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InfoMini allows all users to customise BI reports MMA creating mobile privacy guidelines The 700-member Mobile Marketing Association (MMA) has launched an initiative to develop a comprehensive set of mobile privacy guidelines to Greg Stuart, complement its Global CEO of existing Global Code of the MMA Conduct. The aim is to meet the growing need for marketers and consumers to have a clear understanding of how consumer information is collected and used for value exchange within a mobile marketing context and across market sectors. “The launch of this initiative shows the MMA’s and mobile industry’s ongoing commitment to the importance of consumer transparency with regards to privacy issues and data collection,” said Greg Stuart, Global CEO of the MMA. “The industry recognises that in order for marketers and publishers to responsibly and sustainably engage consumers through and with the mobile channel, we need to continuously update how we address the collection, management and use of personal data or related consumer information.” The MMA has called on media companies, mobile carriers, marketers, agencies and media technologists to participate in its Privacy Committee which was discussed at the MMA’s Consumer Best Practices (CBP) meeting, from January 25-26 in Boca Raton, Florida. The CBP meeting is the MMA’s annual forum that facilitates an open dialogue around the mobile marketing industry’s consumerengagement, self-regulatory principles and guidelines, including best practices for messaging, mobile web, applications, advertising, commerce and privacy. The privacy initiative will help marketers and media companies understand how to appropriately engage consumers directly through the eight mobile media paths (SMS, MMS, email, voice, applications, mobile internet, content and proximity channels) and with mobile when used in a traditional media context across various market sectors, such as consumer packaged goods, retail, financial services and healthcare.
Information Builders, an independent provider of business intelligence (BI) systems, has developed a specialised tool to help business analysts build applications for nonRado Kotorov, technical end users to Information generate their own Builders: customised reports, Feature dashboards and overload for non-technical gadgets. InfoMini, a users is an tool in WebFOCUS issue with too InfoAssist, enables many BI tools business analysts and end users to choose the information they receive from their BI system with the push of a button, displaying only the information specific to their needs for faster, more informed decision-making. With InfoMini, rather than viewing a static html report that has too much information, a business analyst can easily build an application to customise or filter a report into any format an end user needs. For example, a brand analyst who creates reports for brand managers can now build and send an InfoMini application, allowing the end user to change the data, filters, formats, and more for their particular needs. These tasks used to be delegated to the IT
department, but the ability to create these specialised BI applications is now in the hands of business analysts. Users can also tailor the interactive features on an InfoMini report on a case-by-case basis. This feature allows specific conditional styling, formatting, or functionality to be applied to tailored interactivity on any individual report without manual coding. Business analysts can also build and publish gadgets (or mini-applications similar to an iGoogle widget) that connect directly to the BI system to pull customisable information and reports. For example, if employees in the sales and finance department are collaborating on a single report, different filters on a gadget can easily be applied by anyone in either department to include only the most relevant information. “The issue with many business intelligence tools for non-technical users is feature overload,” said Rado Kotorov, Chief Innovation Officer, Information Builders. “Ideally, what most business users want is a way to cut to the chase with their data – getting only the information they need when they need it and filtering out the rest. InfoMini helps non-technical users do their jobs more efficiently by helping them apply the right changes to their reporting so only the information they want appears, with minimal interaction with the technology.”
British Library launches first smartphone app The home of some of the world’s rarest written and printed treasures, the British Library has launched its first smartphone app. Created with Toura, a leading technology platform for mobile guides, the ‘Treasures’ app, presents a selection of the items featured in the library’s Sir John Ritblat Treasures Gallery. ‘Treasures’ is available across multiple mobile platforms, including iPhone, Android and iPad.
It will provide a multimedia experience including 100 of the library’s greatest collection items, 250 high-definition images, over 40 videos with expert commentary, textual interpretation, and up-to-date information about current exhibitions. App users can experience items such as the first edition of Alice’s Adventures in Wonderland, the world’s oldest bible Codex Sinaiticus, Galileo’s letters and Leonardo Da Vinci’s notebooks.
The manuscript of Beowulf is one of the British Library's Treasures Supplement Sponsored by
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