Vanguard, MONDAY, JULY 9, 2012 — 47
Advertising, Media & Marketing
OYSAA, pushing Oyo outdoor for viable business environment Stories by PRINCEWILL EKWUJURU cademic studies agree that an ameliorative business environment enables entrepreneurial activity and boosts enterprise performance. So when businesses talk about the Outdoor advertising industry they talk about aesthetics and this means re-positioning, which brings about a relaxed business environment. That was why at the first stakeholders meeting organised by the Oyo State Signage and Advertising Agency (OYSAA) through its Director General, Mr. Yinka Adepoju, where he said, “you will agree that before now, the state of outdoor in Oyo State was nothing to write home about because of the indiscriminate way of erecting billboards which had little or no consideration for order, public safety and aesthetic beauty of the environment.” Going further, the Director General said that with the transformation and restoration agenda of the incumbent administration, it’s imperative that the face of outdoor practice through the length and breadth of the state will take a change. “We cannot continue with the haphazard erection of billboards and signs of all forms as it were.” Continuing, he said, “The deplorable state of many billboards and signs on our highways is something to worry about. We are not happy that a good percentage of billboard structures are displaying torn posters, some already dilapidated, broken down, while some are with faded posters.” To bring the state to its dream aesthetics, the Director General promised, saying OYSAA will ensure outdoor structures are compatible with surrounding land uses and environment and will further ensure the beautification of the immediate surrounding and vicinity of the advertisement is attained. “We will ensure that our streets are well lit by providing street light poles on all major roads within the state; control the pasting and display of posters and banners on public structures and highways.” According to him, “This thinking has already been demonstrated in the sanitasation exercise the agency had carried out in the last couple of weeks with focus on fallen billboards,
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•Gov Ajimobi badly positioned boards and illegally placed billboards in various parts of Ibadan.” Further, Adepoju said the agency will embark on enumeration of billboards
•Yinka Adepoju, DG, OYSAA and signs to determine what is left in terms of; First party signage, Second party signage, Third party signage, mobile and Kiosk adverts. The Oyo state Governor Sen
Abiola Ajimobi, while addressing the stakeholders said “apart from your weight credentials as major contributors to the economy of the state through the practice of your profession, you provide aesthetic contribution to the well being of the environment” “What your contribution has demonstrated is that you as stakeholders and the government are on the same page in the efforts at turning around the outdoor environment in the state for the benefit of all. He said the task of restoring the glory of state must be achieved and standards would not be compromised.” Ajimobi assured that OYSAA will continue to receive support from the government for thorough sanitisation and changing the deplorable landscape of the state.
AAAN calls for clear national direction through effective communication th rising from its 39 congress Advertising practitioners under the aegis of Association of Advertising Agencies of Nigeria (AAAN) has called for clear national direction as they push for a national agenda driven by effective communication. With the believe that such national agenda will contribute to shaping attitudes and behaviours of Nigerians, as obtainable in other nations, Mr. Jimi Awosika, CEO of Insight Communications, who spoke at the 39th congress of AAAN at Ibadan, Oyo State recently, said that as a nation,, Nigeria desperately requires a national agenda. The national agenda, he said will spell out what Nigeria want to become as a nation and it must be simple, iconic, believable and compelling and as well become the bedrock of policies, legislation and acts of government”. Speaking on the topic ‘engaging the nation constructively: He said that the role of strategic marketing communications, in national governance’, the agenda must therefore inform the adopted communication model, and drive consistent communication of the agenda. Continuing, Awosika said,”If there is one thing that Nigerians need to rediscover today, it is a sense of national pride and agenda that lifts the spirit. It must be the end
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result of the proper articulation and engagement of the Nigerian citizenry and it must be delivered across relevant communication channels, and consistently too”. He said further that the prevailing thinking among African leaders that they can continue to rule their countries as usual, no longer holds true as communication has always been, and will remain a powerful tool for effective leadership. The adverting expert said communication itself is a critical organ leadership must employ to engender followership as the premise of leadership is actually followership. To his colleagues in advertising and communication business he challenged them to turn their skills towards aiding the government in building the Nigerian brand. “This government needs
help to inspire the Nigerian Spirit again. Truly we are best positioned and equipped to help the government in this regard and stop being seen as those who are just publicity men, and nothing more”. Also speaking, past president of AAAN, Rufai Ladipo, acknowledged that agency role in national development goes beyond offering marketing communication services to the private sector. He said it extends to fully engendering proper understanding of government policies and revealing to the public ways by which they can participate and contribute to the growth of the economy. He said the critical objective of the association annual meetings is to evolve policies, articulate options and identify strategies for addressing national issues, particularly those that border on marketing communications and Nigerian economy at large
Left: Mr. Adewunmi Okubote, Regional Controller - Central Business Unit, Nigerian Breweries Plc presenting the prize of a brand new 32 inch TV to Mr. Attah Festus (right) in the on-going Legend Real Deal Promo
BRIEFS NB reward Legend Real Deal promo winners
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nother set of Nigerian Breweries Legend Real Deal promo winners have been rewarded for their participation in the going promo. From presentations so far, over 200 Blackberry phones and generator sets, as well as close to 300 TV sets have been won, while about 100, 000 recharge cards, as well as more than 6000 T_Shirts and Face caps have been won even as thousands of ATM cards preloaded with N5,000 as well as free drinks are won daily. Speaking on the promo, Mr. Funso Ayeni, Senior Brand Manager, Legend_Nigerian Breweries Plc., described the promo as one of the most successful in the history of the brand. “This promo goes to show why Legend is a strong player in the market. Indeed, it has been a resounding success and we are proud to say that it is one of the most successful promos in the life of the brand,” he stated. While explaining that the promo was conceived to reward loyal consumers of the brand, Ayeni stated that Legend stout would continue to evolve ways of reaching out to its consumers. “The whole point of the promo is just to say thank you. And we are not saying thank you to just anybody but to loyal consumers of this brand.
Police Chief laud Airtel for support to Lagos Police
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agos state Commissioner of Police Lagos State, Alhaji Umar Manko has commended Airtel Nigeria for partnering with the Lagos State Police Command to maintain peace and orderliness in the state. Manko who was speaking during a courtesy visit to the Chief Executive Officer and Managing Director of Airtel Nigeria, Rajan Swaroop at the Airtel Headquarters thanked Airtel for its support and assistance to the Lagos State Police Force, saying the Police values its cordial relationship with the telecommunications operator. “I value the relationship the Lagos State Police Command has with Airtel Nigeria _ that is why I decided to make Airtel my first place of courtesy call. Indeed, this is a testimony to the shared relationship with Airtel and I want to thank them for their assistance, thus far,” he said. Manko also urged Airtel to render more help in terms of mobile telecommunications partnership, saying this will go a long way in assisting the police deal with crime and other vices plaguing the society.