MAGAZINE • Latest industry news • Regulatory updates • Product reviews Interested in advertising? Get in touch to find out more: VAPOUROUNDCBD.COM +44 (0) 1332 650 239 INFO@VAPOUROUNDCBD.COM

E-LIQUID

VAPOUROUND REVIEWS

do
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Please note: All hardware and e-liquids are reviewed by external reviewers and
not necessarily represent the opinion of Vapouround Magazine. All rated on specific scales depending on the style of the products recieved.

Mouth-to-lung vaping is back in a big way. We’ve talked about this ad nauseam, but with a growing number of smokers making the transition to vaping, it makes sense that devices optimised for low power output and high nicotine strength e-liquids are now being developed and released at a higher rate than ever. Pod systems like the JUUL and pseudo-pod systems like the Aspire Breeze have seen great success, encouraging manufacturers to offer kits that provide a simple, convenient and consistent experience.

Teslacigs are better known for producing rugged powerhouse devices more suited to enthusiasts, but its 2018 and everyone seems to be diversifying their line-up in an attempt to cater to growing demands for inconspicuous vaping.

The Falcons Pod One kit is a bit of an enigma. It’s part pod system, part unregulated mod, which is an unusual combination to say the least. The mod itself is very reminiscent of the much-loved WYE series of devices, with lightweight ABS construction and a back to basics aesthetic. It has just one button and an LED strip to indicate remaining battery life, and whether the device is on or off.

Operating the Falcons is fool proof. Five successive clicks will lock or unlock the device and holding the fire button will power your atomiser. Despite being bundled with a pod tank, the Falcons does sport a standard 510 connection, so you are able to use other atomisers, provided they have a resistance in excess of 0.1ohms. The LED strip located on the front panel of the device glows blue between 4.2-3.7V, after which it changes to red, telling the user that it’s time for a charge.

Using the provided 1.2ohm pod tanks, a moderate user will easily get a full day of use out of the internal 2000mAh cell. This, combined with the tiny dimensions and super lightweight construction make it a solid choice for MTL vapers who want an unobtrusive device that goes almost entirely unnoticed in the pocket. Charging is reasonably quick at 1A and in my tests it took just over an hour to go from flat to fully charged.

The replaceable Pod One pod/tank system that comes bundled with the kit is an interesting proposition. The base has a 510 connection, allowing you to use your pod with any other 510 device. The top section is a 2ml polycarbonate refillable pod. Once it burns out, you simply replace it with a new one, which may be a godsend for those with dexterity issues. The coil inside is rated at 1.2ohms and gives a warm, semi-restricted MTL vape. Flavour production is about average for a pod style system, but certainly serviceable. Stick to 50/50 VG/PG e-liquids or thinner, as the tiny coils will struggle to keep up with more viscous blends. Overall I was satisfied by the vape quality the Pod One put out.

The kit is a solid no-frills option for new vapers or those that need a small, light MTL kit with good battery life.

164 | VM20 REVIEW BY BENEDICT ‘NED’ JONES
Device Specifications:
+ ABS
One
Dimensions:75mm x 32.5mm x 26mm Materials: Polycarbonate
Battery capacity: Internal 2000mAh cell Charging: USB, 1A Power Output: 4.2V maximum Pod
Specifications:
+
- Lightweight construction - Good battery life for the size - Simple operation - Pod One needs 50/50 or thinner liquids
Dimensions: 38mm x 22mm Materials: Stainless steel
Polycarbonate Capacity: 2ml Resistance: 1.2ohms
REVIEWS

Materials: Stainless steel, zinc alloy, rubber

Power output: 5-80W

Battery capacity: 2200mAh internal cell

Charging: Micro-USB 2A quick charging

Cerberus Tank Specifications:

Materials: Stainless steel, glass

Dimensions: 27mm x 42.5mm Capacity: 2ml, 4ml/5ml, glass sold separately

The Aegis series of mods have quickly become Geekvape’s most successful and critically acclaimed devices. Their main USP is a rugged chassis that is both waterproof and shock resistant. Both of the previous Aegis models were somewhat bulky but this new offering is dramatically stealthier, which makes total sense given the huge demand for tiny mods we are now seeing.

The Aegis Mini has big shoes to fill in terms of build quality and fortunately it does not disappoint at all. This device feels every bit as rugged as its predecessors, in fact in some ways it feels even more solid. The rubber and stainless-steel outer shell isn’t just tough though, it’s also incredibly ergonomic. The unique shape of the casing fits perfectly into the palm of the user’s hand and though it seems to be optimised for thumb firing, it’s equally as comfortable when using your index finger. Normally I’m quite careful with my devices but I felt the need to put the waterproofing to the test. After submerging the mod in a bowl of water for an hour, it still worked perfectly.

The AS chipset found in previous Aegis mods is here in full form, which is quite an achievement considering the size of this version. Variable wattage, temperature control, TCR, power curves and bypass modes are all available here. This is a lot of functionality to fit into a mod this size and means advanced users need not compromise for the sake of portability. As in the past, the AS chip is incredibly quick to fire, and temperature control is very serviceable, my only complaint is a slight ramp up time, but other than this it works nicely.

The 2200mAh cell in the Aegis Mini performs very well. In moderate use at 40W or so, expect to get four or five hours on a full charge. When using a low power MTL atomiser between 15-20W, I was easily getting a full day’s use out of the device, with no downtime at all.

The bundled Cerberus tank is pretty much an aesthetic overhaul of the Aero tank supplied with the Aegis Legend kit. The convenient top fill, airflow control and baby beast coil compatibility remain, but everything has been slightly streamlined, resulting in a shorter tank, whether you have the TPD or normal version.

The main development of the kit are the new X2 mesh coils, rated for 30-40W. Not only is this an ideal range for the smaller battery life of the Aegis Mini, but it’s also a big deal for mid-wattage sub-ohm vapers, since until now, mesh tanks have invariably required more than 60W of power.

The Geekvape Aegis Mini is a well thought out and well-constructed kit that’s ideal for almost any vaper. It’s become my MTL mod of choice, for all of the above reasons.

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REVIEW BY BENEDICT ‘NED’ JONES
Device Specifications:
- Fantastic build quality/durability - 30-40W mesh coils - Very ergonomic - AS chipset - When the internal cell dies, so does the mod

Device Specifications:

Length (battery): 8.72 cm

Length (battery + pod): 9.48 cm

Width: 1.51 cm

Pod capacity: 0.7 ml

- Magnetic charge doc

- Fast charge

- Choice of e-liquid

APPLE ORCHARD

This e-liquid has a smooth and fruity red apple taste. It’s fresh and uplifting.

I’ve heard a lot about JUUL and I’m glad I finally get to give one a try. Firstly, this device has that luxury item feeling. It’s sleek and lightweight with no buttons. I hate to say it but it’s something I’d expect to receive from Apple. The mod including the pod totals to only a few grams, which is mind blowing. This device has clearly had a lot of man hours making it so compact and discreet.

The device takes closed pods that come in only five flavours at 20mg (see the flavours below). It gives a satisfying mouth-to-lung experience but I feel that it was designed for a higher nicotine level, as the device produces quite a light throat hit for a cig-alike. The JUUL uses a closed loop temperature control algorithm that always gives an optimum output to the pods, this also means no more dry hits like other devices.

The battery lasts an impressive amount of time considering its size. It’s stated that a full battery is capable of around 200 puffs. This is pretty accurate and the JUUL would usually last the best part of a day; roughly two thirds of a pod depending on the user.

This well-designed vape has an indicator light on the front face that you can tap to see the battery level. The kit comes with a USB charging dock that looks similar to a small USB stick. Here’s the magic, you just pop the JUUL onto the dock and the magnets hold it in place whilst it charge s.

I can understand why the JUUL is so popular; it has an impressive cig-alike experience and is both stylish and innovative. It’s definitely a high-end device and frankly I am a big fan even though I like more freedom with my e-liquid choice.

ROYAL CRÈME

This is a rich e-liquid that has a smooth chocolate base infused with a sweet vanilla.

GOLDEN TOBACCO

This is a rich traditional tobacco flavour with smooth earthy notes.

MANGO NECTAR

A light tropical, mango flavour with a light sweet hint.

GLACIER MINT

A sweet and subtle mint flavour with an icy hit.

166 | VM20
REVIEW BY JAMES PARNELL
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Drizzle Kit

Mainstream vaping devices seem to be getting smaller by the day. In recent months, this has been accomplished by transitioning over to newer designs, such as flash-drive-esque pod systems with tiny internal batteries, optimised for maximum nicotine strength. Vaporesso have chosen to take a slightly different approach with the Drizzle Kit. It looks like a traditional MTL starter kit that’s been hit by a shrink ray, and the result is an ultra-portable stealth vape that’s slightly more versatile than it looks.

The build quality of the Drizzle Kit is quite impressive for its tiny size and low price point. It’s unfair to expect top of the line materials from a device like this, but it certainly feels more solid than many of its peers. This is of course a very light device, but it doesn’t feel cheap or easily breakable. There are no obvious points of failure on the chassis and it’s already survived a fair few knocks during testing as a secondary device.

Despite only having one button, there is some adjustment available with this kit. Vaporesso’s Omni Board Mini, which powers the Nexus and Zero pod systems is found here too. This allows the user to cycle between 7W, 9W or 13W of regulated power with three clicks. This may not seem like a huge variation, but in the MTL world of micro-coils, this can be the difference between a cool or warm vape experience. It’s also nice to have consistent power output from the device, where many other mini mods simply output the remaining voltage of the internal cell. The Omni Board Mini is also able to detect sub-ohm coils down to a resistance of 0.3ohms, and at this point the chipset switches to direct output, allowing for up to 40W of power. I thought this impossible from such a tiny cell, but when I installed an RDA, with a 0.3ohm build, it supplied adequate power, albeit for a very short time.

Battery life is respectable. At 13W I got just shy of a day’s use out of the Drizzle Kit, with 20mg e-liquid. Your mileage may vary of course, but with 1A charging, you won’t have to worry too much about downtime, since the mod charges from flat to full in hour or so.

The bundled Drizzle tank is designed with bare bones MTL vaping in mind, but it does its job well. It’s at the very least on par with pod system coils and when using 20mg salt nicotine e-liquid you’ll get a rather sati sfying vape.

The Drizzle has a fool proof top fill system with integrated top airflow control, which gives the user a bit of choice when it comes to restricti on.

Overall, the Drizzle Kit does a fair job at providing a stealthy MTL vape. If you want to save a bit of money on pods, don’t mind changing out your own coils and prefer consistent power output, this could well be a solid option for you.

168 | VM20 REVIEWS
REVIEW BY BENEDICT ‘NED’ JONES
- Tiny size - Regulated
output - Simple
- Sub-ohm
Device Specifications: Dimensions: 97mm x 33.3mm x 23.3mm (including atomiser) Battery capacity: Internal 1400mAh cell Power output: 7-40W Charging: Micro-USB, 1A Tank capacity: 1.8ml
power
operation
capability
MTL
VM20 | 169 Los Angeles, CA IG @oneupvapor sales@oneupvapor.com www.oneupvapor.com You ' re Welco m e...You Can Thank Us Later WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Device Specifications:

Dimensions: 146mm x 47.8mm x 29.5mm

Materials: Stainless steel, zinc alloy, glass

Battery capacity: 2x external 18650 cells

Charging: Micro-USB, 2.5A quick charge Display: 2” TFT colour screen

Power output: 5-220W

SKRR Tank Specifications:

Dimensions: 59.9mm x 28.8mm

Materials: Stainless steel, glass Capacity: 2ml (TPD), 5ml/8ml (larger glass sold separately)

Previous Vaporesso releases such as the Revenger and Polar were by no means flimsy, but the Luxe is in a class of its own. The decision to use a stainless steel and zinc alloy frame was a great call and the result is a sturdy chassis that feels much more expensive than it really is, whilst ensuring that this kit will stand the test of time. A magnetised door conceals your battery tray and there’s no movement or play in it whatsoever.

Aesthetically, understated curves paired with clean lines and a huge two-inch colour display again make the Luxe feel like a truly premium product. It also brings some functionality to the Luxe, making it very comfortable in the hand, whether you choose to fire the mod with your thumb or index finger.

Vaporesso’s omni board chipset has been steadily improving over the last couple of years and the Luxe carries its latest iteration, Omni 4.2. Variable wattage, variable voltage, power curves, temperature control, TCR and even temperature control curves are present here, as they were in the Omni 4.0, but the chipset has clearly been fine-tuned even further. The menu system is intuitive and provides useful prompts when cycling through the screens. Power delivery is as smooth as it gets, with no perceivable delay or stutter. Temperature control is where I noticed the biggest improvement though.

In the past, hardcore TC users have always stuck to DNA, Sxmini or Dicodes chipsets for the best results. Whilst these chips are invariably expensive, many of the affordable, mainstream chips were simply unable to keep up, until now. The Omni 4.2 performs brilliantly in TC mode right out of the box. No fiddling with TCR required. This is something many TC users have been waiting on for a long time and Vaporesso are officially the first mid-priced manufacturer to crack the code. This is a big deal for enthusiasts.

The SKRR tank

This comes bundled with the Luxe kit and seemingly brings an end to Vaporesso’s Cascade tank range. It’s unassuming in the looks department, but it brings some innovation to the sub-tank arena in spite of this. I was quite sceptical of the “anti-leak” system found in the SKRR but I’m happy to report that it works a treat. Usually, if a sub-tank is left to sit for an extended period, e-liquid will inevitably begin to leak from the airflow system, flooding the coil in the process. This does not happen with the SKRR. When left to sit for several days, at worst I had a slightly over-saturated vape, which fixes itself after a puff or two.

