C AN HELP E VEN MORE
Travis Credit Union has been rooted in the community since 1951. With $4 billion in assets and 24 branches, including several throughout Fair field, Vacaville and the rest of Solano County,we are here to change lives and lif t communities through financial wellness. In 2020, Forbes ranked Travis as a Top 10 Best-In-State Credit Union for our branch ser vice, digital technology and trust, among other things. We were also awarded the 2020 U.S. Air Force Distinguished Credit Union of the Year, for the second consecutive year.
If you’re look ing for a new place to bank , selec t a local financial institution with roots that have run deep in the valley for the past 70 years. Switch to Travis today. Join us at traviscu.org, call 800-877-8328 or visit a local branch. Thank you for your membership.
Federally Insured by NCUA. Ever yone who lives, works, worships or attends school in our 12- county area is eligible to join. Cer tain membership eligibility requirements may apply Equal Housing Oppor tunity NMLS #643926.
Healthy Business. Healthy Community. 411 Davis Street, Suite 101 Vacaville CA 95688
Tel 707.448.6424 | Fax 707.448.0424 www.vacavillechamber.com
Debbie Egidio President/CEO
Debbie@VacavilleChamber.com
Maria Alemany Business Development Manager
Maria@VacavilleChamber.com
Noelle Buckband
Digital Communications Manager
Noelle@VacavilleChamber.com
Rakelle Broadley Office Manager
Rakelle@VacavilleChamber.com
Chamber Comments is a publication of The Reporter. To advertise in future issues, call 707-448-6401.
Cover photo courtesy of Vacaville Chamber of Commerce
CHAIRMAN’S CIRCLE SPONSORS
Genentech, Paci c Gas & Electric Co., The Reporter, Sutter Health, Valley Strong Credit Union
All Weather Architectural Aluminium, Budget Blinds of Solano County, First Northern Bank, NextEra Energy Resources, LLC, NorthBay Health, Premier Pools and Spas, Reynolds Law, LLP, Sunrise Banquet Hall & Event Center, Western Health Advantage
Executive Committee
Stephanie Tarter, Chairman Kaiser Permanente
Toni Parkhurst, Chairman-Elect Budget Blinds of Solano County
Vicki Barros-Ortiz, Immediate Past Chairman State Farm Insurance
Ivan Jones, Treasurer Travis Credit Union
Jason Case, Vice Chairman – Business Issues & Advocacy Case Electric
Teri Johnson, Vice Chairman – Business Resources Bookkeeping & More
Rosa Gracida, Vice Chairman – Membership Paci ca Senior Living
Directors
Jennifer House Business Development Professional
Todd Lowell Reynolds Law, LLP
Dan Negron Recology Vacaville Solano
Chris Rose Rose Auto Body
Lisa Smith Kaiser Permanente
Susan Snyder NorthBay Health
FROM THE PRESIDENT & CEO
AS I WRITE THIS it is just a few days before Thanksgiving. We are in the midst of Fall and the first heavy rains of the year, cozy sweaters and warm blankets have migrated out of summer hibernation, and I am reflecting on all the many things I am thankful for, not just on the upcoming holiday but all year round. I am thankful for…
…living in Vacaville where the downtown holiday lights all already lit up and we are eagerly anticipating the lighting of the Christmas tree on Merriment on Main.
…my job and the opportunities it gives me to meet new people, support local businesses, and feel deeply connected to our community.
…our Chamber members and partners who see value in what our organization does and validate our work through investment in membership, events, and programs.
…the Chamber staff and volunteers who are committed to helping businesses succeed and who remember to have fun while doing it.
…my dog, who at 11 years old is the four-legged Mayor of our neighborhood and beloved by the kids on our block who have grown up with her.
…my friends and family, especially my husband, who bring love and laughter to my life and remind me to let go of the little things and focus on the important things.
