Protopia, Volume 2, 2022: Humanizing Social Impact

Page 26

SMITH GRIGGS

HuMaNiZiNG SoCiaL eNTRePReNeuRSHiP & CoRPoRaTe SoCiaL ReSPoNSiBiLiTY Social Entrepreneurship & Corporate Social Responsibility: Using ethical private sector approaches to create or expand marketoriented responses to social problems

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n their book Getting Beyond Better, Roger L. Martin and Sally R. Osberg distinguish social entrepreneurship from other social impact approaches. Some groups, for example, engage in direct action that may provide relief but that ultimately maintains the status quo, and others work to indirectly benefit communities through legislation advocacy and policy change. Social entrepreneurs should utilize the market to create transformative change that can be scaled. However,

often social entrepreneurship is bogged down by the inherent aspects of capitalism that center profit rather than people and planet, productivity over healthy relationships with others and self, and growth at any cost rather than ethical social justice. Humanizing social entrepreneurship and corporate social responsibility (CSR) must begin with recentering community relationships in a way that honors compassionate relationality and social


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