The supplied coils, of strip and mesh variety, both performed fantastically. A large pin installed in the centre of the coil does a great job of counteracting the turbulence and noise generally associated with mesh style coil heads. The SKRR tank is also compatible with all baby beast sized coils, which means you should always have an option, even if your retailer of choice doesn’t yet stock the SKRR coils.

The Luxe kit is an absolute triumph for Vaporesso and other manufacturers should be taking note, because this is an exceptional bit of hardware.

170 | VM20 REVIEWS REVIEW BY BENEDICT ‘NED’ JONES
- Fantastic
-
-
build quality/durability
30-40W mesh coils - Very ergonomic
AS chipset - When the internal cell dies, so does the mod
UNSCREW DRIP TIP ROTATE LID AND FILL THE E-JUICE

Smok Mag Grip Kit

Device Specifications:

Size: 91.5 x 67 x 38mm

Weight: 252g

Power Range (18650): 1-85W

Power Range (21700/20700): 1-100W

Standby Current: <220uA

Output Voltage: 0.5-9V

Resistance Range: 0.1-2.5 (VW) / 0.05 -2 (TC) Temperature Range: 100– 315ºC

Tank specifications:

Size: 30 x 54mm Weight: 65g Capacity: 5ml Material: Stainless Steel Thread: 510

Return of the MAG. The MAG Grip kit from SMOK is a fine-tuned version of its 2017 predecessor, the MAG kit. The MAG Grip is similar in appearance but seems to have been refined making it more user friendly and ergonomic.

The MAG grip has a sleek gun handle aesthetic like the MAG kit but its form has massively improved, with a slightly smaller overall design and more comfortable feel in-hand. The OLED screen is situated on the top of the device allowing you to utilise the screen functions whilst vaping. The mod has only three function buttons making the user experience simpler: a 510pin adapter, micro-USB port and a battery cartridge eject button.

One of the main improvements with the MAG Grip is that it runs on a single cell battery. Not to mention the cool ammo clip style battery cartridge that slides into the underside of the mod, it even clicks in place. A sleeve is also included that allows freedom to use an 18650, 21700 or a 20700 battery. The battery that you use will alter the max VW that the mod runs at automat ically, with a 100W max VW for the 21700 and 20700 and only 85W for the 18650.

For the size of the mod the maximum 100W is quite underwhelming but is to be expected from a single cell. That being said, when paired with most RBAs and sub-ohm tanks, it’s enough, especially for the TFV8 Baby V2 that’s included in the kit.

The MAG Grip has multiple vaping modes in a simple step by step on-screen menu. The kit ditches the coloured OLED screens of the usual SMOK mods for the traditional black and white screen. This has a knock-on effect, losing the customisation options and in-turn making the mods menu user friendly.

The kit gives a good sub-ohm experience with great flavour after every pull. One thing to note is that the coils produced by SMOK have notable improvements in both flavour and longevity. The kit provides that smooth glitch-free vape and covers a lot of safety features that protects both the coil and your batteries. Overall, it’s a solid build and solid vape, if you like the unique design then this is a device to get your hands on.

REVIEW BY JAMES PARNELL
- Ergonomic - Battery versatility
EU TANK VARIATIONS - Paint chips easily

Device Specifications:

Dimensions: 112mm x 19mm x 20mm

Battery Cell: Built-in Lithium, 350mAh

Resistance: 1.2-1.5 ohms

Capacity: 1.5ml pod

Charging: Micro-USB port

- Great MTL experience

- Leak free experience

- Consistent vape experience

- Small refill holes (pods)

- Battery life indicator

draw-activated. The vape gives a smooth MTL experience that is consistent and doesn’t stutter. The pod delivers full-bodied flavour, which is great especially now that you can use your own juices. The vape works best with higher nicotine e-liquids, preferably nic salts. After using the device for a while it’s clear the pods have a moderate life span and you can get a decent amount of liquid through them before needing a new pod. A full pod will last around a whole day depending on how regular the device is used.

The battery life for the Vladdin is reasonable and you will get the best side of a day from the 350mAh battery. The indicator LED on the base of the product doesn’t show that the devices power is running low so when possible keep the battery charging.

Overall, this product is easy-to-use and gives a great mouth to lung experience. The Vladdin RE is visually smart and compact making it great for an on-thego lifestyle. The open pod system makes it a good choice for those who have a specific juice they vape or mix their own e-liquids.

172 | VM20
REVIEW BY JAMES PARNELL
FILLING THE PODS E-LIQUID GOES HERE

Device Specifications:

Dimensions: 20.3 x 27.0 x 68.9mm

Materials: Aluminum Alloy + ABS

Battery capacity: 1500mAh (Built-in)

Power Output: 1-30W

Tank Specifications:

Dimensions: 18.5 x 56.9mm

Capacity: 2ml Resistance: 0.7-3ohm

Vaptio have a large offering of devices. These vary from 200W, hard-hitting regulated mods down to a simple pod system. The Cosmo Kit lands somewhere in the middle, a decent offering to the starter kit market. Alternatively, this device would fit well in the hands of a keen vaper looking for a nic salt device.

Included in the kit is exactly what you need to get started. The tank, which matches the colour of the device, two spare coils, a spare seal and a microUSB charger cable.

For a starter device it has everything you would expect. The built-in battery is a very respectable 1500mAh which should suffice as an all-day-vape being used at regular intervals. The Cosmo also has variable wattages starting from a 10W output, up to 20W and 30W. The power output of the device is perfect for low-powered coils however it does work perfectly with the tank that is included in the kit. Selecting the wattage is easy with a single button moving the light on the indicator screen from L, M and H respectively. Another indicator is placed above this section to display battery level making this device wholly quite simple to use.

Small devices are becoming largely more popular with the development of pods and this device isn’t far from a similar size and weight. The thin and light device fits well in the hand and because of its small size, it should be comfortable to most users. The fire button is large and covers the top front of the device making it an easy trigger. The buttons on the device have are short press but nice tactile feel.

Included with the kit is a 1.6ohm coil and a 0.7ohm coil, each of which fire well on this device. The built-in chipset hit with a medium intensity, something that works well on starter devices. The tank itself offers great flavour even with 50/50 juices and the longevity of the coil is around one week, from experience something that is common with coils from other manufacturers. The included tank has an adjustable airflow with two options: MTL and DTL. With a turn of the airflow you can get a reasonable restricted mouth-to-lung hit when using higher nicotine juices which is always a bonus.

174 | VM20 REVIEWS
REVIEW BY REUBEN HODGKINS
- Small - Lightweight - MTL and DTL - TC mode would be an advantage - Not fully scratch resistant

Arctic Breeze

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, with extreme cooling

Evolved Vaper describe Arctic Breeze as a lemon Granita with an icy finish. This is a traditional Sicilian iced beverage, which makes for a fairly simple profile. The team at Evolved Vaper have totally nailed it here. The lemon is pronounced and very authentic. It carries sharpness of the zest, and some very bright top notes, along with a good helping of sweetness. Essentially, this comes across as a very well put together home-style lemonade profile, but then we get to the icy finish. This is an extreme cooling that will not be for the faint of heart, but certainly lives up to its name. I personally very much enjoyed the coolant here, as it makes for a very refreshing vape, but can see it being slightly too much for some people.

Frost Bite

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, with extreme cooling

Billed as a blue raspberry and lime mix with a cooling finish, Frost Bite is another simple fruit/ice blend from Evolved Vaper. The blue raspberry top note is present, but by no means dominates the mix. It lends a good amount of candy sweetness to the profile and a somewhat sticky mouthfeel. This is contrasted with a more potent candy lime that really makes the blend pop. The lime has a slight tartness, but nothing approaching that found in a more natural portrayal. Instead, it mostly brings a bright sweetness to the mix and plays off the more subdued raspberry notes nicely. Frost Bite is unsurprisingly finished with an extremely cool finish, which keeps things light and refreshing. Fans of Malaysianstyle juice are likely to love this.

Brain Freeze

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, with extreme cooling

Evolved Vaper describe Brain Freeze as an ice-cold grape drink. True to its description, this is not a natural portrayal of the fruit, but rather a sweeter, candied variant. It’s not dissimilar to the ever popular Concord style grape, but this seems a little darker, with some added depth and avoids becoming overly sweet as some US Concord profiles are. It has a sticky, almost syrup-like connotation, but not in a negative way at all. It seems as though there may be a dark berry accent in the mix too, but it’s difficult to say for sure, since this grape top note is quite unlike others I’ve tried in the past. Like the other products in the Blizzard range, Brain Freeze is finished off with a potent cooling effect, which totally resets the palate. A simple but very enjoyable fruit/ice mix.

Lizzard Bite

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, with extreme cooling

Lizzard Bite is described as lychee lemonade with a cooling finish. Lychee can be a difficult profile to tackle, since it easily becomes overly floral if improperly balanced. The Evolved Vaper team once again display solid mixing ability here, with a vibrant lychee top note that completely avoids any unwanted perfume after-taste. It’s both exotic and juicy, and you’d be hard pressed to find many other e-liquids that capture this flavour so well. The lychee is accented by a light lemonade note, which enhances the tart notes already present, whilst giving a boost to the overall sweetness of the profile. Lizzard Bite is finished off with another helping of extreme coolant, making for a nicely balanced fruit profile that should be perfect for vapers who enjoy a super cold hit.

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Candy Cane – Raspberry

VG/PG ratio: 70/30

Additional sweetner: Medium Throat hit: Mild, with cooling

Dr Frost has created an unusual twist on what is a well-known classic collection of flavours. Raspberry candy canes are something not commonly seen on the supermarket shelves, after trying this juice they may be more welcome than prior. This liquid offers the expected candy cane treatment, with spearmint and a welcome cooling effect companying it. In place of the strawberry candy we get a nice simple raspberry syrup, similar to an ice-cream topping syrup. Combined with the medium additional sweetner and well balanced ice effect overall we get a delicious and addictive e-liquid.

Apple and Cranberry Ice

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild with cooling

Dr Frost is set to continue the saga of great tasting and well respective liquids within the market with Apple and Cranberry Ice. The name of this liquid is a welcome change with a name denoting flavour profile. Cranberry is the dominating flavour throughout along with a slight decreased in strength apple. With Dr Frost’s previous range and name taken into consideration it’s clear what the final addition is; an ice effect. With the added ice effect, this well-combined liquid is plentiful refreshing.

Candy Cane – Original

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Mild, with cooling

It’s pretty hard not to know what to expect with this liquid. We’ve all had the classic hard sweet at Christmas, but does it translate into an e-liquid well? For the all-year-round festive season lovers this may be good news. The strawberry candy being the main flavour matches closely to the real thing along with the spearmint addition. Along with a slight cooling effect and additional sweetener this e-liquid is largely similar. Regardless of similarities this liquid is very nice and would certainly be appropriate to preferring sweet flavours.

Candy Cane – Bubblegum

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Mild, with cooling

The name of this e-liquid is certainly enough to entice with the promise of a bubblegum flavour. Bubblegum flavours have previously been successful within the e-liquid market, and this too is one to keep an eye on. As expected we get the spearmint flavours with the added cooling effect, however this time we get an authentic bubblegum added to the mix. The bubblegum closely resembles the classic sweet, bringing on a little nostalgia. This liquid has a little added sweetener, possibly turning off some non-sweet-toothed vapers however this is still a pleasant and enjoyable liquid.

176 | VM20 REVIEWS

Nutty Custard

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild

This e-liquid is bursting with an earthy nut taste. The flavours of mixed nuts then get drizzled with a light hint of caramel, which really brings a sweet note to this vape. The sugarnut taste then gets engulfed with a warm buttery custard flavour. This is definitely the most subtle of all the flavours I have tried this far from IVG.

Butterscotch Custard

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

Butterscotch is a hard flavour to master, one that doesn’t present a bitter aftertaste is far and few. The first thought that comes to light is it’s an oddly sweet vanilla custard. The custard flavour is bold, it’s like you can taste the creamy thickness. The custard then melts together with a rich, succulent, butterscotch taste. The two work so well together creating yet again a unique, delicious, creamy flavour.

Bubblegum Custard

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

This juice is a re-imagination of IVG’s most popular flavour, Bubblegum. I was sceptical about this creation at first but was swiftly reassured by its amazing flavour. The e-liquid starts off with the classic bubble gum taste but with an added creamy note. The flavour then develops a creamy vanilla custard undertone that finishes the candy taste off perfectly. The vape is smooth and the flavour is so unique, this is for sure to be a favourite.

Lemon Custard

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

Lemon Custard smelled so good I had to do a quick taste test to see if the hype was real… And it was so real. The classic custard flavours come through first with all of its buttery goodness. This juice quickly develops a refreshing zesty lemon flavour that mixes into the custard to create a delicious lemon pudding vibe. The vape carries a subtle hint of vanilla, which finishes of the creamy taste. This is one of the best juices from IVG in my view. Definitely worthwhile tasty vape for the festive season.

