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match the motif of her garments. Among other things, she has showed purses in the shape of a paper boats, sandals with pineapple motifs and shoes that evoke the Eiffel Tower. Pastels, pleats, vintage objects, flowers and polka dots are common elements in her fantastic femininity.
In the first post analyzed here, from August 2013, Ca Pourrait Changer (Figs. 22, 23, 24, 25)– titled after a song by Brigitte Bardot – Bancourt appears against a red and white gingham background, seated at a table where she herself wears a feminine, playful dress also in red and white gingham print. Amusingly, the tablecloth matches both the backdrop and her clothes; her black hair is done in a sixties-ish sort of way, her eyes, looking down, have been thoroughly lined in a cat-eye style and her lips stand out in vivacious red. Both her lips and skin match the red and white motif, which is also on the table, seen on a plate of the same print. She holds a spoon, as about to dig into the raspberry, red and white tart served in front of her. On the table, several French marmalade jars are spread, their lids also matching the red and white gingham motif. There is no text in this publication, only eighteen photographs that display the imaginative, beautiful setting in different ways. One of the photographs reveals the woman’s shoes, also in red, against the gingham print. The general tropes employed by Bancourt are similar to the ones found in fashion blogs in general, but the content of her imagery is fantasy-driven, the result of an imaginative self-digitalization that uses the selfrepresentation enabled by the blog to create a whimsical identity.
In another post, “Dancing and Dreaming” (Figs. 26, 27, 28), from September 2013, Bancourt plays on her Frenchness to evoke a dreamy set of images that are mindful of classic tropes found in fashion photography and glossy magazines. With the Eiffel Tower as background, she is shown wearing a creamy midi skirt of sheer layers, combined with a hot pink short-sleeved cashmere sweater, matching fuchsia high-heeled sandals, and a studded Chloé mini bag, also in the same hue. The images are slightly hazy and possess a soft lighting; Bancourt is shown in delighted gestures, in