PARTNERS DAY JUNE 6th, 2019 1 UTMB®
SCHEDULE o UTMB® Mont-blanc 2019 week program
o Elite athletes presentation and nationalities
o Branding visibility on the event o Social media and digital strategy o UTMB®LIVE / webcam /
o 2020 New entry system
Livetrail® news
o New international circuit
o Press relations
o UTMB® Mont-Blanc, an eco-friendly
o Place du Triangle de l’Amitié
event 2
o Fight against ambush marketing
o Communications
o Official images o Partner activation
2019 UTMB® MONT-BLANC WEEK PROGRAM
3
Monday, August 26th at 08:00 Chamonix (FR) Place du Triangle de l'Amitié
Monday, August 26th at 10:00 Martigny-Combe (SUI) PROGRAM
Wednesday, August 28th at 04:00
Start of the races
Courmayeur (IT) Place Brocherel
Wednesday, August 28th at 10:00 Courmayeur (IT) Place Brocherel
Thursday, August 29th at 08:15 Orsières (CH) Place Centrale
Friday, August 30th at 09:00 Courmayeur (IT) Place Brocherel
Friday, August 30th at 18:00 Chamonix (FR) Place du Triangle de l'Amitié 4
Monday, August 26th at 13:30
PROGRAM
Arrival of the first runners Chamonix
Wednesday, August 28th at 23:00 Thursday, August 29th at 13:00 Friday, August 30th at 20:15
Place du Triangle de l'AmitiĂŠ
Friday, August 30th at night Saturday, August 31st at 15:00 5
Monday, August 26th at 19:30 Thursday, August 29th at 19:30
Prize-giving ceremonies Chamonix
Thursday, August 29th at 20:00 Samedi, August 31st at 11:00
Place du Triangle de l'AmitiĂŠ
Sunday, Sept 1st at 12:30 Sunday, Sept 1st at 17:00 6
Mini UTMB® Thursday, August 29th Elite athletes presentation PROGRAM
Highlights
Thursday, August 29th Charity hour Sunday, Sept 1st Closing ceremony
7
TDS
•
A route that passes through the heart of the Savoie via Beaufort and Hauteluce
® •
An early start from Courmayeur
•
A late arrival in the Chamonix Valley and a festive evening in Les Houches
ATHLETES
9
Luis Alberto Hernando CCC® - 919* - ES Pau Capell UTMB® - 918* - ES Timothy Freriks CCC® - 915* - US Marco De Gasperi CCC® - 911* - IT
UTMB® - 804* - FR
Ruth Charlotte Croft OCC - 792* - NZ Mimmi Kotka
UTMB® - 792* - SE
Miao Yao UTMB® - 792* - CH
Tim Tollefson UTMB® - 907* - US
Courtney Dauwalter TDS® - 789* - US
Zach Miller UTMB® - 905* - US
Azara Salmones CCC® - 780* - ES
Nicolas Martin OCC - 904* - FR Tom Owens UTMB® - 904* - UK
Ailsa MacDonald CCC® - 777* - US Andrea Huser UTMB® - 774* - SZ
Xavier Thévenard UTMB® - 897* - FR
Lucinda Bartholomew CCC® - 772* - AS
Dimitry Mityaev TDS® - 892* - RS
Maite Maiora Elizondo UTMB® - 771* - ES
Thibaut Baronian OCC - 891* - FR
Kaci Lickteig UTMB® - 770* - US
Andrew Symonds UTMB® - 891* - RU Clemente Cristofer Mora CCC® - 888* - ES Cole Watson OCC - 887* - US Jason Schlarb UTMB® - 887* - US Marcin Swierc UTMB® - 887* - PL Eugeni Gil OCC - 886* - ES Alex Nichols UTMB® - 885* - US Ludovic Pommeret TDS® - 884* - FR 10
Caroline Chaverot
Javier Dominguez UTMB® - 884* - ES
Keely Henninger CCC® - 765 - US Brittany Peterson CCC® - 763* - US Amanda Basham CCC® - 761* - US Kelly Wolf CCC® - 761* - US Sheila Avilés Castaño OCC - 761* - ES Emelie Forsberg CCC® - 760* - SE Gemma Arenas Alcazar CCC® - 759* - ES Katie Schide CCC - 759* - US Jasmin Nunige CCC® - 756* - SZ
THE 20 BEST REPRESENTED DELEGATIONS FROM THE LOTTERY
11
France 4104 runners Spain 892 runners Italy 695 runners UK 545 runners China 397 runners Japan 317 runners Switzerland 332 runners USA 263 runners Poland 253 runners Belgium 234 runners Hong Kong 212 runners Portugal 170 runners Germany 140 runners Argentina 116 runners Sweden 99 runners Brazil 93 runners Canada 83 runners Australia 73 runners Finland 63 runners Thailand 62 runners
WOMEN OCC 33% women (vs 25% in 2018)
MCC 26% CCC 20% TDS (16%) UTMB (11%) ®
®
®
12
2020 NEW ENTRY PROCESS
13
14
NEW INTERNATIONAL CIRCUIT The new international circuit to be announced at a press conference Chamonix Mont-Blanc Media Centre
15
29
T H U R S DAY AU G U S T 2019 13:30
UTMB® MONT-BLANC AN ECO-FRIENDLY EVENT