VM20 | 177

Raspberry

Straight away after wicking my coil with Raspberry Thor Juice, I noticed a flavour hit straight on my palate of sweet raspberries. This e-liquid had a tang to it and it reminded me of a delicious raspberry yoghurt. The taste remained on my palate of a short while after a few inhales and while some dessert flavours can be a little overpowering, that is most certainly not the case here. Thor Juice have managed to get the perfect consistency with their Raspberry flavour, which is easy to vape and leaves you wanting more. Delicious.

Kola Kisses

To date, I have not been a fan of some e-liquids with this particular flavour profile but, thankfully, I have nothing bad to report about Kola Kisses. I was treated to a blast of Kola explosions upon the first inhale and I soon realised that this liquid would definitely have a top spot in my favourites list. The e-liquid is very easy to vape due to the smooth flavour notes and it is most certainly a winner for me.

Bubblegum

The last but certainly not least of the Thor Juice e-liquid range is bubblegum. Scent wise they have got it spot on and this carries through to the taste of the juice itself. Nostalgia prevails as memories of a bubblegum dispenser come to mind and if you are a bubblegum fan then this is certainly one for you. Upon the first inhale you are hit with a firework of flavours of all different coloured candies. This e-liquid is very easy to vape, a most enjoyable experience indeed.

Rainbow Fruit

Upon opening Rainbow Fruit I knew this was going to be an exciting flavour just from the smell alone. The flavour note matched my anticipation and it is very much that of sour sweets. There is a lot going on with this e-liquid and I am sure there are many popular fruity flavours in this mix just as the name suggests. I could particularly taste orange and pineapple notes but there is a lot more going on too. This is certainly an enjoyable vape.

Spearmint

So far this is my favourite Thor Juice flavour and it is the first time I have tasted a spearmint flavoured e-liquid. Upon the first inhale I was transported to childhood memories of my favourite chewy dragee sweets. Thor Juice have done very well in capturing the authentic taste of spearmint through this e-liquid which is very impressive to say the least. Easily an all-day vape.

178 | VM20
REVIEWS

Fat Boy

VG/PG ratio: 70/30

Nasty describe this flavour as a blend of ripe, juicy mango of the East. I have had a lot of experience with the popular Nasty Juice e-liquid range, I am always intrigued to try all of their new flavours. Fat Boy for me is a mango flavour that does have a cool hint to it, the low mint e-liquid is a good blend of the two flavours with a low throat hit. Nasty Juice have done a brilliant job with this e-liquid considering how many competitors have a mango flavoured e-liquid at the moment. The way they get the edge over the competition is through that ideal cool mint aftertaste you get.

Green Ape

VG/PG ratio: 70/30

This juice is summed up by the manufacturer as featuring just the right amount of sweetness coupled with the hint of tanginess of a fresh apple. Green Ape has a slightly more present throat hit as it’s part of the low mint range. From the Yummy Fruity range, Nasty Juice presents the green ape e-liquid. The first notable taste you get is apple candy followed by a cool aftertaste of the low mint. The two flavours complement each other and work together to create the perfect concoction. After a few inhales on the e-liquid it’s very clear that the taste they were trying to achieve was that of a sour apple candy. Overall, the quality of this liquid is impressive and show that Nasty constantly innovate and improve the tastes of their range.

Cush Man

VG/PG ratio: 70/30

Nasty describe this juice as an authentic taste with a beautiful and pleasant aroma.

The throat hit here is light but present as again it is part of the low mint range.

This is my first-time tasting Cush Man from the Nasty Juice range. After initially smelling the e-liquid I was surprised as the smell didn’t remind me of the mango and strawberry promised. However, I was pleasantly surprised upon my first inhale. The taste is a powerful mix of the mango and the strawberry. The low mint also gives you the perfect mix with a cool aftertaste.

Devil Teeth

VG/PG ratio: 70/30

The Nasty Juice e-liquid range juices are similar to each other in some way or another, namely for the fact that they all boast clean, consistent flavours. Devil Teeth is based off Honeydew Melon which is present from the first inhale to the last exhale. The smooth flavour is complemented by the ice cool exhale due to the low mint being present. There is a noticeable throat hit also due to the fact that the e-liquid is part of the low mint range. This is another authentic flavour from Nasty Juice.

Hippie Trail

VG/PG ratio: 70/30

Nasty Juice say this flavour is is a true citrus experience. This has a light throat hit and the consistency of the liquid is easy to vape. Hippie Trail is a very citrusy powerful e-liquid, the main two flavours that you taste are lemon and lime. I am not the biggest fan of e-liquids usually with this flavour however with that said, Nasty have done a great job in making the tasting experience enjoyable for me.

180 | VM20
REVIEWS

JPN Grape Candy Chew

VG/PG ratio: 70/30

Throat hit: Minimal JPN Grape is a smooth consistent grape flavour with a fizzy drink aftertaste to it. The flavour is easily a strong potential for one of my all day vapes. There are many grape flavours on the market so to stand out from the crowd is quite an achievement. Out of all the similar flavours I have tried, I am certain that this e-liquid is one of my favourite of the range. The flavour emulates a real juicy taste of perfectly ripe grapes without any nasty throat hit you may get with some liquids.

LAX Valencia Orange

VG/PG ratio: 70/30

Throat hit: Minimal Again, this is a very smooth and juicy e-liquid, a smooth and easy vape.

The Valencia Orange e-liquid offered by Vape Airways is a sophisticated, strong zesty flavour that covers the palate. The taste is very similar to a light yoghurt. The reason I would describe it as light is mainly due to the fact that the liquid is easy to handle as opposed to a thicker more viscous mix. The juicy flavour is reminiscent of that perfect Californian classic orange without any nasty throat hit you may get with some liquids.

VIR Biscuit Tobacco

VG/PG ratio: 70/30

Throat hit: Moderate

This tobacco blend e-liquid is undoubtedly my favourite of the Vape Airways range, combining biscuit and tobacco. The two flavours complement each other incredibly well. The flavour is strong and so may not be a first choice for some entry level vapers, however for the more seasoned palate this is an excellent blend of a savoury treat with a strong Virginia tobacco flavour. Tobacco flavours are very marmite-like and to find a good one is almost like finding a needle in a haystack, however Vape Airways have perfected the art of tobacco e-liquids in this instance.

LDN Strawberry Tart

VG/PG ratio: 70/30

Throat hit: Minimal Vape Airways’ Strawberry Tart is coming into a smooth landing, offering a modest blend of authenticity from London bakeries. Coupling rich strawberry flavours with layers of whipped cream, this juice is fit for the Queen. The dessert-based flavour is satisfying for your palate, the e-liquid is easy to vape and can be consumed on a day to day basis without any loss of flavour. The flavouring is rich but not overpowering which is commendable. Because of the VG/PG ratio this e-liquid is perfect for vapers that prefer to produce larger vape clouds, the rich taste also is a must have for the flavour chasers.

SAF Watermelon On Ice

VG/PG ratio: 70/30

Throat hit: Mild

Described as a sweet blend of fresh watermelon and cooling mint, this e-liquid is noticeably quite cold upon inhaling. Watermelon Ice is a powerful low mint e-liquid and you can tell from the name it is a blend of fruity watermelon and an icy mint aftertaste. I’ve found myself taking a dislike to some watermelon e-liquids in the past, but Vape Airways have done well here in mixing the two flavours to complement the potential harshness that the watermelon can sometimes give. Watermelon fans ought to give this one a go.

VM20 | 181

Tart Cherry

Percentage used + VG/PG ratio: 4% at 70/30 VG/PG

Cherry flavours have been an elusive flavour in vaping for the longest time. All too many of them carry a potent medicinal note, which is fine for some profiles, but not always desirable. There are a few good choices when it comes to natural cherry, but solid candy variants are few and far between. In comes Tart Cherry from Capella. This is a simple but well executed sour candy cherry that should find a place in any mixer’s arsenal. It’s certainly not aiming to be a natural representation, but this is not a complaint. The citric acid component does do a good job of delivering some sour tang, but this does fade a few weeks after mixing. Nonetheless, this is a fantastic flavouring that can be used in a wide variety of applications. Mix with other bright fruits for a solid fruit punch or try some gummy bases for a well-rounded sour cherry candy profile.

Golden Pineapple

Percentage used + VG/PG ratio: 5% at 70/30 VG/PG

Veteran vapers will immediately recognise the aroma of Capella’s Golden Pineapple. It’s been used in countless commercial e-liquids and for good reason. This pineapple flavouring does have some natural elements but leans more heavily towards the candied end of the spectrum. This is not an overly potent flavour, and its strength seems to scale quite linearly, making it a forgiving ingredient for new mixers. This also means that it can be used either as an accent or main note, so it’s versatile too. Simple fruit mixes benefit greatly from a touch of pineapple, as it will bring some tropical brightness to the mix. If you want to use it as a main note, it may be more suited to beverage or candy profiles, but with the right ingredients, it can also be used in bakery recipes. Golden Pineapple is a true jack of all trades.

Tangy Orange

Percentage used + VG/PG ratio: 3.5% at 70/30 VG/PG

Another new sour fruit ingredient from Capella. Tangy Orange seems to borrow elements from two of Capella’s previous flavours and in doing so creates an interesting and useful orange. The natural juiciness found in Capella’s Juicy Orange is definitely still here, but where Juicy Orange fell slightly short in potency, Tangy Orange delivers. The best elements of Capella’s Sweet Tangerine also seem to be present here. The bright top notes and moderate tartness are vital to making a great orange mix and Capella have done very well to properly capture them. The result is a full bodied, authentic orange that I highly recommend to lovers of all things fruit. Tangy orange works well in both candy and natural fruit applications, so creativity is welcome.

Powerful Sour Concentration: 1-3 drops per 30ml

True sourness has always been something of a white whale in the vaping world. It’s very difficult to properly capture, leading many mixers to use bright citrus flavourings to fill the gap with their natural sharpness.

Powerful sour is slightly different to other sour additives I have used. This one contains lactic acid as well as the more traditional citric acid, so I was immediately intrigued to see if Capella had cracked the code. I used 1-3 drops per 30ml of e-liquid, in a variety of fruit and candy mixes. The results varied with profiles, but overall I’m quite impressed. This definitely adds a mild sour tang to your mix of choice, but don’t expect it to be a lipsmacking experience, as this simply does not seem to be possible in the context of vapour products. Nonetheless, I very much enjoyed this additive and found it brightened up flatter fruit mixes well. Powerful Sour is likely best used by advanced mixers due to its somewhat tricky potency but is an interesting tool.

Banana Split

Percentage used + VG/PG ratio: 4% at 70/30

Banana has always been a tough case to crack in the e-liquid world. Many concentrates come across as either artificial (think foam banana candies) or under-ripe. For this reason, it has pretty much always been necessary to mix around the banana concentrate in order to achieve an enjoyable recipe. Capella’s Banana Split seems to be much more forgiving than most. Mixed at four percent, the top notes of this concentrate fall somewhere between candied banana and a more natural, ripened banana. This is backed up by a fairly mellow cream base that brings some body and sweetness to the mix. There aren’t any real off-notes to speak of, but the banana is still quite in your face even at this fairly low concentration. In a single flavour mix, Capella’s Banana Split is quite accurate but if you’re a more advanced mixer consider playing around with some additional cream or bakery flavours to get the most out of it.

REVIEW BY BENEDICT ‘NED’ JONES
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Blueberry Donut

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Donut is a notoriously hard profile to get right in e-liquid form, so how does this offering from Mix Juice fare? This is a well-balanced blend, without a single dominant flavour. The top note here is a jam-like blueberry, which brings a pleasant tartness, along with some natural florals to the mix. This is supported by a mild, creamy vanilla. This is reminiscent of the glaze found on a donut and amplifies the sweetness of the mix further. Things are rounded off with a substantial bakery base note which adds an almost fluffy connotation to the profile. This works well to layer the blueberry and vanilla notes, though I'm not sure I'd single it out as a donut specifically. Nonetheless, this is a solid bakery blend that many will enjoy.

Raspberry Custard

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Many vapers judge a new e-liquid company by the quality of its custard offerings. Mix Juice have chosen to keep it simple with their take on the classic dessert, but does it work? This is another well balanced profile from Mix Juice. Raspberry is the more prominent flavour and it takes centre stage without becoming overly sweet or cloying. Instead, it comes across as a baked raspberry often found in confectionery, bringing a pleasant dark sweetness and sticky mouth-feel to the mix. There's also a very mild hint of natural tartness, which provides additional authenticity. This is supported by a light vanilla custard base. This is less eggy than some other custards, but this is not a problem, since the warm vanilla and creaminess support the raspberry top note nicely. A stripped back but satisfying dessert blend.

Cinnamon Apple Crumble

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Another bakery staple from the Mix Juice team. It's hard to go wrong with a cinnamon and apple blend and this one doesn't disappoint. The top note is a mellow, warm baked apple. It has a soft sweetness that you'd expect in the context of crumble but isn't syrupy or too sticky. This is supported by a moderately sweet bakery note which does a good job of adding some substance to the mix, without making things too heavy. The cinnamon note is really more of an accent than a prominent feature. It still adds some intrigue, but I would have liked it to be slightly more present. Overall, this is a rather light dessert vape that will be great for those who enjoy confectionery flavours but dislike overpoweringly sweet mixes.

Coconut Puff Puff

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Described by Mix Juice as a Coconut Macaroon, Coconut Puff Puff is quite an ambitious e-liquid, since it attempts to replicate such a delicate profile. A strong desiccated coconut is the dominant flavour here. It’s authentic and brings a very distinctive milky sweetness to the blend. I personally would have liked to see more of a natural take on this top note, but that is subjective. The coconut is supported by a light meringue base, which brings some additional sweetness to the profile, along with a boost to the thickness of the mouthfeel. There also seems to be a mild vanilla accent which complements the rest of the blend nicely. This is a solid coconut profile, ideal for those looking for a simple dessert vape.