AS YOU READ THIS it is about a week away from Christmas. I’ve often heard it said that Christmas is a “commercial holiday” focused on spending. I think that’s only one aspect of it, but it is definitely one that supports business, which is what the Chamber is all about. Did you know that over 80% of the businesses in our city are small businesses with fifteen or fewer employees? Please keep that in mind while you’re
doing your holiday (and year-round) spending and shop, dine, and play local when you can. Every little bit can make a difference in helping keep jobs and businesses thriving in our community
I know not everyone is fortunate enough to indulge in the retail frenzy of Christmas, and like I said, that’s only one aspect of it. I think the real holiday spirit is in little things like holding open a door for someone, saying thank you, smiling at people, a walk to see the lights on Candy Cane and Lollipop Lanes, singing Christmas carols, and enjoying time with family and friends. Those are just a few of the things that put me “in the spirit” and I hope your holidays are filled with whatever it is that brings you joy and fun.
AS WE LOOK FORWARD, the new year is just around the corner. This is a favorite part of the holiday season around my house, not just because New Year’s Eve is a great reason for a party, but because it is a time for fresh starts. We get to reminisce on the good things from the previous year, put the bad things behind us, and start fresh on new adventures for the coming year. I hope that you are looking forward to 2025 with optimism and enthusiasm for all the possibilities that the new year can bring!
Happy Holidays!
Debbie Egidio President & CEO Vacaville Chamber of Commerce
FROM THE CHAIRMAN
Looking Back and Moving Forward
As we approach the end of 2024, it’s a time for reflection and anticipation. This year has been one of growth, resilience, and community spirit. The elections have come and gone, our businesses have faced challenges head-on, and together, we’ve navigated through them with determination and commitment to our community’s well-being.
The strength of the Chamber lies in the unwavering support and collaboration among our members. We’ve seen remarkable achievements this past year, from small businesses expanding their reach to larger enterprises investing in sustainable practices. These successes are a testament to the hard work and dedication of each one of you.
As we embark on this new year, let’s carry forward the lessons learned and the bonds we’ve strengthened. Our focus will continue to be on enhancing member services, advocating for favorable business policies, and creating more networking opportunities to connect and collaborate.
Let’s carry forward the spirit of resilience and collaboration that has defined us. I encourage each of you to stay engaged, share your ideas, and take advantage of the resources and opportunities the Chamber offers.
Thank you for your continued support and dedication. Here’s to a prosperous and successful 2025!
Stephanie Tarter Chairman of the Board Vacaville Chamber of Commerce
Meet Maria Alemany, Our New Business Development Manager!
We’re thrilled to introduce the newest member of our team, Maria Alemany! Maria brings a dynamic mix of experience, energy, and enthusiasm to her role as Business Development Manager at the Vacaville Chamber of Commerce.
Maria’s career has highlights that make her a perfect fit for this role. From managing complex projects to coordinating impactful community events, she’s a pro at building strong relationships and fostering success. You might already know her from her work as Interim Executive Director for the Downtown Vacaville Business Improvement District, where she worked closely with business owners, city officials, and key partners—like us!
Her expertise in community engagement, marketing strategy, and revenue generation will be
a huge asset to the Chamber as we continue to support local businesses and strengthen our community.
Maria is ready to hit the ground running, and we couldn’t be more excited to have her on board. Help us give Maria a warm welcome—she’s here to help make Vacaville’s business community shine even brighter!
You can reach her at maria@vacavillechamber. com.
M E M B E R S H I P D I R E C T O R Y
We are so very thankful for the more than 480 businesses that are members of the Vacaville Chamber of Commerce!
From independent members, to home-based entrepreneurs, to small businesses, and to our large employers - members of the Vacaville Chamber touch the lives of our entire community!
Our membership is constantly growing and we hope that you will support our local businesses when making your buying choices.
BUSINESS TRENDS
2025 Business Trends to Watch: Insights for Local Entrepreneurs
Stay competitive, connected, and ahead of the curve with these 2025 trends.
The new year brings fresh challenges and opportunities for businesses in California. Whether you’re running a restaurant, managing a non-profit, building homes, selling properties, or innovating in tech, the business landscape is shifting fast. Don’t panic—you don’t need to overhaul everything. What you do need is to recognize the trends shaping the market and find practical ways to adapt.
