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Forgot Email Sender - Designate the address from which the Forgot Password emails will be sent to you customers.
Contact Options and Emails Throughout Magento there are options to send your customers email notifications for various purposes, from newsletter subscription, to invoice creation. Each option requires you to select the template of the email, and the address from which the email will be sent. Each of these two aspects is configured in a different location. In addition to being able to contact your customers for various purposes, you also have the ability to allow your customers to contact you via the Contact Us feature.
Editing Email Templates To create new email templates, navigate to System > Transactional Emails, and click Add New Template in the top right of the page. Template - From this drop-down, you can select one of the many pre-existing email templates that are included with Magento by default. These have been created for a number of purposes, including currency rate update warnings, Order updates from the admin, and product stock alerts. Locale - If you have Locales other than English (United States) installed, you can select one of those Locales from this drop-down prior to loading the preexisting templates. This will load the selected template in the corresponding language of that Locale. Click Load Template and the template data will load into the Template Subject and Template Content fields, where you can customize them for your store.