Lemon Drizzle Cake

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Lemon bakery profiles have always been incredibly popular in the UK vaping community. It can be tough to balance the sharp citrus with sweeter bakery notes, though, so how does this attempt compare to its competitors? There is definitely more of a focus on the lemon element here than is found in other, similar profiles. It’s by far the most prominent note and is quite multifaceted. The top note is a natural lemon, which brings plenty of sharpness and zest to the profile. This is blended with a much sweeter lemon note, reminiscent of the titular lemon drizzle. This makes for a very authentic top note. The lemon is supported by a light cake base, which does a good job of boosting the sweetness of the profile and adding some weight to it. This is a well-done lemon bakery profile.

Gummy Cola

VG/PG ratio: 80/20

Additional sweetener: Moderate Throat hit: Mild

Gummy Cola is a very simple profile from Mix Juice. When things are this stripped back, ingredient selection is key, so does it work in this case? The top note is a moderately sweet candied cola. This is spot on to the sweet shop nostalgia that the manufacturer describes. It’s a little lighter than I would have preferred, but those looking for a mellow candy vape will be pleased with this choice. The cola is supported by a mild gummy candy base which adds a sticky texture to the profile without making things overly sweet. Gummy Cola is certainly true to life, but it must be noted that it is on the milder end of the candy spectrum. Those looking for a super simple e-liquid may well enjoy this.

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REVIEW BY BENEDICT ‘NED’ JONES REVIEWS

Pumpkin Spiced Latte

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild

Pumpkin Spiced Latte carries a subtle ground coffee aroma, reminiscent of the much-loved seasonal beverage. On the inhale, the e-liquid produces a sweet earthy coffee bean taste. This intensifies on exhale and carries more of a milky undertone. The coffee flavour blends perfectly with a pumpkin that has been infused with sweet cinnamon. The profile is unique and carries a ‘winter warming’ festive identity. This isn’t an all-day vape for me but it’s definitely going to be reappearing in on my cotton over Christmas time.

White Chocolate Mocha

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

This e-liquid is the crème de le crème of the coffee vapes. The body of the flavour is a rich coffee bean taste. This is complemented by a sweet white chocolate flavour that infuses perfectly creating a delightful profile. The white chocolate intensifies and carries a creamy hint like the coffee-based drink has a foamy head that is layered with chocolate sprinkles. This is one of the tastiest and most balanced coffee vapes I have ever tried. It gets a straight ten out of ten from me.

Frozen Strawberry Watermelon Refresher

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Moderate, with cooling

Barista Brew Co. describe this frozen juice as ripe watermelon and fresh strawberries with an icy finish. When inhaled, this e-liquid is sweet with a moderate cooling. The first flavour to come through is a candied watermelon. This blends well with an artificial strawberry taste creating a chewy candy flavour, but the overall profile of the e-liquid has more of an iced drink characteristic brought on by its fruity taste and menthol kick.

Mango Lime

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Minimal

If you like your tangy fruit flavours, SQZD Fruit Co.’s collection of liquids may be for you. Mango Lime immediately has a good impression with a delicious lime scent filling the air on opening the bottle. It’s fairly clear with the name what flavours to expect in this liquid (something that is always a bonus) mango and lime are the dominant flavours, both similar in strengths. It is the less obvious flavours that make the juice very tasty. Coconut and a tiny hint of menthol can be detected within the flavour profile making the liquid a little more complex. There is a medium amount of sweetener included in this liquid however it does work well with the present flavours.

Tropical Punch

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Minimal

Tropical punch with extra emphasis on the punch part, although not un-welcome, this juice does pack a very nice punch in flavour. The base flavouring of this liquid is pineapple which is sweet but still holds strong similarities to fresh fruit. Mixed in are a few other flavours, these being a lime flavouring for a citrus boost, a small hint of coconut and finally a very small amount of menthol to aid in the pallet cleansing properties. Together these flavours create a tropical profile not seen before. From the first hit to the last exhale this juice is surprising however it is delicious.

Strawberry Raspberry

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Minimal

Quite simply named, Strawberry and Raspberry is just that. This liquid is certainly one for the fruity vapers, with the strawberry flavour being accurate to the fruit rather than a candy or sauce flavour. Combined with this, the raspberry isn’t as actual to the real thing, however the very mild candy undertone certainly adds something to this liquid. This liquid has a medium amount of added sweetener something that is consistent with this particular line of liquids. Be that as it may, the sweetener adds an addictive dynamic making it hard to put this liquid down. Berry fans may find this one irresistible.

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REVIEW BY JAMES PARNELL

Strawberry Cheesecake

E-Sheesh have done a great job at replicating the authentic taste of strawberry cheesecake with this e-liquid. Upon the first inhale the flavour notes you get are a light strawberry with the wonderful biscuit base finish. The flavour is very smooth, it doesn’t hit the back of your throat unduly hard and it is rather easy to vape. This produces an abundance of clouds, being a popular mix of 70/30 VG/PG, even after a small inhale you get plenty of flavour and a lot of clouds.

Jammie Marmalade Fusion

This e-liquid has to be one of my favourites to date. The flavour denotes sweet apricot jam coupled with a savoury taste of buttered toast to create the finished product. There isn’t much of a throat hit as this is a very smooth liquid. Coupled with your favourite hot beverage, this e-liquid is perfect for those cold winter mornings. The flavours complement each other and reflect the authentic jam on toast taste. The Jammie Marmalade Fusion is a perfect blend of two classic flavours that creates an essential vape.

Tangy Lychee

Tangy Lychee is a very powerful flavour. The smell hits you with a zesty hint to it. The best way to describe Tangy Lychee is cool and refreshing. Close your eyes and this particular e-liquid can transport you to a sun-kissed beach with a gentle breeze blowing at your back. The flavour notes and the zest of the tangy lychee has a real calming effect – all that is missing is a cocktail to go with it.

Lemon Cheesecake

Lemon Cheesecake isn’t usually my go-to choice of dessert, however I may have to reconsider my thinking process as E-Sheesh have captured the taste impeccably well with this product. In some e-liquids I regularly find that one flavour overpowers the others and this could easily happen in a lemon cheesecake liquid. I am happy to report that there is no such problem here – E-Sheesh have done a great job in getting the balance of the individual elements just right. A great liquid with a zesty feeling to it, zesty and easy to vape.

Tutti Fruity Candy

Tutti Fruity Candy hits you with notes of blackcurrant and strawberry on the first inhale. The flavour is rich and very satisfying indeed. It is clear that the flavour elements have been chosen with care and mixed to perfection. The taste tickles the back of your throat which is exactly what you would get if you were biting into a mouthful of juicy fruits so I can say that Tutti Fruity Candy works really well indeed for me. This is another juice which reminds me of summer, but it is one you will want to vape all year round.

REVIEW BY DIMITRI FRIXOU 186 | VM20 REVIEWS
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Bon Bon

A classic French dessert, Bon Bon is a sweet and whole-tasting baked apple crêpe flavoured e-liquid. It has a marvellouslyorganised set of flavours, all carefully designed to create a smooth, satisfying and very palatable vaping experience. There are notes of a mild-tasting, slightly doughy baked crêpe, enveloped in notes of a soft, sweet and slightly spicy cinnamon apple. The exhalation was smooth and I could pick up on a very mellow creaminess that worked superbly well with the spicy cinnamon. There is a subtle sweetness that lingers on your tongue after exhaling, and leaves you wanting to vape more.

Rouge

An extremely simple, yet extremely effective arrangement of flavour components, Rouge is here to impress. Unscrewing the cap, there was an immensely fruity blast emanating from the bottle, leaving me anxious to try it. The strong, red apple notes became even more apparent when vaping (especially on an RDA set up). It tasted very realistic, and the ripe apple was quietly followed by a subtle sweetness, that accentuates the more dominant tartness of a red apple. The whole experience in vaping this juice, was incredibly smooth, and I didn’t have an uncomfortable throat hit at all. As a 70 percent VG e-liquid, cloud production was very impressive too.

Sunrise Smoothie

A delicious and realistic blend of sweet, creamy banana and smooth strawberries. I found this flavour to taste exactly like a real smoothie, and not at all artificial. The banana presents itself as mild, but holds enough flavouring in it to add a unique and well-rounded element to this e-liquid. The banana is most prominent during inhalation, and it offers a balanced and subtle sweetness. As you hold the vapour in your lungs, the smooth strawberry comes into play. The most accurate way to describe the notes of strawberry would have to be wholesome, slightly tangy and this complements the banana perfectly. This is closely followed by a subtle creaminess that really wraps up the other flavours in a very satisfying way. Easily the best strawberry and banana flavour I have ever tried.

Graham Finale

A one-of-a-kind flavour, Graham Finale is a Graham cracker coated with strawberry jelly. You can certainly pick up on a fruity, edgy strawberry jam, followed closely by a sweet, and sugary cinnamon biscuit. The cinnamon is soft and complementary to the ever-so-slightly sharp strawberry jelly. It comes across as incredibly smooth and incredibly easy to vape. The jam elements are more potent, especially when combined with the sweeter element of a cinnamon biscuit. What I appreciated most about this juice would be the full on, but not overwhelming, way it vapes. It has just the right amount of sweetness, without becoming overly potent. I could definitely see this as an all-day vape. This is a high VG e-liquid, meaning it’s ideal for sub-ohm setups. Expect great cloud production.

Pink Punch Lemonade

I absolutely love lemonade flavours and they usually feature in at least one of my vapes at all times. I’m pleased to say that as from today this liquid is going to be a permanent fixture in my e-liquid collection. Everything about this juice screams quality, from the design of the label, to the mouth-watering smell of it, but most importantly the flavour is on point. It’s sweet and tangy in equal parts. Of course, the citrus lemonade is the constant, its incredible refreshing quality reaching every corner of the tapestry of flavour being woven here. There’s a good amount of strawberry that brings you up to a sweet high, before you’re brought back down to earth by a tangy punch of pink grapefruit. All of the flavours get a chance to shine here and they all complement each other perfectly. I have to give a round of applause to the mixers here as it’s so effortlessly blended and balanced, I don’t think I could ever get bored of this e-liquid.

Watermelon Madness

This e-liquid hits hard with an instant watermelon flavour. The watermelon is more of a fresh natural flavour. This is then com plemented by a soft lemonade taste that gives the watermelon an artificial bubblegum characteristic. The vape is refreshing and has a well-balanced watermelon profile, just like a melon cooler on the rocks!

REVIEWS

Berry Breeze

VG/PG ratio: 70/30

Throat hit: Minimal

This liquid is smooth and consistent. Berry Breeze boasts a diverse flavour range which complement one another. The flavour can only be described as tropical. Which seems to be perfectly inline with the Tropic King’s branding, upon the first inhale, the two flavours that appear prominent to me are the blackberry and the blueberry. A very nice liquid that appears to have a cool undertone similar to low mint but not as strong as the competitors brands.

Lychee Luau

VG/PG ratio: 70/30

Throat hit: Minimal

This is a zesty flavour mix. Tropic King’s Lychee flavour is a three-tiered flavoured e-liquid, mixing lychee, pear and peach together to create a punchy fruit taste. The three flavours have been mixed to perfection in the sense that they all have similar flavours and complement each other well. When mixed they create an ultimate form of the fruitiness. Tropic King have done an excellent job in creating a zesty refreshing vape that’s not just for summer.

Mad

Melon

VG/PG ratio: 70/30

Throat hit: Minimal

Mad Melon is a burst of flavour multiplying both classic watermelon and honeydew to create the powerful flavour that is mad melon. The two flavours complement each other and create a cool taste very similar to the flavour experience you get from the fruits. Throat hit wise, it’s light as the honeydew melon becomes present. A tropical melon delight that will leave you wanting more.

Maui Mango

VG/PG ratio: 70/30

Maui Mango is a fruity combination of three notable flavours, those flavours being juicy pineapple, sweet mango and tangy orange. The three flavours work well together for a summertime vape, reminding you of relaxing by the beach with a cocktail. A distant memory for most this time of year. Upon the first inhale, the flavour you notice instantly is the sweet mango, the exhale you are greeted with the taste of orange and pineapple. The 70/30 VG/PG creates rich clouds bursting with flavour. When you inhale and exhale this vape, you feel as if you are on a sweet island getaway somewhere tropical. Mango fans should try this one.

REVIEW BY DIMITRI FRIXOU

Black + White

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, with cooling

Red Liquids are reasonably new to the market, bringing with them a large selection, varying in flavour. Black and white is described as a blackcurrant and lemonade flavour and as many lemonades do, this liquid comes with a cooling effect to increase the similarities to the real drink. The blackcurrant flavour within this juice is more closely related in flavour to a hard candy sweet, maybe a hard candy sweet that helps sooth throats. The lemonade flavour mirrors this candy theme being close in flavour to a lemon sherbet. Together the two main flavours work well together and produce an overall candy flavour complemented by the added cooling effect.