Here are the top 10 trends to keep on your radar in 2025.
1. Sustainability Takes Center Stage
Let’s face it—sustainability isn’t just a trendy word; it’s the new standard. With California lawmakers taking a lead on environmental responsibility, businesses are pushed to step up their green game. Customers, clients, and even suppliers are all expecting eco-conscious practices. What does this mean for you? It’s not about going zero-waste overnight. Maybe you focus on sourcing local produce, using energy-efficient materials, or switching to compostable packaging. Highlight these efforts in your marketing. Consumers want to support businesses doing their part for the planet— they just need you to tell them how you’re doing it.
2. Arti cial Intelligence (AI) Integration
AI isn’t just for Silicon Valley startups anymore. These days, even the smallest businesses can benefit from it. Real estate agents are using AI to predict market trends, restaurants are optimizing menus to reduce waste, and retailers are tapping into personalized marketing to connect with customers. The trick with AI is to keep it simple. Start with one small area—like customer service or inventory management—and see how it works. You don’t need to be a tech wizard to make AI your new favorite employee.
3. Flexible Work Models
Flexible work is sticking around, and for good reason. Employees want it, and businesses are finding it
can actually boost productivity. A comprehensive study conducted by Stanford University in 2024 examined the impact of hybrid work arrangements on employee performance. The research revealed that employees who worked from home two days a week were just as productive and as likely to be promoted as their fully office-based peers. Moreover, the study found that hybrid work had zero effect on workers’ productivity or career advancement and dramatically boosted retention rates. The key here is figuring out what works for you. Maybe that’s allowing hybrid schedules for your office staff, adopting remote tools for project management, or giving restaurant workers some say in their shifts.
The goal isn’t to lose control—it’s to create a setup that works for your team and your bottom line. Tools like Slack, Trello, or even a simple shared calendar can make the whole thing run smoothly.
4. Local Engagement Is More Important Than Ever
“Shop local” isn’t just a slogan; it’s a movement. Customers want to spend their money with businesses they feel connected to—and that means staying engaged with your community. Think about ways to build those connections. Sponsor local events. Partner with other businesses. Share your story on social media about why you’re proud to call Vacaville home. Customers don’t just want to buy from you—they want to root for you.
5. Workforce Upskilling Is Essential
Industries are changing fast, and employees know it. If you want to attract and keep great people, you’ll need to help them grow. This could be anything from teaching your restaurant staff about new menu trends to offering your construction team certifications in green building.
It’s not just about keeping up with the market— it’s about showing your team that you’re invested in them. And when your team feels valued, they stick around.
6. Customers Want an Experience
Today’s customers crave memorable interactions, and small businesses can deliver without breaking the bank. Restaurants can invite customers to sample new dishes. Retailers can add refreshments, music, and special discounts transform a regular shopping trip into a fun, social event. Service providers like salons, spas, and fitness studios can focus on personal touches. Offering complimentary mini-consultations or exclusive VIP perks, such as early access to bookings or free samples, makes clients feel valued and pampered.
It’s about connecting with customers in meaningful ways and making them feel valued. These moments build loyalty, inspire word-ofmouth referrals, and set your business apart in a crowded market.
7. Data Privacy and Cybersecurity Take Priority
With more businesses moving online, protecting customer data is no longer optional. California’s strict data privacy laws, like the CCPA, mean you need to know exactly how you’re handling personal information—and you’d better make sure your systems are secure.
This might sound overwhelming, but it’s doable. Start with the basics: strong passwords, encrypted files, and a clear privacy policy. Then, communicate openly with your customers. When they see you’re taking their security seriously, it builds trust.
8. Mental Health Awareness in the Workplace
This is a big one. Employees are looking for workplaces that care about more than just the bottom line. Whether it’s offering flexible hours, bringing in wellness resources, or simply fostering
a culture where it’s okay to say, “I need a break,” mental health matters.
Businesses that prioritize this aren’t just doing the right thing— they’re building teams that are more productive, loyal, and happy to be there. And that’s good for everyone.