"UTMB® Mont Blanc has quickly become the flagship event of the trail running world. This status is clearly linked to the exceptional natural environment in which runners progress, but we are not the owners of this incredible territory! This success is also the result of an organization that has been able to adapt both to the growth of the event and to the increasing demands of the territory. In particular, many measures were taken to reduce the environmental impact of the event; among them: not using helicopters for race monitoring (excluding rescues) from 2003, banning disposable crockery in 2018. The actions are numerous, concrete and effective. This approach has become even more undeniable this year with the new partnership with WWF, which highlights this commitment: I am very happy about that! » 16
Eric Fournier
Maire de Chamonix-Mont-Blanc Vice-président of the conseil régional In charge of the environment
COMMUNICATION PILLARS
17
To continue to expand our audience To reinforce the events international visibility in key territories: USA, Asia, South America
Strategic pillars of communication
Broaden the UTMBÂŽ international media visibility: Press relations and content distribution Delivering a high quality experience for runners, families and fans, during the event, on site and online Strategic communication plan across the three host countries: France, Italy, Switzerland to reach a larger audience Increase awareness of our CSR commitments
18
A better understanding of the partners' expectations
FROM PRINT TO DIGITAL
19
63,500
21,000
OFFICIAL F LY E R
P RO G R A M BOOKLET
RUNNER’S GUIDE
2020 Poster Contest Results: July 1st
20
Post event highlights available no more than 10 minutes after key moments (starts, top 5 men and
Social networks: An annual and event digital strategy
women). Live updates on the progress of the races Upload videos on the UTMBÂŽLive platform Make the videos available for partners. React to the e-community questions Interact with the e-community Update weather reports and other key information on www.utmbmontblanc.com
A team of 10 community managers 21
Send information to partners on a regular basis Put partners, runners and volunteers under the spotlight through Instagram stories Animate SnapChat
AMBUSH MARKETING
22
MAIN GOALS
• Prevent and fight ambush marketing • Protect the UTMB® and the brands of its partner`s • As an eco-friendly event, that aims to protect the living environment in which it takes place
23
LEGAL FRAMEWORK IN FRANCE Sport Code (article 333.1)
Grenelle 2 Act
Environmental Act
(loi Grenelle 2)
Code de l’environnement titre VIII chapitre 1er protection du cadre de vie, publicité, enseigne et préenseignes
RLP: Local Advertising Regulation
24
The organizers of sporting events own the exclusive rights of exploitation of the activities they organize à One limit: Right to information art 333. 6 et 333.7 (Sport Code)
Very restrictive branding and advertising rules
LOCAL ADVERTISING REGULATIONS IN CHAMONIX (1999 MUNICIPAL DECREE)
25
•
Applies to the municipality of Chamonix-MontBlanc
•
The decree defines a restricted advertising area in 5 sectors with restrictive regulations
•
Article 3 of the decree provides for exceptions for temporary advertising related to sports events
•
The Police powers are under the Mayor’s control
•
Prosecutor decides to sue
LEGAL FRAMEWORK: EVENT ORGANIZER
EVENT ORGANIZER Specific rights granted to the event organizer and right holders
LOCAL ADVERTISING DECREE + GRENELLE 2 ACT Applies to all actors outside the zones and spaces provided for in the agreement Public and private zones
LEGAL CONVENTION 26
Between Mairie de Chamonix and UTMB®
UTMB® COMMITMENT: ZERO STREET MARKETING • In order to reduce the impact on the environment, UTMB® will not produce any street marketing during the event. • UTMB® invites its partners and brands involved in the Ultra-Trail® show to respect this principle. • Reminder: Street marketing regulations in France 29 juillet 1881 law, and in Chamonix (7 août 1961 local decree) prohibite the distribution of leaflets or flyers in public areas.
