VALEUR MAGAZINE No. 30 - The Anniversary Edition

Page 346

THE STORY BEHIND THE BAG DAY ET THE STORY STARTS WITH makes it unique and appealing. no exception for the products of

THERESE NIKO BUSCH,

who is always traveling from one destination to another, trying to optimize the collections offered. however, she lacked essential, yet fashionable, traveling items to carry along her journeys. therese niko busch started to explore old archives at day and came upon a simple nylon bag- light in weight, practicable yet complimenting the other bags as well as outfits that she brought along her journeys. a fantastic travel partner, covering many needs.

DAY ET

with the introduction of the nylon bag, day et was born. the name day et originates from the french word et that means and�complimentary�extra. a perfect name that underlines the additional accessories line of the brand house, day birger et mikkelsen. today day et has everything you need for a life in constant motion. they offer everyday bags, soft leather goods, phone covers, yoga mats, travel trolleys, merino scarves, gloves and so on.


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