Healthcare Value Analysis & Utilization Management Magazine - Volume 7 Issue 1

Page 24

Value Analysis Advisor Are You Asking the Right Questions? Robert T. Yokl, President/CEO, SVAH Solutions

Value Analysis Selling™ is all about asking the right questions, such as, what are the required functions (primary, secondary and aesthetic) for the product, service or technology under study? What functions are absolutely, positively necessary? Who are the customers, stakeholders and experts for this commodity? What are the family of products, services or technologies? Why are you changing now? What is the biggest problem you are facing with this commodity? What are the lower cost alternatives for this product, service or technology, etc.?

Volume 7/Issue 1

Healthcare Value Analysis & Utilization Management Magazine

24


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