9. Subscription-Based Business Models
Recurring revenue is the dream, right? Subscription models are booming, and they’re working for everything from meal kits to tech services. Think about how you could apply this to your business. Could your restaurant launch a wine or coffee club? Could your retail store offer monthly curated boxes?
Subscriptions aren’t just about making sales— they’re about building relationships. When customers subscribe, they’re saying they want your product to be a regular part of their lives.
10. Focus on Generational Marketing
Your customers aren’t all the same, and treating them like they are is a mistake. Gen Z is big on authenticity and social impact. Millennials want convenience and personalization. Boomers prioritize reliability and value.
Take the time to figure out what matters most to the different groups in your audience. Maybe that’s running social campaigns that highlight your sustainability efforts for younger customers or offering loyalty programs that appeal to long-time shoppers. The more you tailor your approach, the more likely you are to connect.
Looking Ahead
Here’s the thing: you don’t need to tackle all of these trends at once. Start with one or two that make the most sense for your business, and go from there. The goal isn’t to be perfect—it’s to stay curious, keep learning, and make thoughtful moves that set you up for success.
2025 is your year to innovate, engage, and thrive. Let’s make it happen.
CHAMBER EVENTS
Name: Bobbie Martinez
AMBASSADOR PROFILE
Business: Volunteer for Pink Lemonade Cancer Organization
There’s More: Flight Attendant with Southwest Airlines and an Account Executive for Motes Advertising
Where did you grow up and/or go to school? I grew up in Lynn, Massachusetts and Vallejo, California, and attended CSU, Sacramento with a B.S. and B.A. degree in International Business and Italian.
What are your hobbies? Traveling, Tennis, Sailing, and Volunteering
How long have you been an Ambassador? 18 years with the Vacaville Chamber of Commerce.
Why do you volunteer? I love meeting new people in the community and making new friends. It also helps me develop new client contacts. It’s such a great way to keep up with what’s going on in my hometown and feel like you are making a difference by helping out.
What’s your favorite Ambassador memory? Besides mingling with people at the chamber mixers, I also had so much fun volunteering at one of our Golf
Tournaments, and we had different activities at each of the holes. It just made it very enjoyable, and I was able to get to know a lot of the golfers.
What would others be surprised to learn about you? I was born in Italy and studied there for a couple of years helping me to be fluent in Italian. I was also a coordinator for exchange students and worked as a translator for the Italian Rice Growers in Sacramento. I enjoyed playing the violin when I was growing up.
What are some of your favorite things about Vacaville? The people and the unique businesses. I love the way this town has revamped downtown with the Creekwalk. I feel it’s such a close-knit community, and people step up to help each other out. I also love the small-town-feel even though we’re close to the Bay Area and Sacramento.
CALENDAR OF EVENTS
Sum i U Ye i Bu iness
mming Up a Year in Busin
“Pro e
Teri Jo
Bookk
o essional. Trus in . Friendl ”
Jennif
ohnson, Vice Chairman - Business Resources keepin & More
“Inte r
Jennif H B i D l t P
“Exh d
Todd Lowell, Director
Lowell e onal. Gro h. Oppor uni ” fer House, Director fer House, Business Development Professional
Reynolds Law, LLP
“Community Service & Growth”
Daniel Negron, Director
Recology Vacaville Solano
“People. Purpose. Passion”
Chris Rose, Director
Rose Auto Body
“Challenging. Rewardi
Lisa Smith, Director
Kaiser Permanente
“Strategy. Vision. Miss
Susan Snyder, Director
NorthBay Health i ing. Re arding. Educa ional”
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Medical trips within Solano County are subsidized* by 60% for residents who are age 60 & older or are Veterans.**
Expanded program now includes:
• Trips to Veterans Affairs Medical Center in Martinez & 2 other Contra Costa locations
• Up to 20 rides per individual, per month
• Pharmacy & other Essential Trips
Call the Solano Mobility Call Center to register and for the latest program information
* Subsidized by 80% for low income individuals
** All riders must be able to enter and exit vehicle independently
