Confusing Content Kills Network Growth While there is nothing wrong with providing a variety of information on your business profiles it is key that you remain consistent. If you are targeting CFO’s responsible for technology purchases at large organizations, it is important that the content provided is helpful, informational, and aimed at solving their business problems. It can get tricky when you are targeting multiple decision makers and influencers like the buying groups often associated with B2B purchases, so be mindful of exactly who your audience is and what type of content and context will have the desired impact.
Facts Tell & Stories Sell When selling a complex solution or service, sharing stories about customers that you have helped can be of enormous value. It’s true that your typical CFO or purchasing manager will be very mindful of the ROI associated with purchasing your product. But do not underestimate the power of a well written client case study or testimonial. A client story will add validity to your message, which is of enormous value when marketing via social media. Keep in mind that you are asking for an investment, and in order to gain the trust of that customer you may need to provide additional information that builds trust. If you have a more traditional marketing background try to remember that many of the same basic marketing principles apply to social media marketing. It is extremely valuable to research your customers, find consistency in branding, create cohesive content, and share meaningful customer stories. If you are just beginning to develop an online marketing strategy or are a social media networking professional I would recommend running a social media audit of your existing social media marketing program and incorporating the tactics included in this post. Not sure where to start? You can always contact the team at TopRank for additional information on what is involved and where to begin.