Red Kola VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild

It’s reasonably easy to know what flavour to expect with this liquid, however there is an unexpected flavour in there. Red Kola is a simplistic cola flavour which closely resembles everyone’s favourite childhood sweet. The classic gummy cola bottle is something that has been thoroughly replicated throughout the e-liquid market however this liquid has a hint of menthol added. The menthol makes the liquid more of a cross between the gummy sweet and a realistic cold drink of cola, it’s this mix that keeps the profile simple while adding to the dynamic. This juice contains a minimal amount of added sweetener keeping the juice a little cleaner on the coil and less sticky on palate.

The Pink One

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Mild

The pink one has been described as a fruit, tropical and menthol liquid and the tropical note to this liquid is rather surprising. This liquid has no obvious single flavour as its profile focal point, however the mix of the fruits contained are a delicious concoction. This complex liquid has a hint of pineapple, blackberry, raspberry and a hint of strawberry all at similar strengths. Finally, in a slightly lower dosage a note of menthol, which isn’t too over powering. The menthol adds a palate cleansing effect making this liquid have little to no after taste. This may a negative for some, but it does leave you wanting more.

The Blue One VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Moderate

The Blue One by Red Liquids is possibly the most visibly blue liquid I’ve seen. This liquid has everything you’d expect from the name, blueberry and menthol. The menthol in this one is much stronger than Red Liquids’ other juices however it is appropriate. Combined with the menthol is a stronger blueberry flavour, with small notes of blackcurrant. Mixed together these flavours create a tasty blend that could be described as refreshing and slightly cooling on the tongue. The additional sweetener in the liquid is reasonably low, allowing the sweet and cooling flavours to work together.

The Red One

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Moderate

Possibly Red Liquid’s signature liquid? The Red One is very red is colour, and just as bold in flavour. This liquid has a hint of strawberry although this isn’t so obvious because of the powerful aniseed and menthol flavour. Aniseed and menthol liquids tend to be a more acquired taste however there is a large market for these types of flavours. It is clear Red Liquids are hitting this market with the profile of this juice. This liquid has minimal additional sweetener which is always a bonus for a menthol flavour. This liquid has been marked down to have a medium throat hit because of the menthol hit.

Red + Black

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Minimal

Red + Black is another minimalistic liquid from Red Liquids. This bells but no whistles liquid is sure to please the vaper looking for consistent flavour without a complex flavour profile. This liquid quite simply has two flavourings; blackcurrant and aniseed. The strongest flavour of which is the aniseed which combines well with the blackcurrant. The blackcurrant takes the sharp edge from the aniseed making the liquid as a whole much smoother and more palatable. This liquid has a medium level of sweeter, something that is more required with an aniseed flavour to bulk out the flavour profile.

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SOME PRODUCTS MAY CONTAIN NICOTINE
IS A
ADDICTIVE SUBSTANCE.
WARNING:
WHICH
HIGHLY

Strawberry Mush

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

This juice kicks off with a soft but delicious natural strawberry note. The strawberry then develops a sweet caster sugar note that blends well making a candied strawberry taste. The strawberry taste is then infused with a vanilla cream giving the characteristics of a sweet milkshake like dessert. Although the vape is sweet the aftertaste has a subtle bitterness that lasts until the next vape.

Mango Tart

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

First opinion – just wow! This vape is coined as mango tart and it doesn’t let you down. The inhale blesses your tongue with a sweet sugary hint, this is followed by an intense natural mango taste on the exhale. The mango then finishes with a light hint of hard pastry that lingers on the tongue for a long period afterwards. This flavour is one of the best mango desserts I have ever tried. A must for mango fans.

Strawberry White Chocolate Tart

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

This flavour starts with a creamy sugar note. The taste develops a natural strawberry overtone that when mixed with the cream tastes like they have really been dipped in white chocolate. Although this vape is billed as a tart, the pastry taste I expected is so subtle it goes almost undetected. The flavour is really delicious and definitely worth a vape. One for dessert fans.

Raspberry Cake Ice-Cream

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

Dessert vapes can either be a big hit or an unfortunate miss, but Baker’s Fog definitely have a hit here. The flavour starts with a creamy vanilla ice-cream taste. This is instantly followed with a pleasant raspberry note. On the second hit, the raspberry flavour is more intense and takes on a jam-like characteristic. The vape has a hint of cake but it carries as more of a subtle after-thought. Overall the flavour is spot on. Definitely a dessert worth trying which berry and cream fans will love.

Blueberry Ripple

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Mild

Described by Baker’s Fog as “sweet blueberry swirled into soft vanilla icecream,” this juice has a simplistic flavour profile that just works. The base of the flavour is a scoop of vanilla ice-cream. As the flavour progresses upon exhaling, a sweet blueberry drizzle flavour dominates the light vanilla taste, before blending into a fruity cream aftertaste. A sweet but simple vape. Perfect for those in need of a subtle flavour profile.

Custard Tart

VG/PG ratio: 70/30

Additional sweetener: moderate Throat hit: mild

Custard vapes are often great but sometimes they just aren’t balanced right when mixed with other flavours. Other times they can be over-eggy. This custard tart taste starts off with a rich classic custard. The custard has a thick and creamy profile but the sweetness of this vape comes from the flaky pastry note that carries a sugar dusting profile. When paired, the two elements of this simple flavour taste just like the traditional dessert. Custard fans should enjoy indulging in this vape over the festive season.

REVIEW BY JAMES PARNELL 192 | VM20 REVIEWS

REVIEWS

18MG NIC SALTS

Blueberry, Blackcurrant Menthol

VG/PG ratio: 50/50

Additional sweetener: Minimal Throat hit: Moderate with menthol

On the first pull of the e-liquid it carries a light sweet blueberry taste. The flavour then changes up when the rich blackcurrant note overpowers the initial taste, a cold menthol sensation then finishes the flavour off perfectly. The overall taste is like a fresh glass of blackcurrant squash topped off with ice cubes and blueberries. It’s a shame that the blueberry flavour isn’t more prominent but it’s still a tasty vape. The menthol really works with the moderate hit of the nic salts.

Apple Pie

VG/PG ratio: 50/50

Cherry Lemonade

VG/PG ratio: 50/50

Additional sweetener: Moderate Throat hit: Moderate

This nic salt is packed full of flavour from the first vape. The profile starts with a juicy red cherry that has a rich kick. This then blends perfectly into its fizzy lemonade undertone. The citrus notes of the lemon and the sweetness of the cherry give the flavour depth. It’s a vape I would drain dry in the summer. This would pass as an all day vape as the flavour is none stop. The vape is refreshing and comes with a nice throat hit.

Bubblegum

VG/PG ratio: 50/50

Additional sweetener: Moderate Throat hit: Moderate

Bubblegum has an initial sugary hit on the inhale. The sweet candy flavours then release on the taste buds. The flavours are an amalgamation of candied strawberries, sour cherries and banana. The sweetness of these combined make a delicious fruity bubble gum flavour just like the traditional balls from the classic vending machines. The vape is interesting as the sweetness often carries a sour hint that shocks the taste buds with joy. A good sweet vape overall, and it smells delicious.

Grape and Blackcurrant

VG/PG ratio: 50/50

Additional sweetener: Minimal Throat hit: Moderate

Apple Pie gives an initial flavour of freshly baked cooking apples. The apple mixture has a slight caramelised sugar taste. This then mixes with an after taste of crumbly short pastry. This vape is a hit of nostalgia, with a traditional apple pie profile. The flavours are very close to the real deal so if you’re a pudding person then give this a try.

Additional sweetener: Moderate Throat hit: Moderate

The first flavour picked up from this vape is a ripe blackcurrant. This then blends with a sweet black grape. The e-liquid taste like a glass of blackcurrant juice infused with freshly picked grape. This is my favourite juice from the range as the flavours are so true to the real thing and the aftertaste is sweet and lasting.

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REVIEW BY JAMES PARNELL

Forbidden

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Minimal

This e-liquid is an absolute hit. The flavour starts out as a sweet green apple but on the second pull it proves to be so much more. The apple carries a tantalising tropical twist. Notes of passion fruit creep through and are instantly elevated with a ripe guava. This vape has a delicious exotic profile. This is one of the sexiest tropical vapes on the market right now it’s a definite all day vape.

Paradise

VG/PG ratio: 65/35

Additional sweetener: Moderate Throat hit: Minimal

This juice smells amazing, a fresh aroma of sweet mangos. On the first pull the taste of sugar-coated mangos infiltrates the senses. The mango taste is then reformed by an equally sweet peachy flavour that sticks on the lips. An additional light Gac fruit flavour really softens the aftertaste of this vape in turn making you crave the sweetness just one more time. An excellent creation packed with sweet experiences.

Attitude

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Minimal

Attitude is the subtlest of all the vapes from the Selfish range. It has a light fresh strawberry taste that is so subtle that it tastes like a strawberry shake. This is elevated in flavour when a punchy blackcurrant flavour blends in to give a faint sour kick. The profile takes an exotic turn is then enhanced by sweet guava impression. The vape is perfectly polished with the introduction of a variety of small berries.

Dream

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Minimal

Dream carries a dreamy, light grape overtone that leaves a sugary taste on the lips. The e-liquid develops a unique taste when a ripened peach flavour mixes with the grape. It tastes almost candied, but a subtle citrus note really totes the flavours in a fruitful direction. This is double reinforced, as a subtle note of guava is traceable every now and then. The overall profile is a soft tropical punch. Again, this is a great vape for the fruit fans.

Pride

VG/PG ratio: 70/30

Additional sweetener: Moderate Throat hit: Minimal

Pride has an exotic profile that’s packs a punch. The opening of the vape is a sweet nectarine. This stays as the dominant flavour but is quickly accented by a ripe and juicy pineapple taste. As though that isn’t enough fruity goodness, the e-liquid also possesses light hints of mixed berries to really reinforce the tropical juice flavour. This is a solid flavour that isn’t too sweet but has a lot of character.

VM20 | 197
REVIEW BY JAMES PARNELL

Moo Series – Blueberry Milk

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild, Warm

This juice is set to take you back to fond memories, with the prominent flavour being a sweet milk which when vaped on slightly higher wattage is reminiscent of a cup of warm milk. It is the added blueberry within this flavour that creates a broader range of flavour notes. This liquid has a bold thick flavour that continues to remain on the tongue long after a vape. The overall sweetness accompanying the flavour is light and complements the bold milk. The additional sweetness within the juice is minimal making for a much cleaner vape experience.

Fruit Series – Dewberry Fruit

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Mild

Kilo are known for their delicious fruity flavours and Dewberry Fruit is no exception to this. This liquid offers slightly more than your basic single flavour. Throughout the profile of this juice, added hints of floral flavours mix with the bold Dewberry creating a complex flavour. The lightly sweetened juice relies on the naturally implied sugar from the fruit flavours denoting a more true to life flavour profile. With the throat hit of this juice being reasonably mild the over all experience is delightful adding to the lasting satisfaction of the flavour remaining on the tongue post-vape.

Kilo – Dewberry Cream

VG/PG ratio: 70/30

Additional sweetener: Minimal Throat hit: Mild

Honeydew melon and cream are a pair of flavours not commonly put together, however Kilo have managed to create a delectable e-liquid rather pleasing to the palate. From the get go this liquid is heavy on the honeydew melon, following this a thin cream hits the palate. Along with the predominant flavours is a subtle amount of mixed berries. This liquid has the appearance of natural sweetness from fruit flavours with minimal added sweetener. Because of the combination of fruit and a bold dessert flavour this liquid could be appropriate to both the fruit lovers and dessert lovers, an overall impressive liquid.

Sour Series – Rainbow Sours

VG/PG ratio: 70/30

Additional sweetener: Medium Throat hit: Mild

Rainbow sours form Kilo’s Sour Series, is certainly one for the sweet-toothed. This flavour profile is based on a number of fruits and candy. The strongest fruits from this are strawberry, melon, apple and lemon. Kilo have managed a balance between these, mitigating a messy full flavour from all. Accompanying the fruit is a mild sour hint which when combined, creates a slight sherbet hint adding to the authenticity of a sweet shop flavour. With a medium amount of additional sweetener within the liquid it’s clear this is a liquid which has a single target audience of sweet-toothed vapers.

198 | VM20 REVIEWS

Q&A:

VOOPOO Tech 2.0

The second part to our exclusive session with VOOPOO Tech, covering their opinion of the trade show circuit, 2018 in review and their future plans

In our last issue, we talked with the innovative VOOPOO Tech, a Chinese hardware manufacturer which has made great strides since transitioning from the industrial and medical sectors. With a unique origin story told and their head-turning presence established in the UK, all eyes and minds are on VOOPOO as we head into their fifth year.

Looking back on the company’s accomplishments, what is VOOPOO proudest of?

In 2018, VOOPOO made huge progress as a startup company. There’s no factor behind our amazing products more important than the great team we developed this year. Out of everything, we’re definitely proudest of the new generation of DRAG, DRAG 2 and Mini products. They were eagerly anticipated around the globe even before being released. You can see the evidence from our social media reach; we’ve built an Instagram following of over 200,000.

What does VOOPOO have planned for 2019?

As we’ve made clear before, innovation defines VOOPOO. Therefore, whatever stages we’re in, our key mission is to transform the whole industry through our continuous efforts in advancing technology.

In 2019, we will keep working together with GENE to develop a more intelligent and safer chipset. We are also expanding our business in Europe, especially in the UK. VOOPOO believes the European market won’t let us down, and we won’t let European vapers down.

We visited your booth at the Vaper Expo UK in October. What has been your company’s experience of the trade show circuit, especially here in the UK? Trade shows are centres of great opportunity for the whole industry. It’s the best stage for VOOPOO and the most efficient way to communicate directly with our clients. We also get valuable, personal feedback from vapers all over the world.