27
• Activations on public space must respect the environment; (Schedule, crowd control etc…)
MONITORING AND THE FIGHT AGAINST AMBUSH MARKETING DURING THE WEEK OF THE EVENT Considered aspects: branding; signage, marketing operations on public and private spaces including airspace Additional human and legal means •
•
28
UTMB® officiate the event to note offensives and communicate with the Chamonix municipality -
Before the event (Friday): check 1
-
At the beginning of the event (Monday): check 2
-
Before UTMB® Race (Friday): check 3
Presence of enforcement officers provided by the organization
New process to place to manage from the incidient through to legal action (in cooperation with Chamonix Municipality)
AMBUSH MARKETING PREVENTION PLAN 2019
Social media and media monitoring • Internal monitoring by Community Manager with the support of services lawyers in case of ambush marketing being proven. • The monitoring of social networks working with external agency.
29
BRINGING THE EVENT TO LIFE
30
VISIBILITY IN THE FIELD Branded, non-woven fabric rolls for territorial partners 8m
Branding rolls for partners 35 m
bontaz
31
PLACE TRIANGLE DE L’AMITIÉ AND BRAND VISIBILITY ELEMENTS
32
Before June 15th: Branding and visibility support for partners Before June 22nd: Logos must be validated by the partners
33
PRESS RELATIONS
Liliane Fretté
34
Sabina Mollard-Rogerson
PRESSE
INTERNATIONAL
FRANCOPHONE
PRESS
2:30PM 3:30PM
Press conferences Thursday, August, 29th Chamonix Mont-Blanc
35
4:00PM 5:00PM
Press conference World circuit Welcoming press conference With the Mayor, Columbia and the race direction
Media Center - Majestic
Place Triangle de l'Amitié (Majestic in case of bad weather)
5:00PM 6:00PM
Elite athlete presentation
Place Triangle de l'Amitié (Majestic in case of bad weather)
6:00PM 7:00PM
Solidarity hour Solidarity bibs, environment, WWF, health
Place Triangle de l'Amitié
PLATEFORM AND PLATEFORME ET PROCESS ACCRÉDITATIONS ACCREDITATION PROCESS
36
37
IMAGE GUIDELINES 2019
38
IMAGE RIGHTS MANAGEMENT AND LICENSING 39
GOALS
40
•
Obtain the widest possible distribution and audience for UTMB®Live cast and brand content.
•
Facilitate UTMB® partners to produce their own brand content.
•
Secure and control the quality of production and avoid having multiple production teams on field.
•
Create clear agreements with third parties involved in production (media & TV, sponsors, non sponsors).
IMAGE RIGHTS MANAGEMENT AND LICENSING Image rights management rules: •
LIVE: exclusively UTMB®
•
Live or Video Replay WITHOUT any image of the races = allowed (L. 333-6)
•
VIDEO REPLAY: reserved for UTMB® and rights holders (contract): media partners, accredited media, partners / sponsors, non partners with Image License.
•
Creation of PHOTOS: reserved for UTMB® and rights holders (contract): media partners, accredited media, partners / sponsors, non partners with License Image.
•
Access to raw images VIDEO & PHOTOS: reserved for UTMB® and rights holders (contract): media partners, accredited media, partners / sponsors, non-partners with Image License.
41
Exclusive right of exploitation of the event reserved for the organizer - Art 333. 1 Code of Sport / subject to the respect of the Right to Information
NON PARTNERS’ IMAGE LICENCE Full License Video Image 25 000€ HT Access to 2 minutes of UTMB® rushes for licensees (start images + aerial images only) Delayed broadcast 1 video / day <10 minutes + photos (max circulation 10 images) Mandatory UTMB® credits Number of accreditations per company / brand: 10 people Access to restricted areas (Access C) according to the conditions of the organization (max 2 people at the same time and only for the athlete followed)
•
• • • •
42
NO LIVE cast accepted
Image Licence 10 000€ HT •
• • •
Image Licence 5 000€ HT
Access to 2 minutes of UTMB • rushes for licensees (start images + aerial images only) • Delayed broadcast 1 video / day • <3min + photos (diffusion 10 photos max) Number of accreditations max: 5 Access to restricted areas (Access C) according to the conditions of the organization (max 2 people at the same time and only for the athlete followed)
