UNDERGRADUATE REGULATIONS & SYLLABUSES 2013 - 2014 THE FACULTY OF SOCIAL SCIENCES LEVEL: III SEMESTER: II (FT) COURSE CODE: MGMT 3310 COURSE TITLE: ADVANCED STRATEGIC MANAGEMENT SIMULATION CREDITS: 3 PREREQUISITES: NONE CO-REQUISITES: NONE, HOWEVER, STUDENTS TAKING THIS COURSE WILL ALSO BE REQUIRED TO TAKE MGMT 3031 DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: This course is designed to complement MGMT 3031 – Business Strategy and Policy by giving students an opportunity to manage a virtual company and to compete against other teams all bent on market dominance. If one were to use an aviation metaphor, Business Strategy and Policy would be equivalent to ground school and this course simulator training.
LEVEL: III SEMESTER: I (FT) COURSE CODE: MKTG 3002 COURSE TITLE: MARKETING RESEARCH CREDITS: 3 PREREQUISITES: MKTG 2001 (MGMT 2003) AND MGMT 2012 OR ECON 2008 (ECON 2006) DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: This course focuses on the design and execution of market research projects and the presentation of results in a form. useful for decision makers. LEVEL: III SEMESTER: II (FT) COURSE CODE: MKTG 3007 (MS30D) COURSE TITLE: MARKETING PLANNING CREDITS: 3 PREREQUISITES: MKTG 2001 (MGMT 2003) , MGMT 2023 AND MGMT 2012 OR ECON 2008 (ECON 2006) DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: The intention is to equip students with the tools necessary for effective marketing planning in the public and private sectors. Analytical methods and data sources necessary in defining competition, analyzing an industry and customers, and forecasting market potential is covered in depth. Students are expected to develop an actual marketing plan as a coursework project.
LEVEL: II SEMESTER: I (FT/EU) & II (FT ONLY) COURSE CODE: MKTG 2001 (MGMT 2003) COURSE TITLE: PRINCIPLES OF MARKETING CREDITS: 3 PREREQUISITES: ACCT 1002 AND EITHER ECON 1001 OR AGBU 1005 DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: This course is intended to provide students with the conceptual framework and analytical skills necessary for the analysis of markets and marketing activities of firms in a dynamic environment.
LEVEL: III SEMESTER: I (FT) COURSE CODE: MKTG 3010 COURSE TITLE: INTEGRATED MARKETING COMMUNICATION CREDITS: 3 PREREQUISITES: MKTG 2001 (MGMT 2003) DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: The integrated marketing communication concept; the role of integrated marketing communication in the marketing process; the communication process; goals and objectives setting; budgeting; creative strategy planning and development; the role of advertising agencies and other marketing communication organisations; media selection; the integrated marketing communication mix elements; the measurement of effectiveness; quantitative and qualitative research in integrated marketing communication; the regulatory framework.
LEVEL: III SEMESTER: I (FT/EU) COURSE CODE: MKTG 3000 COURSE TITLE: MARKETING MANAGEMENT CREDITS: 3 PREREQUISITES: MKTG 2001 (MGMT 2003) DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: This course is concerned with the development of the student’s marketing decision-making skills and communication effectiveness. It is case-based, and students are expected to undertake a marketing project based on fieldwork. LEVEL: III SEMESTER: II (FT) COURSE CODE: MKTG 3001 COURSE TITLE: INTERNATIONAL MARKETING MANAGEMENT CREDITS: 3 PREREQUISITES: MKTG 2001 (MGMT 2003) DEPARTMENT RESPONSIBLE: MANAGEMENT STUDIES COURSE DESCRIPTION: This course focuses on the techniques and strategies necessary to develop marketing plans for the international market place.
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