Jax & Lennon’s (J&L’s) Back to Basics Collection is the talk of the city as Kelsie Power presents her astonishing new collection at Vancouver Kids Fashion Week (VKFW). J&L is a children’s and ladies clothing company based out of White Rock. Their focus is modern, sustainable, & eco friendly baby and children’s essentials that transition season to season. They strive to work primarily with bamboo textiles due to its many desirable characteristics & of course are made right here in the lower mainland. Every season we focus not only on what we love but also what we know our customers will love too.
Our main goal is to offer clothing that you can transition from season to season, eliminating the need for fast fashion. The pieces have been designed and colors have been chosen carefully to allow for unlimited mix and match options for every personality and style. The vast majority of our line is made with bamboo. Bamboo fabric is light and strong, buttery soft, silky and luxurious to the touch. It is breathable and temperature regulating, hypoallergenic, antibacterial, antifungal and odor resistant! Our line is meant to last; it’s meant to grow with your little one, to be played in, to be snuggled in, to be dirtied, and
Jax & Lennon then to be passed on. It’s made to be loved & to make memories in!
From an early age, Kelsie Power was always designing and creating. With a passion for sewing, she first found herself designing clothing and leotards when she found a need for comfortable pieces for gymnastics with form and func-
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tion. With the birth of her first child, Jaxton, Kelsie found a clear need for comfortable, fashionable, practical and locally made clothing that could be easily transitioned throughout the seasons. Kelsie’s priority is to provide little ones with trendy clothing and accessories that are sustainable all while supporting our local economy.