Correct Colour Usage In applying the UWI Coat of Arms and wordmark to various situations, it will be necessary to make case-by-case decisions regarding appropriateness of background colours. In general, a solid colour, a photograph, or a pattern with sufficient contrast to the full colour or single colour version of the Coat of Arms and wordmark serve as the broad guidelines for background selection. The selected background – whether solid colour, photo or patterned – should not be visually conflicting. Rather, it should provide sufficient contrast to allow all elements of the UWI Coat of Arms to be sufficiently recognizable. The examples below are meant to provide the necessary guidance in building consistency in the use of backgrounds and colour treatments with the UWI Coat of Arms and wordmark.
DARK SOLID BACKGROUNDS
LIGHT SOLID BACKGROUNDS
PICTURE BACKGROUNDS
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AVOID MULTICOLOUR BACKGROUNDS
AVOID HEAVILY PATTERNED BACKGROUNDS
AVOID PHOTO BACKGROUNDS WITHOUT SUFFICIENT CONTRASTS