U-Today Science & Technology Magazine #3

Page 16

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Everyday Science

Elevator awkwardness Do you ever take the time in your busy life to wonder about everyday phenomena? Things that are obvious to us, or perhaps just make for a handy trick? Nevertheless, there is always a scientific explanation for such phenomena. In Everyday Science a UT researcher sheds light on an everyday topic.

contact and avoidance, or as Goffman states: ‘One gives to another enough visual notice to demonstrate that one

Tekst: Rense Kuipers

16

Photo: Shutterstock

appreciates that the other is present (and that one admits openly to having seen him),

But there are also other ways

while at the next moment

of dealing with elevator awk-

withdrawing one’s attention

wardness, says Van Vuuren,

It’s one of society’s weird

social routines collide. On the

from him so as to express

in the form of breaching our

places: elevators. Packed

one hand, you are in the pres-

that he does not constitute

social conventions. ‘It’s what

with people who do not

ence of strangers for a very

a target of special curiosity.’

Professor Harold Garfinkel

know where to look or what

short time. In such situations,

For the remainder of the ride

was known for in the field of

to say. And so we just hope

you normally remain silent.

you just look into the direc-

ethnomethodology, the meth-

everything is over soon.

On the other hand, you stand

tion of the door.

ods people use to understand

Communication expert Mark

so close to one another

‘Small talk is difficult in eleva-

and produce the everyday-

van Vuuren (BMS faculty)

in a claustrophobically small

tors,’ says the Associate Pro-

ness of social life. He asked

explains the phenomenon of

space, invading each

fessor. ‘You cannot talk too

his students to break those

‘elevator awkwardness’.

other’s private space, that

loud, as others have to listen

rules to see what happened.

‘You could see the elevator

you cannot ignore each other.

to you as well. But whispering

So if someone enters the ele-

as a pressure-cooker,’ states

This is the social dilemma of

suggests that you are hiding

vator next week and asks if he

the Associate Professor. ‘It’s

elevators.’

a secret. So we cultivated

can stand in your place, you

a place where two distinct

Generally, we solve this

the unspoken conclusion that

are probably part of an ex-

tension by what Canadian

co-silence is the best solu-

periment. Compared to these

sociologist Erving Goffman

tion.’ As a consolation, Van

interactions, a short moment

described as ‘civil inattention’.

Vuuren adds, awkward silenc-

in silence is far less awkward.

That is the mundane, yet

es often feel longer than they

All thanks to our capabilities

subtle balancing act between

really are.

of civil inattention.’


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