MARKETING DEPARTMENT OF MARKE TING & INTERNATIONAL BUSINESS
The subject of Marketing is concerned with the exchange process between individuals and organizations. The objective of the doctoral program is to gain an understanding of how this process develops and evolves, and investigate research methods for improving the practice of marketing for the benefit of organizations and institutions, consumers and society. Most doctoral students accept academic positions upon completion. In addition to recommended course work, students participate in research projects, either individually or jointly with faculty or fellow students, and write an original dissertation. Current faculty interests in marketing include theoretical and institutional aspects of: product policies; managing advertising and other forms of promotion; marketing strategy; relationship marketing; establishing and managing distribution systems; pricing decisions; strategic planning; competitive analysis; consumer decision making; marketing research and data analysis; marketing organizations; international marketing; and social and political issues. FOR MORE ON THE MARKETING AREA OF SPECIALIZATION, VISIT:
foster.uw.edu/phdmarketing
“ While at Foster, I always felt part of an intellectual community that provided both guidance and support. When it comes to creating well-rounded academics— in terms of both research and teaching—I believe the PhD Program at Foster does a wonderful job.” Claudiu Dimofte Associate Professor of Marketing College of Business Administration, San Diego State University