52—SATURDAY VANGUARD, SEPTEMBER 28, 2013
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ith the mindless quest for profit in the Nigerian retail market, the production and sale of unbranded consumables has become the order of the day. Undiscerning consumers often fall victim to the antics of u n s c r u p u l o u s manufacturers, consuming products which might turn out toxic in the long run. Small wonder Food Science experts recently disclosed that about 200,000 Nigerians die of food poisoning yearly; while many others are at risk of doing so before long. “There are many avenues through which food can be contaminated, and when people eat these foods they will have problems which may result in death,” renowned Food Science Expert, Professor Alfred Ihenkunronye, was quoted as saying recently. Today, a variety of vegetable oils can be found in the retail market, many of them adulterated. In most cases, consumers have no option but to purchase them due to availability and cost implications. Branded vegetable oil is costly, so the average consumer often opts for retail variants sold in used jerry cans and bottles. So the estimation that about 70 per cent of Nigerians get their cooking oil from unreliable sources is hardly surprising. Even as the trend gets worse, Mrs. Abisola Olasumbo Adekoya, Deputy Director, Food Products and Others,
Breath of fresh air as Power Oil debuts
comply with industrial standards and counterfeit products are not dumped in the market. Engr. Fred Akingbesote, Head, MANCAP, SON, who also graced the Power Oil launch, affirmed that the product had scaled a very demanding tripartite process and could be reckoned with in the market. “Our quality standards include tracking products from the raw material to processing and finished product stages and Power Oil has met our standard criteria adequately” he declared. As Power Oil makes its revolutionary foray into the market, its producers guarantee that consumers will heave a sigh of relief from adulteration and get value for their money like they richly deserve.
DHC holds seminar, presents book
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L-R: Brand Manager, Power Oil, Miss Vani Malik; Head, MANCAP, Standards Organisation of Nigeria (SON), Engr. Fred Akingbesote; Deputy Director, Food Products and others, National Agency for Food Drug Administration and Control (NAFDAC), Mrs. Abisola Olasumbo Adekoya, and MD/CEO, Dufil Prima Foods Plc. Mr. Deepak Singhal, during the launch of Power Oil in Lagos recently National Agency for Food Drug Administration and Control (NAFDAC), recently alerted consumers to the fact that unbranded vegetable oil is unsuitable for consumption and could have negative health implications. She listed heart disease as one of such problems due to high cholesterol content and other fattening agents in some kinds of oil. Meanwhile, the grim
development has not been lost on Dufil Prima Foods Plc, makers of leading noodles brand, Indomie, which recently moved to plug this gap by unveiling a vegetable oil brand which is not only affordable but also comes with numerous healthy spin-offs. “Unbranded oil, which the majority of Nigerians consume, is often adulterated. The people in the lower economic stratum don’t have access
to branded oil because it is very expensive. Power Oil will check all of that by giving consumers quality at affordable prices,” said Mr. Deepak Singhal, Chief Executive Officer, Dufil Prima Plc. Singhal added that besides giving Dufil Prima Plc a much larger share in the vegetable oil market, Power Oil – which is non-fattening and cholesterol-free – is designed to suit the purchasing power of
deal in grasscutter business at one stage or the other? What about the nutritional benefits the people who patronize pepper soup joints, beer parlours, parties, relaxation centres and eateries are deriving from such timeout. Do you know the economic, commercial, nutritional and medicinal values of grasscutter to mankind? A visit to a grasscutter farm where different types and sizes of cages are used for rearing grasscutter in captivity should serve you a good menu of the profitability of the business in the country today. Grasscutters are very beefy rodents with high commercial value. Every part of grasscutter farming is profitable-from the meat, hairs, pancreas, feed, breeding stocks and cages. Grasscutter meat is low in fat and cholesterol; is increasingly recommended by nutritionists, especially for the elderly, health conscious people and people living with chronic diseases that require modified diets. Big hotels also pay well for this high class meat specie.
The affluent are now switching to grasscutter as they are the livestock of the future. This is partly because the animals are far more prolific, cheaper and easier to raise than other livestock. In fact, many animal farms are now being converted to grasscutter farms. Nigeria alone is targeting about 2 metric tons of yearly grasscutter production not only for domestic market but also for African and other overseas patronage. In fact, the business of breeding, storing, transportation, processing, financing and servicing grasscutter products should give employment to many people. A grasscutter farmer does not have to invest from breeding stock stage to table size rearing; an investor can specialize to perfect in just a segment of grasscutter trade and secure more areas of special concentration as follows: Table size grasscutter production Male grasscutters that are not going to be used for reproduction should be fattened and raised as a
table meat for between 1012 months. We now have fast growing species that can weigh up to 4-5 kilogrames in the shortest possible period; coupled wish the addition of special pellets for weight gain. Grasscutter meat is hot cake in the local and international market. Grasscutter breeding stock production This is one of the most lucrative aspects of grasscutter farming. V i s i t www.jovanafarms.com for more details. Choose also the nearest venue from the advert box in this page.
“In tunities in Grasscutt er “Invvestment oppor opportunities Grasscutter farming” I n line with government efforts to reduce unemployment in the country, become selfemployed and explore wealth potential in grasscutter farming, Managing Director/CEO, Jovana Farms, Prince Arinze Onebunne advised Nigerians that there is wealth in venturing into animal farming. According to him, when you think about becoming wealthy, you probably think of a high paying job, a high yielding investment portfolio or a partnership to launch a new product or services that will roll in millions. But what assurance do you have on getting adequate funds and market for these services or product? Have you ever wondered why the government and the private sector are placing more emphasis on small and medium business opportunities and financing in the country today? Have you ever come across a grasscutter farm? Can you imagine the financial gains accruing to those men and women who
varying consumers in the market. Indeed, Power Oil is available in a 140ml Sachet and 750ml/3-litre bottles, depending on buyers’ preferences. “Dufil Prima Foods has always been known for innovation, and Power Oil will place us firmly ahead of our competitors or potential ones the same way all of our existing products have over the years,” affirmed Singhal during the launch of Power Oil in Lagos which was witnessed by key regulatory bodies and the media. As regards quality, the Standards Organisation of Nigeria’s Mandatory Conformity Assessment Programme (MANCAP) is geared towards ensuring that manufactured products
Onebunne
or standard and efficient performance in the competitive global business environment, management of the Dominion House Consulting is set to enrich its audience with the necessary information suitable for modern day business practice. With the theme: Emergence of Global Financial Leaders, DHC will be featuring seasoned and tested professional speakers to ensure that participants in different fields of endeavour will learn more on value creation and business innovation. Business Manager, DHC, Mr Kolapo Samuel, said, come October 1, 2013, at the Lagos Chambers of Commerce and Industry, Alausa, Lagos participants will learn new strategies of building business, adopting financial principles and as well discipline to sustain them. According to him, our aim is to ensure that Nigerians garner enough information on entrepreneurial skills and leadership competencies to help them emerge as global brands. “As an independence bonus package, the management has agreed to train 10 Youth Corpers free at the seminar for their future benefits. Samuel further said that to make the seminar a complete one, the management shall make a public presentation of its book: “Successful People” that tells you how to change your thinking, change your life and change your world.
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