IV. PHASE 3: THE PLAN PHASE 3: THE PLAN UWCM Mission and Value Proposition Our analysis and planning confirmed our belief that while our mission was solid, its expression needed simplifying. Our revised mission statement reflects this, as well as our desire to make our work more inclusive:
“Mobilize the community to improve people’s lives” To more effectively engage donors (and address the best use of undesignated gifts) we structured our declaration of value around four inter-related axioms:
Value Proposition We understand the community’s needs
…based on rich data and information—our own and from our partners
We help those who are most vulnerable
…”basic needs” are where the data lead us; this is our traditional strength
We understand what works
…programmatically, through best practices, and individually, through the guidance of volunteers who are issues experts
We help donors and the community make informed choices
What Can We Do Best To Execute Our Mission? To answer this question we reviewed our primary customers and our own strengths and weaknesses—as well as the expectations of donors, funders, and the agencies with which we work. This led to two major goals.
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