Don't You Worry 'Bout a Thing T H E S E A S O N E V E N T S • BY R A C H E L R E I F F
EXPERIENCED. PROFESSIONAL. DETAILED. PERSONAL. The Season Events takes wedding planning to a new level by combining decades of experience with Southern hospitality, grace and charm. It all started in 2007, after owner and wedding planner, Holly Lynch, saw a need for professional event planning in the Rome, Georgia area. “There was a need for professional level of event planning, and since I come from a background in marketing, with experience in corporate event planning, I knew I could help fill that gap,” explains Lynch. Now, as a certified wedding planner, The Season Events plans around 40 weddings a year, caters an additional 30 weddings, and still has the time to cater and help plan another 100 plus events each year. Thankfully, Lynch doesn’t have to do all this alone. She has amassed a strong and willing team over the past years, with 12 permanent employees and another 50 contracted employees, all proud to help make each event both professional and personal, as only The Season Events can do. “We take every client seriously. We know it’s an honor to be trusted with someone’s daughter, someone’s granddaughter…and we want to reflect what the parents want and what the client values,” Lynch says. This is one of the reasons why “second daughter” weddings are so meaningful to Lynch. A “second daughter” wedding is one where they’ve helped a family marry one daughter, and then the family comes back the next time with another daughter who is engaged. “It is just so special,” says Lynch. “And one day, I hope that their kids come back, and I get to plan their weddings!” she smiles. “Clients become family. Period,” she continues. “As a wedding planner I’ve learned that families are letting me into their lives on one of the most important occasions. Many times this means a client will share personal details...I become their confidant. And I take that responsibility very seriously, because they’re family to me.”
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As in all good Southern households, the family is large! And it keeps on growing. In just 12 years, Lynch and her team has helped orchestrate around 400 weddings. “And 200 babies have come from those unions!” smiles Lynch. Lynch often speaks with the “we” pronoun, because she credits her amazing team with growing and challenging her business to always improving. One such key member is The Season Events' other wedding planner, Nicole Williams. After working as a teacher for 17 years, while working part-time at The Season Events on the side, she joined the team full-time two years ago. “She’s changed everything about the way we’ve grown in these past two years,” says Lynch. “She is truly made for this job, and her clients just love her!” Whether working with Williams or Lynch, clients can expect nothing short of the best wedding planning services available. Whether they’re hired for day-of coordination or an all-inclusive package, The Season Events is prepared to design everything to fit their clients’ dreams. The team is equipped to help with everything; from catering the event, to designing invitations to planning honeymoons. And their clients feel the difference. “Truly one of the best moments in my career happened at the end of a wedding. We had just had the sparkler send-off for the bride and groom. The couple had just pulled away, and the bride’s mother grabs me in a bear hug and says ‘I had no idea it would be this fabulous!’ Her appreciation made all the sweat, heat, everything so worth it. It’s why I love what I do!” Find The Season Events at theseasonevents.com or call to set up a consult at 706.234.2244 V3 wedding compendium 2019
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