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3. “The first time we opened the doors I don’t think it was more than just a dress rehearsal. I remember my parents were there and I was sweeping the floors and we just decided to open it. There were a few people that popped in.”
staff. Sasha Pocekovic has been there 26 years, having started as a doorman. “I was bartending in a restaurant called ‘Acapulco Joe’s’ and like everyone, you want to move to the next level,” he says, “and the next level is a nightclub.”
Who could have predicted, that three decades later The Roxy would still be cashing in on its tried and true formula? “I honestly thought if it lasted a year that would be great,” recalls Culling. “I really had no idea that it would last longer than that. It just seemed to go on.
That was 1992. Sasha today is the legendary nightclub’s General Manager.
It’s like the ‘Energizer Bunny’ that keeps going and each year it’s successful if not more than the year before.” And it’s not just customers that have kept The Roxy vital through the years. There’s incredible brand loyalty among
In fact most associated with the iconic Granville Street watering hole have logged serious time. “I came in at the 10th anniversary,” says Granville Entertainment Chief Financial Officer Ron Orr. “By that that time it was pretty much already iconic. Blaine’s Granville Street ‘Empire’ was growing and expanding in all directions.
1. Owners: Blaine Culling and his mother Edythe 2. The Roxy’s famous ‘Hot Rod Lincoln’ - the blond guy leaning on the left is General Manager Sasha Pocekovic 3. Roxy Party: Random photo of the always busy Roxy B O U L E VA R D
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