What are some of the larger obstacles your business has run into when trading in the UK?

Right now, the biggest obstacle is price regulation, not only for VOOPOO, but also for other companies. Even though our products are highly recognised in the UK, we find it hard to keep the prices as stable here as in other areas. We are working more closely with our big distributors to help build a stable presence there.

Given the choice, how would VOOPOO Tech address the current regulatory environment at home?

Fortunately for us, e-cigarettes are growing rapidly in China compared to most countries. Despite this, we have to admit it’s still strictly regulated in many aspects, such as vapour product importing. This is neither helpful to foreign firms nor local ones. In the long term, it will stop the whole industry growing, despite being based in the world’s biggest market.

“VOOPOO believes the European market won’t let us down, and we won’t let European vapers down.”
200 | VM20 FYI

Vape stores “make Britain’s towns healthier”

The Royal Society for Public Health (RSPH), a leading independent UK charity, says many vape shops provide a social setting similar to the traditional pub – and that they are helping to make Britain’s towns and cities healthier.

In its report “Health on the High Street” the society argues that the growing presence of vape shops is having a positive effect.

The report introduces what it calls a “Richter scale of health”, a method devised by the RSPH to pro vide local authorities with a way to measure the healthiness of their high streets. It allots scores to

different types of business based on the extent to which they promote healthy choices, support community cohesion, encourage access to healt h services and support individual wellbeing

It urges vape stores to ensure their customers are aware of local stop smoking services run by the National Health Service (NHS). And it recommends local councils give preferential rent terms to health promoting businesses.

Leisure centres score highest on the scale at seven out of a possible eight, while high cost credit outlets score lowest minus four.

Vape stores score three out of eight just behind libraries and equal with museums on the principle that they promote healthier living, mental wellbeing and social interaction.

Advertising: mentioning health now permitted

The ruling, which came into effect immediately, will be reviewed in November 2019

The Advertising Standards Authority (ASA)’s Com mittee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) have amended their rules following consultation, removing the prohibition on health claims in ads for e cigarettes.

About ECigIntelligence

However, the prohibition against making medicinal claims remains. This means, for instance, that ads can now say vaping is healthier than smoking, but cannot promote e cigs as a way to stop smoking tobacco.

The ASA said things had changed since the ban on health claims was introduced: “Since this prohibi tion came into force in 2014, the evi dence for the relative safety of e cigarettes has improved.”

ECigIntelligence is the leading provider of detailed global market and regulatory analysis, legal tracking, and quantitative data for the e cigarette, heated tobacco and combustible alternatives sector worldwide. Customised research and consultancy are also available.

We offer tools to navigate the complex market and regulatory landscape through inde pendent, analytical and actionable data insights, in depth country reports, regulatory trackers and legal analysis. We also publish CBD Intel.com for the European CBD sector.

www.ECigIntelligence.com
The body in charge of regulating advertising in the UK will now allow ads for e-cigarettes to promote the products’ health benefits.

COMING TOGETHER ON COMPLIANCE

WHY IS BATTERY SAFETY SO IMPORTANT? IT’S THE LAW.

Two leading battery suppliers have teamed up to fight for better quality and safety in batteries used throughout the industry.

18650UK and Fogstar have united in appealing to the industry and to ensure the safety and quality of products end users receive.

It’s now one year since both organisations came together to meet with UK Government representatives for the EU Battery Directive to discuss regulation compliance in the sale of 18650 and other lithium cells used by vapers.

Both companies operate in the same industry, often targeting the same audience and their paths cross on a regular basis. For the past year, Ben Mowbray at 18650UK and Ben Facer at Fogstar have worked tirelessly to bring customers a safe, reliable and most importantly, compliant product.

The issue, Mr Mowbray says, is some businesses are illegally importing cells from China and selling them on for a nice profit. The sales director who has a background in automotive engineering says: “One type of business is illegally importing cells from China – be it to a legitimate business or just a lockup, a garage, a bedroom, wherever it might be – lists them for sale, and that’s it. Little to no effort on understanding or testing the product, certainly nothing in the way of compliance.”

On the flip side, you have organisations such as 18650UK and Fogstar which operate above board from warehouses with equipment and staff dedicated to ensuring consumers end up with a fully tested and compliant product.

There are other obligations too under the WEEE regulations, such as having to report on and pay contributions to the government to recycle end of life cells in the UK based on tonnage placed on the market.

Just over a year ago, both directors met with British representatives for the EU Battery Directive. Fast forward to 2019 and they are still the only two businesses in the UK providing a fully compliant product in high volumes. Ben of Fogstar says: “This has of course been a fantastic USP for us… For the most part, the industry has been very receptive when we’ve explained the reasons behind all of this but there’s still a long way to go. Many people are still unaware and even more simply aren’t interested in playing by the same rules. As businesses, we have worked hard to educate businesses and end users alike on the benefits of buying a traceable and compliant product from retailers who fully understand these products from all angles but there are millions of vapers, thousands of businesses and it’s no easy task.”

202 | VM20
FYI
“ONE TYPE OF BUSINESS IS ILLEGALLY IMPORTING CELLS FROM CHINA – BE IT TO A LEGITIMATE BUSINESS OR JUST A LOCKUP, A GARAGE, A BEDROOM, WHEREVER IT MIGHT BE – LISTS THEM FOR SALE, AND THAT’S IT.”

TRADING STANDARDS

According to the European Commission, every year an estimated 160,000 tons of consumer batteries – including those used by vapers – enter the EU market.

As with non-compliant e-liquids, anyone found selling noncompliant batteries risks having them confiscated by Trading Standards without a chance of them being returned. Mr Mowbray says this is already happening across the UK. “Our contact for regulation has an impressive list of businesses they know are operating well below the level of the legislation and are working closely with online retailers like Amazon and eBay not only from a compliance level, but information gathered is also shared with HM Revenue and Customs.”

WHAT YOU CAN DO

In order to combat poor quality and low safety standards, not to mention keeping things above board, both 18650UK and Fogstar representatives say vape shops should be challenging suppliers. “Ask them, why are they supplying you an illegal product? For the most part, it’s not a lack of caring but a lack of education. The vaping industry has grown around cells never intended for this use and we repeatedly find that many businesses and individuals were simply unaware of their responsibilities but if you’re made aware and choose to continue selling a non-compliant product ‘because it’s cheaper’ (and let’s be honest, that’s the only real reason), what does that say about your commitment to your customers safety?”

VM20 | 203

SCOTLAND

Vaporized 11 Brandon Parade S Motherwell, North Lanarkshire, United Kingdom, ML1 1RB Telephone +44 1698 265111

Scotvapes Inverness 2-4 Market Arcade, Academy Street, Inverness, Highland United Kingdom, IV1 1PG Telephone +44 146 326 2470

Vaporized 6 Broad St Fraserburgh, Aberdeenshire United Kingdom, AB43 9AU Telephone +44 134 651 3049

The Vapour Lounge 86 Commercial St, Dundee, United Kingdom, DD1 2AP Telephone +44 138 220 4611

Emporium Vapour 11 Dalderse Ave, Falkirk, United Kingdom, FK2 7EF Telephone +44 800 612 7270

Aqua Vapour 33 Dalry Rd, Edinburgh, United Kingdom, EH11 2BA Telephone +44 131 629 0900

Dr Vapor 91 Portobello High St, Edinburgh, United Kingdom, EH15 1AW Telephone +44 131 669 1959

Bean Smoking 67 Hyndland St Glasgow, United Kingdom, G11 5PS Telephone +44 141 334 7284

Pencig

6 Ormiston Terrace Edinburgh, United Kingdom, EH12 7SJ Telephone +44 131 334 4604

Totally Wicked

112 Gallowgate Glasgow, United Kingdom, G31 4EB Telephone +44 141 550 3555

Vaporeyes 335 Victoria Rd Glasgow, United Kingdo, G42 7SA Telephone +44 141 237 9600

Vaporium Glasgow 12 Budhill Ave Glasgow, United Kingdom, G32 0PN Telephone +44 141 387 5939

Ecigarus

28 Quarry St Hamilton, South Lanarkshire, United Kingdom, ML3 7AR Telephone +44 169 842 0068

Barracuda Vape

Unit 6 Loreburne Shopping Centre, Dumfries and Galloway, United Kingdom, DG1 2BD Telephone +44 138 724 7785

NORTH WEST ENGLAND

Ladybird Vapours

5 Princes Rd Ellesmere Port, Cheshire West, United Kingdom, CH65 8AS Telephone +44 151 355 9999

The Vapour Bar 5-6 New Oxford Street, Workington, Cumbria, United Kingdom, CA14 2NA Telephone +44 190 026 7373

The Crafty Vaper Unit 1 Cannon Corner, 24 Church St Accrington, Lancashire, United Kingdom, BB5 2EH Telephone +44 125 423 0600

StateSide Vape

71 Poulton St Kirkham, Lancashire, United Kingdom, PR4 2AJ Telephone +44 1772 686862

The Vapour Corner 78 Lord St Fleetwood, Lancashire, United Kingdom, FY7 6DS Telephone +44 756 145 6592

Up In Smoke 99 Lancaster Rd Morecambe, Lancashire, United Kingdom, LA4 5QJ Telephone +44 152 442 1985

Vapepod 30 Finkle St Kendal, Cumbria, United Kingdom, LA9 4AB Telephone +44 153 973 4408

The Vapour Stop 256 Whitegate Dr. Blackpool, United Kingdom, FY3 9JW Telephone +44 125 369 9086

The Gourmet Vapor Shop 42 Harrison Street, Blackburn, United Kingdom, BB2 2JE Telephone +44 333 344 6555

Just Vapours

11 Clarendon Pl Hyde, Greater Manchester United Kingdom, SK14 2ND Telephone +44 161 964 4638

Vape Street 17 Hazel Rd Whitefield, Greater Manchester. United Kingdom, M45 8EU Telephone +44 161 796 2916

Vape World 226 Ashton Rd Oldham, Greater Manchester, United Kingdom, OL8 1QN Telephone +44 161 621 0088

Tutzys Piccadilly Vape Shop

14 Piccadilly, Greater Manchester, United Kingdom, M1 4AJ Telephone +44 161 236 9763

Vapour Nation 100 Gorton Road Stockport, Greater Manchester, United Kingdom, SK5 6UE Telephone +44 161 442 5532

Cloud Chasers

248 Grange Rd Birkenhead, Merseyside United Kingdom, CH41 2QH Telephone +44 151 649 0283

3RD, 4TH & 5TH MAY

204 | VM20 Listings provided by
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2019

Bulldog Vapours 282 Park Rd Liverpool, Merseyside, United Kingdom, L8 4UE Telephone +44 151 726 9139

Vape Saloon 41 Wallgate Wigan, Greater Manchester United Kingdom, WN1 1BE Telephone +44 194 249 8206

Crystal Vapours 6 Chemical Street, Newton-Le-Willows, Merseyside, United Kingdom, WA12 9AT Telephone +44 192 522 1101

EcigWorld 57 Water Lane, Wilmslow, Cheshire East, United Kingdom, SK9 5BQ Telephone +44 162 553 9550

NORTH EAST ENGLAND

Healthier Smoker - Totally Wicked 6 Fowler St, South Shields, United Kingdom, NE33 1NF Telephone +44 191 427 1760

Liquid Lounge Vapour Supplies 19a Olive St Sunderland, United Kingdom, SR1 3PE Telephone +44 191 447 1171

The Vape Company

2c Leazes Park Rd, Newcastle upon Tyne, United Kingdom, NE1 4PF Telephone +44 191 261 9972

Uptons Vapourium 214-216 Chillingham Rd, Newcastle upon Tyne, United Kingdom, NE6 5LP Telephone +44 191 265 1011

Vapour Street 194 High St E Wallsend, Tyne and Wear United Kingdom, NE28 7RP Telephone +44 191 649 8416

Punkmonkey Vape 2 Tyne Terrace South Shields, United Kingdom, NE34 0NF Telephone +44 191 456 8995

Vapour Logic 2 New Market Morpeth, Northumberland, United Kingdom, NE61 1LA Telephone +44 167 050 3966

Galaxy Vape Unit 2 Kellaw Road, Darlington, United Kingdom, DL1 4YA Telephone +44 132 546 9887

The Electric Cigarette Shop 83 Westdyke Road, Redcar Cleveland, United Kingdom, TS10 2AA Telephone +44 164 296 1323

EciggyUK 86, Market Village, The Galleries, Washington, United Kingdom, NE38 7RT Telephone +44 191 417 6555

Castle Vape 3c Front St Prudhoe, Northumberland, United Kingdom, NE42 5HJ Telephone +44 1661 831580

First Floor Vaporium

10A Market Place Hexham, Northumberland, United Kingdom, NE46 1XG Telephone +44 1434 604250