NO LIVE cast accepted
Delayed broadcast 1 video <1min / day + photos Number of accreditations max: 2 Access to restricted areas (Access C) according to the conditions of the organization (max 2 people at the same time and only for the athlete followed)
NO LIVE cast accepted
IMAGE RIGHTS MANAGEMENT AND LICENSING OBJECTIVES •
To help partners to produce the best content they can
NEW OPPORTUNITIES •
Access to Zone B when possible
•
Opportunity to integrate partner production teams with UTMB® production teams
PROCESS
43
•
Pre-planning of requests
•
Accreditation via Antonios Argyropoulos
•
Production Preparation Meeting: Tuesday 27 August
PRIVATIZATION OF AREAS DEFINITION
PRODUCER PROFILES AND DIFFUSERS OF IMAGES AND CONTENTS
Zone A
•
Official production teams: A
Zone B
•
Media premium : B
•
Accredited journalists: C
•
Partners producing Images: C
•
Accredited journalists not producing images: D
Zone C Zone D On the field the zones' signs will use color codes 44
OFFICIAL IMAGES
45
UTMB®LIVE
46
UTMB ® T V
The tool
47
UTMB ® T V
48
New TV layout A BETTER FOLLOW UP
U T M B ®T V
2019 news Separated Speaker’s booths R E L E VA N C E Separated speaker’s booths: interviews can only be conducted on a single stream
49
Technical facilities
2019
Better aerial coverage through the use of drones
50
Clean Streaming and Neutral Streaming
UTMBÂŽTV channel available in 5 languages
51
TV STAGE
MB LIVE S TAG E
52
U T M B ®T V
LIVETRAIL
Webcams
53
• •
Production of a video souvenir
•
Integration in LiveInfo to reach more people regardless of how their are following the race
Broadcasting of a billboard before each replay
LIVETRAIL
Magic Screen
54
LiveInfo
55
LiveRun
56
OFFICIAL IMAGES PRODUCTION
57
4K Filming, editing and broadcasting
58
SHARING CONTENTS WITH PARTNERS
Pictures selection
Video clips
Partners will be notified by email when a new item is available Send us the list of addresses to be included in the recipients. Unlimited for the web - 30 max in HD 59
Consult the cookbook available in the partners' area
Best of UTMB® 2019
5 24 minutes clips
Inside running & being PTL®
Nouveau circuit mondial Les amis de l’UTMB®
60
IMAGE BROADCASTING
61
CONTENT PROGRAM
TV BROADCASTING •
24' The pre-event MAGAZINE (ON THE MOVE towards UTMB 2019) ready for distribution on August 15th, 2019.
• 3’ video clips
•
24' Highlights of the event (BEST OF UTMB® 2018) September 3rd, 2019
• 3’ highlights of the day broadcasted by
•
24' INSIDE RUNNING & BEING magazine September 7th, 2019
•
24' MAGAZINE season (summary of UTMB® International events) ready for distribution on November 30th, 2019
• Every day, content live streaming
specialist media
• 3’ interviews to elite athletes in their mother tongue 62
USA â&#x20AC;&#x201C; FRANCE ITALY - SWITZERL AND
TV content distribution objectives
63
A GLOBAL COVERAGE
EUROPE
BROADCASTING TARGETS AMERICA AFRICA/ MIDDLE EAST
EUROPE Fox Europe ( 6 Countries )
USA Eleven Sports
Belgium RTBF
Canada RDS
Czech Republic Czech TV, CT Sport, Sport 1
Brazil Fox Sports
ABU DHABI SPORT (18 Countries)
Croatia SP TV
LATAM Fox Sports (20 countries)
EGYPT Elmewrhrt tv
Cyrpus CYBC, CYTA TV
AFRICA Kwee sports
Denmark TV2
MOROCCO Arryadia
Hungary Sport 1, Sport 2, France BFM, TV 5 Mont Greece Star TV Slovenia Sports Club TV Germany Sport 1 Portugal RTP
ASIA/OCEANIA AUSTRALIA Fox sports
Reuters (560 member channels)
CHINA TENCENT, FOX SPORTS
SNTV (430 member channels)
JAPAN NHK, Gaora TV
Sweden SVT
EVS (120 member channels)
INDIA SONY TV, TEN SPORTS
Slovakia Slovak TV, Sport 1, Sport 2
Sports Unlimited Magazine - 5 minutes - (30 channels)
MACAU TDM, MACAU CABLE TV
Netherlands RTL 7, Fox Sports Spain Garage TV, TV3
Serbia RTS 64
INTERNATIONAL NEWS & DAILY PROGRAMS
Russia TBC United Kingdom Endurnace TV Turkey Sports1, Sport 2, Sport 3
FOX SPORTS ASIA (23 Countries) NEW ZEALAND SKY SPORTS
COMMUNICATION AND PARTNERS ACTIVATIONS
65
SALON ULTRA-TRAIL®
66
WORKSHOPS
67
World Circuit Visibility on the ground
Production & distribution
Free electrons UTMB®live UTMB®TV
Fight against ambush marketing
Eco-friendly event
PR
Digital communication
Accomodation & welcoming
MONT-BLANC MEDIAS
Partnerships 68
Salon Ultra-Trail®