Vapour Blast

88 High St W Wallsend, Tyne and Wear United Kingdom, NE28 8HY Telephone +44 7837 551187

Lunar Vape

100 Coatsworth Rd Gateshead, Tyne and Wear, United Kingdom, NE8 1QP Telephone +44 191 440 2677

Smooth Vapourz

158 York Rd, Hartlepool, United Kingdom, TS26 9DT Telephone +44 7789 692993

YORKSHIRE

Cigara

599 Attercliffe Rd Sheffield, South Yorkshire, United Kingdom, S9 3RD Telephone +44 114 243 2662

VapeHQ

11 Manvers Way, Wath upon Dearne, South Yorkshire, United Kingdom, S63 7FN Telephone +44 1709 872714

Vapour Boutique

66 Owlerton Green, Sheffield, South Yorkshire, United Kingdom,S6 2BH Telephone +44 114 327 3933

Optimum Vapes

299 Roundhay Road Leeds, West Yorkshire, United Kingdom, LS8 4HT Telephone +44 113 235 0292

Richards E-Cigs

11 Upper Millergate Bradford, West Yorkshire. United Kingdom, BD1 1SX Telephone +44 790 448 3779

Ikon Vape Lounge

11 Market Pl Batley, West Yorkshire, United Kingdom WF17 5DA Telephone +44 192 469 4240

Vapour Worx

39A High St Knaresborough, North Yorkshire, United Kingdom, HG5 0HB Telephone +44 142 361 0083

Fresh Electronic Cigarettes

4 W Gate Wetherby, West Yorkshire, United Kingdom, LS22 6LL Telephone +44 193 758 8410

Vape Safe

8 Stonegate, York, United Kingdom, YO1 8AX Telephone +44 190 484 8488

Richmond Vape Station

5 Castle Hill, Richmond, North Yorkshire United Kingdom, DL10 4QP Telephone +44 7464 100993

Moorends Vape Shop

144 Marshland Rd Moorends, South Yorkshire United Kingdom,DN8 4SU Telephone +44 1405 740293

Vapour Workz

17 Sheffield Rd Warmsworth, South Yorkshire United Kingdom, DN4 9QH Telephone +44 1302 570371

Flava Vape

5 Market St, Barnsley, South Yorkshire, United Kingdom, S70 1SL Telephone +44 1226 289581

SMKD Electronic Cigarettes

The Ridings Shopping Centre, Wakefield, West Yorkshire, United Kingdom, WF1 1DS Telephone +44 1924 728100

Avid Vapers

46 Savile St Hull, Kingston upon Hull, United Kingdom, HU1 3EA Telephone +44 1482 221444

The Emporium Hull

279a Hessle Road, Hull, United Kingdom, HU3 4BQ Telephone +44 1482 221883

JAC Vapour

11 Boar Ln Leeds, West Yorkshire, United Kingdom, LS1 6EN Telephone +44 113 245 2509

VapeShop Leeds 229 Selby Rd, Leeds, West Yorkshire, United Kingdom, LS15 7HW Telephone +44 7873 617767

We Are Vapes

394 Kirkstall Rd Leeds, West Yorkshire, United Kingdom, LS4 2HQ Telephone +44 7453 804247

NORTHERN IRELAND

Titanic Vapour

264 Shankill Rd. Belfast, United Kingdom, BT13 2BL Telephone +44 7955 485176

Titanic Vapour

122 Longstone St, Lisburn, United Kingdom, BT28 1TR Telephone +44 7938 476622

The Vape Bar

57 Market St, Lurgan, Craigavon, United Kingdom, BT66 6AR Telephone +44 7803 795587

Vape and Tech

42 Market St Tandragee, Armagh, United Kingdom, BT62 2BP Telephone +44 28 3898 9415

VM20 | 205 Travelling soon? Find vape stores in 121 countries.

Rude Boy Vaping

4 Dufferin Ave Bangor, North Down, United Kingdom, BT20 3BU Telephone +44 28 9147 2097

Vape Hunter

748 Upper Newtownards Rd, Dundonald, United Kingdom, BT16 1RJ

Total Vapour 148 Cregagh Rd, Castlereagh, United Kingdom, BT6 9ET Telephone +44 28 9070 5428

Northern Vape 10 North St Belfast, United Kingdom, BT1 1LA Telephone +44 799 996 6944

Ziggicig

Unit 9 Upper Main Street, Strabane, United Kingdom, BT82 8AR Telephone +44 28 9560 7313

The Electric Smoke Company 26 Irish St, Downpatrick, Co. Down, United Kingdom, BT30 6BP Telephone +44 289 756 2896

Ciggy Point 374 Upper Newtownards Rd, Belfast, United Kingdom, BT4 3EY Telephone +44 28 9543 8867

iVape 27 Railway St Strabane, United Kingdom, BT82 8EG Telephone +44 28 7138 3606

ISLE OF MAN

Totally Wicked 7 Market Hill Douglas, Isle Of Man, IM1 2BF Telephone +44 1624 616205

Electrovape

The Victoria Mall, Unit P, 2 Christian St, Ramsey, Isle of Man, IM8 2EN Telephone +44 7624 220993

Offshore Vapes 11 Castle Street Douglas, Isle of Man, IM1 2EU Telephone +44 1624 625212

WALES

Ladybird Vapours 42 Henblas St, Wrexham, United Kingdom, LL13 8LP Telephone +44 1978 264919

Ladybird Vapours 35 Station Rd Deeside, Flintshire, United Kingdom, CH5 1SU Telephone +44 1244 810835

Ejuice Couture

232 Victoria Rd Holyhead, Isle of Anglesey United Kingdom, LL65 1UD Telephone +44 1407 238008

Bangor Vapes

173 High Street Bangor, Gwynedd, United Kingdom, LL57 1NU Telephone +44 7388 344650

North Wales Vapour

27 Madoc St Llandudno, Conwy, United Kingdom, LL30 2TL Telephone +44 1492 330865

Mat’s Vapour Lounge

30 Vale Rd Rhyl, Denbighshire, United Kingdom, LL18 2BU Telephone +44 1745 350274

Celtic Vapours 46 Commercial Rd, Neath, Port Talbot, United Kingdom, SA13 1LG Telephone +44 1639 898220

Barracuda Vape 75 Caerphilly Road Birchgrove, Cardiff, United Kingdom, CF14 4AE Telephone +44 29 2062 6722

Switch Xpress 236 Corporation Rd, Newport, United Kingdom, NP19 0DZ Telephone +44 1633 549342

Vapourlicious 40 Terrace Rd Aberystwyth, Ceredigion, United Kingdom, SY23 2AE Telephone +44 1970 358693

VAPE Barmouth Church St Barmouth, Gwynedd, United Kingdom, LL42 1EW Telephone +44 7400 898088

Topvape1

50 Heol Maengwyn Machynlleth, Powys, United Kingdom, SY20 8DT Telephone +44 1654 703925

Chameleon Vapes 42 Bridge St, Wrexham, United Kingdom, LL13 7HP Telephone +44 7943 609219

The Vape Escape Shop 7b Mold Rd Buckley, Flintshire, United Kingdom, CH7 2JA Telephone +44 7936 469677

Beaum Vape

Unit 3 Ivor House Bridge St, Cardiff, United Kingdom, CF10 2TH Telephone +44 29 2037 2687

Vapour Queen 24 Albany Rd Cardiff, United Kingdom, CF24 3RQ Telephone +44 7714 191102

SOUTH WEST ENGLAND

Trip Hammer 6 Station Rd Poole, United Kingdom, BH14 8UB Telephone +44 1202 738444

Betty’s Vapour Lounge & Coffee House

71 Trelowarren St, Camborne, Cornwall United Kingdom, TR14 8AL Telephone +44 1209 711133

Ecigarus

Pannier Market, Lemon Quay, Truro, Cornwall, United Kingdom, TR1 2LW Telephone +44 1872 264177

Flavour Vapour

5-6 Kenwyn Street, Truro, Cornwall, United Kingdom, TR1 3DJ Telephone +44 1872 225333

Coastal Haze

11 Strand, Newlyn, Cornwall, United Kingdom, TR18 5HH Telephone +44 1736 448050

Phoenix Electronic Cigarettes

4 Harliquin Centre, Paul St, Exeter, Devon, United Kingdom, EX4 3TT Telephone +44 1780 764585

Hodges Vape Lounge

10 Belgrave Promenade, Wilder Rd, Ilfracombe, United Kingdom, EX34 9AS Telephone +44 1271 269655

AMB Vapours / Totally Wicked 33 Bear Street, Barnstaple, United Kingdom, EX32 7BZ Telephone +44 1271 322999

Potion Vapour

21a Broad St, Ottery Saint Mary, Devon, United Kingdom, EX11 1BY Telephone +44 1392 580008

Vaper Trails

3 St Albans Street, Weymouth, Dorset, United Kingdom, DT4 8BZ Telephone +44 7719 890080

Vape Of Good Hope 18 Fairmile Rd, Christchurch, Dorset, United Kingdom, BH23 2LJ Telephone +44 1202 484108

Trip Hammer

6 Kings Rd E, Swanage, Dorset, United Kingdom, BH19 1ES Telephone +44 1929 421526

Juicy One of Wareham

2 South Street, Wareham, Dorset, United Kingdom, BH20 4LT Telephone +44 1929 556000

Severn Vape 79 Northgate St, Gloucester, Gloucestershire, United Kingdom, GL1 2AG Telephone +44 1452 526062

Rate and review your favourite stores.

206 | VM20

RedJuice Unit 7, Neptune Business Centre, Tewkesbury Rd, Cheltenham, Gloucestershire, United Kingdom, GL51 9DN Telephone +44 1242 312024

Electro Clouds Vape Co 21 High St, Tewkesbury, United Kingdom, GL20 5AL Telephone +44 1684 850222

E-Cigarette Direct Unit 18a Angel Place Shopping Centre, Bridgwater, Somerset, United Kingdom, TA6 3TQ Telephone +44 1792 852843

Flavour Vapour

1 The Courtyard, 47 St James Street, Taunton, Somerset, United Kingdom, TA1 1JR Telephone +44 1823 275612

Gorilla Vapes 28 Fore St, Burnham-on-Sea, Somerset, United Kingdom, TA8 2EX Telephone +44 1278 781834

Exmoor Vape 56b The Avenue, Minehead, Somerset, United Kingdom, TA24 5BB Telephone +44 1643 709251

Amesbury Vapourium 22 Salisbury St, Amesbury, Wiltshire, United Kingdom, SP4 7HD Telephone +44 7548 933336

Hazy Trails 19a Station Rd, Tidworth, Wiltshire, United Kingdom, SP9 7NR Telephone +44 1980 258081

The Puffin Hut 18 High St, Royal Wootton Bassett, Wiltshire, United Kingdom, SN4 7AA Telephone +44 1793 850200

Choice E-Cigs

16 Maryport St, Devizes, Wiltshire, United Kingdom, SN10 1AH Telephone +44 1380 698170

Spectrum Vaping

3 Budlake Rd Exeter, United Kingdom, EX2 8PY Telephone +44 1392 927937

SOUTH EAST ENGLAND

Cloud Vapers

Unit 20, Regent Trade Park, Barwell Lane, Gosport, Hampshire, United Kingdom, PO13 0EQ Telephone +44 1329 283552

Ecigwizard

75 High St, Newport Pagnell, Milton Keynes, United Kingdom, MK16 8AB Telephone +44 1908 766396

Vapourium

105 Stoke Rd Gosport, Hampshire, United Kingdom, PO12 1LR Telephone +44 239 258 6333

Socialites

Midsummer Arcade, Buckinghamshire, Milton Keynes, United Kingdom, MK9 3GB Telephone +44 845 340 3899

Oxford Vapours

142b London Rd, Oxford, United Kingdom, OX3 9ED Telephone +44 1865 751666

Carmichael’s Vaping

11 Swan Walk, Thame, Oxfordshire, United Kingdom, OX9 3HN Telephone +44 1844 216551

Evapo

198 Terminus Rd, Eastbourne, East Sussex United Kingdom, BN21 3BB Telephone +44 7388 995053

Ejuiceology

14 Queens Road, Hastings, East Sussex United Kingdom, TN34 1QY Telephone +44 1424 547085

ESAUCE

1 Heath Buildings, High Street, Oxshott, Leatherhead, United Kingdom, KT22 0JP Telephone +44 1372 849789

Coffee and Clouds Vape Shop

5c High St, Caterham, Surrey, United Kingdom, CR3 5UE Telephone +44 7955 585740

Cheeky Smoke

4 Coronation Buildings, Ham Road, Worthing, United Kingdom, BN11 2NN Telephone +44 7500 015475

IdealVape

249 London Rd, Burgess Hill, West Sussex, United Kingdom, RH15 9QU Telephone +44 1444 628758

Every Cloud Vape Shop 105a Commercial Rd, Portsmouth, United Kingdom, PO1 1BQ Telephone +44 2392 815342

There’s No Place Like Ohm 7 Northern Buildings, Northern Rd, Portsmouth United Kingdom, PO6 3DL Telephone +44 7940 057485

Lucid

111 East St, Southampton, United Kingdom, SO14 3HD Telephone +44 2380 636636

Totally Wicked 127e Above Bar St, Southampton, United Kingdom, SO14 7FN Telephone +44 2381 781020

Anglo Vapour 42 Market St, Eastleigh, Hampshire, United Kingdom, SO50 5RA Telephone +44 2380 615692

Steampunk Vape Lounge 18 St Thomas’ Square, Newport, Isle of Wight, PO30 1SN Telephone +44 757 250 0135

The Vapour Room 18 St. Thomas square Newport Isle of Wight United Kingdom, PO30 1SG Telephone +44 1983 716110

Solvape

48A High St, Gillingham, Medway, United Kingdom, ME7 1AZ Telephone +44 1634 855736

101 Vape 34 High St, Gravesend, Kent, United Kingdom, DA11 0AZ Telephone +44 1474 878906

No. 1 Ejuice

50 Guildhall St N, Folkestone, Kent, United Kingdom, CT20 1EE

Telephone +44 1303 259333

Premium Vapes 72 Northgate, Canterbury, Kent, United Kingdom, CT1 1BB Telephone +44 1227 780544

WEST MIDLANDS

The Vaper Expo Shop UK 8 Alexandra Road, Halesowen, Birmingham, B63 4DJ

Switch Xpress 58 High St, Bristol, United Kingdom, BS11 0DJ Telephone +44 117 336 1278

VapeClass 384 Filton Ave, Bristol, United Kingdom, BS7 0BE Telephone +44 117 904 9752

The Vapour Hut 70 Regent St, Bristol, United Kingdom, BS15 8JA Telephone +44 117 961 5522

The Vapour Place 86 West Street Bristol, United Kingdom, BS3 3LL Telephone +44 117 939 8665

E-Vapor 58 Union St, Bristol, United Kingdom, BS1 2DL Telephone +44 7473 731198

Black Country Plume 118 Walsall Street Wednesbury, United Kingdom, WS10 9BY Telephone +44 121 448 7245

White Mist Vapours 9 Kings Rd Sutton Coldfield, West Midlands, United Kingdom, B735AB Telephone +44 121 439 1717

Vapes R Us 125 Graingers Ln, Cradley Heath, West Midlands, United Kingdom, B64 6AH Telephone +44 1384 910844

UltraVapour 68 Long Ln Halesowen, West Midlands, United Kingdom, B62 9LS Telephone +44 121 293 5786

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VM20 | 207

Grey Haze

163a High St Birmingham, West Midlands, United Kingdom, B12 0LD Telephone +44 121 306 9296

Vape Shack 1a Shirley Rd Birmingham, West Midlands, United Kingdom, B27 7XU Telephone +44 121 792 9004

Clowdz Coventry 3 City Arcade Coventry, West Midlands United Kingdom, CV1 1DG Telephone +44 24 7622 5515

Sky Blue Vape Lounge 274 Walsgrave Rd Coventry, West Midlands, United Kingdom, CV2 4BL Telephone +44 24 7644 0055

Warwick Vapes - Vape & Coffee Shop 13C Smith St Warwick, Warwickshire, United Kingdom, CV34 4JA Telephone +44 1926 257390

VapeHQ 41A The Tything Worcester, Worcestershire, United Kingdom, WR1 1JT Telephone +44 1905 25565

Turtle Vapes 80 Edinburgh Place, Cheltenham, GL51 7SE Telephone +44 1242 702484

EAST MIDLANDS

Vapouround Vape Lounge Derby 3 Market Place, Corporation Street, Derby, DE1 3PW

Vapouround Lounge @ Delboys 35 Roosevelt Avenue, Derby, DE21 6JR

Vapouround Vape Lounge Arnold Unit 2, 4 Croft Road, Arnold, Nottingham, NG5 7DX

Vapouround Vape Lounge Littleover Highfield Road, Littleover, Derby, DE23 1DG

Vapouround Vape Shop Draycott 4A Market Street, Draycott, Derby, DE72 3NB

The Brews Bros Suite 3, Garrod House, Manby Park, Louth, Lincolnshire, LN11 8UT Telephone +44 150 732 8000

Atmos Central 285 Narborough Rd Leicester, Leicestershire United Kingdom, LE3 2AQ Telephone +44 116 225 2824

The E-Cig Shop 26 Chesterfield Rd, Staveley, Chesterfield, S43 3QF Telephone +44 1246 472295

The Vapourist

Brimington Rd N, Chesterfield, Derbyshire, S41 9AP Telephone +44 800 195 0077

888 Vapour

17 Sheep Market Spalding, Lincolnshire United Kingdom, PE11 1BE Telephone +44 1775 720205

Phoenix Electronic Cigarettes

18 Maiden Ln, Stamford, Lincolnshire. United Kingdom, PE9 2AZ Telephone +44 1780 764585

Vapers Place

38 Elizabeth St Corby, Northamptonshire, United Kingdom, NN17 1PN Telephone +44 1536 269622

Audacious Vapes

1 Piccadilly Buildings, Sheep Street, Kettering, Northamptonshire, United Kingdom,NN16 0AN Telephone +44 1536 628070

Electro Mist

7 The Parade Northampton, United Kingdom, NN1 2EA Telephone +44 7497 593231

Right Vape

88 Kingsley Park Terrace, Northampton, Northamptonshire, United Kingdom, NN2 7HJ Telephone +44 1604 313789

VapeWorks

13 & 14 Market Street

Loughborough, Leicestershire, United Kingdom, LE11 3EP Telephone +44 1509 231457

NGVape

2-4 West End Arcade, Nottingham, United Kingdom, NG1 6JP Telephone +44 115 998 5582

E Liquid Paradise

47 Bramble Dr, Nottingham, United Kingdom, DE22 3AF Telephone +44 115 998 0847

Vape-X

162 Nottingham Rd Eastwood, Nottinghamshire United Kingdom, NG16 3GG Telephone +44 1773 687201

Eco-Vape

82a Seacroft Rd, Mablethorpe, Lincolnshire, United Kingdom, LN2 2DR Telephone +44 1507 477268

888 Vapour

3 Lincoln Rd Sleaford, Lincolnshire United Kingdom, NG34 8AB Telephone +44 1529 307045

Vapors Mansfield

19a Ratcliffe Gate, Mansfield, Nottinghamshire, United Kingdom, NG18 2JA Telephone +44 1623 237577

VapeHQ

6 The Forum North Hykeham, Lincolnshire, United Kingdom, LN6 8HW Telephone +44 1522 687427

Liberty Flights

23 Cornmarket Derby, United Kingdom, DE1 1QH Telephone +44 1332 297052

Vapourbay

74 Outram St Sutton-in-Ashfield, Nottinghamshire, United Kingdom, NG17 4FS Telephone +44 1623 555750

The Vape Cave

33 Queen St Market Rasen, Lincolnshire United Kingdom, LN8 3EN Telephone +44 7821 794095

Vaping Worx

25-27 Mercer Row Louth, Lincolnshire, United Kingdom, LN11 9JG Telephone +44 1507 604350

EAST ANGLIA

RC Vapes

24A St Nicholas St Diss, Norfolk, United Kingdom, IP22 4LB Telephone +44 1379 308090

Peterborough Vape Lounge

5 Wentworth Street, Peterborough, United Kingdom, PE1 1DH Telephone +44 1780 764585

Another Vape Shop 69 Ledbury Rd, Peterborough, United Kingdom, PE3 9RF Telephone +44 7745 631959

Make My Vape 21 George St Luton, Luton, United Kingdom, LU1 2AF Telephone +44 1582 722223

The Vape Guru 32-34 Queensway Stevenage, Hertfordshire, United Kingdom, SG1 1BS Telephone +44 7570 254629

Liberro Electronic Cigarettes

14A High St Buntingford, Hertfordshire, United Kingdom, SG9 9AG Telephone +44 800 111 4753

Vape and Juice 71 High Street, Southend-on-Sea, United Kingdom, SS1 1HZ Telephone +44 1702 339 536

Vapeology Lounge 41 Ness Rd Southend-on-Sea, Southend-on-Sea, SS3 9DB Telephone +44 1702 625581

Urban Vapor 259 Broomfield Rd Chelmsford, Essex, CM1 4DP Telephone +44 1245 255477

The Vape Hut 63 High St Maldon, Essex, United Kingdom, CM9 5EP Telephone +44 7969 759965

Sheppards - Tobacconists and Vape Specialists

15 Eld Ln Colchester, Essex, United Kingdom, CO1 1LS Telephone +44 1206 578201

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208 | VM20

The Vaping Emporium

10 Northgate St Ipswich, Suffolk, United Kingdom, IP1 3BZ Telephone +44 1473 871380

Vvapour 8 Hall Rd Norwich, Norfolk, United Kingdom, NR1 3HQ Telephone +44 1603 948957

The Alchemists Cupboard 12 Charles Watling Way, Norwich, Norfolk, United Kingdom, NR5 9JH Telephone +44 1603 396906

Huff n Puff 47 Regent Rd Great Yarmouth, Norfolk, United Kingdom, NR30 2AL Telephone +44 7802 693425

Total E-Cig Vape Shop & Cafe 125 High St Great Yarmouth, Norfolk United Kingdom, NR31 6RE Telephone +44 1502 588788

LONDON

Vapouround Vape Shop Canning Town 56-57 Barking Road, Canning Town, London, E16 4HB

Vape Emporium 16 Eton St Richmond, Greater London, United Kingdom, TW9 1EE Telephone +44 20 8940 7111

Vape and Volts 30 Chalk Farm Rd, London NW1 8AH Telephone +44 2037 583777

Vape Emporium 87 Heath St London, Greater London United Kingdom, NW3 6UG Telephone +44 20 7693 7279

Vape 315 Ruislip Rd E Greenford, Greater London, United Kingdom, UB6 9BG Telephone +44 333 323 7733

D-VAPE SHOP 142 Southwark St, London, United Kingdom, SE1 0SW Telephone +44 7778 727800

Vape Superstore 51 Rupert St, London, United Kingdom W1D 7PG Telephone +44 2072 874524

Smokin Sin 21 Borough High St, London, United Kingdom, SE1 9SE Telephone +44 7752 505544

UK ECIG STORE 30-32 Fleet St, London, United Kingdom, EC4Y 1BW Telephone +44 2034 754885

VapeHut UK 35 Oxford St, London, United Kingdom, W1D 2DT Telephone +44 7771 557799

Le-Vap 196 Edgware Rd, London, United Kingdom, W2 2DS Telephone +44 7435 094979

Noble Vaping 36 Great Eastern St, London, United Kingdom, EC2A 3ES Telephone +44 2034 870612

Vapester

34 New House, 67-68 Hatton Garden, London, United Kingdom, EC1N 8JY Telephone +44 3030 311020

Vapourcore

274 Old Brompton Rd, London, United Kingdom, SW5 9HR Telephone +44 3333 052822

Tower Vape Shop 111 Abbey St, London, United Kingdom, SE1 3NP Telephone +44 2072 376343

EzCloudz 17-19 Stockwell Rd, London, United Kingdom, SW9 9AU Telephone +44 2077 337641

Peckham Vape 80a Rye Ln, London, United Kingdom, SE15 4RY Telephone +44 7577 580171

House of Vapes 494 Fulham Rd, London, United Kingdom, SW6 5NH Telephone +44 2073 865049

Otherside 261 Portobello Rd, London, United Kingdom, W11 1LR Telephone +44 7802 335476

Hyde Vapes 53 Queensway, London, United Kingdom, W2 4QH Telephone +44 2035 385858

Vapor Works 167 Stoke Newington Rd, London, United Kingdom, N16 8BP Telephone +44 2079 231016

Vape Emporium 87 Heath St, London, United Kingdom, NW3 6UG Telephone +44 2076 937279

CS Vaporizers 9b Perry Vale, London, United Kingdom, SE23 2NE Telephone +44 7399 491451

Vape Shop London 108 Charing Cross Rd, London, United Kingdom, WC2H 0JN Telephone +44 2072 403513

F&S Electronic Cigarettes 114 Newgate St, London, United Kingdom, EC1A 7AE Telephone +44 7592 927485

REPUBLIC OF IRELAND

Ecigarettes World 3 Wine St Sligo, County Sligo, Ireland, F91 N2XV Telephone +353 873960076

Evapour

7 Market Square, Letterkenny, Co. Donegal, Ireland, F92 RT26 Telephone +353 74 911 4746

The Ecig Store Bridge St, Cahernamart, Westport, Co. Mayo, Ireland, F28 HW83 Telephone +353 098 29597

Healthier Smoker Kiosk 1, Tuam Shopping Centre, Trinity Court, Tuam, Co. Galway, Ireland, H5 4YW21 Telephone +353 83 464 5265

Hale Vaping 34 O’Connell St, Limerick, Ireland, V94 A973 Telephone +353 1 253 0594

E-Lixor Vaping 33 Fair St, Mallow, Co. Cork, Ireland, P5 1W722 Telephone +353 22 50469

Wicked Vapes 97 Oliver Plunkett St Cork City, County Cork, Ireland, T12 PK2F Telephone +353 21 239 4545

Vintage Vape Rooms 52 Shandon St, Gurranabraher, Cork, Ireland, T23 VP68 Telephone +353 85 223 6230

Puff ‘n’ Stuff Smoke Shop 123 N Main St, Youghal-Lands, Youghal, Co. Cork, Ireland, P36 NW58 Telephone +353 24 25576

Hale Vaping 52 High St, Kilkenny, Ireland, R95 T685 Telephone +353 85 713 6523

Smoke Green Nutgrove Shopping Centre, Rathfarnham, Dublin, Ireland Telephone +353 87 352 9111

Madvapes 12 Bunting Rd, Walkinstown, Dublin 12, Ireland, D12 A9Y2 Telephone +353 1 563 9658

VIP E Cigarette

The Mill Shopping Centre, Ninth Lock Rd, Dublin, Ireland Telephone +353 1 475 0000

The Vape Club 8a Coolock Village Centre, Coolock, Dublin 5, Ireland, D05 WY83 Telephone +353 1 430 6666

3RD, 4TH & 5TH MAY

VM20 | 209
The Global Vape Store Directory.
2019
REGISTEREDCOM YTINUM SNGISED

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